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View PropertiesAs of Apr, 27 2026
Rabbu ROI Score
Olympia presents a competitive opportunity: investor interest and demand are strong, but higher prices or tighter competition may require more selective deal sourcing.
Olympia, WA sits at the intersection of state-capital demand and Pacific Northwest tourism, offering an average annual revenue of $27,204 across 200 active Airbnb listings. With an average daily rate of $170 — well below the $393 Washington state average — and an occupancy rate of 42% that actually outperforms the 36% state benchmark, the market rewards operators who can price competitively and capture steady midweek bookings. The 124% year-over-year growth in active listings signals rising investor interest, though it also means deal sourcing requires sharper analysis.
According to Rabbu market data, the Olympia short-term rental market shows:
| Metric | Context | Value |
|---|---|---|
| Active Airbnb Listings | As of Apr, 27 2026 | 200 |
| Average Daily Rate (ADR) | vs. $393 state avg. | $170 |
| Average Occupancy Rate | vs. 36% state avg. | 42% |
| RevPAN | ADR * Occupancy Rate | $71 |
| Average Monthly Revenue | Historical 12-month average | $2,267 |
| Average Annual Revenue | Historical 12-month average | $27,204 |
Data sources: Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Mar, 17 2026.
Olympia draws investor attention for its government-driven baseline demand, relatively affordable entry compared to Seattle-area markets, and occupancy rates that exceed the state average.
Key investment factors
"Olympia presents a competitive opportunity rather than a slam-dunk, scoring 47 out of 100 on Rabbu's ROI scale. The market's strength lies in occupancy consistency — guests book at rates above the state norm — but the below-average revenue-to-price ratio and a supply-demand balance that's tightening under 124% listing growth mean margins require careful management. Seasonality is pronounced: August peaks near $3,398 in average monthly revenue while February dips to $1,473, creating a roughly 2.3x swing that investors need to budget around. Properties that can capture shoulder-season demand through smart pricing and standout amenities will fare best in this environment."
— Rabbu Market Analysis Team
Revenue in Olympia follows a clear summer-peak pattern, with August topping out at $3,398 and February hitting the annual low of $1,473 — a 2.3x spread that underscores the importance of building summer-month cash reserves to cover leaner winter periods. The shoulder months of May ($2,240) and September ($2,480) offer meaningful revenue bridges between peak and off-peak.
| Month | Trend | Revenue |
|---|---|---|
| January |
|
$1,650 |
| February |
|
$1,473 |
| March |
|
$1,816 |
| April |
|
$1,820 |
| May |
|
$2,240 |
| June |
|
$2,786 |
| July |
|
$3,300 |
| August |
|
$3,398 |
| September |
|
$2,480 |
| October |
|
$2,189 |
| November |
|
$1,995 |
| December |
|
$2,052 |
One-bedroom listings dominate Olympia's supply at 90 of 200 total listings, while 4-bedroom properties account for just 12 listings — a relative scarcity that may signal opportunity for investors targeting larger group or family travelers. Studios (13 listings) and 3-bedrooms (26 listings) are also comparatively underrepresented.
| Size | Trend | Value |
|---|---|---|
| Studio |
|
13 |
| 1 bedroom |
|
90 |
| 2 bedrooms |
|
54 |
| 3 bedrooms |
|
26 |
| 4 bedrooms |
|
12 |
ADR climbs steadily from $113 for studios to $295 for 4-bedroom properties, roughly a 2.6x premium across the size spectrum. The jump from 2-bedrooms ($175) to 3-bedrooms ($237) represents the steepest single-step increase, suggesting a natural pricing inflection point where guest willingness to pay accelerates.
| Size | Trend | Value |
|---|---|---|
| Studio |
|
$113 |
| 1 bedroom |
|
$115 |
| 2 bedrooms |
|
$175 |
| 3 bedrooms |
|
$237 |
| 4 bedrooms |
|
$295 |
Four-bedroom properties deliver the strongest RevPAN at $123, nearly 2.5 times the $50 RevPAN for 1-bedrooms, indicating that larger units more than compensate for slightly lower occupancy with their higher nightly rates. Studios punch above their size at $62 RevPAN, making them a capital-efficient option for investors seeking lower acquisition costs.
| Size | Trend | Value |
|---|---|---|
| Studio |
|
$62 |
| 1 bedroom |
|
$50 |
| 2 bedrooms |
|
$71 |
| 3 bedrooms |
|
$86 |
| 4 bedrooms |
|
$123 |
Studios lead occupancy at 55%, well above the market average, while 3-bedroom properties sit lowest at 36% — a 19-percentage-point gap that investors should weigh against the higher ADR those larger units command. One-bedroom (44%) and 4-bedroom (42%) units occupy the middle ground, offering relatively balanced cash-flow profiles.
| Size | Trend | Value |
|---|---|---|
| Studio |
|
55% |
| 1 bedroom |
|
44% |
| 2 bedrooms |
|
41% |
| 3 bedrooms |
|
36% |
| 4 bedrooms |
|
42% |
Monthly revenue scales sharply with size: 4-bedroom listings earn $4,481 per month on average, more than 2.5 times what studios and 1-bedrooms bring in at $1,773 each. The step up from 2-bedrooms ($2,297) to 3-bedrooms ($3,197) represents an additional $900 per month, making mid-to-large properties the primary revenue drivers in this market.
| Size | Trend | Value |
|---|---|---|
| Studio |
|
$1,773 |
| 1 bedroom |
|
$1,773 |
| 2 bedrooms |
|
$2,297 |
| 3 bedrooms |
|
$3,197 |
| 4 bedrooms |
|
$4,481 |
At $53,783 in average annual revenue, 4-bedroom properties generate roughly 2.5 times the $21,278–$21,280 earned by studios and 1-bedrooms, presenting the strongest top-line return for investors willing to take on higher acquisition and operating costs. Three-bedroom units at $38,369 annually offer a middle path with solid revenue potential and somewhat more moderate entry prices.
| Size | Trend | Value |
|---|---|---|
| Studio |
|
$21,278 |
| 1 bedroom |
|
$21,280 |
| 2 bedrooms |
|
$27,564 |
| 3 bedrooms |
|
$38,369 |
| 4 bedrooms |
|
$53,783 |
Parking (98%) and kitchens (95%) are near-universal in Olympia's listings, setting a high baseline for guest expectations — any property without these will be at a competitive disadvantage. Self check-in (84%), backyards (77%), and washer/dryer combos (73% each) round out the top amenities, reflecting a market geared toward practical, home-like stays rather than resort-style luxury.
| Amenity | Trend | Value |
|---|---|---|
| Parking |
|
98% |
| Kitchen |
|
95% |
| Self Check-in |
|
84% |
| Backyard |
|
77% |
| Washer |
|
73% |
| Dryer |
|
73% |
| Patio or Balcony |
|
68% |
| Outdoor Furniture |
|
65% |
| Workspace |
|
62% |
| BBQ Grill |
|
48% |
| Pets |
|
36% |
| Waterfront |
|
25% |
| Beach Access |
|
13% |
| Lake Access |
|
11% |
Rabbu's ROI Score is a proprietary metric that evaluates short-term rental investment potential based on multiple factors.
| Factor | Olympia Performance | Weight |
|---|---|---|
| Revenue-to-Price Ratio | Below average | 40% |
| Occupancy Stability | Above average | 30% |
| Market Growth Trend | Average | 15% |
| Supply/Demand Balance | Below average | 15% |
Olympia's ROI Score of 47 out of 100 places it in the 'Competitive Opportunity' band, reflecting a market where demand is real but returns require disciplined deal selection. The above-average occupancy stability is a genuine positive, though below-average marks on revenue-to-price ratio and supply/demand balance — the latter amplified by 124% listing growth — mean that not every property will pencil out. Pairing this data with thorough local regulatory research and a focus on higher-RevPAN property sizes (3–4 bedrooms) will help investors identify the deals that actually deliver.
Understanding local STR regulations is essential before investing in Olympia. Here's the current regulatory landscape:
The City of Olympia and the State of Washington may require short-term rental operators to obtain permits, business licenses, or register their property before listing. Investors should verify current requirements directly with Olympia's planning or licensing department, as rules can change with limited notice.
Common STR restrictions in markets like Olympia can include occupancy caps, minimum-night stay requirements, noise and parking regulations, and limits on the number of permits issued in certain zones. HOA or condo association rules may add another layer of restriction, so reviewing any applicable covenants is essential before purchasing.
Washington State imposes sales tax and potentially lodging-related taxes on short-term rentals, and Thurston County or the City of Olympia may levy additional transient occupancy taxes. Major booking platforms often collect and remit some of these taxes automatically, but hosts should confirm their full obligations with a local tax advisor.
Regulations subject to change. Always verify with local authorities before purchasing. A Rabbu partner agent specializing in Olympia can provide current regulatory guidance.
Financing an Airbnb investment in Olympia requires lenders who understand STR income. Rabbu partner lenders offer:
"Over the next 12–18 months, Olympia's above-average occupancy stability suggests demand should hold in the low-to-mid 40% range, even as new supply enters the market. Summer months (June through August) will likely continue anchoring annual returns, with peak revenues potentially nudging 2–4% higher if regional tourism and legislative-session travel remain consistent. Investors should anticipate some ADR compression from the growing listing count, so properties that differentiate through amenities or location near the waterfront or capitol campus will be best positioned. Overall, moderate growth is a reasonable expectation rather than a breakout year."
— Rabbu Market Analysis Team
Rabbu provides Airbnb and short-term rental market data and statistics across the United States. Our mission is to empower investors with accurate insights and easy-to-use tools, so they can confidently identify and act on the best opportunities in the Airbnb market.
Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Mar, 17 2026. Revenue projections are estimates based on comparable properties and do not guarantee future performance. Data reflects trailing performance and market conditions as of the dates noted; actual conditions may have shifted since the last update. Local regulations, tax obligations, and permit requirements are subject to change — always verify with municipal authorities before investing.
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