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View PropertiesAs of Apr, 27 2026
Rabbu ROI Score
Odessa presents a competitive opportunity: investor interest and demand are strong, but higher prices or tighter competition may require more selective deal sourcing.
Odessa, FL is a small but growing short-term rental market with just 28 active Airbnb listings and a notable 76% year-over-year increase in supply. Average annual revenue sits at $17,756 on properties with an average home value north of $1 million, which means investors need to be strategic about deal sourcing and property selection. The market's ADR of $177 comes in well below the Florida state average of $498, though this reflects the predominantly smaller property sizes listed here rather than a lack of demand.
According to Rabbu market data, the Odessa short-term rental market shows:
| Metric | Context | Value |
|---|---|---|
| Active Airbnb Listings | As of Apr, 27 2026 | 28 |
| Average Daily Rate (ADR) | vs. $498 state avg. | $177 |
| Average Occupancy Rate | vs. 54% state avg. | 47% |
| RevPAN | ADR * Occupancy Rate | $84 |
| Average Monthly Revenue | Historical 12-month average | $1,479 |
| Average Annual Revenue | Historical 12-month average | $17,756 |
Data sources: Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Apr, 27 2026.
Odessa appeals to investors looking at a nascent Florida STR market with above-average growth dynamics, though high property prices demand careful underwriting to achieve acceptable returns.
Key investment factors
"Odessa presents a competitive opportunity rather than a slam-dunk — the ROI score of 42 out of 100 reflects a below-average revenue-to-price ratio driven by home values averaging over $1 million against annual revenue of roughly $17,756. That said, seasonality works in the market's favor: March stands out as the clear peak at $2,416 in average revenue, while September marks the low point at $1,022, giving investors a roughly 2.4x spread to plan around. The above-average growth trend and favorable supply/demand balance are encouraging signs that the market hasn't peaked, but returns will depend heavily on acquisition price and operational efficiency."
— Rabbu Market Analysis Team
Odessa's revenue peaks sharply in March at $2,416 and stays elevated through February ($1,815), reflecting strong winter-season demand typical of Florida markets. The low point arrives in September at just $1,022 — a nearly 60% drop from the peak — so investors should prepare for meaningful cash-flow swings between seasons.
| Month | Trend | Revenue |
|---|---|---|
| January |
|
$1,583 |
| February |
|
$1,815 |
| March |
|
$2,416 |
| April |
|
$1,520 |
| May |
|
$1,399 |
| June |
|
$1,246 |
| July |
|
$1,473 |
| August |
|
$1,318 |
| September |
|
$1,022 |
| October |
|
$1,185 |
| November |
|
$1,216 |
| December |
|
$1,558 |
The market's 28 listings skew heavily toward smaller units, with 13 one-bedroom and 8 two-bedroom properties comprising the tracked supply. The absence of larger properties (3+ bedrooms) in the data could signal an underserved niche for investors willing to offer family-sized accommodations.
| Size | Trend | Value |
|---|---|---|
| 1 bedroom |
|
13 |
| 2 bedrooms |
|
8 |
ADR scales meaningfully with size in Odessa: two-bedroom units command $200 per night compared to $134 for one-bedrooms, representing a 49% premium. Given the relatively modest incremental cost of an additional bedroom, two-bedroom configurations appear to offer the stronger rate-to-investment trade-off.
| Size | Trend | Value |
|---|---|---|
| 1 bedroom |
|
$134 |
| 2 bedrooms |
|
$200 |
Two-bedroom properties deliver $95 in RevPAN versus $57 for one-bedrooms, a 67% advantage that accounts for both higher nightly rates and slightly better occupancy. This spread makes two-bedroom units the clear leader in revenue efficiency within Odessa's current STR landscape.
| Size | Trend | Value |
|---|---|---|
| 1 bedroom |
|
$57 |
| 2 bedrooms |
|
$95 |
Occupancy rates are moderate across both property sizes, with two-bedrooms edging ahead at 48% compared to 43% for one-bedrooms. Neither size achieves particularly high fill rates, suggesting that strategic pricing and minimum-stay adjustments could help improve cash-flow consistency.
| Size | Trend | Value |
|---|---|---|
| 1 bedroom |
|
43% |
| 2 bedrooms |
|
48% |
Two-bedroom listings generate $1,787 per month on average — roughly 32% more than the $1,358 earned by one-bedroom units. For investors evaluating property configurations, that $429 monthly gap can meaningfully impact annual returns and debt service coverage.
| Size | Trend | Value |
|---|---|---|
| 1 bedroom |
|
$1,358 |
| 2 bedrooms |
|
$1,787 |
At $21,450 annually, two-bedroom properties outpace one-bedrooms ($16,300) by over $5,000 per year. While neither figure is particularly high relative to Odessa's average home values above $1 million, the two-bedroom segment offers a more viable path toward covering operating costs.
| Size | Trend | Value |
|---|---|---|
| 1 bedroom |
|
$16,300 |
| 2 bedrooms |
|
$21,450 |
Parking and kitchen amenities are nearly universal at 96%, while BBQ grills (89%), backyards (82%), and laundry facilities (82%) round out the top tier — signaling that guests in Odessa expect a full home-like experience. Lake access appears in 61% of listings, underscoring the area's lakeside appeal as a key differentiator that investors should leverage when possible.
| Amenity | Trend | Value |
|---|---|---|
| Parking |
|
96% |
| Kitchen |
|
96% |
| BBQ Grill |
|
89% |
| Backyard |
|
82% |
| Dryer |
|
82% |
| Washer |
|
82% |
| Outdoor Furniture |
|
79% |
| Patio or Balcony |
|
75% |
| Lake Access |
|
61% |
| Pets |
|
57% |
| Self Check-in |
|
50% |
| Workspace |
|
50% |
| Waterfront |
|
46% |
| Pool |
|
21% |
Rabbu's ROI Score is a proprietary metric that evaluates short-term rental investment potential based on multiple factors.
| Factor | Odessa Performance | Weight |
|---|---|---|
| Revenue-to-Price Ratio | Below average | 40% |
| Occupancy Stability | Average | 30% |
| Market Growth Trend | Above average | 15% |
| Supply/Demand Balance | Above average | 15% |
Odessa's ROI score of 42 out of 100 places it in the 'Competitive Opportunity' band, meaning the market has genuine demand and growth momentum but requires more selective deal-finding to generate attractive returns. The below-average revenue-to-price ratio is the primary drag, as home values above $1 million are difficult to offset with average annual revenue under $18,000 — though above-average growth trends and a healthy supply/demand balance suggest the market is still maturing. Pairing this data with thorough local regulatory research and a disciplined acquisition strategy will be key to making the numbers work.
Understanding local STR regulations is essential before investing in Odessa. Here's the current regulatory landscape:
Short-term rental operators in Odessa, FL should verify whether a permit or registration is required through Hillsborough County or Pasco County (depending on exact location) and the State of Florida's Division of Hotels and Restaurants. Florida requires all vacation rental properties to obtain a state license, and local jurisdictions may impose additional registration or permitting requirements.
Common restrictions that may apply include occupancy limits based on property size, minimum stay requirements, noise ordinances, and parking regulations. HOA rules can also significantly restrict or prohibit short-term rentals in many Odessa communities, so investors should review any applicable covenants before purchasing.
Florida imposes a state sales tax and a county-specific tourist development tax on short-term rentals, and platforms like Airbnb often collect and remit a portion of these taxes on behalf of hosts. Investors should confirm their total tax obligations with the relevant county tax collector's office to ensure full compliance.
Regulations subject to change. Always verify with local authorities before purchasing. A Rabbu partner agent specializing in Odessa can provide current regulatory guidance.
Financing an Airbnb investment in Odessa requires lenders who understand STR income. Rabbu partner lenders offer:
"Over the next 12–18 months, Odessa's STR market is likely to continue expanding as new listings enter the space — the 76% year-over-year growth signals strong investor interest. Peak-season months (February through March) should continue to drive the bulk of annual revenue, with ADRs potentially rising 2–5% as the market matures and operators refine their pricing strategies. Occupancy rates may hover around 45–50% given the current trajectory, though above-average supply-demand balance and market growth trends suggest room for incremental improvement. Investors entering this market should plan conservatively for softer summer and fall months when revenue dips below $1,300 per month."
— Rabbu Market Analysis Team
Rabbu provides Airbnb and short-term rental market data and statistics across the United States. Our mission is to empower investors with accurate insights and easy-to-use tools, so they can confidently identify and act on the best opportunities in the Airbnb market.
Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Apr, 27 2026. Revenue projections are estimates based on comparable properties and do not guarantee future performance. Data reflects trailing performance as of April 2026 and may not capture recent regulatory or market changes. Individual property results will vary based on location, condition, pricing strategy, and management quality.
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