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View PropertiesAs of Apr, 27 2026
Rabbu ROI Score
Ocean Shores presents a competitive opportunity: investor interest and demand are strong, but higher prices or tighter competition may require more selective deal sourcing.
Ocean Shores is a coastal Washington market with 193 active Airbnb listings and a pronounced summer-driven revenue cycle. Average annual revenue sits at $26,345 against average home values of $453,262, placing the revenue-to-price ratio in an average range. While ADR of $181 runs well below the state average of $393, the lower entry costs compared to many Pacific Northwest beach markets can still attract investors willing to manage through softer off-season months. The 137% year-over-year growth in active listings signals rising investor interest, though occupancy at 23% lags the 36% state average and warrants careful underwriting.
According to Rabbu market data, the Ocean Shores short-term rental market shows:
| Metric | Context | Value |
|---|---|---|
| Active Airbnb Listings | As of Apr, 27 2026 | 193 |
| Average Daily Rate (ADR) | vs. $393 state avg. | $181 |
| Average Occupancy Rate | vs. 36% state avg. | 23% |
| RevPAN | ADR * Occupancy Rate | $41 |
| Average Monthly Revenue | Historical 12-month average | $2,195 |
| Average Annual Revenue | Historical 12-month average | $26,345 |
Data sources: Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Mar, 17 2026.
Investors consider Ocean Shores for its relatively affordable coastal entry point and strong summer demand, though seasonal cash-flow variability requires disciplined deal selection.
Key investment factors
"Ocean Shores presents a competitive but uneven opportunity. The ROI score of 53 out of 100 reflects average revenue-to-price fundamentals tempered by below-average occupancy stability and a supply-demand balance that's tightening as listings grow 137% year over year. Seasonality is the defining feature here—August peaks at $5,340 in average revenue while January dips to just $835, a more than 6× spread that demands careful cash-flow planning. Investors who focus on larger, well-amenitized properties and price aggressively during shoulder months can outperform, but this is not a set-it-and-forget-it market."
— Rabbu Market Analysis Team
Revenue swings dramatically with the seasons—August tops out at $5,340 while January bottoms at just $835, a 6.4× spread that underscores how heavily this market depends on summer tourism. Investors should expect roughly 60% of annual revenue to come from June through September, making off-season cost management critical to profitability.
| Month | Trend | Revenue |
|---|---|---|
| January |
|
$835 |
| February |
|
$1,158 |
| March |
|
$1,521 |
| April |
|
$2,052 |
| May |
|
$1,692 |
| June |
|
$2,167 |
| July |
|
$4,286 |
| August |
|
$5,340 |
| September |
|
$2,575 |
| October |
|
$1,755 |
| November |
|
$1,535 |
| December |
|
$1,425 |
Two-bedroom properties dominate the supply with 61 listings, followed closely by 3-bedrooms (51) and 1-bedrooms (48), while studios (14) and 4-bedrooms (16) are far less common. The relative scarcity of 4-bedroom listings paired with their top-tier revenue performance may signal an opportunity for investors willing to go larger.
| Size | Trend | Value |
|---|---|---|
| Studio |
|
14 |
| 1 bedroom |
|
48 |
| 2 bedrooms |
|
61 |
| 3 bedrooms |
|
51 |
| 4 bedrooms |
|
16 |
ADR nearly triples from studios ($97) to 4-bedroom homes ($281), with each additional bedroom adding $30–$65 to the nightly rate. The 3-bedroom tier at $226/night represents a notable jump from 2-bedrooms ($160), suggesting that the group-travel premium kicks in meaningfully at three bedrooms and above.
| Size | Trend | Value |
|---|---|---|
| Studio |
|
$97 |
| 1 bedroom |
|
$128 |
| 2 bedrooms |
|
$160 |
| 3 bedrooms |
|
$226 |
| 4 bedrooms |
|
$281 |
Four-bedroom properties lead RevPAN at $70, nearly double the 2-bedroom figure of $28 and triple the studio rate of $24. Notably, 1-bedrooms ($37) outperform 2-bedrooms on RevPAN thanks to higher occupancy, making them a more efficient per-night earner despite a lower absolute rate.
| Size | Trend | Value |
|---|---|---|
| Studio |
|
$24 |
| 1 bedroom |
|
$37 |
| 2 bedrooms |
|
$28 |
| 3 bedrooms |
|
$47 |
| 4 bedrooms |
|
$70 |
Occupancy rates range from 18% for 2-bedroom units to 29% for 1-bedrooms, with all sizes sitting below the state average of 36%. The 1-bedroom segment's relatively stronger occupancy suggests these units attract more frequent bookings—likely shorter stays and weekend getaways—while 2-bedrooms face the most competition given their dominant share of supply.
| Size | Trend | Value |
|---|---|---|
| Studio |
|
25% |
| 1 bedroom |
|
29% |
| 2 bedrooms |
|
18% |
| 3 bedrooms |
|
21% |
| 4 bedrooms |
|
25% |
Monthly revenue scales sharply with size, from $1,029 for studios to $4,390 for 4-bedroom homes—meaning the largest properties earn more than four times what the smallest ones generate. Three-bedroom listings at $2,979/month clear the market-wide average of $2,195, making them the minimum size threshold for above-average monthly cash flow.
| Size | Trend | Value |
|---|---|---|
| Studio |
|
$1,029 |
| 1 bedroom |
|
$1,450 |
| 2 bedrooms |
|
$1,895 |
| 3 bedrooms |
|
$2,979 |
| 4 bedrooms |
|
$4,390 |
Annual revenue ranges from $12,359 for studios to $52,691 for 4-bedroom properties, with the jump from 3-bedrooms ($35,751) to 4-bedrooms adding nearly $17,000 in yearly income. Against the average home value of $453,262, a 4-bedroom property's gross yield of roughly 11.6% stands out as the most compelling return tier in this market.
| Size | Trend | Value |
|---|---|---|
| Studio |
|
$12,359 |
| 1 bedroom |
|
$17,407 |
| 2 bedrooms |
|
$22,751 |
| 3 bedrooms |
|
$35,751 |
| 4 bedrooms |
|
$52,691 |
Parking (98%) and kitchens (93%) are near-universal, reflecting a drive-to beach market where guests expect self-catering stays. Pet-friendliness (72%) and hot tubs (45%) are notable differentiators—given the high pet allowance rate, not offering pet access could put a listing at a competitive disadvantage, while adding a hot tub can help command premium rates in the cooler months.
| Amenity | Trend | Value |
|---|---|---|
| Parking |
|
98% |
| Kitchen |
|
93% |
| Washer |
|
81% |
| Dryer |
|
81% |
| Patio or Balcony |
|
76% |
| Pets |
|
72% |
| Workspace |
|
70% |
| BBQ Grill |
|
68% |
| Beach Access |
|
54% |
| Backyard |
|
51% |
| Self Check-in |
|
51% |
| Hot Tub |
|
45% |
| Outdoor Furniture |
|
33% |
| Waterfront |
|
26% |
Rabbu's ROI Score is a proprietary metric that evaluates short-term rental investment potential based on multiple factors.
| Factor | Ocean Shores Performance | Weight |
|---|---|---|
| Revenue-to-Price Ratio | Average | 40% |
| Occupancy Stability | Below average | 30% |
| Market Growth Trend | Average | 15% |
| Supply/Demand Balance | Below average | 15% |
Ocean Shores earns an ROI score of 53 out of 100, placing it in the Competitive Opportunity band—meaning the market has genuine potential but requires more careful deal selection than higher-scoring markets. Revenue-to-price ratio and market growth trend both rate as average, while occupancy stability and supply/demand balance fall below average, reflecting the impact of a 137% year-over-year surge in listings on an already seasonal market. Pairing this data with thorough local regulatory research and a focus on larger, well-differentiated properties will give investors the best chance of outperforming the market median.
Understanding local STR regulations is essential before investing in Ocean Shores. Here's the current regulatory landscape:
Short-term rental operators in Ocean Shores, Washington may be required to obtain a business license and register their property with the city. Investors should verify current permit and registration requirements directly with the City of Ocean Shores and the Washington State Department of Revenue before listing.
Common STR restrictions in coastal Washington communities can include occupancy limits based on bedroom count, noise and nuisance ordinances, parking requirements (especially relevant given 98% of Ocean Shores listings offer parking), and potential HOA or community covenant limitations. Some jurisdictions also impose minimum-stay requirements or cap the number of rental permits issued, so checking with local authorities is essential.
Short-term rental hosts in Washington State are generally subject to state sales tax, local lodging taxes, and potentially a tourism promotion area charge. Many booking platforms collect and remit a portion of these taxes on behalf of hosts, but operators should confirm their full obligations with the Washington State Department of Revenue.
Regulations subject to change. Always verify with local authorities before purchasing. A Rabbu partner agent specializing in Ocean Shores can provide current regulatory guidance.
Financing an Airbnb investment in Ocean Shores requires lenders who understand STR income. Rabbu partner lenders offer:
"Over the next 12–18 months, Ocean Shores is likely to see continued supply growth given the sharp influx of new listings, which could keep occupancy pressure on hosts who don't differentiate their properties. Summer months should remain the primary revenue engine, with July and August alone generating roughly 37% of annual income—expect peak-season ADR to hold steady or edge up 1–3% as demand remains strong for Washington coast getaways. Off-peak occupancy may settle in the 15–22% range unless hosts adopt aggressive pricing and minimum-stay strategies. Investors who target larger properties (3–4 bedrooms) and invest in standout amenities like hot tubs are best positioned to outperform the market average."
— Rabbu Market Analysis Team
Rabbu provides Airbnb and short-term rental market data and statistics across the United States. Our mission is to empower investors with accurate insights and easy-to-use tools, so they can confidently identify and act on the best opportunities in the Airbnb market.
Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Mar, 17 2026. Revenue projections are estimates based on comparable properties and do not guarantee future performance. Data reflects trailing 12-month averages and current market conditions, which can shift due to seasonal demand, regulatory changes, or macroeconomic factors. Local short-term rental regulations may change; investors should verify all permit, tax, and zoning requirements with the appropriate authorities before purchasing.
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