Norwich, CT Airbnb Market Data, Statistics, and Occupancy Rates

Norwich Short-Term Rental Market Overview

Norwich, CT presents an attractive entry point for short-term rental investors, with average home values around $363,077 and annual revenue averaging $28,197 across 87 active listings. The market's ADR of $205 sits well below the Connecticut state average of $373, but the relatively affordable property prices create a favorable revenue-to-price ratio. Year-over-year listing growth of 94% signals rapidly rising investor interest, though occupancy at 24% trails the state average of 37%, suggesting the market still has room to mature.

Key Market Statistics

According to Rabbu market data, the Norwich short-term rental market shows:

Data sources: Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Mar, 17 2026.

Why Investors Consider Norwich

Norwich's combination of affordable property prices, growing demand, and proximity to southeastern Connecticut's attractions makes it a compelling market for investors seeking favorable cash-on-cash returns.

Expert Market Assessment

"Norwich earns an ROI score of 61 out of 100, placing it in the "Attractive Opportunity" band — a market where revenue relative to property costs creates genuine investment potential even if occupancy hasn't fully matured. Seasonality is pronounced: revenue peaks sharply in July and August before tapering through fall and winter, with January representing the softest month at just $839. Two-bedroom units stand out as an efficiency sweet spot, posting the highest occupancy (42%) and a RevPAN of $79, while 6+ bedroom properties lead on raw revenue at nearly $57,800 annually. Investors who can weather the off-season lull and price competitively during shoulder months will be best positioned to capture this market's upside."

— Rabbu Market Analysis Team

Key Airbnb Metrics & Trends in Norwich

Average revenue by month in Norwich

Norwich exhibits strong seasonality, with August ($4,572) and July ($4,377) delivering peak revenue that's more than five times the January low of $839. The shoulder months of May, June, and September cluster in the $2,400–$2,800 range, while winter months from November through March stay below $2,000, making cash-flow planning essential for off-season months.

Active Airbnb listings by property size in Norwich

One-bedroom units dominate Norwich's supply with 39 of 87 total listings, while 2-bedroom properties are notably underrepresented at just 7 listings — the same count as studios and 6+ bedroom homes. Given that 2-bedrooms post the highest occupancy rate in the market, this supply gap could represent a meaningful opportunity for investors.

Average daily rate (ADR) by property size in Norwich

ADR scales sharply at the upper end, with 6+ bedroom properties commanding $382 per night and 4-bedrooms at $272, while smaller configurations cluster between $162 and $187. Interestingly, 3-bedroom units carry the lowest ADR at $162, suggesting competitive pricing pressure or a mix of property types at that size.

Average RevPAN by property size in Norwich

Two-bedroom properties deliver the strongest RevPAN at $79, nearly double the $38 earned by studios, 1-bedrooms, and close to the $37 for 3-bedrooms. Larger formats also perform well — 6+ bedrooms post $68 RevPAN and 4-bedrooms come in at $62 — indicating that both mid-size efficiency and large-format premium strategies can work in this market.

Average occupancy rates by property size in Norwich

Two-bedroom units are clear outliers with a 42% occupancy rate, nearly double the market average and far ahead of every other property size, which clusters between 18% and 23%. This suggests strong demand for mid-sized accommodations, while larger properties trade lower occupancy for higher nightly rates.

Average monthly revenue by property size in Norwich

Monthly revenue scales predictably with size, topped by 6+ bedroom properties at $4,816 per month and 4-bedrooms at $2,697. Two-bedroom units earn $2,551 monthly — slightly above the market average — while studios trail at $1,698, making them the weakest earners on both a relative and absolute basis.

Average annual revenue by property size in Norwich

The 6+ bedroom category leads annual revenue at $57,792, more than double the next tier (4-bedrooms at $32,369), offering the highest gross return for investors willing to manage larger properties. Two-bedroom units generate $30,619 annually — strong relative to their likely lower acquisition and operating costs — while studios and 3-bedrooms hover near $20,000–$22,000.

Most common amenities for Airbnb listings in Norwich

Parking (99%) and a kitchen (97%) are essentially table stakes for Norwich listings, while self check-in at 86% reflects strong guest expectations for contactless arrival. Hot tubs (45%) and pools (40%) appear in a notable share of listings, suggesting that leisure-oriented amenities can serve as competitive differentiators in this market.

Understanding Norwich's ROI Score: 61/100

Rabbu's ROI Score is a proprietary metric that evaluates short-term rental investment potential based on multiple factors.

How the ROI Score is Calculated

What This Means for Investors

Norwich's ROI score of 61 out of 100 places it in the "Attractive Opportunity" band, driven by an average revenue-to-price ratio and stable — if modest — occupancy levels. The above-average market growth trend is encouraging, though the below-average supply/demand balance signals that the rapid influx of new listings (94% YoY growth) could create competitive pressure if demand doesn't keep pace. Investors should pair this data with local regulatory research and property-level underwriting to determine whether specific opportunities meet their return thresholds.

Short-Term Rental Regulations in Norwich

Understanding local STR regulations is essential before investing in Norwich. Here's the current regulatory landscape:

Permit Requirements

The City of Norwich and the State of Connecticut may require short-term rental operators to register or obtain a permit before listing a property. Investors should verify current requirements directly with the Norwich city clerk's office and the Connecticut Department of Revenue Services before acquiring a property.

Key Restrictions

Common restrictions in Connecticut municipalities can include occupancy limits, minimum stay requirements, noise and nuisance ordinances, and parking mandates. Some properties may also be subject to HOA rules that limit or prohibit short-term rentals, so reviewing deed restrictions and community bylaws is essential before committing to an investment.

Tax Obligations

Short-term rental operators in Connecticut are generally subject to the state's room occupancy tax as well as applicable sales tax on lodging. Many booking platforms collect and remit these taxes on behalf of hosts, but investors should confirm their specific obligations with the Connecticut Department of Revenue Services to remain compliant.

Regulations subject to change. Always verify with local authorities before purchasing. A Rabbu partner agent specializing in Norwich can provide current regulatory guidance.

Future Outlook & Long-Term Forecast

"Over the next 12–18 months, Norwich's above-average market growth trend suggests continued expansion in both supply and demand, though the pace of new listings may temper ADR gains. Summer months consistently drive the strongest revenue — July and August alone account for roughly a third of annual earnings — so investors should expect monthly income to fluctuate between roughly $839 in January and $4,572 in August. Occupancy rates could stabilize in the 25–28% range market-wide as newer listings season and optimize pricing, with ADR potentially ticking up 1–3% if demand keeps pace with supply growth. Investors entering now should plan for meaningful off-season revenue dips and budget accordingly."

— Rabbu Market Analysis Team

Frequently asked questions about Airbnb in Norwich, CT

What is the average Airbnb occupancy rate in Norwich?

The average occupancy rate for Airbnb listings in Norwich is currently 24%, which is below the Connecticut state average of 37%. Occupancy varies significantly by property size — two-bedroom units lead at 42%, while studios sit around 21% and 6+ bedroom properties average just 18%. Investors targeting higher-occupancy configurations may find that mid-sized properties deliver the most consistent bookings.

How much do Airbnb hosts make in Norwich?

Based on trailing 12-month data, the average Airbnb host in Norwich earns approximately $2,349 per month or $28,197 per year. Revenue varies widely by property size: studios average about $20,381 annually, while 6+ bedroom properties can generate roughly $57,792 per year. Actual results depend on factors like property quality, amenities, pricing strategy, and seasonal demand patterns.

Is Norwich a good market for Airbnb investment?

Norwich scores a 61 out of 100 on Rabbu's ROI scale, placing it in the "Attractive Opportunity" category. The market benefits from affordable property prices (averaging $363,077), above-average growth trends, and strong summer revenue peaks. However, occupancy rates are below the state average and the market shows a below-average supply/demand balance, so investors should carefully evaluate individual property economics and plan for seasonal income variation.

What is the average daily rate (ADR) for Airbnb in Norwich?

The average daily rate in Norwich is $205, compared to the Connecticut state average of $373. ADR ranges from $162 for 3-bedroom properties to $382 for 6+ bedroom homes. Four-bedroom listings command a notable premium at $272, making them an interesting mid-point between smaller units and large-format properties.

Are short-term rentals legal in Norwich?

Short-term rentals can be operated in Norwich, CT, but hosts should verify local permit and registration requirements with the City of Norwich and the State of Connecticut. Regulations can vary and may include occupancy limits, zoning restrictions, and tax obligations. It's always wise to consult with local authorities and review any HOA or deed restrictions before listing a property.

When is peak season for Airbnb in Norwich?

Peak season in Norwich runs from June through August, with July and August being the strongest months. August leads with an average monthly revenue of $4,572, followed closely by July at $4,377. The off-season stretches from November through March, with January representing the lowest point at approximately $839 in average revenue.

How many Airbnbs are there in Norwich?

As of April 2026, there are 87 active Airbnb listings in Norwich. One-bedroom properties make up the largest share of supply with 39 listings, followed by 3-bedroom (13) and 4-bedroom (10) units. The market has experienced 94% year-over-year listing growth, indicating a rapidly expanding supply landscape.

How is Airbnb revenue calculated in Norwich?

The annual and monthly revenue figures for Norwich are derived from the trailing 12 months of historical booking performance for active comparable Airbnb listings in the market — they are not forward-looking projections. Rabbu averages each comparable listing's actual revenue per available night (RevPAN) by month over the past year, removes regional outliers, and rolls the remainder up to a market-level historical average. This approach anchors the figures to what hosts have actually earned recently while naturally reflecting seasonal peaks and slower months, since each month uses its own historical performance data. Individual results can vary based on property quality, pricing strategy, and operational management.

About Rabbu Market Data

Rabbu provides Airbnb and short-term rental market data and statistics across the United States. Our mission is to empower investors with accurate insights and easy-to-use tools, so they can confidently identify and act on the best opportunities in the Airbnb market.

What this data includes

• Regularly updated active Airbnb and STR listing counts for Norwich and surrounding areas
• Average daily rates, occupancy rates, and RevPAN trends by property size
• Monthly and annual revenue benchmarks based on trailing 12-month booking data
• Home value data sourced from the Zillow Home Value Index (ZHVI)
• Amenity prevalence data across active listings to inform property setup decisions

Sources and disclaimers

Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Mar, 17 2026. Revenue projections are estimates based on comparable properties and do not guarantee future performance. Data reflects trailing 12-month averages as of April 2026 and may not capture recent market shifts. Local regulations, HOA rules, and tax obligations vary and should be independently verified before investing.