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Rabbu ROI Score
North Tonawanda offers attractive short-term rental potential, with a balance of healthy demand and revenue relative to property values.
North Tonawanda, NY presents an attractive entry point for short-term rental investors looking at the Western New York market. With an average home value of $414,530 and annual revenue averaging $24,862, the market offers a manageable cost of entry well below the state average daily rate of $381 — though its own ADR of $125 reflects a more modest, value-oriented guest base. The market is small at just 29 active listings, and year-over-year listing growth of 89% signals rising investor interest that hasn't yet saturated supply.
According to Rabbu market data, the North Tonawanda short-term rental market shows:
| Metric | Context | Value |
|---|---|---|
| Active Airbnb Listings | As of Apr, 27 2026 | 29 |
| Average Daily Rate (ADR) | vs. $381 state avg. | $125 |
| Average Occupancy Rate | vs. 40% state avg. | 28% |
| RevPAN | ADR * Occupancy Rate | $34 |
| Average Monthly Revenue | Historical 12-month average | $2,071 |
| Average Annual Revenue | Historical 12-month average | $24,862 |
Data sources: Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Apr, 27 2026.
Investors are drawn to North Tonawanda for its affordable property prices relative to New York State, a small but growing STR market with room to differentiate, and proximity to the Buffalo–Niagara region's seasonal tourism.
Key investment factors
"North Tonawanda earns a 64 out of 100 on Rabbu's ROI Score, placing it in the "Attractive Opportunity" tier — a market where healthy demand and reasonable property values create a favorable equation for returns, even if metrics aren't blockbuster. Seasonality is pronounced: July and August account for the lion's share of annual revenue, while January and February dip below $525 per month, so investors need to budget accordingly. The market's above-average growth trend is encouraging, and the relatively balanced supply-and-demand picture suggests there's still room for new entrants who offer quality listings. Occupancy at 28% sits below the 40% state average, which is partly a function of the seasonal nature of the market rather than a fundamental weakness."
— Rabbu Market Analysis Team
North Tonawanda's revenue follows a sharp seasonal curve, peaking in July at $4,606 and bottoming out in February at just $493 — a nearly 9:1 ratio between the best and worst months. The summer corridor from May through September generates the bulk of annual income, making cash-flow planning essential for the quieter November-through-March stretch.
| Month | Trend | Revenue |
|---|---|---|
| January |
|
$523 |
| February |
|
$493 |
| March |
|
$780 |
| April |
|
$1,100 |
| May |
|
$2,421 |
| June |
|
$3,244 |
| July |
|
$4,606 |
| August |
|
$4,433 |
| September |
|
$2,567 |
| October |
|
$2,000 |
| November |
|
$1,417 |
| December |
|
$1,274 |
Supply is nearly evenly split between one-bedroom (11 listings) and two-bedroom (10 listings) properties, with no larger configurations represented in the data. This concentration in smaller units could signal an opportunity for investors willing to offer three-plus bedroom homes to serve families or groups visiting the area.
| Size | Trend | Value |
|---|---|---|
| 1 bedroom |
|
11 |
| 2 bedrooms |
|
10 |
ADR scales modestly from $115 for one-bedroom listings to $124 for two-bedroom properties — a difference of less than 8%. The narrow spread suggests that stepping up to a two-bedroom doesn't command a large nightly premium, so investors should weigh acquisition and furnishing costs carefully against this incremental rate increase.
| Size | Trend | Value |
|---|---|---|
| 1 bedroom |
|
$115 |
| 2 bedrooms |
|
$124 |
Two-bedroom properties deliver a RevPAN of $36 compared to $31 for one-bedrooms, reflecting both their slightly higher ADR and marginally better occupancy. This $5-per-night advantage adds up over a full year and makes two-bedroom units the stronger performers on a revenue-per-available-night basis.
| Size | Trend | Value |
|---|---|---|
| 1 bedroom |
|
$31 |
| 2 bedrooms |
|
$36 |
Occupancy rates are closely grouped, with one-bedroom listings at 27% and two-bedroom properties at 29%. Neither size enjoys a meaningful occupancy edge, suggesting that demand in this market is relatively uniform across these smaller property types.
| Size | Trend | Value |
|---|---|---|
| 1 bedroom |
|
27% |
| 2 bedrooms |
|
29% |
Interestingly, one-bedroom listings generate a higher average monthly revenue of $2,090 versus $1,750 for two-bedrooms — a reversal from what the RevPAN data might suggest, potentially driven by differences in listing quality or availability patterns among active properties. Investors considering either size can expect monthly income in the $1,750–$2,100 range on average.
| Size | Trend | Value |
|---|---|---|
| 1 bedroom |
|
$2,090 |
| 2 bedrooms |
|
$1,750 |
One-bedroom properties lead with an average annual revenue of $25,080, while two-bedroom listings generate about $21,006 per year. Given the lower acquisition and operating costs typically associated with smaller units, one-bedroom properties may offer a compelling return profile in this market.
| Size | Trend | Value |
|---|---|---|
| 1 bedroom |
|
$25,080 |
| 2 bedrooms |
|
$21,006 |
Parking is universal at 100% of listings, and kitchen access (93%) and self check-in (90%) are near-standard, signaling that guests in North Tonawanda expect a self-sufficient, drive-in experience. Outdoor features like backyards (59%) and workspaces (59%) are common differentiators, while premium amenities such as hot tubs, pools, and waterfront access remain rare at just 7% — representing potential opportunities to stand out.
| Amenity | Trend | Value |
|---|---|---|
| Parking |
|
100% |
| Kitchen |
|
93% |
| Self Check-in |
|
90% |
| Backyard |
|
59% |
| Workspace |
|
59% |
| Washer |
|
45% |
| Dryer |
|
41% |
| Outdoor Furniture |
|
28% |
| BBQ Grill |
|
24% |
| Patio or Balcony |
|
24% |
| Pets |
|
17% |
| Hot Tub |
|
7% |
| Pool |
|
7% |
| Waterfront |
|
7% |
Rabbu's ROI Score is a proprietary metric that evaluates short-term rental investment potential based on multiple factors.
| Factor | North Tonawanda Performance | Weight |
|---|---|---|
| Revenue-to-Price Ratio | Average | 40% |
| Occupancy Stability | Average | 30% |
| Market Growth Trend | Above average | 15% |
| Supply/Demand Balance | Average | 15% |
North Tonawanda's ROI Score of 64 out of 100 places it in the "Attractive Opportunity" band, meaning the market offers a meaningful balance of revenue potential relative to property costs. Its revenue-to-price ratio and occupancy stability both rate as average, while the market growth trend scores above average — a positive indicator that demand is expanding. Investors should pair this data with local regulatory research and a realistic seasonal cash-flow model to determine whether the numbers work for their specific investment thesis.
Understanding local STR regulations is essential before investing in North Tonawanda. Here's the current regulatory landscape:
Operators in North Tonawanda, NY should verify whether a short-term rental permit or registration is required by the City of North Tonawanda or Niagara County before listing a property. New York State may also impose its own registration requirements, so checking with both local and state authorities is essential.
Common restrictions that may apply to STR properties in this area include occupancy limits, minimum stay requirements, noise ordinances, and parking provisions. HOA rules can further limit rental activity in certain neighborhoods, and some municipalities in New York cap the number of STR permits issued, so investors should confirm availability before purchasing.
Short-term rental hosts in New York are generally subject to state and local occupancy taxes, as well as sales tax on rental income. Many booking platforms collect and remit these taxes on behalf of hosts, but operators should verify their specific obligations with the New York State Department of Taxation and Finance.
Regulations subject to change. Always verify with local authorities before purchasing. A Rabbu partner agent specializing in North Tonawanda can provide current regulatory guidance.
Financing an Airbnb investment in North Tonawanda requires lenders who understand STR income. Rabbu partner lenders offer:
"Over the next 12–18 months, North Tonawanda's STR market is likely to continue expanding as investor interest grows — the 89% year-over-year increase in listings suggests the market is still being discovered. Seasonal revenue patterns point to strong summer demand (July revenues roughly nine times January levels), so investors should plan cash reserves to cover the quieter winter months. ADR could see modest increases of 1–3% as the market matures and hosts optimize pricing strategies, though occupancy may face slight downward pressure if supply growth outpaces demand. We estimate annual revenues will remain in the $22,000–$27,000 range for most properties, with upside for well-positioned listings during peak season."
— Rabbu Market Analysis Team
Rabbu provides Airbnb and short-term rental market data and statistics across the United States. Our mission is to empower investors with accurate insights and easy-to-use tools, so they can confidently identify and act on the best opportunities in the Airbnb market.
Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Apr, 27 2026. Revenue projections are estimates based on comparable properties and do not guarantee future performance. Data reflects trailing performance as of April 2026 and may not capture very recent market shifts. Local regulations, permit availability, and tax obligations vary and should be independently verified before investing.
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