Oak Hill, WV Airbnb Market Data, Statistics, and Occupancy Rates

Oak Hill Short-Term Rental Market Overview

Oak Hill, WV earns an ROI score of 75 out of 100, placing it in "Standout Opportunity" territory driven largely by an above-average revenue-to-price ratio. With average home values around $229,711 and annual STR revenue averaging $27,129, the market offers an accessible entry point compared to many resort-adjacent areas in West Virginia. The small supply of just 36 active listings and strong summer seasonality suggest room for well-positioned properties to capture outsized returns, particularly during peak outdoor recreation months.

Key Market Statistics

According to Rabbu market data, the Oak Hill short-term rental market shows:

Data sources: Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Mar, 17 2026.

Why Investors Consider Oak Hill

A favorable revenue-to-price ratio and proximity to nationally recognized outdoor recreation make Oak Hill appealing for investors seeking affordable STR entry with meaningful upside.

Expert Market Assessment

"Oak Hill presents a compelling opportunity for investors comfortable with pronounced seasonality. Revenue swings from a low of $883 in January to a peak of $4,347 in July, meaning cash-flow planning across the calendar year is critical. The market's above-average revenue-to-price ratio and moderate competition offset the below-state-average occupancy, and investors who optimize for peak-season performance — particularly with larger properties — stand to benefit most. A thoughtful pricing and amenity strategy will be key to standing out as the listing count continues to grow."

— Rabbu Market Analysis Team

Key Airbnb Metrics & Trends in Oak Hill

Average revenue by month in Oak Hill

Revenue in Oak Hill is highly seasonal, peaking at $4,347 in July and bottoming out at $883 in January — nearly a 5x spread. The June-through-October window accounts for the bulk of annual income, making summer optimization and off-season cost management critical for profitability.

Active Airbnb listings by property size in Oak Hill

Supply is remarkably balanced across property sizes, with 10 two-bedroom, 10 three-bedroom, and 9 four-bedroom listings each. This even distribution means no single size category is obviously oversaturated, though the lack of studio or 1-bedroom listings could represent a niche opportunity for budget-conscious travelers.

Average daily rate (ADR) by property size in Oak Hill

ADR jumps substantially with each bedroom added: 2-bedroom listings average $95/night, 3-bedrooms reach $172, and 4-bedrooms command $226. The leap from 2 to 3 bedrooms is especially pronounced, suggesting that the additional space commands a significant premium in this outdoor-recreation market.

Average RevPAN by property size in Oak Hill

Four-bedroom properties deliver the highest RevPAN at $62, more than triple the $20 earned by 2-bedroom listings. This gap underscores that larger properties not only charge more per night but also maintain higher occupancy, making them the most efficient revenue generators in Oak Hill.

Average occupancy rates by property size in Oak Hill

Occupancy climbs with property size, from 21% for 2-bedroom units to 28% for 4-bedroom homes. While all sizes fall below the state average of 38%, the higher fill rates for larger properties suggest that group travelers visiting the area prefer spacious accommodations.

Average monthly revenue by property size in Oak Hill

Four-bedroom properties lead with $3,300 per month, roughly double the $1,591 earned by 2-bedroom listings. Three-bedroom units fall in between at $1,970, making the step up to a 4-bedroom configuration the clearest revenue accelerator in this market.

Average annual revenue by property size in Oak Hill

Annual revenue ranges from $19,095 for 2-bedroom listings to $39,604 for 4-bedroom properties, a gap of more than $20,000. Given that home prices in the area average around $229,711, 4-bedroom properties offer the strongest revenue-to-price ratio and the most compelling return potential.

Most common amenities for Airbnb listings in Oak Hill

Every listing in Oak Hill offers parking and a kitchen, reflecting the rural, drive-to nature of the market. Outdoor-oriented amenities like backyards (94%), BBQ grills (81%), and outdoor furniture (81%) dominate, signaling that guests expect a full outdoor experience — and that hot tubs (42%) could be a differentiator for properties looking to stand out.

Understanding Oak Hill's ROI Score: 75/100

Rabbu's ROI Score is a proprietary metric that evaluates short-term rental investment potential based on multiple factors.

How the ROI Score is Calculated

What This Means for Investors

Oak Hill's ROI score of 75/100 places it in the "Standout Opportunity" band, driven primarily by an above-average revenue-to-price ratio that reflects affordable home values relative to STR income potential. Occupancy stability and supply/demand balance rate as average, while market growth trend scores above average — consistent with the 264% year-over-year listing increase signaling rising investor confidence. Pairing this score with thorough local regulatory research and a realistic seasonal cash-flow model will help investors determine whether Oak Hill aligns with their return targets.

Short-Term Rental Regulations in Oak Hill

Understanding local STR regulations is essential before investing in Oak Hill. Here's the current regulatory landscape:

Permit Requirements

Investors looking at Oak Hill, WV should verify whether the City of Oak Hill or Fayette County requires a short-term rental permit, business license, or registration before listing a property. West Virginia's regulatory landscape for STRs varies by jurisdiction, so checking directly with local planning and zoning offices is strongly recommended.

Key Restrictions

Common STR restrictions in West Virginia communities may include occupancy limits, minimum stay requirements, noise ordinances, and parking mandates. HOA rules can also limit or prohibit short-term rentals in certain neighborhoods, so reviewing any applicable covenants before purchasing is essential.

Tax Obligations

West Virginia imposes a state sales tax and a hotel/motel occupancy tax on short-term rental income, and some municipalities may levy additional local lodging taxes. Platforms like Airbnb often collect and remit state-level taxes automatically, but hosts should confirm local obligations with a tax professional.

Regulations subject to change. Always verify with local authorities before purchasing. A Rabbu partner agent specializing in Oak Hill can provide current regulatory guidance.

Future Outlook & Long-Term Forecast

"Over the next 12–18 months, Oak Hill's proximity to New River Gorge National Park should continue to fuel summer demand, with July and August likely remaining the strongest revenue months. We estimate ADR could edge up 2–5% as the market matures, though occupancy — currently at 23% versus the 38% state average — may take longer to close that gap. Listing growth has been rapid at 264% year-over-year, so investors entering now should plan for increased competition and price their properties competitively to maintain bookings through the softer winter months."

— Rabbu Market Analysis Team

Frequently asked questions about Airbnb in Oak Hill, WV

What is the average Airbnb occupancy rate in Oak Hill?

The average Airbnb occupancy rate in Oak Hill is currently 23%, which sits below the West Virginia state average of 38%. Occupancy tends to be higher for larger properties — 4-bedroom listings average 28% while 2-bedroom units come in around 21%. The seasonal nature of the market, driven by outdoor recreation, means occupancy concentrates heavily in the summer months.

How much do Airbnb hosts make in Oak Hill?

Airbnb hosts in Oak Hill earn an average of $2,260 per month and approximately $27,129 per year based on trailing 12-month booking data. Revenue varies significantly by property size: 2-bedroom listings average about $19,095 annually, while 4-bedroom properties pull in roughly $39,604. Peak summer months like July can push monthly revenue above $4,300.

Is Oak Hill a good market for Airbnb investment?

Oak Hill scores 75 out of 100 on Rabbu's ROI Score, earning a "Standout Opportunity" designation. The market benefits from an above-average revenue-to-price ratio, with average home values near $229,711 against annual revenue of $27,129. Investors should be prepared for strong seasonality and below-state-average occupancy, but the affordable entry point and proximity to outdoor tourism make it an attractive option for those who plan accordingly.

What is the average daily rate (ADR) for Airbnb in Oak Hill?

The average daily rate in Oak Hill is $172, which is below the West Virginia state average of $242. ADR scales meaningfully with property size: 2-bedroom listings average $95 per night, 3-bedroom listings command $172, and 4-bedroom properties reach $226. This pricing structure rewards investors who target larger, group-friendly properties.

Are short-term rentals legal in Oak Hill?

Short-term rentals generally operate in Oak Hill, WV, but investors should verify current permit requirements, zoning restrictions, and any applicable licensing with the City of Oak Hill and Fayette County authorities before listing a property. Regulations can change, and compliance with local ordinances is the host's responsibility.

When is peak season for Airbnb in Oak Hill?

Peak season in Oak Hill runs from June through October, with July being the strongest month at an average revenue of $4,347. August ($3,557) and October ($2,643) also perform well. The slowest months are January ($883) and February ($1,046), reflecting the market's heavy reliance on warm-weather outdoor recreation tourism.

How many Airbnbs are there in Oak Hill?

There are currently 36 active Airbnb listings in Oak Hill as of April 2026. The supply is evenly distributed across property sizes, with 10 two-bedroom, 10 three-bedroom, and 9 four-bedroom listings. Year-over-year listing growth has been significant at 264%, indicating rapidly increasing investor interest in the market.

How is Airbnb revenue calculated in Oak Hill?

The annual and monthly revenue figures for Oak Hill are derived from the trailing 12 months of historical booking performance for active comparable Airbnb listings in the market — they are not forward-looking projections. We average each comparable listing's actual revenue per available night (RevPAN) by month over the past year, remove regional outliers, and aggregate the results into a market-level historical average. Because each month uses its own historical performance data, the figures naturally reflect seasonal peaks and slower periods. Individual results can vary based on property quality, pricing strategy, and how effectively the listing is managed.

About Rabbu Market Data

Rabbu provides Airbnb and short-term rental market data and statistics across the United States. Our mission is to empower investors with accurate insights and easy-to-use tools, so they can confidently identify and act on the best opportunities in the Airbnb market.

What this data includes

• Regularly updated active Airbnb and STR listing counts by market and property size
• Average daily rates, occupancy rates, and RevPAN tracked over time
• Monthly and annual revenue metrics based on trailing 12-month booking performance
• Home value data sourced from Zillow Home Value Index (ZHVI) for investment context
• Amenity prevalence data across active listings to inform property setup decisions

Sources and disclaimers

Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Mar, 17 2026. Revenue projections are estimates based on comparable properties and do not guarantee future performance. Data reflects trailing 12-month averages and market conditions as of April 2026; current performance may differ. Local regulations, permit requirements, and tax obligations are subject to change — always verify with local authorities before investing.