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View PropertiesAs of Apr, 27 2026
Rabbu ROI Score
Onancock offers attractive short-term rental potential, with a balance of healthy demand and revenue relative to property values.
Onancock, VA is a small Eastern Shore market where favorable revenue-to-property-price ratios create an attractive entry point for short-term rental investors. With just 24 active Airbnb listings, the market is compact, and average annual revenue reaches $43,713 against average home values of roughly $470K. Summer months drive the bulk of income, with July revenue peaking near $8,709—making this a seasonally concentrated but potentially rewarding market for investors who price accordingly and manage cash flow through the quieter winter months.
According to Rabbu market data, the Onancock short-term rental market shows:
| Metric | Context | Value |
|---|---|---|
| Active Airbnb Listings | As of Apr, 27 2026 | 24 |
| Average Daily Rate (ADR) | vs. $339 state avg. | $269 |
| Average Occupancy Rate | vs. 34% state avg. | 22% |
| RevPAN | ADR * Occupancy Rate | $58 |
| Average Monthly Revenue | Historical 12-month average | $3,642 |
| Average Annual Revenue | Historical 12-month average | $43,713 |
Data sources: Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Apr, 27 2026.
Investors consider Onancock for its above-average revenue-to-price ratio and limited supply that keeps competition low in a waterfront-oriented vacation destination.
Key investment factors
"Onancock presents a moderate-to-attractive opportunity for STR investors who understand its seasonal dynamics. The ROI score of 63 out of 100 reflects a market where strong revenue relative to home prices is tempered by below-average occupancy stability and softer growth trends. Peak season runs from June through August, when monthly revenue can exceed $8,000, while winter months like February dip below $1,000—making effective pricing and expense management through off-peak periods critical. For investors comfortable with a summer-weighted income profile, the limited supply and waterfront character of this Eastern Shore town offer a compelling niche."
— Rabbu Market Analysis Team
Onancock's revenue is highly seasonal, with July ($8,709) and August ($8,500) generating roughly 7–9 times the income of the slowest months like February ($949) and January ($1,145). Investors should expect to earn the majority of their annual income during a concentrated June–August window, making off-season cost management essential.
| Month | Trend | Revenue |
|---|---|---|
| January |
|
$1,145 |
| February |
|
$949 |
| March |
|
$1,752 |
| April |
|
$3,071 |
| May |
|
$3,997 |
| June |
|
$5,831 |
| July |
|
$8,709 |
| August |
|
$8,500 |
| September |
|
$3,751 |
| October |
|
$2,714 |
| November |
|
$2,033 |
| December |
|
$1,254 |
The supply in Onancock is split between one-bedroom (5 listings) and four-bedroom (6 listings) properties, with limited representation of two- and three-bedroom configurations. This gap in mid-size inventory could signal an opportunity for investors to differentiate with two- or three-bedroom offerings that serve couples or small families.
| Size | Trend | Value |
|---|---|---|
| 1 bedroom |
|
5 |
| 4 bedrooms |
|
6 |
ADR roughly doubles from one-bedroom listings at $127 per night to four-bedroom properties at $256. The premium for larger homes is substantial, and with acquisition costs not necessarily scaling proportionally, four-bedroom units may offer a stronger rate-to-investment ratio.
| Size | Trend | Value |
|---|---|---|
| 1 bedroom |
|
$127 |
| 4 bedrooms |
|
$256 |
Four-bedroom properties deliver a RevPAN of $43 compared to just $13 for one-bedroom units, reflecting both higher nightly rates and moderately better occupancy. This more than threefold difference underscores how larger properties capture significantly more revenue per available night in this market.
| Size | Trend | Value |
|---|---|---|
| 1 bedroom |
|
$13 |
| 4 bedrooms |
|
$43 |
Occupancy rates are low across the board—11% for one-bedroom listings and 17% for four-bedroom properties—reflecting the market's sharp seasonality rather than lack of demand during peak months. Four-bedroom units maintain a meaningful occupancy edge, suggesting group and family travelers drive more consistent bookings.
| Size | Trend | Value |
|---|---|---|
| 1 bedroom |
|
11% |
| 4 bedrooms |
|
17% |
Four-bedroom properties average $4,098 per month, more than double the $1,840 that one-bedroom listings generate. For investors seeking higher monthly cash flow, larger properties clearly outperform, though both tiers are subject to significant seasonal variation.
| Size | Trend | Value |
|---|---|---|
| 1 bedroom |
|
$1,840 |
| 4 bedrooms |
|
$4,098 |
At $49,182 in average annual revenue, four-bedroom properties outpace one-bedroom units ($22,083) by roughly $27K per year. This makes the four-bedroom segment the stronger income play, particularly for investors who can secure favorable acquisition pricing relative to that revenue.
| Size | Trend | Value |
|---|---|---|
| 1 bedroom |
|
$22,083 |
| 4 bedrooms |
|
$49,182 |
Kitchens and parking are universal at 100% of listings, while backyards (88%), self check-in (83%), and outdoor furniture (79%) are near-standard—reflecting a market geared toward relaxed, self-sufficient vacation stays. Waterfront access appears in 63% of listings, signaling that proximity to the water is a key differentiator that guests in this Eastern Shore market expect.
| Amenity | Trend | Value |
|---|---|---|
| Kitchen |
|
100% |
| Parking |
|
100% |
| Backyard |
|
88% |
| Self Check-in |
|
83% |
| Outdoor Furniture |
|
79% |
| Washer |
|
79% |
| Dryer |
|
75% |
| BBQ Grill |
|
71% |
| Patio or Balcony |
|
67% |
| Waterfront |
|
63% |
| Pets |
|
54% |
| Workspace |
|
50% |
| Beach Access |
|
25% |
| Lake Access |
|
25% |
Rabbu's ROI Score is a proprietary metric that evaluates short-term rental investment potential based on multiple factors.
| Factor | Onancock Performance | Weight |
|---|---|---|
| Revenue-to-Price Ratio | Above average | 40% |
| Occupancy Stability | Below average | 30% |
| Market Growth Trend | Below average | 15% |
| Supply/Demand Balance | Average | 15% |
Onancock's ROI score of 63 out of 100 places it in the 'Attractive Opportunity' band, driven primarily by an above-average revenue-to-price ratio that makes entry costs look favorable against achievable income. However, below-average occupancy stability and market growth trend remind investors that this is a seasonal, niche market where returns depend heavily on summer performance. Pairing this data with thorough local regulatory research and a realistic seasonal budget will give investors the clearest picture of what to expect.
Understanding local STR regulations is essential before investing in Onancock. Here's the current regulatory landscape:
Short-term rental operators in Onancock, Virginia may need to obtain a local business license or STR permit before listing a property. Investors should verify current permit requirements directly with the Town of Onancock and Accomack County, as regulations in smaller Virginia municipalities can evolve.
Common restrictions that may apply include occupancy limits, minimum stay requirements, noise ordinances, and parking mandates. HOA covenants in some communities may impose additional limitations on rental activity, and investors should review any applicable zoning rules before purchasing a property.
Virginia imposes a state sales tax and localities may collect transient occupancy taxes on short-term rentals. Platforms like Airbnb often collect and remit some of these taxes automatically, but hosts should confirm their full obligations with the Virginia Department of Taxation and local tax offices.
Regulations subject to change. Always verify with local authorities before purchasing. A Rabbu partner agent specializing in Onancock can provide current regulatory guidance.
Financing an Airbnb investment in Onancock requires lenders who understand STR income. Rabbu partner lenders offer:
"Over the next 12–18 months, Onancock's short-term rental market is likely to remain heavily seasonal, with the June-through-August window generating the lion's share of annual income. ADR may see modest upward pressure in the range of 1–3% as the small supply base (24 listings) keeps competition manageable, though occupancy could remain in the low-to-mid 20% range on an annualized basis given the market's pronounced off-season. The 173% year-over-year growth in active listings signals rising investor interest, which warrants monitoring for supply saturation in what is still a very small inventory pool."
— Rabbu Market Analysis Team
Rabbu provides Airbnb and short-term rental market data and statistics across the United States. Our mission is to empower investors with accurate insights and easy-to-use tools, so they can confidently identify and act on the best opportunities in the Airbnb market.
Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Apr, 27 2026. Revenue projections are estimates based on comparable properties and do not guarantee future performance. Data reflects trailing 12-month averages and may not capture very recent market shifts. Local regulations, HOA rules, and tax obligations vary and should be independently verified before investing.
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