Ojai, CA Airbnb Market Data, Statistics, and Occupancy Rates

Ojai Short-Term Rental Market Overview

Ojai is a boutique Southern California market with just 90 active Airbnb listings and a strong average daily rate of $465, though that figure still trails the California state average of $551. Average annual revenue sits at $49,534 with a 39% occupancy rate, reflecting seasonal demand concentrated in the summer months. With average home values near $1.95 million, investors need to be strategic about property selection — larger properties command significantly higher nightly rates and revenue, making deal sourcing and property type critical to achieving a worthwhile return.

Key Market Statistics

According to Rabbu market data, the Ojai short-term rental market shows:

Data sources: Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Mar, 17 2026.

Why Investors Consider Ojai

Ojai attracts investor interest because of its premium positioning as a wellness and outdoor lifestyle destination in Southern California, though high home prices and growing supply demand careful deal selection.

Expert Market Assessment

"Ojai presents a competitive opportunity — the destination's cachet drives strong nightly rates, but a below-average revenue-to-price ratio and growing supply create headwinds for investors who aren't selective. Seasonality is pronounced: July revenue of $6,151 is more than double the January figure of $2,848, so cash-flow planning across the year is essential. Larger properties (3+ bedrooms) meaningfully outperform smaller ones on both a RevPAN and total revenue basis, making them the most compelling configurations for maximizing returns despite higher acquisition costs. Investors who can source properties wisely and manage through the quieter winter months will find this market rewards premium quality and differentiation."

— Rabbu Market Analysis Team

Key Airbnb Metrics & Trends in Ojai

Average revenue by month in Ojai

Revenue in Ojai peaks sharply in July at $6,151 and August at $5,966, while the slowest months — January ($2,848) and February ($2,942) — earn less than half as much. This roughly 2:1 seasonal spread underscores the importance of summer bookings and signals that investors should budget for softer winter cash flow.

Active Airbnb listings by property size in Ojai

One-bedroom listings dominate Ojai's supply with 40 of the market's 90 active listings, while 2-bedrooms (17) and 3-bedrooms (14) are far less represented. Studios and 4-bedrooms each have just 7 listings, suggesting potential opportunity in larger property sizes where supply is thin but revenue per unit is highest.

Average daily rate (ADR) by property size in Ojai

ADR in Ojai scales dramatically with size — studios average $176 per night while 4-bedroom properties command $640, a nearly 4x premium. The sharpest jump occurs between 2-bedrooms ($331) and 3-bedrooms ($593), suggesting that the premium-to-cost trade-off for stepping up to a 3-bedroom configuration is particularly compelling.

Average RevPAN by property size in Ojai

RevPAN climbs steadily from $85 for studios to $225 for 4-bedroom properties, confirming that larger homes generate meaningfully more revenue per available night even after factoring in their lower occupancy rates. The gap between 1-bedrooms ($88) and 2-bedrooms ($153) is especially notable, indicating that the jump to a second bedroom delivers a significant RevPAN boost.

Average occupancy rates by property size in Ojai

Studios lead occupancy at 49%, while 2-bedrooms follow at 46% — both above the market average of 39%. Larger 3- and 4-bedroom properties sit at 35% occupancy each, reflecting their higher price points and more niche appeal, but their elevated ADRs more than compensate on a total revenue basis.

Average monthly revenue by property size in Ojai

Four-bedroom properties lead monthly revenue at $9,176, followed by 3-bedrooms at $7,153, while 1-bedrooms earn just $2,517 — less than studios ($2,707) despite having more listings. This inversion between studios and 1-bedrooms suggests that well-positioned studios with higher occupancy can outpace larger but less-booked units on a revenue basis.

Average annual revenue by property size in Ojai

Annual revenue ranges from $30,208 for 1-bedroom properties to $110,118 for 4-bedrooms, a spread of nearly $80,000 that makes a strong case for investing in larger configurations. Three-bedroom properties at $85,842 per year also stand out as a potentially attractive middle ground, offering substantial revenue without the full cost of a 4-bedroom acquisition.

Most common amenities for Airbnb listings in Ojai

Parking (94%), kitchens (90%), and backyards (79%) top the amenity list, reflecting Ojai's character as a car-dependent retreat where guests expect private outdoor space and self-sufficiency. Hot tubs (37%) and pools (19%) are less common but could serve as meaningful differentiators for listings aiming to capture premium rates in this market.

Understanding Ojai's ROI Score: 51/100

Rabbu's ROI Score is a proprietary metric that evaluates short-term rental investment potential based on multiple factors.

How the ROI Score is Calculated

What This Means for Investors

Ojai's ROI Score of 51 out of 100 places it in the 'Competitive Opportunity' band, meaning the market has real investor appeal but requires disciplined deal selection to generate attractive returns. The below-average revenue-to-price ratio — driven by home values near $1.95 million — is the primary drag, while average occupancy stability and an above-average market growth trend provide a partial counterbalance. Investors should pair this data with thorough local regulatory research and focus on larger properties where revenue potential is strongest relative to the competitive landscape.

Short-Term Rental Regulations in Ojai

Understanding local STR regulations is essential before investing in Ojai. Here's the current regulatory landscape:

Permit Requirements

Short-term rental operators in Ojai and Ventura County, California, may be required to obtain a permit or register their property with local authorities before listing. Investors should verify current permitting requirements directly with the City of Ojai and Ventura County planning departments, as rules can change.

Key Restrictions

Common restrictions in California STR markets include occupancy limits, minimum-stay requirements, noise ordinances, and designated parking rules. Additionally, some areas impose caps on the number of active permits, and HOA or community association rules may further limit short-term rental activity — always check property-level covenants before purchasing.

Tax Obligations

California requires short-term rental operators to collect and remit Transient Occupancy Tax (TOT), and additional local taxes may apply in Ventura County. Major platforms like Airbnb often handle TOT collection automatically, but hosts should confirm their obligations with local tax authorities to ensure full compliance.

Regulations subject to change. Always verify with local authorities before purchasing. A Rabbu partner agent specializing in Ojai can provide current regulatory guidance.

Future Outlook & Long-Term Forecast

"Looking ahead 12–18 months, Ojai's above-average market growth trend suggests continued demand expansion, supported by the area's appeal as a wellness and nature retreat destination. Summer will remain the revenue engine, with July and August likely sustaining ADRs above current levels by an estimated 2–4%. Occupancy may settle in the 38–42% range annually, though well-managed larger properties could outperform that baseline. Investors should monitor supply growth closely — listings grew 90% year-over-year, which could compress margins if the pace continues."

— Rabbu Market Analysis Team

Frequently asked questions about Airbnb in Ojai, CA

What is the average Airbnb occupancy rate in Ojai?

The average Airbnb occupancy rate in Ojai is currently 39%, which falls slightly below the California state average of 43%. Occupancy varies meaningfully by property size — studios lead at 49%, while 1-bedroom units average 37% and larger 3- and 4-bedroom properties hover around 35%. These rates reflect the seasonal nature of demand in Ojai, with higher occupancy during the summer months and softer periods in winter.

How much do Airbnb hosts make in Ojai?

On average, Airbnb hosts in Ojai earn approximately $4,127 per month or $49,534 annually, based on trailing 12-month booking data. However, revenue varies significantly by property size: 4-bedroom properties average $110,118 per year, while 1-bedroom units earn roughly $30,208. Summer months like July and August are the biggest revenue drivers, with averages exceeding $5,900–$6,100 per month.

Is Ojai a good market for Airbnb investment?

Ojai scores a 51 out of 100 on Rabbu's ROI Score, reflecting a 'Competitive Opportunity.' The market benefits from above-average growth trends and strong nightly rates ($465 ADR), but high home values averaging $1.95 million create a challenging revenue-to-price ratio. Larger properties (3–4 bedrooms) offer the best return potential, with annual revenues reaching $85,842–$110,118. Success here requires selective deal sourcing and effective management to navigate seasonality and growing competition.

What is the average daily rate (ADR) for Airbnb in Ojai?

The average daily rate for Airbnb listings in Ojai is $465, which is below the California state average of $551. ADR scales significantly with property size: studios average $176 per night, 1-bedrooms average $238, 2-bedrooms average $331, 3-bedrooms reach $593, and 4-bedroom properties command $640 per night. This steep premium for larger properties is a defining feature of the Ojai market.

Are short-term rentals legal in Ojai?

Short-term rentals do operate in Ojai, California, but operators may need to obtain permits or licenses from local authorities. Regulations can include occupancy limits, noise restrictions, parking requirements, and potential caps on the number of permitted rentals. We recommend verifying current rules with the City of Ojai and Ventura County before purchasing a property for short-term rental use.

When is peak season for Airbnb in Ojai?

Peak season in Ojai runs from June through August, with July being the highest-earning month at an average of $6,151 in revenue, followed by August at $5,966. The off-peak period stretches from January through March, when monthly revenue dips to between $2,848 and $3,929. This seasonal swing of over $3,300 between peak and trough months means investors should plan cash flow carefully around the quieter winter months.

How many Airbnbs are there in Ojai?

As of April 2026, there are 90 active Airbnb listings in Ojai. The market is dominated by 1-bedroom properties (40 listings), followed by 2-bedrooms (17), 3-bedrooms (14), and then studios and 4-bedrooms (7 each). Notably, active listings have grown 90% year-over-year, signaling rapidly increasing investor and host interest in this market.

How is Airbnb revenue calculated in Ojai?

The annual and monthly revenue figures for Ojai are derived from the trailing 12 months of historical booking performance for active comparable Airbnb listings in the market — they are not forward-looking projections. We average each comparable listing's actual revenue per available night (RevPAN) by month over the past year, remove regional outliers, and aggregate the results to a market-level historical average. This approach anchors figures to what hosts have actually earned recently while naturally reflecting seasonal peaks and slower months, since each month uses its own historical performance. Individual results can vary based on property quality, pricing strategy, and how actively a listing is managed.

About Rabbu Market Data

Rabbu provides Airbnb and short-term rental market data and statistics across the United States. Our mission is to empower investors with accurate insights and easy-to-use tools, so they can confidently identify and act on the best opportunities in the Airbnb market.

What this data includes

• Regularly updated active Airbnb and STR listing counts for the Ojai market
• Average daily rate, occupancy, and RevPAN trends across property sizes
• Monthly and annual revenue benchmarks based on trailing 12-month booking data
• Property value estimates sourced from the Zillow Home Value Index (ZHVI)
• Amenity prevalence data across active listings to inform property setup decisions

Sources and disclaimers

Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Mar, 17 2026. Revenue projections are estimates based on comparable properties and do not guarantee future performance. Data reflects trailing 12-month averages and may not capture very recent market shifts or regulatory changes. Individual property results will vary based on location, quality, pricing strategy, and management approach.