Oconomowoc, WI Airbnb Market Data, Statistics, and Occupancy Rates

Oconomowoc Short-Term Rental Market Overview

Oconomowoc, Wisconsin, is a small but compelling lake-country market where short-term rental hosts command an average daily rate of $465 — well above the $368 state average — reflecting the premium guests are willing to pay for waterfront and recreational getaways. With just 20 active Airbnb listings, supply remains very limited, creating potential pricing power for well-positioned properties. The market's pronounced summer seasonality, with July and August revenues topping $10,700 per month, underscores its appeal as a warm-weather destination for families and groups seeking lakeside retreats.

Key Market Statistics

According to Rabbu market data, the Oconomowoc short-term rental market shows:

Data sources: Rabbu proprietary analytics as of Apr, 27 2026.

Why Investors Consider Oconomowoc

Oconomowoc offers investors a low-competition, high-ADR niche driven by lake tourism and seasonal getaway demand in southeastern Wisconsin.

Expert Market Assessment

"Oconomowoc presents a moderate-opportunity market best suited for investors comfortable with seasonal cash-flow patterns. The summer months of June through August are the clear revenue engine, with listings averaging $7,855 to $10,703 per month, while winter months like February dip to roughly $1,510. The market's high ADR and limited supply favor hosts who invest in appealing, lake-adjacent properties that can command premium nightly rates. Investors who price strategically during shoulder months and the holiday season can help smooth the annual revenue curve, though the off-season softness means this market rewards operators who plan ahead."

— Rabbu Market Analysis Team

Key Airbnb Metrics & Trends in Oconomowoc

Average revenue by month in Oconomowoc

Oconomowoc's revenue is sharply seasonal, with July ($10,703) and August ($10,688) delivering roughly seven times the revenue of February ($1,510), the market's softest month. The summer core of June through August accounts for a disproportionate share of annual earnings, while a secondary uptick in November ($4,078) and December ($3,875) suggests modest holiday-season demand.

Active Airbnb listings by property size in Oconomowoc

The 20 active listings are distributed fairly evenly across 2-bedroom (5), 3-bedroom (5), and 4-bedroom (7) properties, with 4-bedrooms holding the largest share. The absence of 1-bedroom and studio listings may signal limited demand for smaller units in this family- and group-oriented lake market.

Average daily rate (ADR) by property size in Oconomowoc

ADR jumps dramatically with size — 4-bedroom properties command $605 per night, more than double the $270 rate for 3-bedroom and $242 for 2-bedroom listings. This steep premium suggests strong willingness among guests to pay up for larger homes, likely driven by group travel and family vacations.

Average RevPAN by property size in Oconomowoc

Four-bedroom properties lead with a RevPAN of $134, outpacing 2-bedrooms ($90) and 3-bedrooms ($75) despite carrying the lowest occupancy rate. The RevPAN advantage for larger homes indicates that their ADR premium more than compensates for fewer booked nights.

Average occupancy rates by property size in Oconomowoc

Occupancy decreases as property size increases: 2-bedroom listings fill 37% of available nights, 3-bedrooms reach 28%, and 4-bedrooms sit at 22%. Smaller units offer more consistent booking volume, which may appeal to investors prioritizing cash-flow stability over peak-night revenue.

Average monthly revenue by property size in Oconomowoc

Four-bedroom properties generate the highest average monthly revenue at $5,868, followed by 3-bedrooms at $4,443 and 2-bedrooms at $2,847. The roughly $1,000 step-up per additional bedroom reflects the compounding effect of higher ADR, even as occupancy rates decline with size.

Average annual revenue by property size in Oconomowoc

Annual revenue ranges from $34,170 for 2-bedroom units to $70,420 for 4-bedroom homes, a gap of over $36,000. Investors targeting maximum gross revenue in Oconomowoc will find 4-bedroom properties the strongest earners, though acquisition and operating costs should be weighed against that top-line advantage.

Most common amenities for Airbnb listings in Oconomowoc

Every listed property in Oconomowoc offers a washer, dryer, parking, and kitchen — making these table-stakes amenities. Lake access (60%) and waterfront location (50%) appear on a majority of listings and likely serve as the primary differentiators that support the market's premium ADR, signaling that proximity to water is a key guest expectation here.

Short-Term Rental Regulations in Oconomowoc

Understanding local STR regulations is essential before investing in Oconomowoc. Here's the current regulatory landscape:

Permit Requirements

Short-term rental operators in Oconomowoc, Wisconsin, should verify whether a local STR permit or tourist rooming house license is required through the City of Oconomowoc and the Wisconsin Department of Health Services. State-level registration requirements may also apply, so investors are encouraged to confirm compliance with both municipal and state authorities before listing.

Key Restrictions

Common restrictions in Wisconsin STR markets can include occupancy limits, minimum night stays, noise and nuisance ordinances, parking requirements, and HOA covenants that may limit or prohibit short-term rentals. Investors should review any applicable zoning overlays and homeowner association rules specific to the property before committing to a purchase.

Tax Obligations

Wisconsin levies a state room tax and sales tax on short-term rentals, and Oconomowoc may impose an additional local room tax. Platforms like Airbnb often collect and remit some of these taxes automatically, but hosts should confirm they are meeting all state and local tax filing obligations.

Regulations subject to change. Always verify with local authorities before purchasing. A Rabbu partner agent specializing in Oconomowoc can provide current regulatory guidance.

Future Outlook & Long-Term Forecast

"Over the next 12–18 months, Oconomowoc's summer-driven demand should remain resilient as Wisconsin's Lake Country continues to attract vacationers from the greater Milwaukee and Chicago metro areas. ADR could see modest increases in the 2–4% range during peak season given the constrained supply of only 20 listings. Occupancy is likely to hover around 22–30% annually due to the market's strong seasonal skew, though hosts who optimize pricing during shoulder months like May, September, and the holiday season may push closer to 30–35%. Investors should plan cash reserves for the quieter winter stretch from January through April."

— Rabbu Market Analysis Team

Frequently asked questions about Airbnb in Oconomowoc, WI

What is the average Airbnb occupancy rate in Oconomowoc?

The average Airbnb occupancy rate in Oconomowoc is currently 25%, which falls below the Wisconsin state average of 38%. This reflects the market's heavy seasonal lean — summer months drive the bulk of bookings, while winter occupancy drops considerably. Hosts who optimize pricing and minimum-stay requirements during shoulder and off-peak months can push above this average.

How much do Airbnb hosts make in Oconomowoc?

On average, Airbnb hosts in Oconomowoc earn approximately $4,932 per month and $59,193 per year based on trailing 12-month booking data. Revenue varies significantly by property size: 4-bedroom properties average $70,420 annually, while 2-bedroom units bring in about $34,170. Peak summer months like July and August can generate over $10,600 per listing.

Is Oconomowoc a good market for Airbnb investment?

Oconomowoc can be an attractive Airbnb investment for operators who are prepared for strong seasonal swings. The market's average daily rate of $465 substantially exceeds the Wisconsin average, and limited supply of just 20 active listings helps reduce direct competition. However, occupancy sits at 25% overall, meaning revenue is concentrated in the summer months. Investors with lake-access or waterfront properties tend to perform best here.

What is the average daily rate (ADR) for Airbnb in Oconomowoc?

The average daily rate for Airbnb listings in Oconomowoc is $465, roughly 26% higher than the Wisconsin state average of $368. Rates scale meaningfully with property size — 4-bedroom homes command an average ADR of $605, while 2-bedroom units average $242. This premium reflects the strong guest demand for larger, lake-oriented vacation homes.

Are short-term rentals legal in Oconomowoc?

Short-term rentals operate in Oconomowoc, but investors should verify current local permit and licensing requirements through the City of Oconomowoc and the Wisconsin Department of Health Services. Regulations can change, and additional restrictions such as zoning rules, HOA covenants, and occupancy limits may apply depending on the specific property location.

When is peak season for Airbnb in Oconomowoc?

Peak season in Oconomowoc runs from June through August, when average monthly revenue climbs to between $7,855 and $10,703 per listing. July and August are the top-performing months, with revenue more than five times higher than the winter low in February ($1,510). Shoulder months like May and September also deliver solid returns relative to the off-season.

How many Airbnbs are there in Oconomowoc?

As of April 2026, there are 20 active Airbnb listings in Oconomowoc. Supply is concentrated among 2-bedroom (5 listings), 3-bedroom (5 listings), and 4-bedroom (7 listings) properties. This small inventory means less competition but also signals a niche market where property quality and amenities play a large role in performance.

How is Airbnb revenue calculated in Oconomowoc?

The annual and monthly revenue figures for Oconomowoc are derived from the trailing 12 months of historical booking performance for active comparable Airbnb listings in the market — they are not forward-looking projections. We average each comparable listing's actual revenue per available night (RevPAN) by month over the past year, remove regional outliers, and roll the results up to a market-level historical average. Because each month uses its own historical data, the figures naturally reflect seasonal peaks and slower periods. Individual results can vary based on property quality, pricing strategy, and operational management.

About Rabbu Market Data

Rabbu provides Airbnb and short-term rental market data and statistics across the United States. Our mission is to empower investors with accurate insights and easy-to-use tools, so they can confidently identify and act on the best opportunities in the Airbnb market.

What this data includes

• Regularly updated active Airbnb and STR listing counts for the Oconomowoc market
• Average daily rate, occupancy, and RevPAN metrics tracked over time
• Monthly and annual revenue estimates based on trailing 12-month booking data
• Amenity prevalence and property-size breakdowns across active listings
• Data sourced from Rabbu proprietary analytics for consistency and accuracy

Sources and disclaimers

Rabbu proprietary analytics as of Apr, 27 2026. Revenue projections are estimates based on comparable properties and do not guarantee future performance. Local regulations and tax obligations may change; always verify current rules with municipal and state authorities before purchasing. Individual property results will vary based on location, quality, pricing strategy, and management approach.