Ocean Shores, WA Airbnb Market Data, Statistics, and Occupancy Rates

As of Apr, 27 2026

Rabbu ROI Score

53 / 100

Ocean Shores presents a competitive opportunity: investor interest and demand are strong, but higher prices or tighter competition may require more selective deal sourcing.

Ocean Shores Short-Term Rental Market Overview

Ocean Shores is a coastal Washington market with 193 active Airbnb listings and a pronounced summer-driven revenue cycle. Average annual revenue sits at $26,345 against average home values of $453,262, placing the revenue-to-price ratio in an average range. While ADR of $181 runs well below the state average of $393, the lower entry costs compared to many Pacific Northwest beach markets can still attract investors willing to manage through softer off-season months. The 137% year-over-year growth in active listings signals rising investor interest, though occupancy at 23% lags the 36% state average and warrants careful underwriting.

Key Market Statistics

According to Rabbu market data, the Ocean Shores short-term rental market shows:

Key Airbnb and short-term rental market statistics.
Metric Context Value
Active Airbnb Listings As of Apr, 27 2026 193
Average Daily Rate (ADR) vs. $393 state avg. $181
Average Occupancy Rate vs. 36% state avg. 23%
RevPAN ADR * Occupancy Rate $41
Average Monthly Revenue Historical 12-month average $2,195
Average Annual Revenue Historical 12-month average $26,345

Data sources: Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Mar, 17 2026.

Why Investors Consider Ocean Shores

Investors consider Ocean Shores for its relatively affordable coastal entry point and strong summer demand, though seasonal cash-flow variability requires disciplined deal selection.

Key investment factors

  • Average home values of $453,262 offer a lower barrier to entry than many Pacific Northwest beach markets
  • Summer months (July–August) can generate $4,200–$5,300/month, creating meaningful peak-season revenue concentration
  • 72% of listings allow pets, signaling a guest-friendly niche that can boost booking volume year-round
  • 4-bedroom properties deliver the highest RevPAN at $70 and annual revenue near $52,691, rewarding investors who go bigger
  • Proximity to Seattle metro day-trippers and weekend visitors provides a steady demand base during shoulder seasons

Expert Market Assessment

"Ocean Shores presents a competitive but uneven opportunity. The ROI score of 53 out of 100 reflects average revenue-to-price fundamentals tempered by below-average occupancy stability and a supply-demand balance that's tightening as listings grow 137% year over year. Seasonality is the defining feature here—August peaks at $5,340 in average revenue while January dips to just $835, a more than 6× spread that demands careful cash-flow planning. Investors who focus on larger, well-amenitized properties and price aggressively during shoulder months can outperform, but this is not a set-it-and-forget-it market."

— Rabbu Market Analysis Team

Understanding Ocean Shores's ROI Score: 53/100

Rabbu's ROI Score is a proprietary metric that evaluates short-term rental investment potential based on multiple factors.

How the ROI Score is Calculated

Factor Ocean Shores Performance Weight
Revenue-to-Price Ratio Average 40%
Occupancy Stability Below average 30%
Market Growth Trend Average 15%
Supply/Demand Balance Below average 15%

What This Means for Investors

Ocean Shores earns an ROI score of 53 out of 100, placing it in the Competitive Opportunity band—meaning the market has genuine potential but requires more careful deal selection than higher-scoring markets. Revenue-to-price ratio and market growth trend both rate as average, while occupancy stability and supply/demand balance fall below average, reflecting the impact of a 137% year-over-year surge in listings on an already seasonal market. Pairing this data with thorough local regulatory research and a focus on larger, well-differentiated properties will give investors the best chance of outperforming the market median.

Short-Term Rental Regulations in Ocean Shores

Understanding local STR regulations is essential before investing in Ocean Shores. Here's the current regulatory landscape:

Permit Requirements

Short-term rental operators in Ocean Shores, Washington may be required to obtain a business license and register their property with the city. Investors should verify current permit and registration requirements directly with the City of Ocean Shores and the Washington State Department of Revenue before listing.

Key Restrictions

Common STR restrictions in coastal Washington communities can include occupancy limits based on bedroom count, noise and nuisance ordinances, parking requirements (especially relevant given 98% of Ocean Shores listings offer parking), and potential HOA or community covenant limitations. Some jurisdictions also impose minimum-stay requirements or cap the number of rental permits issued, so checking with local authorities is essential.

Tax Obligations

Short-term rental hosts in Washington State are generally subject to state sales tax, local lodging taxes, and potentially a tourism promotion area charge. Many booking platforms collect and remit a portion of these taxes on behalf of hosts, but operators should confirm their full obligations with the Washington State Department of Revenue.

Regulations subject to change. Always verify with local authorities before purchasing. A Rabbu partner agent specializing in Ocean Shores can provide current regulatory guidance.

Short-Term Rental Financing for Ocean Shores

Financing an Airbnb investment in Ocean Shores requires lenders who understand STR income. Rabbu partner lenders offer:

  • DSCR Loans: Qualify based on property income, not personal income
  • Low Down Payment: As low as 10–15% for investment properties
  • Fast Closing: 21–30 day average close times
  • STR Experience: Lenders who understand vacation rental underwriting
Connect with a Ocean Shores Lender →

Future Outlook & Long-Term Forecast

"Over the next 12–18 months, Ocean Shores is likely to see continued supply growth given the sharp influx of new listings, which could keep occupancy pressure on hosts who don't differentiate their properties. Summer months should remain the primary revenue engine, with July and August alone generating roughly 37% of annual income—expect peak-season ADR to hold steady or edge up 1–3% as demand remains strong for Washington coast getaways. Off-peak occupancy may settle in the 15–22% range unless hosts adopt aggressive pricing and minimum-stay strategies. Investors who target larger properties (3–4 bedrooms) and invest in standout amenities like hot tubs are best positioned to outperform the market average."

— Rabbu Market Analysis Team

Frequently asked questions about Airbnb in Ocean Shores, WA

What is the average Airbnb occupancy rate in Ocean Shores?
The average occupancy rate for Airbnb listings in Ocean Shores is currently 23%, which is below the Washington state average of 36%. Occupancy varies significantly by property size—1-bedroom units lead at 29%, while 2-bedroom properties sit lowest at 18%. The coastal market's strong summer seasonality means occupancy spikes during peak months and drops considerably in winter, so investors should plan for uneven booking patterns throughout the year.
How much do Airbnb hosts make in Ocean Shores?
On average, Airbnb hosts in Ocean Shores earn approximately $2,195 per month and $26,345 per year based on trailing 12-month performance data. Earnings vary substantially by property size: studios average around $1,029/month, while 4-bedroom homes can generate roughly $4,390/month. Summer is the main revenue driver, with August alone averaging $5,340 across all property types.
Is Ocean Shores a good market for Airbnb investment?
Ocean Shores earns an ROI score of 53 out of 100, placing it in the 'Competitive Opportunity' category. The market offers relatively affordable coastal entry at an average home value of $453,262 and strong summer demand, but below-average occupancy stability and a rapidly growing supply of listings mean investors need to be selective. Larger properties (3–4 bedrooms) tend to outperform on both RevPAN and annual revenue, so targeting the right property type and investing in popular amenities like hot tubs and pet-friendliness can help differentiate your listing.
What is the average daily rate (ADR) for Airbnb in Ocean Shores?
The average daily rate in Ocean Shores is $181, well below the Washington state average of $393. ADR scales meaningfully with property size: studios average $97 per night, 1-bedrooms $128, 2-bedrooms $160, 3-bedrooms $226, and 4-bedroom properties command $281 per night. The lower ADR reflects Ocean Shores' positioning as a more affordable coastal getaway rather than a luxury destination.
Are short-term rentals legal in Ocean Shores?
Short-term rentals do operate in Ocean Shores, WA, with 193 active Airbnb listings currently in the market. However, hosts may need to obtain local business licenses and comply with city and state regulations. Requirements can change, so it's important to verify current rules with the City of Ocean Shores and the Washington State Department of Revenue before purchasing or listing a property.
When is peak season for Airbnb in Ocean Shores?
Peak season in Ocean Shores runs from June through September, with July and August standing out as the top-earning months. August leads at $5,340 in average monthly revenue, followed by July at $4,286. The off-season low point is January at just $835, illustrating the dramatic seasonal swing that defines this coastal market. Shoulder months like April ($2,052) and September ($2,575) can still produce respectable returns.
How many Airbnbs are there in Ocean Shores?
There are currently 193 active Airbnb listings in Ocean Shores as of April 2026. The supply is concentrated in 1- to 3-bedroom properties, which together account for roughly 83% of all listings. The market has seen significant growth, with active listings increasing 137% year over year, so competition is intensifying.
How is Airbnb revenue calculated in Ocean Shores?
The annual and monthly revenue figures for Ocean Shores are derived from the trailing 12 months of historical booking performance for active comparable Airbnb listings in the market—they are not forward-looking projections. We average each comparable listing's actual revenue per available night (RevPAN) by month over the past year, remove regional outliers, and aggregate to a market-level historical average. This approach anchors the figures to what hosts have actually earned recently while naturally reflecting seasonal peaks (like August at $5,340) and slower months (like January at $835), since each month uses its own historical performance. Individual results can vary based on property quality, pricing strategy, and how actively the listing is managed.

About Rabbu Market Data

Rabbu provides Airbnb and short-term rental market data and statistics across the United States. Our mission is to empower investors with accurate insights and easy-to-use tools, so they can confidently identify and act on the best opportunities in the Airbnb market.

What this data includes

  • Regularly updated active Airbnb and STR listing counts for Ocean Shores and surrounding areas
  • Average daily rate, occupancy, and RevPAN metrics across multiple property sizes
  • Monthly and annual revenue trends based on trailing 12-month booking performance
  • Home value benchmarks sourced from the Zillow Home Value Index (ZHVI)
  • Popular amenity prevalence data across active listings in the market

Sources and disclaimers

Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Mar, 17 2026. Revenue projections are estimates based on comparable properties and do not guarantee future performance. Data reflects trailing 12-month averages and current market conditions, which can shift due to seasonal demand, regulatory changes, or macroeconomic factors. Local short-term rental regulations may change; investors should verify all permit, tax, and zoning requirements with the appropriate authorities before purchasing.

Next Steps

Ready to invest in Ocean Shores's short-term rental market? Take action with these resources:

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