North Myrtle Beach, SC Airbnb Market Data, Statistics, and Occupancy Rates

North Myrtle Beach Short-Term Rental Market Overview

North Myrtle Beach delivers a clear seasonal revenue pattern that rewards investors who plan around its summer surge — July alone averages $9,741 per listing, nearly ten times the January figure. With 1,110 active Airbnb listings, an average annual revenue of $44,889, and home values around $604,612, the market offers an accessible entry point for coastal South Carolina at roughly 39% below the state average daily rate. Above-average occupancy stability and a 68/100 ROI score reinforce its position as an attractive beach-market opportunity worth serious evaluation.

Key Market Statistics

According to Rabbu market data, the North Myrtle Beach short-term rental market shows:

Data sources: Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Mar, 17 2026.

Why Investors Consider North Myrtle Beach

North Myrtle Beach attracts investors with its blend of coastal vacation demand, manageable property costs relative to revenue, and reliable summer seasonality that anchors annual cash flow.

Expert Market Assessment

"Overall, North Myrtle Beach represents an attractive opportunity for investors seeking a seasonal coastal market with demonstrable income potential. The revenue curve is unmistakably summer-weighted — June through August account for the bulk of annual earnings — while shoulder months like March through May and September through October offer moderate supplemental income. Winter is the clear soft spot, with January and December each averaging under $1,000, so investors should budget accordingly for off-peak carrying costs. The combination of a 68/100 ROI score, above-average occupancy stability, and strong group-travel appeal in larger properties makes this a market worth a closer look."

— Rabbu Market Analysis Team

Key Airbnb Metrics & Trends in North Myrtle Beach

Average revenue by month in North Myrtle Beach

Revenue in North Myrtle Beach swings dramatically with the seasons — July peaks at $9,741 while January bottoms out at just $932, a roughly 10:1 spread. This concentration means the June–August window alone accounts for the majority of annual earnings, and investors need to price aggressively during peak months to hit their targets.

Active Airbnb listings by property size in North Myrtle Beach

Two- and three-bedroom units dominate the supply with 305 and 309 listings respectively, making them the most competitive segments. Studios (13 listings) and five-bedroom homes (51 listings) are notably underrepresented, which could present less crowded entry points for investors targeting those configurations.

Average daily rate (ADR) by property size in North Myrtle Beach

ADR scales steeply with bedroom count, rising from $90 for studios to $581 for 6+ bedroom homes — a more than sixfold increase. The sharpest jump occurs between 3 bedrooms ($191) and 4 bedrooms ($290), suggesting that crossing the four-bedroom threshold unlocks a meaningful rate premium that may justify the higher acquisition cost.

Average RevPAN by property size in North Myrtle Beach

Revenue per available night climbs consistently with size, from $14 for studios to $127 for 6+ bedroom properties. Five-bedroom homes deliver a particularly strong $98 RevPAN, making them one of the more efficient configurations when balancing rate potential against the relatively modest competition in that segment.

Average occupancy rates by property size in North Myrtle Beach

One-bedroom units lead occupancy at 32%, while studios lag at just 16% — likely reflecting lower guest appeal for the smallest units in a beach destination. Mid-range and larger properties cluster between 22% and 29%, indicating that occupancy is fairly consistent once you move past the studio tier, though none approach year-round fullness given the market's seasonal nature.

Average monthly revenue by property size in North Myrtle Beach

Monthly revenue ranges from $1,285 for studios to $11,942 for 6+ bedroom homes, with each step up in bedrooms delivering a meaningful income increase. Properties with 4 or more bedrooms generate $5,443+ per month on average, making them the clear revenue leaders for investors comfortable with higher upfront costs.

Average annual revenue by property size in North Myrtle Beach

On an annual basis, 6+ bedroom properties lead decisively at $143,305, roughly 2.4 times the revenue of a 4-bedroom ($65,325) and nearly six times that of a 1-bedroom ($25,603). For investors seeking maximum top-line revenue, larger group-friendly homes offer the strongest earning potential, though acquisition costs and management complexity scale accordingly.

Most common amenities for Airbnb listings in North Myrtle Beach

Kitchens (99%) and parking (98%) are virtually universal, while pools and patios each appear in 80% of listings — signaling that guests in North Myrtle Beach expect a resort-like home experience. Hot tubs (48%) and beach access (29%) are less common and could serve as differentiators for listings aiming to stand out in a competitive market.

Understanding North Myrtle Beach's ROI Score: 68/100

Rabbu's ROI Score is a proprietary metric that evaluates short-term rental investment potential based on multiple factors.

How the ROI Score is Calculated

What This Means for Investors

North Myrtle Beach's ROI score of 68 out of 100 places it in the 'Attractive Opportunity' band, driven by above-average occupancy stability and average marks in revenue-to-price ratio, market growth, and supply/demand balance. The above-average occupancy stability is a meaningful plus in a seasonal beach market, as it suggests demand holds up better than in many comparable destinations during shoulder and off-peak periods. Investors should pair these metrics with their own research into local regulations and property-level financials to build a complete picture before committing capital.

Short-Term Rental Regulations in North Myrtle Beach

Understanding local STR regulations is essential before investing in North Myrtle Beach. Here's the current regulatory landscape:

Permit Requirements

North Myrtle Beach, South Carolina may require short-term rental operators to obtain a business license or STR-specific permit before listing a property. Investors should verify current registration requirements directly with the City of North Myrtle Beach and the South Carolina Department of Revenue before beginning operations.

Key Restrictions

Common restrictions in coastal South Carolina markets can include occupancy limits based on bedroom count, minimum-stay requirements during certain seasons, noise ordinances, designated parking rules, and potential HOA covenants that limit or prohibit short-term rentals. It's important to review both municipal zoning codes and any homeowners association bylaws that may apply to a specific property.

Tax Obligations

Short-term rental hosts in South Carolina are typically subject to state sales tax, local accommodations tax, and potentially a tourism development fee. Many booking platforms collect and remit some of these taxes automatically, but hosts should confirm their full obligations with the South Carolina Department of Revenue to ensure compliance.

Regulations subject to change. Always verify with local authorities before purchasing. A Rabbu partner agent specializing in North Myrtle Beach can provide current regulatory guidance.

Future Outlook & Long-Term Forecast

"Seasonal demand in North Myrtle Beach is expected to remain robust over the next 12–18 months, with summer months likely continuing to generate the lion's share of annual revenue. ADR could see modest increases in the range of 1–3% as property improvements and amenity upgrades raise guest expectations across the market. Occupancy stability — already above average for the area — should hold steady around current levels, though winter months will remain soft. Investors who optimize pricing and maximize bookings from May through September are best positioned to capture the bulk of returns."

— Rabbu Market Analysis Team

Frequently asked questions about Airbnb in North Myrtle Beach, SC

What is the average Airbnb occupancy rate in North Myrtle Beach?

The average occupancy rate for Airbnb listings in North Myrtle Beach is currently 27%, which sits below the South Carolina state average of 38%. This reflects the market's strong seasonality — summer months drive the majority of bookings, while winter occupancy is considerably lower. One-bedroom units lead at 32% occupancy, while studios and 6+ bedroom properties tend to have the lowest fill rates. Investors should factor this seasonal cadence into their financial projections.

How much do Airbnb hosts make in North Myrtle Beach?

On average, Airbnb hosts in North Myrtle Beach earn approximately $3,740 per month and $44,889 per year based on the trailing 12 months of booking data. Revenue varies significantly by property size: studios average around $15,430 annually, while 6+ bedroom properties can generate upwards of $143,305 per year. Peak summer months — especially July at $9,741 — drive a large share of the annual total, so strategic pricing during high season is critical to maximizing returns.

Is North Myrtle Beach a good market for Airbnb investment?

North Myrtle Beach scores a 68 out of 100 on Rabbu's ROI scale, placing it in the 'Attractive Opportunity' category. The market benefits from above-average occupancy stability and a reasonable revenue-to-price ratio given average home values of $604,612. Seasonality is the main consideration — summer months generate the vast majority of income — but investors who plan for off-peak carrying costs and target high-demand property sizes (4–6+ bedrooms) can find compelling return potential here.

What is the average daily rate (ADR) for Airbnb in North Myrtle Beach?

The current average daily rate for Airbnb listings in North Myrtle Beach is $219, which is notably lower than the South Carolina state average of $358. ADR scales significantly with property size: studios average about $90 per night, while 6+ bedroom homes command $581 per night. This spread means that larger, group-oriented properties can capture premium nightly rates that help offset their higher acquisition and operating costs.

Are short-term rentals legal in North Myrtle Beach?

Short-term rentals do operate in North Myrtle Beach, as evidenced by over 1,110 active Airbnb listings in the market. However, local regulations — including business licensing, accommodation taxes, and potential zoning restrictions — may apply. Investors should consult with the City of North Myrtle Beach and the South Carolina Department of Revenue to understand current permitting requirements and tax obligations before purchasing a property for STR use.

When is peak season for Airbnb in North Myrtle Beach?

Peak season in North Myrtle Beach runs from June through August, with July being the standout month at an average revenue of $9,741 per listing. June and August are close behind at roughly $6,847 and $6,814 respectively. The shoulder season (March–May and September–October) brings moderate activity, while the winter months of November through February are the slowest period, with January averaging just $932. Investors should plan their pricing strategy and maintenance schedules around this pronounced seasonal curve.

How many Airbnbs are there in North Myrtle Beach?

As of April 2026, there are approximately 1,110 active Airbnb listings in North Myrtle Beach. The supply is concentrated in 2- and 3-bedroom properties (305 and 309 listings respectively), while studios (13 listings) and 5-bedroom homes (51 listings) are relatively underrepresented. Understanding this supply distribution can help investors identify property sizes where competition is lighter and demand may be underserved.

How is Airbnb revenue calculated in North Myrtle Beach?

The annual and monthly revenue figures shown for North Myrtle Beach are derived from the trailing 12 months of historical booking performance for active comparable Airbnb listings in the market — they are not forward-looking projections. We average each comparable listing's actual revenue per available night (RevPAN) by month over the past year, remove regional outliers, and roll the results up to a market-level historical average. Because each month uses its own historical performance, the figures naturally reflect seasonal peaks (like July's $9,741 average) and slower periods (like January's $932). Individual results can vary based on property quality, pricing strategy, and how the listing is managed.

About Rabbu Market Data

Rabbu provides Airbnb and short-term rental market data and statistics across the United States. Our mission is to empower investors with accurate insights and easy-to-use tools, so they can confidently identify and act on the best opportunities in the Airbnb market.

What this data includes

• Regularly updated active Airbnb and STR listing counts for the North Myrtle Beach market
• Average daily rate, occupancy, and RevPAN metrics benchmarked against state averages
• Monthly and annual revenue trends based on trailing 12-month historical booking data
• Property size breakdowns covering supply, rates, occupancy, and revenue by bedroom count
• Amenity prevalence data reflecting current guest expectations across active listings

Sources and disclaimers

Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Mar, 17 2026. Revenue projections are estimates based on comparable properties and do not guarantee future performance. Local regulations, tax requirements, and permit rules may change; always verify current rules with city and state authorities before investing. Individual property results will vary based on location, condition, amenities, pricing strategy, and management quality.