Oconto, WI Airbnb Market Data, Statistics, and Occupancy Rates

Oconto Short-Term Rental Market Overview

Oconto, WI is a small but compelling short-term rental market where waterfront and lake-access properties drive seasonal demand along Wisconsin's Green Bay shoreline. With an average annual revenue of $35,325 and average home values around $382,596, the revenue-to-price ratio sits above the state average — a key reason the market earns a 69/100 ROI score. The intimate supply of just 21 active listings keeps competition manageable, though investors should plan for pronounced seasonality with peak earnings concentrated in summer months.

Key Market Statistics

According to Rabbu market data, the Oconto short-term rental market shows:

Data sources: Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Apr, 27 2026.

Why Investors Consider Oconto

Investors are drawn to Oconto for its favorable revenue-to-price ratio and low competition in a waterfront-driven recreational market.

Expert Market Assessment

"Oconto presents an attractive but distinctly seasonal opportunity for STR investors. Revenue peaks sharply in July ($5,940) and August ($5,831) before tapering through fall and bottoming out in February ($907) — a roughly 6.5× spread that underscores the importance of summer bookings. The above-average revenue-to-price ratio and favorable supply/demand balance help offset the lower overall occupancy rate of 14%, which trails the 38% Wisconsin state average. For investors comfortable with a vacation-rental model that concentrates cash flow into a four-to-five month window, Oconto's manageable entry costs and limited competition make it worth serious consideration."

— Rabbu Market Analysis Team

Key Airbnb Metrics & Trends in Oconto

Average revenue by month in Oconto

Oconto's revenue is sharply seasonal: July leads at $5,940 and August follows closely at $5,831, while February marks the low point at just $907 — a nearly 6.5× spread. Investors should expect roughly 60–65% of annual income to arrive between June and September.

Active Airbnb listings by property size in Oconto

The market's active supply is concentrated entirely in 3-bedroom properties, with all 12 reported listings falling into that category. This narrow distribution may signal an opportunity for investors to differentiate with smaller or larger configurations that serve different guest segments.

Average daily rate (ADR) by property size in Oconto

Three-bedroom properties command an ADR of $268, slightly above the market-wide average of $260. With only one property size represented in the data, there's no cross-size comparison, but the rate is reasonable given Oconto's waterfront positioning and recreational appeal.

Average RevPAN by property size in Oconto

Three-bedroom listings generate a RevPAN of $30, reflecting the combination of a solid nightly rate and the market's low annualized occupancy. Maximizing RevPAN in Oconto likely hinges on aggressive summer pricing and tight gap-night management during peak months.

Average occupancy rates by property size in Oconto

Three-bedroom properties average 12% occupancy, consistent with a market where demand is concentrated in a short summer season. Cash-flow stability depends heavily on capitalizing on the June–September booking window.

Average monthly revenue by property size in Oconto

Three-bedroom listings earn an average of $3,653 per month, outpacing the overall market average of $2,943. This premium suggests that the most active segment of the market performs meaningfully better than what aggregate numbers might imply.

Average annual revenue by property size in Oconto

At $43,844 in average annual revenue, 3-bedroom properties deliver roughly 24% more than the market-wide average of $35,325. For investors evaluating return potential, a well-positioned 3-bedroom waterfront property represents the clearest earnings benchmark in Oconto.

Most common amenities for Airbnb listings in Oconto

Kitchens (100%), parking (95%), and laundry (91%) are table-stakes amenities in Oconto, while waterfront access and lake access appear in 76% of listings — signaling that proximity to water is a core driver of guest bookings. BBQ grills (86%) and pet-friendliness (67%) also rank highly, reflecting a market geared toward family and outdoor-recreation travelers.

Understanding Oconto's ROI Score: 69/100

Rabbu's ROI Score is a proprietary metric that evaluates short-term rental investment potential based on multiple factors.

How the ROI Score is Calculated

What This Means for Investors

Oconto's ROI score of 69 out of 100 places it in the 'Attractive Opportunity' band, driven primarily by an above-average revenue-to-price ratio and a favorable supply/demand balance that keeps competition limited. Occupancy stability scores as average and market growth trend is below average, reflecting the pronounced seasonality and the still-maturing nature of this small market. Investors should pair these data points with thorough local regulatory research and realistic cash-flow modeling that accounts for the winter off-season.

Short-Term Rental Regulations in Oconto

Understanding local STR regulations is essential before investing in Oconto. Here's the current regulatory landscape:

Permit Requirements

Short-term rental operators in Oconto, Wisconsin may need to obtain a tourist rooming house license through the state's Department of Agriculture, Trade and Consumer Protection, and local permits or registrations may also apply. Investors should verify current requirements directly with the City of Oconto and Oconto County before listing a property.

Key Restrictions

Common restrictions in Wisconsin STR markets can include occupancy limits, minimum-stay requirements, noise and parking rules, and HOA covenants that may prohibit or limit rentals. Some municipalities also impose caps on the number of permits issued, so it's important to confirm local ordinances early in the acquisition process.

Tax Obligations

Wisconsin imposes a state sales tax and a room tax on short-term lodging, and Oconto County may levy an additional local room tax. Major platforms like Airbnb often collect and remit some of these taxes automatically, but hosts should confirm their full obligations with the Wisconsin Department of Revenue.

Regulations subject to change. Always verify with local authorities before purchasing. A Rabbu partner agent specializing in Oconto can provide current regulatory guidance.

Future Outlook & Long-Term Forecast

"Over the next 12–18 months, Oconto's STR performance is expected to remain heavily seasonal, with July and August continuing to anchor the majority of annual income. ADR could edge up modestly — perhaps 1–3% — as the limited supply of waterfront properties meets steady recreational demand, though occupancy may stay in the 12–16% range on an annualized basis given the short peak window. The 220% year-over-year growth in active listings signals rising investor interest, so early entrants who optimize pricing and amenities for the summer season should be best positioned. Investors are advised to budget conservatively for winter months when revenue dips below $1,200."

— Rabbu Market Analysis Team

Frequently asked questions about Airbnb in Oconto, WI

What is the average Airbnb occupancy rate in Oconto?

The average occupancy rate for Airbnb listings in Oconto is currently 14%, which is below the Wisconsin state average of 38%. This reflects the market's strong seasonal pattern — demand surges during the summer months and drops considerably in winter. Properties with waterfront access and competitive pricing tend to outperform the average during peak season.

How much do Airbnb hosts make in Oconto?

Airbnb hosts in Oconto earn an average of $2,943 per month and roughly $35,325 per year based on trailing 12-month booking data. Revenue is heavily seasonal, with July producing the highest monthly average near $5,940 and February the lowest at around $907. Individual results depend on property quality, pricing strategy, and amenities offered.

Is Oconto a good market for Airbnb investment?

Oconto scores 69 out of 100 on Rabbu's ROI Score, placing it in the 'Attractive Opportunity' category. The market benefits from an above-average revenue-to-price ratio and a favorable supply/demand balance with only 21 active listings. Investors should be aware of the pronounced seasonality and plan their financials around a summer-heavy earning window.

What is the average daily rate (ADR) for Airbnb in Oconto?

The average daily rate in Oconto is $260, compared to the Wisconsin state average of $368. While the ADR is lower than the statewide figure, Oconto's more affordable property values help maintain a strong revenue-to-price ratio, making it competitive from a yield standpoint.

Are short-term rentals legal in Oconto?

Short-term rentals are generally permitted in Oconto, but operators may be required to obtain appropriate licenses or permits at both the state and local level. Wisconsin requires tourist rooming house licenses for many STR properties. Investors should check with the City of Oconto and Oconto County for the most current regulatory requirements before purchasing or listing a property.

When is peak season for Airbnb in Oconto?

Peak season in Oconto runs from June through September, with July and August standing out as the top-earning months at roughly $5,940 and $5,831 in average revenue, respectively. October also performs reasonably well at $3,990. The off-season from December through April sees significantly lower demand and revenue.

How many Airbnbs are there in Oconto?

As of April 2026, there are 21 active Airbnb listings in Oconto. This is a compact market, and the year-over-year growth in listings has been notable at 220%, suggesting increasing investor interest in the area.

How is Airbnb revenue calculated in Oconto?

The annual and monthly revenue figures shown for Oconto are derived from the trailing 12 months of historical booking performance for active comparable Airbnb listings in the market — they are not forward-looking projections. We average each comparable listing's actual revenue per available night (RevPAN) by month over the past year, remove regional outliers, and roll the results up to a market-level historical average. This approach anchors the figures to what hosts have actually earned recently while naturally reflecting seasonal peaks and slower months, since each month uses its own historical performance data. Individual results can vary based on property quality, pricing strategy, and operational management.

About Rabbu Market Data

Rabbu provides Airbnb and short-term rental market data and statistics across the United States. Our mission is to empower investors with accurate insights and easy-to-use tools, so they can confidently identify and act on the best opportunities in the Airbnb market.

What this data includes

• Regularly updated active Airbnb and STR listing counts by market
• Average daily rates, occupancy rates, and RevPAN metrics drawn from booking data
• Monthly and annual revenue estimates based on trailing 12-month performance
• Property size breakdowns and amenity prevalence across active listings
• Home value data sourced from Zillow Home Value Index (ZHVI) for investment context

Sources and disclaimers

Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Apr, 27 2026. Revenue projections are estimates based on comparable properties and do not guarantee future performance. Data reflects trailing 12-month averages and current snapshots; market conditions can shift due to seasonal, economic, or regulatory changes. Local regulations and permit requirements should be independently verified before making any investment decisions.