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View PropertiesAs of Apr, 27 2026
Rabbu ROI Score
Omaha offers attractive short-term rental potential, with a balance of healthy demand and revenue relative to property values.
Omaha, Arkansas, is a small but intriguing short-term rental market nestled in the Ozarks region, where outdoor recreation and lake proximity drive guest interest. With an ROI score of 72 out of 100 and an above-average revenue-to-price ratio, the market offers compelling yield potential relative to property costs. Average annual revenue sits at $33,038 across just 22 active listings, suggesting a low-competition environment where well-positioned properties can capture meaningful bookings during peak seasons.
According to Rabbu market data, the Omaha short-term rental market shows:
| Metric | Context | Value |
|---|---|---|
| Active Airbnb Listings | As of Apr, 27 2026 | 22 |
| Average Daily Rate (ADR) | vs. $192 state avg. | $161 |
| Average Occupancy Rate | vs. 26% state avg. | 24% |
| RevPAN | ADR * Occupancy Rate | $39 |
| Average Monthly Revenue | Historical 12-month average | $2,753 |
| Average Annual Revenue | Historical 12-month average | $33,038 |
Data sources: Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Apr, 27 2026.
Omaha's favorable revenue-to-price ratio combined with a still-small supply base creates an entry window for investors seeking yield in a nature-driven Arkansas market.
Key investment factors
"Omaha presents an attractive opportunity for STR investors drawn to nature-tourism markets with favorable economics. Revenue peaks sharply in summer — July leads at $4,743 — while January and February represent the slowest months at roughly $1,185 and $912, respectively, creating a pronounced seasonal curve that investors must budget around. The supply base remains remarkably small at 22 listings, dominated by 1- and 2-bedroom properties, which limits direct competition but also reflects the market's early-stage maturity. Pairing the above-average revenue-to-price ratio with average occupancy stability, this market rewards operators who can maximize peak-season bookings and maintain visibility during shoulder months."
— Rabbu Market Analysis Team
Revenue in Omaha follows a strong seasonal arc, peaking in July at $4,743 and bottoming out in February at just $912 — a spread of nearly 5:1. The summer corridor from May through August generates the bulk of annual income, making it critical for investors to maximize pricing and availability during these months while budgeting conservatively for the winter lull.
| Month | Trend | Revenue |
|---|---|---|
| January |
|
$1,185 |
| February |
|
$912 |
| March |
|
$2,952 |
| April |
|
$2,130 |
| May |
|
$3,100 |
| June |
|
$3,653 |
| July |
|
$4,743 |
| August |
|
$3,799 |
| September |
|
$2,638 |
| October |
|
$3,211 |
| November |
|
$2,273 |
| December |
|
$2,440 |
The market's 22 active listings are concentrated in smaller configurations, with 1-bedroom properties making up the largest share at 9 listings followed by 6 two-bedroom units. The absence of larger properties (3+ bedrooms) in the data could signal an underserved niche for group-friendly or family-sized rentals in this Ozarks destination.
| Size | Trend | Value |
|---|---|---|
| 1 bedroom |
|
9 |
| 2 bedrooms |
|
6 |
ADR is remarkably flat across property sizes, with 1-bedroom units averaging $173 and 2-bedroom units at $170. This near-parity suggests that nightly pricing in Omaha is driven more by location appeal and seasonal demand than by bedroom count, so investors should focus on differentiating through amenities and guest experience rather than simply adding bedrooms.
| Size | Trend | Value |
|---|---|---|
| 1 bedroom |
|
$173 |
| 2 bedrooms |
|
$170 |
Revenue per available night favors 1-bedroom properties at $55 compared to $51 for 2-bedroom units, reflecting slightly higher occupancy rates for the smaller configuration. However, the gap is modest enough that either size can perform well with proper management and competitive pricing.
| Size | Trend | Value |
|---|---|---|
| 1 bedroom |
|
$55 |
| 2 bedrooms |
|
$51 |
One-bedroom listings lead with a 32% occupancy rate versus 30% for two-bedroom properties, both notably above the market-wide average of 24% (which factors in all property types). These rates reflect the seasonal demand pattern, and investors should expect months of high utilization in summer counterbalanced by quieter stretches in winter.
| Size | Trend | Value |
|---|---|---|
| 1 bedroom |
|
32% |
| 2 bedrooms |
|
30% |
Two-bedroom properties edge out 1-bedroom units in monthly revenue, averaging $3,343 compared to $3,039, despite carrying slightly lower occupancy. The roughly $300 monthly premium suggests that the extra bedroom attracts enough bookings at similar nightly rates to generate meaningfully more income over time.
| Size | Trend | Value |
|---|---|---|
| 1 bedroom |
|
$3,039 |
| 2 bedrooms |
|
$3,343 |
On an annual basis, 2-bedroom properties generate approximately $40,120 compared to $36,470 for 1-bedroom listings — a $3,650 advantage that could meaningfully impact cash-on-cash returns depending on acquisition and operating cost differences. Both configurations offer solid revenue potential relative to the market's average home values of $439,718.
| Size | Trend | Value |
|---|---|---|
| 1 bedroom |
|
$36,470 |
| 2 bedrooms |
|
$40,120 |
Parking (96%), BBQ grills (91%), self check-in (91%), patios or balconies (91%), and full kitchens (91%) are near-universal in Omaha's listings, setting a high baseline for guest expectations. Hot tubs appear in 73% of properties and lake access in 27%, signaling that outdoor-lifestyle amenities are strong differentiators in this nature-oriented market.
| Amenity | Trend | Value |
|---|---|---|
| Parking |
|
96% |
| BBQ Grill |
|
91% |
| Self Check-in |
|
91% |
| Patio or Balcony |
|
91% |
| Kitchen |
|
91% |
| Outdoor Furniture |
|
91% |
| Hot Tub |
|
73% |
| Workspace |
|
68% |
| Dryer |
|
59% |
| Washer |
|
55% |
| Backyard |
|
55% |
| Pets |
|
50% |
| Lake Access |
|
27% |
| Waterfront |
|
23% |
Rabbu's ROI Score is a proprietary metric that evaluates short-term rental investment potential based on multiple factors.
| Factor | Omaha Performance | Weight |
|---|---|---|
| Revenue-to-Price Ratio | Above average | 40% |
| Occupancy Stability | Average | 30% |
| Market Growth Trend | Above average | 15% |
| Supply/Demand Balance | Average | 15% |
Omaha's ROI score of 72 out of 100 places it in the 'Attractive Opportunity' band, driven primarily by an above-average revenue-to-price ratio and above-average market growth trend — meaning properties here tend to earn well relative to what they cost, and demand is trending upward. Occupancy stability and supply/demand balance both rate as average, reflecting the market's seasonal nature and still-developing inventory. Investors should pair these data-driven signals with local regulatory research and on-the-ground property evaluation to build a complete investment picture.
Understanding local STR regulations is essential before investing in Omaha. Here's the current regulatory landscape:
Short-term rental operators in Omaha, Arkansas, may need to register or obtain permits at both the city and county level. Investors should verify current requirements directly with Boone County and local Omaha authorities before listing a property.
Common STR restrictions in rural Arkansas markets can include occupancy limits tied to bedroom count, noise and nuisance ordinances, parking requirements, and potential HOA covenants that restrict or prohibit short-term rentals. Given the area's growth, it's worth checking whether any new zoning or permit cap rules are under consideration.
Arkansas requires collection of state sales tax and any applicable local lodging or tourism taxes on short-term rental income. Major platforms like Airbnb often collect and remit state-level taxes on behalf of hosts, but operators should confirm that all local obligations are fully covered.
Regulations subject to change. Always verify with local authorities before purchasing. A Rabbu partner agent specializing in Omaha can provide current regulatory guidance.
Financing an Airbnb investment in Omaha requires lenders who understand STR income. Rabbu partner lenders offer:
"Over the next 12–18 months, Omaha's STR market is expected to benefit from continued growth in outdoor tourism across the Ozarks, with above-average market growth trends already signaling rising demand. Seasonal revenue patterns suggest summer months will remain the primary revenue engine, with July potentially pushing monthly averages above $4,700. ADR may see modest increases of 2–5% as the supply base grows and property quality improves, though occupancy rates will likely remain in the 22–30% range given the market's seasonal nature. Investors should plan cash reserves for softer winter months when revenue can dip below $1,200."
— Rabbu Market Analysis Team
Rabbu provides Airbnb and short-term rental market data and statistics across the United States. Our mission is to empower investors with accurate insights and easy-to-use tools, so they can confidently identify and act on the best opportunities in the Airbnb market.
Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Apr, 27 2026. Revenue projections are estimates based on comparable properties and do not guarantee future performance. Data reflects trailing 12-month averages and may not capture very recent market shifts or regulatory changes. Individual property results will vary based on location, quality, pricing strategy, and operational management.
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