Old Town, FL Airbnb Market Data, Statistics, and Occupancy Rates

Old Town Short-Term Rental Market Overview

Old Town, FL is a small, emerging short-term rental market with just 17 active Airbnb listings and an average annual revenue of $24,369 per property. With an ADR of $232—well below the Florida state average of $498—and occupancy sitting at 21%, this micro-market appeals to investors seeking affordable entry points into Florida's waterfront and nature-oriented tourism corridor. A notable 73% year-over-year growth in active listings signals rising investor interest, though the competitive dynamics require careful deal selection.

Key Market Statistics

According to Rabbu market data, the Old Town short-term rental market shows:

Data sources: Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Apr, 27 2026.

Why Investors Consider Old Town

Old Town attracts investor attention due to its low barrier to entry, waterfront appeal, and rapid listing growth in a state known for year-round tourism demand.

Expert Market Assessment

"Old Town represents a competitive opportunity where selective deal sourcing matters more than in high-volume markets. The 21% average occupancy rate sits well below the Florida state average of 54%, which tempers revenue expectations but also reflects the early-stage nature of this market. Seasonality is pronounced—July peaks at $3,683 in average monthly revenue while December dips to $1,156—so investors should budget for meaningful cash flow swings throughout the year. Properties that lean into the area's waterfront and outdoor appeal stand the best chance of outperforming market averages."

— Rabbu Market Analysis Team

Key Airbnb Metrics & Trends in Old Town

Average revenue by month in Old Town

Old Town's revenue shows strong seasonality, peaking in July at $3,683 and bottoming out in December at $1,156—a roughly 3.2x spread. Secondary peaks in March ($2,739) and June ($2,761) suggest both spring break and early summer drive demand, while fall and winter months consistently dip below $1,500.

Active Airbnb listings by property size in Old Town

The market's 17 active listings are split between 3-bedroom properties (8 listings) and 2-bedroom properties (6 listings), with no data on other sizes. This concentrated supply could signal opportunity for investors willing to offer studio, 1-bedroom, or 4+ bedroom configurations that are currently absent from the market.

Average daily rate (ADR) by property size in Old Town

ADR nearly doubles from 2-bedroom listings at $151 to 3-bedroom properties at $280, representing an 85% premium for just one additional bedroom. This significant rate jump makes 3-bedroom properties particularly compelling for investors who can acquire them without a proportional increase in purchase price.

Average RevPAN by property size in Old Town

Three-bedroom properties deliver a RevPAN of $62 compared to $38 for 2-bedroom units, confirming that the ADR premium on larger homes more than compensates for their slightly lower occupancy. This 63% RevPAN advantage makes 3-bedroom configurations the stronger revenue generators on a per-available-night basis.

Average occupancy rates by property size in Old Town

Two-bedroom listings lead with a 26% occupancy rate versus 22% for 3-bedroom properties, though both remain well below the Florida state average of 54%. The modest gap suggests that smaller units attract somewhat more consistent bookings, but neither size achieves the occupancy levels needed for predictable cash flow without strong operational management.

Average monthly revenue by property size in Old Town

Three-bedroom properties earn $2,724 per month on average, outpacing 2-bedroom units at $1,578 by a significant 73% margin. For investors focused on monthly cash flow, the 3-bedroom segment clearly offers the stronger income stream in Old Town's current market.

Average annual revenue by property size in Old Town

At $32,693 annually, 3-bedroom properties generate nearly $14,000 more per year than 2-bedroom listings at $18,937. Given Old Town's average home value of $347,720, investors should carefully evaluate whether the acquisition cost difference between these sizes justifies the revenue gap when calculating net returns.

Most common amenities for Airbnb listings in Old Town

Kitchen, washer, and dryer top the amenity list at 94% prevalence, while outdoor features like BBQ grills (82%), patios (82%), and backyards (77%) signal that guests expect a home-like, nature-oriented experience. With 65% of listings featuring waterfront access, any new property without water proximity may face a notable competitive disadvantage in this market.

Understanding Old Town's ROI Score: 45/100

Rabbu's ROI Score is a proprietary metric that evaluates short-term rental investment potential based on multiple factors.

How the ROI Score is Calculated

What This Means for Investors

Old Town's ROI Score of 45 out of 100 places it in the 'Competitive Opportunity' band, meaning the market has real potential but demands more selective deal sourcing. The revenue-to-price ratio and supply/demand balance both land at average levels, while occupancy stability scores below average—reflecting the 21% market-wide occupancy rate. Above-average market growth is a bright spot, but investors should pair this data with thorough local regulatory research and conservative underwriting to account for the pronounced seasonal revenue swings.

Short-Term Rental Regulations in Old Town

Understanding local STR regulations is essential before investing in Old Town. Here's the current regulatory landscape:

Permit Requirements

Short-term rental operators in Old Town, FL should verify whether Dixie County or the state of Florida requires a vacation rental license or local business tax receipt before listing their property. Florida generally requires STR operators to register with the Department of Business and Professional Regulation, but investors should confirm all applicable local requirements with county officials.

Key Restrictions

Common restrictions that may apply include occupancy limits tied to property size, noise and nuisance ordinances, parking requirements for guests, and potential HOA or deed restrictions on short-term use. Investors should review any community-level covenants and local zoning rules to ensure compliance before purchasing.

Tax Obligations

Florida imposes a state sales tax and a county-level tourist development tax on short-term rental income, which hosts are required to collect and remit. Many booking platforms handle collection automatically, but operators should verify their obligations with the Florida Department of Revenue to avoid compliance issues.

Regulations subject to change. Always verify with local authorities before purchasing. A Rabbu partner agent specializing in Old Town can provide current regulatory guidance.

Future Outlook & Long-Term Forecast

"Over the next 12–18 months, Old Town's above-average market growth trend suggests continued expansion as more investors discover this rural Florida destination. Seasonal patterns indicate revenue could remain concentrated around summer months, with July historically being the strongest performer. Occupancy rates may stabilize in the 20–25% range market-wide, though individual operators who optimize pricing and guest experience could exceed these averages. Investors should anticipate modest ADR increases of 2–5% as the market matures, but returns will likely depend heavily on property quality and strategic seasonal pricing."

— Rabbu Market Analysis Team

Frequently asked questions about Airbnb in Old Town, FL

What is the average Airbnb occupancy rate in Old Town?

The average Airbnb occupancy rate in Old Town is currently 21%, which is below the Florida state average of 54%. Occupancy varies by property size, with 2-bedroom listings averaging 26% and 3-bedroom listings averaging 22%. These figures reflect the market's early-stage character and seasonal demand patterns, meaning well-managed properties with strong amenities and pricing strategies can potentially exceed these averages.

How much do Airbnb hosts make in Old Town?

Airbnb hosts in Old Town earn an average of $2,030 per month and approximately $24,369 per year based on trailing 12-month performance data. Revenue varies significantly by property size: 2-bedroom listings average $18,937 annually, while 3-bedroom properties bring in roughly $32,693 per year. Monthly earnings range from a low of about $1,156 in December to a high of $3,683 in July, reflecting strong summer seasonality.

Is Old Town a good market for Airbnb investment?

Old Town earns a Rabbu ROI Score of 45 out of 100, placing it in the 'Competitive Opportunity' tier. The market shows above-average growth trends with 73% year-over-year listing increases, and average home values of $347,720 offer a relatively affordable entry point for Florida. However, below-average occupancy stability and moderate revenue-to-price ratios mean investors need to be strategic about property selection, amenities, and pricing to achieve solid returns.

What is the average daily rate (ADR) for Airbnb in Old Town?

The average daily rate for Airbnb listings in Old Town is $232, which is significantly lower than the Florida state average of $498. ADR varies by property size, with 2-bedroom listings averaging $151 per night and 3-bedroom listings commanding $280 per night. The lower ADR relative to the state reflects Old Town's rural positioning, but it also means lower acquisition costs can still produce competitive yield.

Are short-term rentals legal in Old Town?

Short-term rentals are generally permitted in Florida, though operators should verify local regulations specific to Dixie County and the Old Town area. The state of Florida requires vacation rental operators to register with the Department of Business and Professional Regulation. Investors should also check for any county-level permits, zoning restrictions, or HOA rules that may apply before purchasing a property for STR use.

When is peak season for Airbnb in Old Town?

Peak season for Airbnb in Old Town centers around summer, with July being the highest-earning month at an average of $3,683 in revenue. June ($2,761) and March ($2,739) also show strong performance. The slowest months are December ($1,156), September ($1,258), and October ($1,282), creating a roughly 3x spread between peak and off-peak monthly earnings.

How many Airbnbs are there in Old Town?

As of April 2026, there are 17 active Airbnb listings in Old Town. The market has seen significant growth, with a 73% year-over-year increase in active listings. Supply is concentrated in two property sizes: 8 listings are 3-bedroom properties and 6 are 2-bedroom properties, leaving potential gaps for other configurations.

How is Airbnb revenue calculated in Old Town?

The annual and monthly revenue figures for Old Town are derived from the trailing 12 months of historical booking performance for active comparable Airbnb listings in the market—not a forward-looking projection. We average each comparable listing's actual revenue per available night (RevPAN) by month over the past year, remove regional outliers, and roll the results up to a market-level historical average. This approach anchors the figures to what hosts have actually earned recently rather than to forecasts, while naturally reflecting seasonal peaks and slower months because each month uses its own historical performance. Individual results can vary based on property quality, pricing strategy, and operational management.

About Rabbu Market Data

Rabbu provides Airbnb and short-term rental market data and statistics across the United States. Our mission is to empower investors with accurate insights and easy-to-use tools, so they can confidently identify and act on the best opportunities in the Airbnb market.

What this data includes

• Regularly updated active Airbnb and STR listing counts for Old Town and surrounding areas
• Average daily rate, occupancy, and RevPAN metrics tracked over time
• Monthly and annual revenue estimates based on trailing 12-month booking performance
• Property size breakdowns for listings, rates, occupancy, and revenue
• Data sourced from Rabbu proprietary analytics and Zillow Home Value Index for consistency

Sources and disclaimers

Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Apr, 27 2026. Revenue projections are estimates based on comparable properties and do not guarantee future performance. Data reflects trailing 12-month averages as of April 2026 and may not capture very recent market shifts. Local regulations and tax obligations vary and should be independently verified before making investment decisions.