Oakland, ME Airbnb Market Data, Statistics, and Occupancy Rates

Oakland Short-Term Rental Market Overview

Oakland, ME stands out as a compelling short-term rental market with an ROI score of 83 out of 100, driven by above-average revenue-to-price ratios and strong occupancy stability. With average home values around $477,411 and annual STR revenue averaging $40,547, the market offers an attractive entry point for investors seeking lakeside seasonal demand. The small supply of just 26 active listings suggests limited competition, and year-over-year listing growth of 122% signals rising investor interest in this central Maine destination.

Key Market Statistics

According to Rabbu market data, the Oakland short-term rental market shows:

Data sources: Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Apr, 27 2026.

Why Investors Consider Oakland

Oakland's combination of above-average revenue relative to home prices and stable seasonal demand makes it a noteworthy pick for investors targeting Maine's lakefront vacation rental market.

Expert Market Assessment

"With an ROI score of 83, Oakland presents a standout opportunity for STR investors who can navigate its heavily seasonal demand curve. Revenue peaks dramatically in July and August—monthly averages of $7,703 and $8,457 respectively—before tapering off to around $1,200 in the winter months. This roughly 7x spread between peak and trough means cash-flow planning is essential, but the overall annual revenue of $40,547 against sub-$480K home values creates a favorable yield profile. The market's above-average revenue-to-price ratio and occupancy stability are its strongest attributes, while growth and supply-demand dynamics sit at average levels, suggesting a mature seasonal market rather than an emerging boom."

— Rabbu Market Analysis Team

Key Airbnb Metrics & Trends in Oakland

Average revenue by month in Oakland

Oakland exhibits extreme seasonality, with August ($8,457) and July ($7,703) generating roughly 7x the revenue of the slowest months like February ($1,209) and January ($1,217). Investors should expect the bulk of annual income to arrive between May and September, making off-season cost management a critical part of any business plan.

Active Airbnb listings by property size in Oakland

Supply in Oakland is evenly divided between 2-bedroom and 3-bedroom properties, each with 8 active listings. The absence of reported 1-bedroom or 4+ bedroom listings could signal an opportunity for investors willing to differentiate with either smaller or larger configurations.

Average daily rate (ADR) by property size in Oakland

Three-bedroom properties command $271 per night compared to $222 for two-bedroom units, representing a 22% ADR premium for one additional bedroom. This moderate step-up suggests that the cost of acquiring a slightly larger property may be offset by meaningfully higher nightly rates.

Average RevPAN by property size in Oakland

Two-bedroom listings edge out three-bedroom properties on RevPAN ($75 vs. $69), thanks to their higher occupancy rates offsetting a lower nightly rate. This makes 2-bedroom units slightly more efficient at converting available nights into revenue, though 3-bedroom properties still generate more total income.

Average occupancy rates by property size in Oakland

Two-bedroom properties maintain a 34% occupancy rate compared to 26% for three-bedroom listings, indicating that smaller units fill more consistently throughout the year. The 8-percentage-point gap suggests that guests booking smaller properties may include more frequent shorter stays beyond the core summer season.

Average monthly revenue by property size in Oakland

Three-bedroom properties lead in monthly revenue at $4,025 versus $2,935 for two-bedroom units, a 37% premium driven by higher nightly rates despite lower occupancy. For investors prioritizing total revenue over efficiency per night, the 3-bedroom configuration delivers a clear advantage.

Average annual revenue by property size in Oakland

On an annual basis, 3-bedroom properties generate $48,301 compared to $35,229 for 2-bedroom units—a difference of over $13,000. This $48K annual figure against Oakland's average home value of $477,411 positions 3-bedroom properties as the stronger return potential, assuming acquisition costs remain comparable.

Most common amenities for Airbnb listings in Oakland

Parking and kitchen access are universal (100%) across Oakland listings, while backyard space (89%), washer/dryer (73%), and outdoor amenities like BBQ grills and furniture (69%) reflect the lakeside vacation expectations of guests. Notably, 62% of listings offer lake access, underscoring that waterfront proximity is a key differentiator—investors should prioritize properties with direct or nearby lake access to remain competitive.

Understanding Oakland's ROI Score: 83/100

Rabbu's ROI Score is a proprietary metric that evaluates short-term rental investment potential based on multiple factors.

How the ROI Score is Calculated

What This Means for Investors

Oakland's ROI score of 83 out of 100 places it firmly in the Standout Opportunity tier, reflecting above-average performance in revenue-to-price ratio and occupancy stability—the two most heavily weighted factors. Market growth trend and supply/demand balance both register at average levels, suggesting the market is well-established rather than rapidly expanding. Investors should pair these strong quantitative signals with local regulatory research and a realistic seasonal cash-flow plan to fully capitalize on Oakland's potential.

Short-Term Rental Regulations in Oakland

Understanding local STR regulations is essential before investing in Oakland. Here's the current regulatory landscape:

Permit Requirements

Oakland, Maine may require short-term rental operators to obtain a local permit or register their property with the town. Investors should verify current requirements directly with Oakland's municipal office and review any applicable Maine state-level regulations before listing.

Key Restrictions

Common restrictions in small Maine towns can include occupancy limits based on bedroom count, noise and nuisance ordinances, and parking requirements for guests. HOA or deed restrictions may also apply to lakefront properties, and some municipalities impose minimum-stay requirements or cap the number of STR permits issued in a given area.

Tax Obligations

Short-term rental operators in Maine are generally required to collect and remit the state's lodging tax, and platforms like Airbnb often handle collection on behalf of hosts. Investors should confirm whether Oakland or Kennebec County imposes any additional local lodging or tourism taxes beyond the state obligation.

Regulations subject to change. Always verify with local authorities before purchasing. A Rabbu partner agent specializing in Oakland can provide current regulatory guidance.

Future Outlook & Long-Term Forecast

"Over the next 12–18 months, Oakland's STR market is expected to maintain its pronounced summer seasonality, with peak monthly revenues likely reaching $7,500–$8,500 during July and August as lake tourism continues to draw visitors. ADR may see modest increases of 2–4% as demand grows against a still-limited supply base, though occupancy during winter months will likely remain in the low single digits as a percentage of available nights. Investors should plan for a cash-flow profile that concentrates roughly 60–70% of annual income into the May-through-October window, budgeting accordingly for leaner off-season months."

— Rabbu Market Analysis Team

Frequently asked questions about Airbnb in Oakland, ME

What is the average Airbnb occupancy rate in Oakland?

The average occupancy rate for Airbnb listings in Oakland, ME is currently 31%, which is below the Maine state average of 55%. This reflects Oakland's strongly seasonal demand profile—occupancy surges during the summer lake season and drops significantly during winter months. Investors should expect high occupancy from June through September and plan for quieter periods the rest of the year.

How much do Airbnb hosts make in Oakland?

Airbnb hosts in Oakland earn an average of $3,378 per month, which translates to approximately $40,547 in annual revenue based on trailing 12-month performance. Three-bedroom properties tend to earn more, averaging $4,025 per month ($48,301 annually), while two-bedroom units average $2,935 per month ($35,229 annually). Revenue is heavily concentrated in the summer months, with August alone averaging $8,457.

Is Oakland a good market for Airbnb investment?

Oakland scores 83 out of 100 on Rabbu's ROI Score, categorized as a Standout Opportunity. The market benefits from an above-average revenue-to-price ratio and strong occupancy stability, with average home values around $477,411 and annual STR revenue near $40,547. While the market is highly seasonal, limited competition (only 26 active listings) and strong lakeside tourism demand make it an appealing option for investors comfortable with a summer-weighted income profile.

What is the average daily rate (ADR) for Airbnb in Oakland?

The average daily rate in Oakland is $315, which sits below the Maine state average of $415. Two-bedroom properties average $222 per night, while three-bedroom listings command $271 per night. The lower ADR compared to the state average reflects Oakland's positioning as a more accessible lakeside destination rather than a premium coastal market.

Are short-term rentals legal in Oakland?

Short-term rentals generally operate in Oakland, ME, as evidenced by 26 active Airbnb listings in the market. However, local regulations can change, and operators may need permits or registrations. Investors should verify current STR rules with Oakland's town office and review Maine state regulations before purchasing or listing a property.

When is peak season for Airbnb in Oakland?

Peak season in Oakland runs from June through September, with July and August delivering the highest revenues by a wide margin. August is the single strongest month at $8,457 in average revenue, followed by July at $7,703. Revenue drops sharply after October, with the winter months of January and February averaging around $1,200—making Oakland a quintessential summer lake market.

How many Airbnbs are there in Oakland?

There are currently 26 active Airbnb listings in Oakland, ME. The supply is evenly split between two-bedroom and three-bedroom properties, with 8 listings in each category. Year-over-year listing growth of 122% indicates the market is attracting new hosts, though the overall supply remains quite small, which can work in favor of existing operators.

How is Airbnb revenue calculated in Oakland?

The annual and monthly revenue figures for Oakland are derived from the trailing 12 months of historical booking performance for active comparable Airbnb listings in the market—not a forward-looking projection. We average each comparable listing's actual revenue per available night (RevPAN) by month over the past year, remove regional outliers, and roll the remainder up to a market-level historical average. This approach anchors the figures to what hosts have actually earned recently while naturally reflecting seasonal peaks and slower months, since each month uses its own historical performance data. Individual results can vary based on property quality, pricing strategy, and operational management.

About Rabbu Market Data

Rabbu provides Airbnb and short-term rental market data and statistics across the United States. Our mission is to empower investors with accurate insights and easy-to-use tools, so they can confidently identify and act on the best opportunities in the Airbnb market.

What this data includes

• Regularly updated active Airbnb and STR listing counts by market
• Average daily rates, occupancy rates, and RevPAN metrics across property sizes
• Monthly and annual revenue estimates based on trailing 12-month booking performance
• Home value data sourced from the Zillow Home Value Index (ZHVI)
• Amenity prevalence data across active listings in the market

Sources and disclaimers

Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Apr, 27 2026. Revenue projections are estimates based on comparable properties and do not guarantee future performance. Data reflects trailing 12-month averages and may not capture recent regulatory or market changes. Individual results will vary based on property location, condition, pricing strategy, and management quality.