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View PropertiesAs of Apr, 27 2026
Orangeburg, SC is a very small short-term rental market with just 12 active Airbnb listings and notably soft performance metrics. The average daily rate of $185 sits well below the South Carolina state average of $358, while the 12% occupancy rate trails the 38% state average significantly. With average annual revenue of $19,139 per listing, this market currently presents limited near-term income potential, though its compact size and low entry costs could appeal to investors willing to take a longer view on an underserved area.
According to Rabbu market data, the Orangeburg short-term rental market shows:
| Metric | Context | Value |
|---|---|---|
| Active Airbnb Listings | As of Apr, 27 2026 | 12 |
| Average Daily Rate (ADR) | vs. $358 state avg. | $185 |
| Average Occupancy Rate | vs. 38% state avg. | 12% |
| RevPAN | ADR * Occupancy Rate | $23 |
| Average Monthly Revenue | Historical 12-month average | $1,594 |
| Average Annual Revenue | Historical 12-month average | $19,139 |
Data sources: Rabbu proprietary analytics as of Apr, 27 2026.
Orangeburg's extremely small supply base and low price point may interest investors seeking early-mover positioning in an underserved South Carolina market, though current demand signals are weak.
Key investment factors
"Current conditions point to limited opportunity in Orangeburg's STR market. A 12% occupancy rate—one-third of the state average—and RevPAN of just $23 indicate that demand is thin relative to even this small supply base. Seasonality is moderately pronounced, with August peaking at $2,154 in average revenue and February dipping to $982, creating a roughly 2:1 swing between best and worst months. Investors with patience and low carrying costs may find a foothold here, but the market doesn't yet support the cash-flow consistency most STR operators look for."
— Rabbu Market Analysis Team
Revenue peaks in August at $2,154 and bottoms out in February at $982, creating a roughly 2.2x spread between the best and worst months. The May-through-September stretch consistently outperforms, signaling that summer demand—likely tied to travel and local events—is the primary revenue driver in Orangeburg.
| Month | Trend | Revenue |
|---|---|---|
| January |
|
$1,374 |
| February |
|
$982 |
| March |
|
$1,653 |
| April |
|
$1,545 |
| May |
|
$1,901 |
| June |
|
$1,742 |
| July |
|
$1,981 |
| August |
|
$2,154 |
| September |
|
$1,955 |
| October |
|
$1,234 |
| November |
|
$1,605 |
| December |
|
$1,009 |
The market's reportable inventory is concentrated entirely in 1-bedroom properties, with 6 of the 12 total listings falling into this category. The remaining listings don't meet reporting thresholds by size, suggesting there may be an opportunity for investors to differentiate with larger, multi-bedroom properties that are currently underrepresented.
| Size | Trend | Value |
|---|---|---|
| 1 bedroom |
|
6 |
One-bedroom listings in Orangeburg command an average daily rate of $115, significantly below the market-wide ADR of $185. This gap suggests that larger or higher-quality properties in the market are likely pulling up the overall average, and investors targeting the 1-bedroom segment should price expectations accordingly.
| Size | Trend | Value |
|---|---|---|
| 1 bedroom |
|
$115 |
One-bedroom units generate a RevPAN of just $9, reflecting the combination of a modest $115 ADR and very low 8% occupancy. This is a stark indicator that 1-bedroom listings in Orangeburg struggle to convert available nights into revenue, making operational efficiency and demand generation critical for profitability.
| Size | Trend | Value |
|---|---|---|
| 1 bedroom |
|
$9 |
One-bedroom properties average only 8% occupancy, even lower than the overall market rate of 12%. This suggests that smaller units face the steepest demand challenges in Orangeburg, and investors in this segment will need strong marketing and competitive pricing to fill calendars.
| Size | Trend | Value |
|---|---|---|
| 1 bedroom |
|
8% |
One-bedroom listings average $602 per month in revenue, well below the market-wide monthly average of $1,594. This significant gap underscores that the few larger or premium properties in the market are capturing a disproportionate share of total revenue.
| Size | Trend | Value |
|---|---|---|
| 1 bedroom |
|
$602 |
At $7,227 per year, 1-bedroom properties generate only about 38% of the market's overall average annual revenue of $19,139. Investors considering Orangeburg should carefully evaluate whether a 1-bedroom investment can cover carrying costs at these revenue levels, or whether targeting a larger property format might yield better returns.
| Size | Trend | Value |
|---|---|---|
| 1 bedroom |
|
$7,227 |
Kitchens (92%), parking (83%), and dedicated workspaces (83%) dominate the amenity landscape, suggesting guests in Orangeburg skew toward longer or work-related stays rather than quick leisure trips. Laundry facilities and self check-in are present in the majority of listings, setting a baseline that new hosts will need to match to remain competitive.
| Amenity | Trend | Value |
|---|---|---|
| Kitchen |
|
92% |
| Parking |
|
83% |
| Workspace |
|
83% |
| Washer |
|
67% |
| Dryer |
|
58% |
| Self Check-in |
|
58% |
| Backyard |
|
50% |
| Outdoor Furniture |
|
33% |
| Patio or Balcony |
|
33% |
| BBQ Grill |
|
25% |
| Pool |
|
8% |
| Waterfront |
|
8% |
Understanding local STR regulations is essential before investing in Orangeburg. Here's the current regulatory landscape:
Operators considering short-term rentals in Orangeburg, SC should verify whether the city requires a business license or specific STR permit before listing a property. South Carolina does not impose a statewide STR registration, but local ordinances in Orangeburg may apply, so checking directly with city planning or code enforcement is strongly recommended.
Common restrictions that may affect STR hosts include occupancy limits, noise ordinances, parking requirements, and minimum-stay rules. Investors should also review any HOA covenants or deed restrictions on the property, as these can prohibit or limit short-term rental activity even where city rules allow it.
South Carolina imposes a state accommodations tax and local jurisdictions may layer on additional hospitality or tourism taxes. Platforms like Airbnb often collect and remit some of these taxes automatically, but hosts should confirm their full tax obligations with the South Carolina Department of Revenue and Orangeburg County.
Regulations subject to change. Always verify with local authorities before purchasing. A Rabbu partner agent specializing in Orangeburg can provide current regulatory guidance.
Financing an Airbnb investment in Orangeburg requires lenders who understand STR income. Rabbu partner lenders offer:
"Over the next 12–18 months, Orangeburg's STR market is likely to remain constrained by low demand, with occupancy estimated to hover in the 10–15% range absent a meaningful catalyst. Seasonal patterns suggest summer months (July–August) will continue to deliver the strongest bookings, but even peak revenue months top out around $2,154. Investors should temper expectations and treat this as a watch-and-wait market unless local economic development—such as university-related events or infrastructure projects—begins driving incremental travel demand."
— Rabbu Market Analysis Team
Rabbu provides Airbnb and short-term rental market data and statistics across the United States. Our mission is to empower investors with accurate insights and easy-to-use tools, so they can confidently identify and act on the best opportunities in the Airbnb market.
Rabbu proprietary analytics as of Apr, 27 2026. Revenue projections are estimates based on comparable properties and do not guarantee future performance. With only 12 active listings, statistical averages in this market are more sensitive to individual listing performance and may shift meaningfully as supply changes. Local regulations and tax obligations can change; investors should verify current rules with Orangeburg city officials and South Carolina state agencies before operating an STR.
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