Northport, AL Airbnb Market Data, Statistics, and Occupancy Rates

Northport Short-Term Rental Market Overview

Northport, AL is a compact short-term rental market with 106 active Airbnb listings and a notably high average daily rate of $377—well above the $247 Alabama state average. However, occupancy sits at just 24% compared to the 38% state benchmark, which tempers overall revenue potential and places average annual earnings at $34,664 per listing. The market's proximity to Tuscaloosa and the University of Alabama likely drives highly seasonal, event-driven demand, making deal selection and pricing strategy critical for investors looking to compete here.

Key Market Statistics

According to Rabbu market data, the Northport short-term rental market shows:

Data sources: Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Mar, 17 2026.

Why Investors Consider Northport

Northport attracts investor attention because of its high ADR premiums during peak demand periods tied to university and event-driven travel, though competition is intensifying rapidly.

Expert Market Assessment

"Northport presents a competitive but demanding opportunity for STR investors. The market's ROI score of 39 out of 100 reflects average revenue-to-price dynamics alongside below-average occupancy stability and supply/demand balance—meaning strong returns are achievable but far from automatic. Seasonality is the defining feature here: monthly revenue swings from roughly $1,149 in January to $5,959 in November, a fivefold spread that underscores how dependent cash flow is on peak-season performance. Investors who can underwrite conservatively for off-peak months and capitalize on event-driven pricing during September through November will be best positioned to succeed."

— Rabbu Market Analysis Team

Key Airbnb Metrics & Trends in Northport

Average revenue by month in Northport

Revenue in Northport is extremely seasonal, ranging from a low of $1,149 in January to a peak of $5,959 in November—a greater than 5x spread. The September–November corridor delivers by far the strongest income, aligning with football season and university events, while summer months like June ($1,442) are surprisingly soft for investors expecting warm-weather demand.

Active Airbnb listings by property size in Northport

Three-bedroom properties dominate the supply at 46 listings, accounting for roughly 43% of active inventory, followed by 4-bedrooms (22) and 2-bedrooms (16). One-bedroom units are notably scarce at just 6 listings, which could signal either limited demand for smaller units or a potential niche opportunity for investors willing to target budget-conscious or solo travelers.

Average daily rate (ADR) by property size in Northport

ADR scales sharply with property size in Northport—1- and 2-bedroom listings sit around $244–$248, while 5-bedroom homes command $686 per night, nearly triple the rate of smaller units. The jump from 3-bedroom ($321) to 4-bedroom ($457) represents a meaningful pricing premium, suggesting that group-oriented properties can extract significantly higher nightly rates during peak events.

Average RevPAN by property size in Northport

Five-bedroom listings deliver the highest RevPAN at $148, far outpacing all other sizes and indicating the strongest revenue efficiency despite moderate occupancy. Two-bedroom properties come in second at $97, benefiting from the market's highest occupancy rate (40%), while 1-bedroom units lag at just $36 RevPAN—suggesting that smaller properties struggle to generate consistent bookings in this event-driven market.

Average occupancy rates by property size in Northport

Occupancy rates vary widely by size, with 2-bedroom properties leading at 40%—more than double the rate of 1-bedroom and 4-bedroom listings, which both sit at just 15%. Three-bedroom units, despite being the most common listing type, average only 24% occupancy, highlighting the competitive pressure in that segment and the importance of differentiation for cash-flow stability.

Average monthly revenue by property size in Northport

Larger properties earn dramatically more on a monthly basis: 5-bedroom listings average $6,029 per month compared to roughly $2,010–$2,049 for 1- and 2-bedroom units. There's a clear inflection point at 4 bedrooms ($3,577/month), where the combination of higher ADR and group appeal starts to meaningfully separate revenue from smaller property types.

Average annual revenue by property size in Northport

Five-bedroom properties lead annual revenue at $72,359, nearly three times the $24,131 earned by 1-bedroom listings and more than 2.5 times the $28,432 generated by the most common 3-bedroom properties. For investors seeking the strongest top-line return potential, larger homes clearly outperform, though acquisition costs and operating expenses should be weighed carefully against these revenue figures.

Most common amenities for Airbnb listings in Northport

Kitchens (97%), parking (90%), and washer/dryer combos (87%/81%) are near-universal in Northport listings, signaling that guests expect a full home-like experience. Outdoor amenities are also prominent—backyards (69%), BBQ grills (63%), and patios (61%) reflect the market's appeal for group gatherings, while lake access (22%) and waterfront positioning (18%) offer a differentiation opportunity for properties near the Black Warrior River or nearby lakes.

Understanding Northport's ROI Score: 39/100

Rabbu's ROI Score is a proprietary metric that evaluates short-term rental investment potential based on multiple factors.

How the ROI Score is Calculated

What This Means for Investors

Northport's ROI score of 39 out of 100 places it in the "Competitive Opportunity" band, meaning the market has real revenue potential but requires more selective deal sourcing to achieve strong returns. The revenue-to-price ratio is rated average and the market growth trend holds steady, but below-average occupancy stability and supply/demand balance—driven by rapid listing growth and deeply seasonal demand—are the key factors pulling the score down. Investors should pair this data with thorough local regulatory research and focus on property types and pricing strategies that can outperform during peak periods while managing cash flow through slower months.

Short-Term Rental Regulations in Northport

Understanding local STR regulations is essential before investing in Northport. Here's the current regulatory landscape:

Permit Requirements

Short-term rental operators in Northport, Alabama may be required to obtain local permits or business licenses before listing a property. Investors should verify current permit and registration requirements directly with the City of Northport and Tuscaloosa County authorities before purchasing.

Key Restrictions

Common STR restrictions in Alabama markets can include occupancy limits, minimum stay requirements, noise ordinances, and parking regulations. HOA covenants may impose additional restrictions or outright prohibit short-term rentals in certain subdivisions, so reviewing deed restrictions is an essential step in due diligence.

Tax Obligations

STR operators in Alabama are generally subject to state lodging taxes, county occupancy taxes, and potentially municipal taxes. Platforms like Airbnb often collect and remit some of these taxes on behalf of hosts, but operators should confirm their full tax obligations with the Alabama Department of Revenue and local tax offices.

Regulations subject to change. Always verify with local authorities before purchasing. A Rabbu partner agent specializing in Northport can provide current regulatory guidance.

Future Outlook & Long-Term Forecast

"Over the next 12–18 months, Northport's STR market is expected to remain heavily influenced by seasonal demand cycles tied to the fall football season and university events, with September through November continuing to deliver the strongest revenue months. Listing supply has nearly doubled year-over-year (99% growth), which may put downward pressure on occupancy unless demand keeps pace. Investors should anticipate ADRs holding relatively steady given the event-driven pricing power, but overall occupancy may settle in the 22–26% range unless operators differentiate through amenities or target underserved property sizes. Selective deal sourcing and a clear pricing strategy will be essential to outperform market averages."

— Rabbu Market Analysis Team

Frequently asked questions about Airbnb in Northport, AL

What is the average Airbnb occupancy rate in Northport?

The average Airbnb occupancy rate in Northport is currently 24%, which sits below the Alabama state average of 38%. Occupancy varies significantly by property size—2-bedroom listings lead at 40%, while 1-bedroom and 4-bedroom properties average around 15%. The lower overall rate reflects the market's event-driven, seasonal demand patterns rather than consistent year-round bookings.

How much do Airbnb hosts make in Northport?

On average, Airbnb hosts in Northport earn approximately $2,888 per month, translating to about $34,664 in annual revenue based on trailing 12-month performance. Earnings scale considerably with property size—5-bedroom listings average $6,029 per month ($72,359 annually), while 1- and 2-bedroom properties hover around $2,000–$2,050 monthly. Peak months like September and November can push monthly income above $5,800, while January typically dips below $1,200.

Is Northport a good market for Airbnb investment?

Northport is a competitive market with a Rabbu ROI Score of 39 out of 100, meaning returns are possible but require careful deal sourcing. The high average daily rate of $377 is a strength, but occupancy at 24% and rapidly growing supply (99% year-over-year listing growth) create headwinds. Investors targeting larger properties—especially 5-bedroom homes—and those who can optimize for peak event-season pricing may find the strongest opportunities here.

What is the average daily rate (ADR) for Airbnb in Northport?

The average daily rate for Airbnb listings in Northport is $377, which is significantly higher than the Alabama state average of $247. ADR scales sharply with property size: 1- and 2-bedroom listings average around $244–$248 per night, while 5-bedroom properties command an average of $686 per night. This premium pricing is largely driven by event-weekend demand and group travel.

Are short-term rentals legal in Northport?

Short-term rentals operate in Northport, AL, with 106 active Airbnb listings currently in the market. However, local permit requirements, zoning restrictions, and HOA rules can vary. Prospective investors should verify current regulations directly with the City of Northport and Tuscaloosa County before purchasing or listing a property.

When is peak season for Airbnb in Northport?

Peak season in Northport runs from September through November, coinciding with football season and university events. November is the single highest-revenue month at $5,959 on average, followed by September at $5,856 and October at $4,855. The slowest months are January ($1,149) and February ($1,347), creating a pronounced seasonal revenue pattern that investors should plan for.

How many Airbnbs are there in Northport?

As of April 2026, there are 106 active Airbnb listings in Northport. The market has seen significant growth, with listings increasing by 99% year-over-year. Three-bedroom properties make up the largest share of supply at 46 listings, followed by 4-bedroom (22) and 2-bedroom (16) properties.

How is Airbnb revenue calculated in Northport?

The annual and monthly revenue figures shown for Northport are derived from the trailing 12 months of historical booking performance for active comparable Airbnb listings in the market—they are not forward-looking projections. We average each comparable listing's actual revenue per available night (RevPAN) by month over the past year, remove regional outliers, and roll the results up to a market-level historical average. This approach anchors the figures to what hosts have actually earned recently, while naturally reflecting seasonal peaks and slower months since each month uses its own historical performance. Individual results can vary based on property quality, pricing strategy, and operational management.

About Rabbu Market Data

Rabbu provides Airbnb and short-term rental market data and statistics across the United States. Our mission is to empower investors with accurate insights and easy-to-use tools, so they can confidently identify and act on the best opportunities in the Airbnb market.

What this data includes

• Regularly updated active Airbnb and STR listing counts for the Northport, AL market
• Average daily rate, occupancy, and RevPAN trends across property sizes
• Monthly and annual revenue metrics based on trailing 12-month booking performance
• Home value data sourced from Zillow Home Value Index (ZHVI) for investment analysis
• Amenity prevalence data across active listings to benchmark guest expectations

Sources and disclaimers

Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Mar, 17 2026. Revenue projections are estimates based on comparable properties and do not guarantee future performance. Data reflects trailing performance and market conditions as of April 2026; actual results may differ as conditions evolve. Local regulations, zoning, and HOA rules vary and should be independently verified before making investment decisions.