Northampton, MA Airbnb Market Data, Statistics, and Occupancy Rates

Northampton Short-Term Rental Market Overview

Northampton, MA presents an attractive short-term rental opportunity with a market-wide average annual revenue of $35,080 across 66 active listings. The college-town character and cultural draw of the Pioneer Valley support steady visitor interest, while an above-average occupancy stability rating suggests reliable demand even outside peak months. With an ADR of $189—well below the $582 state average—the market caters to value-conscious travelers, and property-level returns can climb meaningfully when investors target the right bedroom configuration.

Key Market Statistics

According to Rabbu market data, the Northampton short-term rental market shows:

Data sources: Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Mar, 17 2026.

Why Investors Consider Northampton

Northampton appeals to STR investors because of its stable occupancy patterns, cultural and academic demand drivers, and room for differentiation in a still-small market.

Expert Market Assessment

"With an ROI score of 59 out of 100, Northampton sits in the "Attractive Opportunity" band—solid enough to merit serious attention, though not without caveats. Revenue peaks in August at $4,148 and bottoms out in February at $1,589, a spread that underscores noticeable seasonality investors need to budget around. The supply-demand balance scores below average, reflecting the sharp recent listing growth, so timing and property positioning matter more than ever. Investors who target two- or three-bedroom properties and lean into the amenities guests expect here—parking, kitchens, outdoor space—stand to capture above-market returns."

— Rabbu Market Analysis Team

Key Airbnb Metrics & Trends in Northampton

Average revenue by month in Northampton

Northampton's revenue follows a clear seasonal arc, peaking in August at $4,148 and reaching its low in February at $1,589—a roughly 2.6× spread that investors should factor into cash-flow planning. A secondary fall spike in October ($3,811) suggests foliage season is a meaningful demand driver alongside summer tourism.

Active Airbnb listings by property size in Northampton

One-bedroom units dominate supply with 29 of the 66 active listings, followed closely by 2-bedrooms at 24. Three-bedroom properties are notably scarce at just 6 listings, which may represent an underserved niche given their strong revenue performance.

Average daily rate (ADR) by property size in Northampton

ADR climbs sharply at the larger end: 3-bedroom properties command $289 per night compared to $143 for 1-bedrooms, representing a premium of over 100%. Interestingly, studios also price above 1-bedrooms at $196, likely reflecting boutique or uniquely positioned units in this market.

Average RevPAN by property size in Northampton

Studios deliver the highest RevPAN at $93, thanks to their strong occupancy, while 3-bedrooms follow at $86 driven by premium nightly rates. One-bedroom units lag notably at $37 RevPAN, suggesting that the heavy competition in that segment suppresses per-night returns.

Average occupancy rates by property size in Northampton

Studios lead occupancy at 47%, nearly double the 26% rate for 1-bedroom units, indicating that compact accommodations attract the most consistent bookings. Two- and three-bedroom properties occupy a middle ground at 36% and 30% respectively, with larger units compensating for lower fill rates through higher nightly pricing.

Average monthly revenue by property size in Northampton

Three-bedroom listings are the top earners at $4,431 per month, followed by 2-bedrooms at $3,301—both meaningfully above the market average of $2,923. One-bedroom units trail at $2,124 monthly, reinforcing that upsizing in Northampton tends to reward investors with higher gross revenue.

Average annual revenue by property size in Northampton

At $53,181 per year, 3-bedroom properties generate more than double the annual revenue of 1-bedrooms ($25,492), making them the most compelling configuration for investors focused on top-line returns. Two-bedroom listings also perform well at $39,619 annually, offering a solid middle ground between acquisition cost and revenue potential.

Most common amenities for Airbnb listings in Northampton

Parking is universal at 100% of listings—unsurprising for a smaller New England market where street parking can be limited—and kitchens appear in 89% of properties. Self check-in (76%) and a dedicated workspace (59%) signal that guests expect convenience and flexibility, while outdoor amenities like patios, backyards, and furniture are present in over a third of listings, suggesting they serve as meaningful differentiators.

Understanding Northampton's ROI Score: 59/100

Rabbu's ROI Score is a proprietary metric that evaluates short-term rental investment potential based on multiple factors.

How the ROI Score is Calculated

What This Means for Investors

Northampton's ROI score of 59 out of 100 places it in the "Attractive Opportunity" band, reflecting a balanced profile where above-average occupancy stability and average revenue-to-price performance are partially offset by a below-average supply/demand balance driven by rapid listing growth. Market growth trends score at an average level, suggesting steady but not exceptional momentum. Investors should pair these metrics with hands-on regulatory research and a realistic seasonal cash-flow model before committing capital.

Short-Term Rental Regulations in Northampton

Understanding local STR regulations is essential before investing in Northampton. Here's the current regulatory landscape:

Permit Requirements

Northampton and the state of Massachusetts generally require short-term rental operators to register their properties and obtain any applicable local permits before listing. Investors should verify current requirements directly with the City of Northampton's building or planning department, as STR regulations can evolve.

Key Restrictions

Common restrictions in Massachusetts STR markets include occupancy limits, minimum-stay requirements, noise ordinances, and parking regulations. HOA rules may impose additional limitations, and some municipalities cap the number of permits issued or restrict non-owner-occupied rentals, so thorough due diligence is essential before purchasing.

Tax Obligations

Massachusetts imposes a state excise tax on short-term rentals, and municipalities like Northampton may levy additional local occupancy taxes. Major booking platforms typically collect and remit these taxes on behalf of hosts, but operators should confirm their specific obligations with a tax professional.

Regulations subject to change. Always verify with local authorities before purchasing. A Rabbu partner agent specializing in Northampton can provide current regulatory guidance.

Future Outlook & Long-Term Forecast

"Over the next 12–18 months, Northampton's STR market is expected to maintain its seasonal rhythm, with summer and fall continuing to drive the bulk of revenue. ADR growth in the range of 2–4% is plausible given average market growth trends, though a 135% year-over-year increase in active listings signals rising competition that could temper occupancy gains. Investors who differentiate through amenities and pricing strategy should be well-positioned, but newcomers should plan conservatively for winter months when revenue can dip below $1,600."

— Rabbu Market Analysis Team

Frequently asked questions about Airbnb in Northampton, MA

What is the average Airbnb occupancy rate in Northampton?

The average occupancy rate for Airbnb listings in Northampton is currently 31%, which is below the Massachusetts state average of 44%. However, occupancy varies significantly by property size—studios lead at 47%, while 1-bedroom units average 26%. Seasonality also plays a role, with higher occupancy during summer and fall months.

How much do Airbnb hosts make in Northampton?

On average, Airbnb hosts in Northampton earn approximately $2,923 per month and $35,080 per year based on trailing 12-month performance. Earnings vary by property size: 3-bedroom listings lead with about $4,431 per month ($53,181 annually), while 1-bedroom units average $2,124 per month ($25,492 annually).

Is Northampton a good market for Airbnb investment?

Northampton earns an ROI score of 59 out of 100, placing it in the "Attractive Opportunity" category. The market benefits from above-average occupancy stability and a reasonable revenue-to-price ratio. Investors should be mindful of the below-average supply/demand balance driven by recent listing growth, but well-positioned properties—particularly larger units—can generate meaningful returns.

What is the average daily rate (ADR) for Airbnb in Northampton?

The current average daily rate in Northampton is $189, well below the Massachusetts state average of $582. Rates scale with size: studios command $196, 1-bedrooms average $143, 2-bedrooms come in at $178, and 3-bedroom properties lead at $289 per night.

Are short-term rentals legal in Northampton?

Short-term rentals operate in Northampton, MA, but hosts are generally required to register and comply with state and local regulations. Massachusetts has a statewide framework for STR taxation and registration. Investors should consult the City of Northampton and a local attorney to confirm current permit requirements and any applicable restrictions before listing a property.

When is peak season for Airbnb in Northampton?

Peak season in Northampton runs from roughly May through October, with August generating the highest average monthly revenue at $4,148. October is also notably strong at $3,811, likely driven by fall foliage tourism. The slowest months are January and February, when average revenues drop to $1,646 and $1,589 respectively.

How many Airbnbs are there in Northampton?

As of April 2026, there are 66 active Airbnb listings in Northampton. The market has experienced significant growth with a 135% year-over-year increase in listings. The supply is dominated by 1-bedroom (29 listings) and 2-bedroom (24 listings) properties, with only 6 three-bedroom units and 5 studios.

How is Airbnb revenue calculated in Northampton?

The annual and monthly revenue figures shown for Northampton are derived from the trailing 12 months of historical booking performance for active comparable Airbnb listings in the market—not a forward-looking projection. We average each comparable listing's actual revenue per available night (RevPAN) by month over the past year, remove regional outliers, and roll the remainder up to a market-level historical average. This approach anchors the figures to what hosts have actually earned recently rather than to forecasts, while still naturally reflecting seasonal peaks and slower months because each month uses its own historical performance. Individual results can vary based on property quality, pricing strategy, and operational management.

About Rabbu Market Data

Rabbu provides Airbnb and short-term rental market data and statistics across the United States. Our mission is to empower investors with accurate insights and easy-to-use tools, so they can confidently identify and act on the best opportunities in the Airbnb market.

What this data includes

• Regularly updated active Airbnb and STR listing counts by market and property size
• Average daily rate, occupancy, and RevPAN metrics across bedroom configurations
• Monthly and annual revenue trends based on trailing 12-month booking performance
• Popular amenity prevalence across active listings in the market
• Home value data sourced from the Zillow Home Value Index (ZHVI)

Sources and disclaimers

Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Mar, 17 2026. Revenue projections are estimates based on comparable properties and do not guarantee future performance. Local regulations and tax requirements are subject to change; investors should verify current rules with municipal authorities. Individual property results may vary based on location, condition, pricing strategy, and management quality.