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View PropertiesAs of Apr, 27 2026
Rabbu ROI Score
Orange presents a competitive opportunity: investor interest and demand are strong, but higher prices or tighter competition may require more selective deal sourcing.
Orange, VA is a small but growing short-term rental market with just 34 active Airbnb listings and an average annual revenue of $23,655 per property. While the average daily rate of $248 sits below Virginia's $339 state average, the market has seen a dramatic 212% year-over-year increase in active listings — a signal of rising investor interest in this rural Virginia destination. With average home values around $479,601, investors will need to be selective to find deals that pencil out given the market's lower occupancy rates.
According to Rabbu market data, the Orange short-term rental market shows:
| Metric | Context | Value |
|---|---|---|
| Active Airbnb Listings | As of Apr, 27 2026 | 34 |
| Average Daily Rate (ADR) | vs. $339 state avg. | $248 |
| Average Occupancy Rate | vs. 34% state avg. | 21% |
| RevPAN | ADR * Occupancy Rate | $52 |
| Average Monthly Revenue | Historical 12-month average | $1,971 |
| Average Annual Revenue | Historical 12-month average | $23,655 |
Data sources: Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Apr, 27 2026.
Orange appeals to investors seeking a rural Virginia getaway market with outdoor amenities and seasonal tourism potential, though the rapid supply increase demands careful deal sourcing.
Key investment factors
"Orange represents a competitive but challenging opportunity for STR investors. The ROI score of 52 out of 100 reflects average revenue-to-price ratios paired with below-average occupancy stability and market growth trends. Seasonality is pronounced — revenue swings from a low of $910 in February to a peak of $2,904 in July, meaning cash flow will be uneven throughout the year. Investors who target well-appointed properties with outdoor amenities and lake proximity stand the best chance of outperforming market averages in this small, supply-constrained environment."
— Rabbu Market Analysis Team
Revenue in Orange follows a clear seasonal arc, peaking at $2,904 in July and bottoming out at $910 in February — a spread of nearly $2,000. The May-through-October window delivers consistently stronger earnings, making this a market where investors need to budget for lean winter months.
| Month | Trend | Revenue |
|---|---|---|
| January |
|
$1,053 |
| February |
|
$910 |
| March |
|
$1,350 |
| April |
|
$1,569 |
| May |
|
$2,272 |
| June |
|
$2,478 |
| July |
|
$2,904 |
| August |
|
$2,728 |
| September |
|
$2,207 |
| October |
|
$2,533 |
| November |
|
$2,180 |
| December |
|
$1,467 |
The market is dominated by 1-bedroom listings (15 active) with 2-bedroom properties accounting for just 8 listings. The absence of larger 3+ bedroom properties in the data could signal an underserved niche for investors willing to offer more spacious accommodations.
| Size | Trend | Value |
|---|---|---|
| 1 bedroom |
|
15 |
| 2 bedrooms |
|
8 |
ADR scales modestly from $172 for 1-bedroom units to $195 for 2-bedroom properties, a premium of just $23 per night. The relatively small rate jump suggests that adding a second bedroom may not dramatically change nightly pricing, but the revenue impact becomes clearer when factoring in monthly booking volume.
| Size | Trend | Value |
|---|---|---|
| 1 bedroom |
|
$172 |
| 2 bedrooms |
|
$195 |
One-bedroom listings edge ahead with a RevPAN of $45 compared to $39 for 2-bedroom units, driven by their higher occupancy rates. This makes smaller units slightly more efficient on a per-night basis, though 2-bedroom properties still generate more total revenue due to higher nightly rates.
| Size | Trend | Value |
|---|---|---|
| 1 bedroom |
|
$45 |
| 2 bedrooms |
|
$39 |
One-bedroom listings achieve a 26% occupancy rate versus 20% for 2-bedroom units, though both fall well below Virginia's 34% state average. The relatively low occupancy across all sizes underscores the seasonal and leisure-driven nature of demand in Orange.
| Size | Trend | Value |
|---|---|---|
| 1 bedroom |
|
26% |
| 2 bedrooms |
|
20% |
Despite lower occupancy, 2-bedroom properties earn $2,281 per month on average — roughly 68% more than the $1,359 generated by 1-bedroom listings. The higher nightly rate and larger guest capacity of 2-bedroom units more than compensate for their lower booking frequency.
| Size | Trend | Value |
|---|---|---|
| 1 bedroom |
|
$1,359 |
| 2 bedrooms |
|
$2,281 |
Two-bedroom properties lead with $27,377 in average annual revenue, outpacing 1-bedroom listings at $16,316 by over $11,000. For investors weighing acquisition costs against income potential, the 2-bedroom configuration appears to offer the stronger return profile in this market.
| Size | Trend | Value |
|---|---|---|
| 1 bedroom |
|
$16,316 |
| 2 bedrooms |
|
$27,377 |
Parking is universal at 100% of listings, while kitchens (91%), self check-in (79%), BBQ grills (77%), and outdoor furniture (77%) round out the top five. The prevalence of outdoor amenities like backyards, patios, and lake access signals that guests in Orange prioritize rural retreat experiences, making these features essential rather than optional for competitive listings.
| Amenity | Trend | Value |
|---|---|---|
| Parking |
|
100% |
| Kitchen |
|
91% |
| Self Check-in |
|
79% |
| BBQ Grill |
|
77% |
| Outdoor Furniture |
|
77% |
| Backyard |
|
74% |
| Patio or Balcony |
|
74% |
| Workspace |
|
71% |
| Washer |
|
71% |
| Dryer |
|
68% |
| Pets |
|
50% |
| Lake Access |
|
35% |
| Waterfront |
|
29% |
| Hot Tub |
|
15% |
Rabbu's ROI Score is a proprietary metric that evaluates short-term rental investment potential based on multiple factors.
| Factor | Orange Performance | Weight |
|---|---|---|
| Revenue-to-Price Ratio | Average | 40% |
| Occupancy Stability | Below average | 30% |
| Market Growth Trend | Below average | 15% |
| Supply/Demand Balance | Average | 15% |
Orange's ROI Score of 52 out of 100 places it in the 'Competitive Opportunity' band, meaning investor interest is real but returns require thoughtful property selection. The revenue-to-price ratio scores average, while occupancy stability and market growth trend both rate below average — reflecting the seasonal demand pattern and rapid supply increase that could pressure individual listing performance. Pairing this data with on-the-ground regulatory research and a conservative underwriting approach will help investors identify which properties in Orange can realistically outperform the market.
Understanding local STR regulations is essential before investing in Orange. Here's the current regulatory landscape:
Short-term rental operators in Orange, Virginia may need to obtain a permit or register their property with local authorities before listing. Investors should verify current requirements directly with the Town of Orange or Orange County administration, as regulations in smaller Virginia municipalities can evolve quickly.
Common restrictions that may apply include occupancy limits, minimum stay requirements, noise ordinances, and parking mandates. HOA covenants can also impose additional limitations on STR use, so reviewing any applicable deed restrictions before purchasing is essential.
Virginia imposes a state sales tax on short-term rentals, and localities like Orange may levy additional transient occupancy taxes. Many booking platforms collect and remit these taxes automatically, but hosts should confirm their specific obligations with local tax authorities to ensure full compliance.
Regulations subject to change. Always verify with local authorities before purchasing. A Rabbu partner agent specializing in Orange can provide current regulatory guidance.
Financing an Airbnb investment in Orange requires lenders who understand STR income. Rabbu partner lenders offer:
"Over the next 12–18 months, Orange's STR market will likely settle into a more competitive rhythm as the recent surge in new listings gets absorbed. Occupancy, currently at 21% versus a 34% state average, may face continued pressure unless demand catches up with the rapid supply growth. Summer months (June through August) should continue to anchor revenue, with monthly earnings potentially reaching $2,500–$2,900 during peak season. Investors entering now should plan conservatively around current RevPAN levels of roughly $52 and treat any occupancy improvement as upside rather than a baseline assumption."
— Rabbu Market Analysis Team
Rabbu provides Airbnb and short-term rental market data and statistics across the United States. Our mission is to empower investors with accurate insights and easy-to-use tools, so they can confidently identify and act on the best opportunities in the Airbnb market.
Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Apr, 27 2026. Revenue projections are estimates based on comparable properties and do not guarantee future performance. Data reflects trailing 12-month historical averages and may not capture very recent market shifts. Local regulations and tax requirements can change; always verify current rules with Orange, VA authorities before investing.
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