North Salt Lake, UT Airbnb Market Data, Statistics, and Occupancy Rates

As of Apr, 27 2026

Rabbu ROI Score

56 / 100

North Salt Lake offers attractive short-term rental potential, with a balance of healthy demand and revenue relative to property values.

North Salt Lake Short-Term Rental Market Overview

North Salt Lake sits just north of the Salt Lake City metro, giving it proximity to corporate centers, outdoor recreation, and major event venues along the Wasatch Front. With only 27 active Airbnb listings and an average annual revenue of $21,030, this is a compact market where supply remains thin and individual property performance can vary widely. The ROI score of 56 out of 100 reflects above-average occupancy stability paired with a below-average revenue-to-price ratio, largely driven by average home values near $917,462. Investors who can acquire below that average or optimize pricing strategy may find room to outperform the market baseline.

Key Market Statistics

According to Rabbu market data, the North Salt Lake short-term rental market shows:

Key Airbnb and short-term rental market statistics.
Metric Context Value
Active Airbnb Listings As of Apr, 27 2026 27
Average Daily Rate (ADR) vs. $494 state avg. $148
Average Occupancy Rate vs. 42% state avg. 41%
RevPAN ADR * Occupancy Rate $60
Average Monthly Revenue Historical 12-month average $1,752
Average Annual Revenue Historical 12-month average $21,030

Data sources: Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Apr, 27 2026.

Why Investors Consider North Salt Lake

Investors look at North Salt Lake for its limited competition, proximity to Salt Lake City's economic engine, and above-average occupancy stability that can help smooth out cash flow.

Key investment factors

  • Only 27 active listings create a low-competition environment where well-managed properties can stand out
  • Proximity to Salt Lake City provides access to business travelers, event-goers, and airport demand
  • Above-average occupancy stability helps reduce the risk of extended vacant stretches
  • Outdoor recreation access along the Wasatch Front supports leisure travel year-round
  • Summer months deliver nearly double the revenue of winter, rewarding hosts who optimize seasonal pricing

Expert Market Assessment

"North Salt Lake presents a moderate investment opportunity characterized by thin supply and decent demand stability, though the revenue-to-price ratio tempers the overall picture. Seasonality is meaningful — July tops $2,445 in average monthly revenue while January dips to $1,246, creating a roughly 2:1 peak-to-trough spread that investors need to plan around. The market growth trend and supply/demand balance both sit at average levels, suggesting neither runaway competition nor untapped surge in bookings. For investors comfortable with the higher entry price point typical of the northern Salt Lake suburbs, the path to returns runs through operational excellence: smart pricing, strong amenities, and consistent guest experience."

— Rabbu Market Analysis Team

Understanding North Salt Lake's ROI Score: 56/100

Rabbu's ROI Score is a proprietary metric that evaluates short-term rental investment potential based on multiple factors.

How the ROI Score is Calculated

Factor North Salt Lake Performance Weight
Revenue-to-Price Ratio Below average 40%
Occupancy Stability Above average 30%
Market Growth Trend Average 15%
Supply/Demand Balance Average 15%

What This Means for Investors

North Salt Lake's ROI score of 56 out of 100 lands in the 'Attractive Opportunity' band, reflecting a market with genuine upside tempered by a below-average revenue-to-price ratio driven by home values averaging $917,462. The above-average occupancy stability is the standout factor here, suggesting that demand, while not explosive, is reliably steady — a quality that matters for ongoing cash-flow planning. Investors should pair this score with local regulatory research and a careful acquisition strategy to ensure the numbers work at their specific purchase price.

Short-Term Rental Regulations in North Salt Lake

Understanding local STR regulations is essential before investing in North Salt Lake. Here's the current regulatory landscape:

Permit Requirements

North Salt Lake, Utah may require short-term rental operators to obtain a business license or STR-specific permit before listing a property. Investors should verify current requirements directly with North Salt Lake city offices and Davis County, as local ordinances can change with limited notice.

Key Restrictions

Common restrictions in Utah municipalities include occupancy limits tied to bedroom count, noise and nuisance ordinances, off-street parking requirements, and potential HOA covenants that may prohibit or restrict short-term rentals. Some cities along the Wasatch Front have also explored permit caps or primary-residence requirements, so it's important to confirm the specific rules that apply in North Salt Lake before purchasing.

Tax Obligations

Short-term rental hosts in Utah are generally subject to state and county transient room taxes in addition to standard sales tax. Platforms like Airbnb often collect and remit these taxes on behalf of hosts, but operators should confirm their obligations with the Utah State Tax Commission to ensure full compliance.

Regulations subject to change. Always verify with local authorities before purchasing. A Rabbu partner agent specializing in North Salt Lake can provide current regulatory guidance.

Short-Term Rental Financing for North Salt Lake

Financing an Airbnb investment in North Salt Lake requires lenders who understand STR income. Rabbu partner lenders offer:

  • DSCR Loans: Qualify based on property income, not personal income
  • Low Down Payment: As low as 10–15% for investment properties
  • Fast Closing: 21–30 day average close times
  • STR Experience: Lenders who understand vacation rental underwriting
Connect with a North Salt Lake Lender →

Future Outlook & Long-Term Forecast

"Over the next 12–18 months, expect demand in North Salt Lake to follow the same summer-heavy pattern visible in the trailing data, with July and August continuing to anchor the revenue calendar. ADR could drift modestly higher — perhaps 2–4% — given the small supply base and steady growth trend, though occupancy is likely to hover in the 40–45% range market-wide. Year-over-year listing growth of 48% signals rising investor interest, so new supply may temper pricing power if the pace continues. Investors entering now should plan for a pronounced seasonal swing and budget conservatively around the softer winter months."

— Rabbu Market Analysis Team

Frequently asked questions about Airbnb in North Salt Lake, UT

What is the average Airbnb occupancy rate in North Salt Lake?
The average occupancy rate for Airbnb listings in North Salt Lake is currently 41%, which tracks closely with Utah's statewide average of 42%. Occupancy varies significantly by property size — 2-bedroom units lead at 49%, while 3-bedroom properties average 33%. These figures reflect trailing performance across active listings and individual results will depend on pricing, location, and guest experience.
How much do Airbnb hosts make in North Salt Lake?
On average, Airbnb hosts in North Salt Lake earn approximately $1,752 per month or $21,030 per year based on historical 12-month booking data. Three-bedroom properties lead with roughly $2,293 per month ($27,526 annually), while 1-bedroom units average closer to $1,280 per month. Actual earnings depend on factors like occupancy, nightly rate, seasonal demand, and property quality.
Is North Salt Lake a good market for Airbnb investment?
North Salt Lake earns an ROI score of 56 out of 100, categorized as an 'Attractive Opportunity.' The market benefits from above-average occupancy stability and limited competition with only 27 active listings. However, average home values near $917,462 create a below-average revenue-to-price ratio, so investors should carefully model cash flow before committing. Those who can acquire property at a favorable price point and manage operations efficiently are best positioned to generate solid returns.
What is the average daily rate (ADR) for Airbnb in North Salt Lake?
The current average daily rate in North Salt Lake is $148, which is well below Utah's statewide average of $494 — reflecting the market's suburban, non-resort positioning. ADR scales with property size: 1-bedroom units average $98, 2-bedrooms come in at $111, and 3-bedroom properties reach $155. Competitive pricing relative to Salt Lake City proper can be an advantage for attracting budget-conscious travelers.
Are short-term rentals legal in North Salt Lake?
Short-term rentals are generally permitted in North Salt Lake, though operators may need to secure a business license or STR permit and comply with local zoning, noise, and occupancy regulations. Rules can vary and evolve, so prospective investors should contact the City of North Salt Lake directly and review any applicable HOA restrictions before listing a property.
When is peak season for Airbnb in North Salt Lake?
Peak season runs from June through September, with July being the strongest month at an average revenue of $2,445. August follows at $2,189 and June at $2,094. The slowest months are January ($1,246) and April ($1,320), so hosts should expect meaningful seasonal fluctuations and plan their pricing and availability strategies accordingly.
How many Airbnbs are there in North Salt Lake?
As of April 2026, there are 27 active Airbnb listings in North Salt Lake. Supply is evenly distributed across property sizes, with 7 listings each for 1-bedroom, 2-bedroom, and 3-bedroom properties. Year-over-year listing growth of 48% indicates rising investor interest, though the absolute number remains small compared to neighboring Salt Lake City.
How is Airbnb revenue calculated in North Salt Lake?
The annual and monthly revenue figures shown for North Salt Lake are derived from the trailing 12 months of historical booking performance for active comparable Airbnb listings in the market — they are not forward-looking projections. We average each comparable listing's actual revenue per available night (RevPAN) by month over the past year, remove regional outliers, and roll the results up to a market-level historical average. This approach anchors the figures to what hosts have actually earned recently while naturally reflecting seasonal peaks and slower months, since each month uses its own historical performance. Individual results can vary based on property quality, pricing strategy, and operational management.

About Rabbu Market Data

Rabbu provides Airbnb and short-term rental market data and statistics across the United States. Our mission is to empower investors with accurate insights and easy-to-use tools, so they can confidently identify and act on the best opportunities in the Airbnb market.

What this data includes

  • Regularly updated active Airbnb and STR listing counts by market and property size
  • Average daily rate, occupancy, and RevPAN metrics with state-level comparisons
  • Monthly and annual revenue trends based on trailing 12-month booking performance
  • Home value data sourced from the Zillow Home Value Index (ZHVI)
  • Amenity prevalence data across active listings in the market

Sources and disclaimers

Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Apr, 27 2026. Revenue projections are estimates based on comparable properties and do not guarantee future performance. Data reflects trailing performance as of April 2026 and may not capture recent regulatory or market changes. Individual property results will vary based on location, condition, pricing strategy, and management quality.

Next Steps

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