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View PropertiesAs of Apr, 27 2026
Rabbu ROI Score
North Salt Lake offers attractive short-term rental potential, with a balance of healthy demand and revenue relative to property values.
North Salt Lake sits just north of the Salt Lake City metro, giving it proximity to corporate centers, outdoor recreation, and major event venues along the Wasatch Front. With only 27 active Airbnb listings and an average annual revenue of $21,030, this is a compact market where supply remains thin and individual property performance can vary widely. The ROI score of 56 out of 100 reflects above-average occupancy stability paired with a below-average revenue-to-price ratio, largely driven by average home values near $917,462. Investors who can acquire below that average or optimize pricing strategy may find room to outperform the market baseline.
According to Rabbu market data, the North Salt Lake short-term rental market shows:
| Metric | Context | Value |
|---|---|---|
| Active Airbnb Listings | As of Apr, 27 2026 | 27 |
| Average Daily Rate (ADR) | vs. $494 state avg. | $148 |
| Average Occupancy Rate | vs. 42% state avg. | 41% |
| RevPAN | ADR * Occupancy Rate | $60 |
| Average Monthly Revenue | Historical 12-month average | $1,752 |
| Average Annual Revenue | Historical 12-month average | $21,030 |
Data sources: Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Apr, 27 2026.
Investors look at North Salt Lake for its limited competition, proximity to Salt Lake City's economic engine, and above-average occupancy stability that can help smooth out cash flow.
Key investment factors
"North Salt Lake presents a moderate investment opportunity characterized by thin supply and decent demand stability, though the revenue-to-price ratio tempers the overall picture. Seasonality is meaningful — July tops $2,445 in average monthly revenue while January dips to $1,246, creating a roughly 2:1 peak-to-trough spread that investors need to plan around. The market growth trend and supply/demand balance both sit at average levels, suggesting neither runaway competition nor untapped surge in bookings. For investors comfortable with the higher entry price point typical of the northern Salt Lake suburbs, the path to returns runs through operational excellence: smart pricing, strong amenities, and consistent guest experience."
— Rabbu Market Analysis Team
Revenue peaks sharply in July at $2,445 and stays elevated through September ($1,988), while January marks the low point at $1,246 — a spread of nearly $1,200 between the best and worst months. This roughly 2:1 seasonal swing means investors should budget for leaner winter months and capitalize aggressively on summer demand.
| Month | Trend | Revenue |
|---|---|---|
| January |
|
$1,246 |
| February |
|
$1,358 |
| March |
|
$1,733 |
| April |
|
$1,320 |
| May |
|
$1,764 |
| June |
|
$2,094 |
| July |
|
$2,445 |
| August |
|
$2,189 |
| September |
|
$1,988 |
| October |
|
$1,814 |
| November |
|
$1,404 |
| December |
|
$1,670 |
Supply is perfectly balanced across the three tracked bedroom counts, with exactly 7 listings each for 1-bedroom, 2-bedroom, and 3-bedroom properties. This even distribution means no single size category dominates, though the small total of 27 listings leaves room for new entrants in any configuration to meaningfully shift the competitive landscape.
| Size | Trend | Value |
|---|---|---|
| 1 bedroom |
|
7 |
| 2 bedrooms |
|
7 |
| 3 bedrooms |
|
7 |
ADR climbs steadily with size — from $98 for 1-bedroom units to $155 for 3-bedrooms — representing a 58% premium for the additional space. The jump from 2-bedrooms ($111) to 3-bedrooms is the steepest at $44 per night, suggesting that larger properties command a meaningful rate premium in this market.
| Size | Trend | Value |
|---|---|---|
| 1 bedroom |
|
$98 |
| 2 bedrooms |
|
$111 |
| 3 bedrooms |
|
$155 |
Two-bedroom properties deliver the highest RevPAN at $54, edging out 3-bedrooms at $52 despite the latter's higher ADR, because 2-bedroom occupancy runs significantly stronger at 49%. One-bedroom units trail at $37 RevPAN, making them the least efficient earners on a per-night basis.
| Size | Trend | Value |
|---|---|---|
| 1 bedroom |
|
$37 |
| 2 bedrooms |
|
$54 |
| 3 bedrooms |
|
$52 |
Two-bedroom listings lead occupancy at 49%, well above the 1-bedroom (38%) and 3-bedroom (33%) segments. The notably lower fill rate for 3-bedroom properties suggests that while they command higher nightly rates, consistent bookings may be harder to achieve — an important consideration for cash-flow planning.
| Size | Trend | Value |
|---|---|---|
| 1 bedroom |
|
38% |
| 2 bedrooms |
|
49% |
| 3 bedrooms |
|
33% |
Three-bedroom properties top the monthly revenue chart at $2,293, outearning 2-bedrooms ($1,416) by 62% and 1-bedrooms ($1,280) by 79%. Despite lower occupancy, the higher ADR of 3-bedroom units more than compensates, making them the strongest gross revenue generators in this market.
| Size | Trend | Value |
|---|---|---|
| 1 bedroom |
|
$1,280 |
| 2 bedrooms |
|
$1,416 |
| 3 bedrooms |
|
$2,293 |
At $27,526 per year, 3-bedroom properties generate roughly 62% more annual revenue than 2-bedrooms ($16,997) and nearly 80% more than 1-bedrooms ($15,365). Investors targeting top-line revenue will find the 3-bedroom segment most compelling, though the higher acquisition cost and lower occupancy rate should be factored into net return calculations.
| Size | Trend | Value |
|---|---|---|
| 1 bedroom |
|
$15,365 |
| 2 bedrooms |
|
$16,997 |
| 3 bedrooms |
|
$27,526 |
Kitchens (96%) and parking (93%) are near-universal, signaling that guests in North Salt Lake expect a home-like, car-dependent experience typical of suburban Utah markets. Self check-in (74%), backyard space (70%), and laundry amenities (70%) round out the top tier, while differentiators like hot tubs and pools appear in fewer than a third of listings — offering a potential edge for properties that include them.
| Amenity | Trend | Value |
|---|---|---|
| Kitchen |
|
96% |
| Parking |
|
93% |
| Self Check-in |
|
74% |
| Backyard |
|
70% |
| Dryer |
|
70% |
| Washer |
|
70% |
| Outdoor Furniture |
|
59% |
| Patio or Balcony |
|
59% |
| BBQ Grill |
|
52% |
| Workspace |
|
41% |
| Gym |
|
30% |
| Hot Tub |
|
30% |
| Pets |
|
30% |
| Pool |
|
19% |
Rabbu's ROI Score is a proprietary metric that evaluates short-term rental investment potential based on multiple factors.
| Factor | North Salt Lake Performance | Weight |
|---|---|---|
| Revenue-to-Price Ratio | Below average | 40% |
| Occupancy Stability | Above average | 30% |
| Market Growth Trend | Average | 15% |
| Supply/Demand Balance | Average | 15% |
North Salt Lake's ROI score of 56 out of 100 lands in the 'Attractive Opportunity' band, reflecting a market with genuine upside tempered by a below-average revenue-to-price ratio driven by home values averaging $917,462. The above-average occupancy stability is the standout factor here, suggesting that demand, while not explosive, is reliably steady — a quality that matters for ongoing cash-flow planning. Investors should pair this score with local regulatory research and a careful acquisition strategy to ensure the numbers work at their specific purchase price.
Understanding local STR regulations is essential before investing in North Salt Lake. Here's the current regulatory landscape:
North Salt Lake, Utah may require short-term rental operators to obtain a business license or STR-specific permit before listing a property. Investors should verify current requirements directly with North Salt Lake city offices and Davis County, as local ordinances can change with limited notice.
Common restrictions in Utah municipalities include occupancy limits tied to bedroom count, noise and nuisance ordinances, off-street parking requirements, and potential HOA covenants that may prohibit or restrict short-term rentals. Some cities along the Wasatch Front have also explored permit caps or primary-residence requirements, so it's important to confirm the specific rules that apply in North Salt Lake before purchasing.
Short-term rental hosts in Utah are generally subject to state and county transient room taxes in addition to standard sales tax. Platforms like Airbnb often collect and remit these taxes on behalf of hosts, but operators should confirm their obligations with the Utah State Tax Commission to ensure full compliance.
Regulations subject to change. Always verify with local authorities before purchasing. A Rabbu partner agent specializing in North Salt Lake can provide current regulatory guidance.
Financing an Airbnb investment in North Salt Lake requires lenders who understand STR income. Rabbu partner lenders offer:
"Over the next 12–18 months, expect demand in North Salt Lake to follow the same summer-heavy pattern visible in the trailing data, with July and August continuing to anchor the revenue calendar. ADR could drift modestly higher — perhaps 2–4% — given the small supply base and steady growth trend, though occupancy is likely to hover in the 40–45% range market-wide. Year-over-year listing growth of 48% signals rising investor interest, so new supply may temper pricing power if the pace continues. Investors entering now should plan for a pronounced seasonal swing and budget conservatively around the softer winter months."
— Rabbu Market Analysis Team
Rabbu provides Airbnb and short-term rental market data and statistics across the United States. Our mission is to empower investors with accurate insights and easy-to-use tools, so they can confidently identify and act on the best opportunities in the Airbnb market.
Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Apr, 27 2026. Revenue projections are estimates based on comparable properties and do not guarantee future performance. Data reflects trailing performance as of April 2026 and may not capture recent regulatory or market changes. Individual property results will vary based on location, condition, pricing strategy, and management quality.
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