Ogunquit, ME Airbnb Market Data, Statistics, and Occupancy Rates

Ogunquit Short-Term Rental Market Overview

Ogunquit, a beloved coastal village on Maine's southern shore, presents an appealing short-term rental opportunity driven by strong seasonal tourism and premium nightly rates averaging $387. With just 46 active Airbnb listings and average annual revenue of $77,374, the market rewards well-positioned properties—particularly during the summer months when monthly revenue can exceed $18,000. High home values averaging $1,524,679 require careful underwriting, but above-average occupancy stability and a 59/100 ROI score signal that disciplined investors can find attractive returns here.

Key Market Statistics

According to Rabbu market data, the Ogunquit short-term rental market shows:

Data sources: Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Mar, 17 2026.

Why Investors Consider Ogunquit

Investors are drawn to Ogunquit for its combination of premium nightly rates, constrained supply in a highly desirable coastal destination, and above-average occupancy stability relative to peer markets.

Expert Market Assessment

"Ogunquit earns an "Attractive Opportunity" designation, reflecting a market where strong seasonal demand and premium pricing offset the challenges of high property costs and pronounced off-season slowdowns. Revenue swings dramatically from a winter low of roughly $1,716 in January to an August peak of $18,033—a spread that underscores how critical summer performance is to annual returns. The supply/demand balance scores below average, suggesting that recent listing growth may be outpacing demand gains, so investors should focus on differentiation through property quality and guest experience. Overall, this is a market that rewards owners who can maximize July through October while managing carrying costs through the quieter months."

— Rabbu Market Analysis Team

Key Airbnb Metrics & Trends in Ogunquit

Average revenue by month in Ogunquit

Ogunquit displays extreme seasonality, with August ($18,033) and July ($16,779) generating roughly ten times the revenue of winter lows like January ($1,716) and February ($1,857). Investors should expect approximately 70% of annual revenue to come from the May–September window, making summer performance the make-or-break factor for overall returns.

Active Airbnb listings by property size in Ogunquit

One-bedroom units dominate the supply with 17 of 46 total listings, while two-bedroom and four-bedroom properties each have just 6 listings. The relative scarcity of larger homes—particularly four-bedrooms, which are the top revenue generators—may represent an opportunity for investors willing to acquire premium properties.

Average daily rate (ADR) by property size in Ogunquit

ADR scales sharply with property size in Ogunquit, from $246 for one-bedroom units up to $562 for four-bedroom homes—a 128% premium. The jump from two bedrooms ($303) to three bedrooms ($429) represents the steepest increase, suggesting that guests place a high value on additional space in this vacation-oriented market.

Average RevPAN by property size in Ogunquit

Four-bedroom properties deliver the highest RevPAN at $169 per available night, closely followed by two-bedrooms at $165, while three-bedroom units trail significantly at just $64. The low RevPAN for three-bedrooms—despite a strong $429 ADR—reflects their 15% occupancy rate, signaling that this size may be overpriced or oversupplied relative to demand.

Average occupancy rates by property size in Ogunquit

Two-bedroom listings lead occupancy at 55%, followed by one-bedrooms at 46%, four-bedrooms at 30%, and three-bedrooms at just 15%. The wide gap suggests that smaller units attract more consistent bookings, while investors in larger properties should plan for concentrated peak-season demand and lower year-round fill rates.

Average monthly revenue by property size in Ogunquit

Four-bedroom properties are the top monthly earners at $10,743, more than double the revenue of one-bedroom units ($4,460) and three-bedrooms ($4,946). Two-bedroom properties strike an interesting middle ground at $6,895 per month, combining solid occupancy with moderate rates to deliver reliable cash flow.

Average annual revenue by property size in Ogunquit

Four-bedroom homes lead convincingly with $128,919 in average annual revenue, followed by two-bedrooms at $82,748, three-bedrooms at $59,354, and one-bedrooms at $53,519. Given the high property values in Ogunquit, investors should carefully weigh acquisition costs against these revenue figures—two-bedroom and four-bedroom configurations appear to offer the strongest return profiles.

Most common amenities for Airbnb listings in Ogunquit

Parking (96%) and a full kitchen (94%) are near-universal in Ogunquit listings, reflecting the car-dependent coastal location and self-catering expectations of vacation renters. Outdoor amenities are also prominent—BBQ grills (72%), outdoor furniture (61%), and backyards (59%)—while differentiators like pools (26%), pet-friendliness (20%), and hot tubs (9%) remain less common and could help listings stand out.

Understanding Ogunquit's ROI Score: 59/100

Rabbu's ROI Score is a proprietary metric that evaluates short-term rental investment potential based on multiple factors.

How the ROI Score is Calculated

What This Means for Investors

Ogunquit's ROI score of 59 out of 100 places it in the "Attractive Opportunity" band, indicating meaningful short-term rental potential tempered by some market headwinds. Above-average occupancy stability is the standout factor, while the revenue-to-price ratio and market growth trend score as average—reflecting high property values and steady but not exceptional demand expansion. The below-average supply/demand balance warrants attention, as recent listing growth (116% year-over-year) could pressure occupancy; pairing this data with thorough local regulatory research and a conservative financial model is recommended before investing.

Short-Term Rental Regulations in Ogunquit

Understanding local STR regulations is essential before investing in Ogunquit. Here's the current regulatory landscape:

Permit Requirements

Short-term rental operators in Ogunquit, Maine may need to obtain a local permit or business registration before listing a property. Investors should verify current requirements directly with the Town of Ogunquit and the State of Maine, as regulations can change and may include application fees or inspections.

Key Restrictions

Common restrictions in coastal Maine communities can include occupancy limits tied to property size, minimum-stay requirements (especially during peak season), noise ordinances, parking mandates, and rules governing signage. HOA or condominium association rules may impose additional limitations, so investors should review all applicable covenants before purchasing.

Tax Obligations

Maine imposes a lodging tax on short-term rentals, and operators in Ogunquit should expect to collect and remit state and potentially local occupancy taxes. Many booking platforms handle tax collection automatically, but hosts should confirm compliance with Maine Revenue Services to avoid penalties.

Regulations subject to change. Always verify with local authorities before purchasing. A Rabbu partner agent specializing in Ogunquit can provide current regulatory guidance.

Future Outlook & Long-Term Forecast

"Over the next 12–18 months, Ogunquit's short-term rental market is expected to maintain its heavily seasonal pattern, with peak revenues concentrated in July and August. ADR could see modest increases of 1–3% as limited supply (46 listings) meets steady coastal tourism demand, though the 116% year-over-year growth in active listings bears watching as new inventory may temper occupancy gains. Occupancy rates are likely to remain in the 30–35% range on an annualized basis, reflecting the market's off-season quietness, but summer months should continue delivering outsized returns. Investors should plan for strong cash flow from June through September and budget accordingly for leaner winter months."

— Rabbu Market Analysis Team

Frequently asked questions about Airbnb in Ogunquit, ME

What is the average Airbnb occupancy rate in Ogunquit?

The average occupancy rate for Airbnb listings in Ogunquit is currently 33%, which falls below the Maine state average of 55%. This lower annualized figure reflects the market's strong seasonality—two-bedroom properties lead at 55% occupancy, while three-bedroom units sit at just 15%. Summer months drive the bulk of bookings, so investors should expect high occupancy from June through September and significantly quieter winters.

How much do Airbnb hosts make in Ogunquit?

Airbnb hosts in Ogunquit earn an average of $6,447 per month and approximately $77,374 per year based on trailing 12-month performance. Revenue varies significantly by property size: four-bedroom homes lead with average annual earnings of $128,919, while one-bedroom units generate around $53,519. The summer months of July and August alone can account for over $34,000 in combined revenue, making peak-season performance the primary driver of annual income.

Is Ogunquit a good market for Airbnb investment?

Ogunquit scores 59 out of 100 on Rabbu's ROI Score, placing it in the "Attractive Opportunity" tier. The market benefits from above-average occupancy stability and solid revenue potential, particularly for larger properties. However, average home values of $1,524,679 mean that investors need to carefully evaluate the revenue-to-price ratio. The best opportunities tend to be four-bedroom properties that can command $562 per night and generate nearly $129,000 annually.

What is the average daily rate (ADR) for Airbnb in Ogunquit?

The average daily rate in Ogunquit is $387, slightly below the Maine state average of $415. Rates scale significantly with property size: one-bedroom units average $246 per night, two-bedrooms come in at $303, three-bedrooms at $429, and four-bedroom properties command $562 per night. These premium rates reflect the desirability of Ogunquit as a coastal vacation destination.

Are short-term rentals legal in Ogunquit?

Short-term rentals do operate in Ogunquit, with 46 active Airbnb listings currently in the market. However, local regulations may require permits, registration, or compliance with specific zoning rules. Investors should contact the Town of Ogunquit and review Maine state regulations before purchasing to ensure they understand all applicable requirements, including potential occupancy limits, parking rules, and tax obligations.

When is peak season for Airbnb in Ogunquit?

Peak season in Ogunquit runs from June through August, with July and August being the standout months. August leads with average revenue of $18,033, followed closely by July at $16,779. Revenue begins climbing meaningfully in May ($5,832) and stays elevated through October ($5,545) before dropping sharply for the winter months. January is the quietest month at just $1,716 in average revenue.

How many Airbnbs are there in Ogunquit?

There are currently 46 active Airbnb listings in Ogunquit as of April 2026. The market has seen significant year-over-year growth of 116% in active listings. One-bedroom properties make up the largest share with 17 listings, followed by three-bedrooms (12 listings), and both two-bedroom and four-bedroom units at 6 listings each. The relatively small total supply means individual property quality and positioning can meaningfully impact performance.

How is Airbnb revenue calculated in Ogunquit?

The annual and monthly revenue figures shown for Ogunquit are derived from the trailing 12 months of historical booking performance for active comparable Airbnb listings in the market—not a forward-looking projection. We average each comparable listing's actual revenue per available night (RevPAN) by month over the past year, drop regional outliers, and roll the remainder up to a market-level historical average. This approach anchors the figures to what hosts have actually earned recently rather than to forecasts, while still naturally reflecting seasonal peaks and slower months because each month uses its own historical performance. Individual results can vary based on property quality, pricing strategy, and operational management.

About Rabbu Market Data

Rabbu provides Airbnb and short-term rental market data and statistics across the United States. Our mission is to empower investors with accurate insights and easy-to-use tools, so they can confidently identify and act on the best opportunities in the Airbnb market.

What this data includes

• Regularly updated active Airbnb and STR listing counts for the Ogunquit market
• Average daily rate, occupancy, and RevPAN trends across property sizes
• Monthly and annual revenue benchmarks based on trailing 12-month booking data
• Home value data from the Zillow Home Value Index (ZHVI) for investment analysis
• Amenity prevalence data across active listings to inform property positioning

Sources and disclaimers

Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Mar, 17 2026. Revenue projections are estimates based on comparable properties and do not guarantee future performance. Data reflects trailing 12-month historical performance and market conditions as of April 2026; actual results may differ. Local regulations, permit requirements, and tax obligations are subject to change—investors should verify current rules with municipal and state authorities before purchasing.