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View PropertiesAs of Apr, 27 2026
Rabbu ROI Score
Ocean Springs presents a competitive opportunity: investor interest and demand are strong, but higher prices or tighter competition may require more selective deal sourcing.
Ocean Springs, MS sits along Mississippi's Gulf Coast and draws visitors with its arts scene, coastal charm, and proximity to barrier-island beaches. With 194 active Airbnb listings generating an average annual revenue of $28,901 and a 35% occupancy rate that outperforms the state average of 29%, the market shows measurable demand. An average daily rate of $197 — well below the $318 state average — positions the area as an affordable coastal destination, though rising supply (110% year-over-year listing growth) means investors need to be strategic about property selection and differentiation.
According to Rabbu market data, the Ocean Springs short-term rental market shows:
| Metric | Context | Value |
|---|---|---|
| Active Airbnb Listings | As of Apr, 27 2026 | 194 |
| Average Daily Rate (ADR) | vs. $318 state avg. | $197 |
| Average Occupancy Rate | vs. 29% state avg. | 35% |
| RevPAN | ADR * Occupancy Rate | $68 |
| Average Monthly Revenue | Historical 12-month average | $2,408 |
| Average Annual Revenue | Historical 12-month average | $28,901 |
Data sources: Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Mar, 17 2026.
Ocean Springs appeals to investors seeking an affordable Gulf Coast entry point with above-average occupancy and strong seasonal revenue peaks, though competitive dynamics require careful deal selection.
Key investment factors
"Ocean Springs earns a Competitive Opportunity designation with an ROI score of 53 out of 100, reflecting a market where demand is real but competition is tightening. Revenue follows a pronounced seasonal curve — July peaks at $3,968 in average monthly revenue while January dips to $1,345 — so investors should budget for softer winter months. The rapid 110% year-over-year growth in active listings underscores rising investor interest, which pressures the supply/demand balance and makes property quality, amenity mix, and pricing agility more important than ever. For those willing to source selectively and target higher-earning property sizes, the Gulf Coast location still offers a compelling combination of demand fundamentals and relatively moderate entry costs."
— Rabbu Market Analysis Team
Revenue in Ocean Springs follows a sharp seasonal curve, peaking in July at $3,968 and bottoming in January at $1,345 — a nearly 3x spread. March ($3,131) provides a notable secondary peak, likely tied to spring break travel, while the September–November stretch remains relatively flat around $1,650–$2,065.
| Month | Trend | Revenue |
|---|---|---|
| January |
|
$1,345 |
| February |
|
$1,696 |
| March |
|
$3,131 |
| April |
|
$2,736 |
| May |
|
$2,544 |
| June |
|
$3,821 |
| July |
|
$3,968 |
| August |
|
$2,295 |
| September |
|
$1,657 |
| October |
|
$2,065 |
| November |
|
$1,735 |
| December |
|
$1,904 |
Two- and 3-bedroom properties dominate supply with 61 and 62 listings respectively, while 4-bedroom homes account for just 14 listings. This relative scarcity of larger properties — combined with their superior revenue metrics — may signal an opportunity for investors willing to target the 4-bedroom segment.
| Size | Trend | Value |
|---|---|---|
| Studio |
|
12 |
| 1 bedroom |
|
44 |
| 2 bedrooms |
|
61 |
| 3 bedrooms |
|
62 |
| 4 bedrooms |
|
14 |
ADR scales steadily from $135 for studios to $295 for 4-bedroom properties, with the jump from 3-bedroom ($232) to 4-bedroom representing a $63 premium. The 3-bedroom sweet spot at $232 offers a strong rate while remaining accessible enough to maintain solid occupancy.
| Size | Trend | Value |
|---|---|---|
| Studio |
|
$135 |
| 1 bedroom |
|
$146 |
| 2 bedrooms |
|
$185 |
| 3 bedrooms |
|
$232 |
| 4 bedrooms |
|
$295 |
RevPAN climbs consistently with property size, from $38 for studios to $117 for 4-bedroom homes, meaning larger properties not only charge more per night but also convert available nights into revenue more efficiently. The 4-bedroom RevPAN is more than triple that of studios, underscoring the earning power of family-sized vacation homes in this coastal market.
| Size | Trend | Value |
|---|---|---|
| Studio |
|
$38 |
| 1 bedroom |
|
$48 |
| 2 bedrooms |
|
$64 |
| 3 bedrooms |
|
$83 |
| 4 bedrooms |
|
$117 |
Occupancy rates rise incrementally with bedroom count, from 28% for studios to 40% for 4-bedroom properties. This upward trend suggests that larger units in Ocean Springs enjoy stronger and more consistent booking demand, offering better cash-flow predictability for investors.
| Size | Trend | Value |
|---|---|---|
| Studio |
|
28% |
| 1 bedroom |
|
33% |
| 2 bedrooms |
|
35% |
| 3 bedrooms |
|
36% |
| 4 bedrooms |
|
40% |
Four-bedroom properties lead at $5,219 per month — more than three times the $1,531 earned by 1-bedroom units, which actually trail studios ($1,818) in monthly revenue. The step up from 2-bedroom ($2,039) to 3-bedroom ($3,343) represents a significant 64% revenue jump, making that transition point particularly noteworthy for investors.
| Size | Trend | Value |
|---|---|---|
| Studio |
|
$1,818 |
| 1 bedroom |
|
$1,531 |
| 2 bedrooms |
|
$2,039 |
| 3 bedrooms |
|
$3,343 |
| 4 bedrooms |
|
$5,219 |
Annual revenue ranges from $18,380 for 1-bedroom listings to $62,634 for 4-bedroom properties, with 3-bedrooms at $40,123 representing a strong middle ground. Given that 4-bedroom homes earn over 2.5 times what 2-bedroom units generate ($24,476), investors focused on maximizing return potential should seriously consider larger configurations despite higher acquisition costs.
| Size | Trend | Value |
|---|---|---|
| Studio |
|
$21,821 |
| 1 bedroom |
|
$18,380 |
| 2 bedrooms |
|
$24,476 |
| 3 bedrooms |
|
$40,123 |
| 4 bedrooms |
|
$62,634 |
Parking (96%), kitchens (92%), and self check-in (84%) are near-universal, setting the baseline for guest expectations in Ocean Springs. Outdoor living features — patios (71%), outdoor furniture (69%), and backyards (57%) — are common and likely reflect the coastal lifestyle guests seek, while pet-friendliness (57%) stands out as a differentiator that more than half of listings already offer.
| Amenity | Trend | Value |
|---|---|---|
| Parking |
|
96% |
| Kitchen |
|
92% |
| Self Check-in |
|
84% |
| Washer |
|
78% |
| Dryer |
|
75% |
| Patio or Balcony |
|
71% |
| Outdoor Furniture |
|
69% |
| Pets |
|
57% |
| Backyard |
|
57% |
| BBQ Grill |
|
49% |
| Workspace |
|
48% |
| Beach Access |
|
26% |
| Pool |
|
13% |
| Waterfront |
|
12% |
Rabbu's ROI Score is a proprietary metric that evaluates short-term rental investment potential based on multiple factors.
| Factor | Ocean Springs Performance | Weight |
|---|---|---|
| Revenue-to-Price Ratio | Average | 40% |
| Occupancy Stability | Average | 30% |
| Market Growth Trend | Average | 15% |
| Supply/Demand Balance | Below average | 15% |
Ocean Springs' ROI score of 53 out of 100 places it in the Competitive Opportunity band — a market where real demand exists but tighter competition or pricing dynamics require careful deal selection. Revenue-to-price ratio and occupancy stability both score at average levels, while the supply/demand balance falls below average due to rapid listing growth outpacing demand absorption. Investors should pair these data insights with thorough local regulatory research and focus on property types and amenity mixes that can outperform the market average.
Understanding local STR regulations is essential before investing in Ocean Springs. Here's the current regulatory landscape:
Short-term rental operators in Ocean Springs, Mississippi may be required to obtain permits or register with the city before listing their property. Investors should verify current permit requirements directly with Ocean Springs city officials and the Mississippi Secretary of State's office, as regulations can change.
Common restrictions in Gulf Coast markets include occupancy limits, minimum-stay requirements, noise ordinances, parking mandates, and potential HOA rules that may limit or prohibit STR activity. Some jurisdictions also impose caps on the number of permits issued in certain zones, so confirming zoning compatibility before purchasing is essential.
Mississippi typically requires short-term rental operators to collect and remit state sales tax and any applicable local tourism or occupancy taxes. Platforms like Airbnb often handle a portion of tax collection automatically, but hosts should confirm their full obligations with a local tax professional to ensure compliance.
Regulations subject to change. Always verify with local authorities before purchasing. A Rabbu partner agent specializing in Ocean Springs can provide current regulatory guidance.
Financing an Airbnb investment in Ocean Springs requires lenders who understand STR income. Rabbu partner lenders offer:
"Seasonal patterns point to strong summer demand, with June and July revenues roughly three times January levels, and spring months also performing well above baseline. Over the next 12–18 months, we estimate ADR could edge up 1–3% as the market matures, while occupancy may settle in the 33–37% range given the rapid supply expansion. Investors who target larger properties — particularly 3- and 4-bedroom homes — stand to capture outsized revenue during peak months, though the off-season will require thoughtful pricing strategies to maintain cash flow. Monitoring supply growth will be critical, as the below-average supply/demand balance score suggests the market is absorbing new listings at a pace that could compress margins."
— Rabbu Market Analysis Team
Rabbu provides Airbnb and short-term rental market data and statistics across the United States. Our mission is to empower investors with accurate insights and easy-to-use tools, so they can confidently identify and act on the best opportunities in the Airbnb market.
Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Mar, 17 2026. Revenue projections are estimates based on comparable properties and do not guarantee future performance. Data reflects trailing 12-month averages as of the dates indicated and may not capture very recent market shifts. Local regulations, HOA rules, and tax obligations vary and should be independently verified before making investment decisions.
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