Orem, UT Airbnb Market Data, Statistics, and Occupancy Rates

Orem Short-Term Rental Market Overview

Orem, UT sits at the heart of Utah County, drawing a mix of university visitors, outdoor recreation enthusiasts, and families exploring the Wasatch Front. With 174 active Airbnb listings generating an average annual revenue of $27,752 and an ADR of $152—well below Utah's $494 state average—the market offers an accessible entry point for investors willing to navigate tighter competition. Occupancy holds at 39%, slightly under the 42% state average, but above-average occupancy stability signals reliable demand patterns that reward well-positioned properties.

Key Market Statistics

According to Rabbu market data, the Orem short-term rental market shows:

Data sources: Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Mar, 17 2026.

Why Investors Consider Orem

Orem appeals to investors because of its stable occupancy patterns and proximity to university and outdoor recreation demand drivers, though competitive supply requires careful property selection.

Expert Market Assessment

"Orem represents a competitive opportunity rather than a wide-open market. The ROI score of 54 out of 100 reflects solid occupancy stability and average revenue-to-price ratios, balanced against a supply/demand dynamic that leans slightly toward oversupply. Seasonality is pronounced—July peaks at $3,399 in average monthly revenue while February bottoms out near $1,749—so investors should plan cash reserves for softer winter months. Selective deal sourcing and a focus on larger, amenity-rich properties will be the differentiators for those looking to outperform the market average."

— Rabbu Market Analysis Team

Key Airbnb Metrics & Trends in Orem

Average revenue by month in Orem

Revenue in Orem follows a clear summer peak, with July topping out at $3,399 and August close behind at $3,166, while February marks the low point at $1,749. The nearly $1,650 gap between the best and worst months underscores meaningful seasonality that investors should factor into cash flow planning.

Active Airbnb listings by property size in Orem

One-bedroom listings dominate Orem's supply at 56 units (32% of all listings), with inventory tapering steadily to just 15 properties at the 6+ bedroom level. The relatively thin supply of larger homes—particularly 5-bedroom (18) and 6+ bedroom (15) units—may present a competitive advantage for investors targeting group travel demand.

Average daily rate (ADR) by property size in Orem

ADR in Orem scales sharply with property size, rising from $65 for 1-bedroom units to $384 for 6+ bedroom homes—nearly a 6x premium. The steepest rate jumps occur between 3 and 4 bedrooms ($148 to $219) and again at 6+ bedrooms, suggesting that larger properties capture outsized pricing power relative to incremental costs.

Average RevPAN by property size in Orem

RevPAN peaks at $140 for 6+ bedroom properties and drops to just $25 for 1-bedrooms, with 4-bedroom units also performing well at $89. Notably, 5-bedroom listings deliver a lower RevPAN ($78) than 4-bedrooms despite a higher ADR, reflecting their significantly lower occupancy rate of 29%.

Average occupancy rates by property size in Orem

Three-bedroom properties lead occupancy at 43%, closely followed by 2-bedrooms at 42%, while 5-bedroom units lag noticeably at just 29%. This pattern suggests mid-sized properties offer the most consistent booking demand, whereas larger homes may experience more sporadic reservations despite commanding higher nightly rates.

Average monthly revenue by property size in Orem

Monthly revenue climbs steadily with bedroom count, from $773 for 1-bedroom units to $4,822 for 6+ bedroom homes. The jump from 3-bedroom ($2,510) to 4-bedroom ($3,617) is particularly notable—an additional $1,107 per month—making mid-to-large properties the clearest revenue drivers in this market.

Average annual revenue by property size in Orem

Annual revenue ranges from $9,282 for 1-bedroom listings to $57,872 for 6+ bedroom properties, a more than sixfold difference. Four-bedroom units at $43,410 per year offer a strong balance of revenue potential and likely lower acquisition costs compared to the largest homes, making them a compelling target for investors weighing return against capital outlay.

Most common amenities for Airbnb listings in Orem

Parking and kitchen access top the amenity list at 97% prevalence each, followed by self check-in at 92%—these are essentially table stakes in Orem. Differentiators like hot tubs (21%), pet-friendliness (24%), and EV chargers (9%) remain relatively uncommon, signaling potential opportunities for hosts to stand out by adding premium amenities that competitors lack.

Understanding Orem's ROI Score: 54/100

Rabbu's ROI Score is a proprietary metric that evaluates short-term rental investment potential based on multiple factors.

How the ROI Score is Calculated

What This Means for Investors

Orem's ROI score of 54 out of 100 places it in the "Competitive Opportunity" band, meaning the fundamentals are there but the market rewards selectivity over broad-stroke investing. Above-average occupancy stability is the standout factor, while the supply/demand balance rates below average—indicating that growing competition may compress margins for undifferentiated listings. Pairing this data with thorough local regulatory research and a focus on higher-bedroom-count properties can help investors identify deals that outperform the market's overall average.

Short-Term Rental Regulations in Orem

Understanding local STR regulations is essential before investing in Orem. Here's the current regulatory landscape:

Permit Requirements

Orem, Utah may require short-term rental operators to obtain a business license or conditional use permit before listing a property. Investors should verify current permit requirements directly with the City of Orem and check Utah state-level regulations, as rules can change with little notice.

Key Restrictions

Common STR restrictions in Utah municipalities include occupancy limits based on bedroom count, parking requirements for guests, noise ordinances, and potential HOA covenants that may prohibit or limit rentals. Some cities in the state have also explored caps on non-owner-occupied STR permits, so it's worth confirming whether Orem imposes any such limitations before committing to a purchase.

Tax Obligations

Short-term rental hosts in Utah are generally subject to state and local transient room taxes, as well as applicable sales tax. Major booking platforms typically collect and remit these taxes on behalf of hosts, but operators should confirm their obligations with the Utah State Tax Commission and local authorities to ensure full compliance.

Regulations subject to change. Always verify with local authorities before purchasing. A Rabbu partner agent specializing in Orem can provide current regulatory guidance.

Future Outlook & Long-Term Forecast

"Over the next 12–18 months, Orem's STR market is likely to follow its established seasonal rhythm, with summer months driving the strongest returns and winter dipping modestly. ADR could see modest upward movement in the range of 1–3% as home values remain elevated and hosts optimize pricing. Occupancy is expected to hold steady around 38–42%, supported by consistent university-related and recreation demand. Investors entering with larger properties—particularly 4+ bedrooms—are best positioned to capture group travel revenue during peak periods."

— Rabbu Market Analysis Team

Frequently asked questions about Airbnb in Orem, UT

What is the average Airbnb occupancy rate in Orem?

The average Airbnb occupancy rate in Orem is currently 39%, which sits slightly below the Utah state average of 42%. Occupancy varies by property size, with 3-bedroom listings performing best at 43%, while 5-bedroom properties lag at 29%. Despite the moderate overall rate, occupancy stability in Orem is rated above average, meaning demand tends to be consistent rather than volatile.

How much do Airbnb hosts make in Orem?

Airbnb hosts in Orem earn an average of $2,312 per month, which works out to approximately $27,752 annually based on trailing 12-month performance. Earnings vary significantly by property size: 1-bedroom listings average $9,282 per year, while 6+ bedroom properties bring in an average of $57,872 annually. Revenue also fluctuates seasonally, peaking in July at around $3,399 and dipping to roughly $1,749 in February.

Is Orem a good market for Airbnb investment?

Orem scores a 54 out of 100 on Rabbu's ROI Score, placing it in the 'Competitive Opportunity' category. The market benefits from above-average occupancy stability and steady demand from university visitors and recreation travelers, but higher property prices and growing competition mean investors need to be selective. Larger properties tend to deliver the strongest returns, and operators who invest in sought-after amenities and smart pricing strategies are best positioned to outperform.

What is the average daily rate (ADR) for Airbnb in Orem?

The average daily rate for Airbnb listings in Orem is $152, which is considerably lower than the Utah state average of $494. ADR scales meaningfully with property size—1-bedroom units average $65 per night, while 6+ bedroom properties command $384 per night. This pricing structure makes Orem an accessible market for budget-conscious travelers and creates opportunities for investors who can offer larger group accommodations.

Are short-term rentals legal in Orem?

Short-term rentals operate in Orem, as evidenced by 174 active Airbnb listings in the market. However, STR regulations can vary and may require business licenses, permits, or compliance with zoning rules. Investors should verify current local ordinances directly with the City of Orem and review any applicable HOA restrictions before purchasing a property for short-term rental use.

When is peak season for Airbnb in Orem?

Peak season for Airbnb in Orem runs through the summer months, with July delivering the highest average revenue at $3,399 per listing. June ($2,749) and August ($3,166) are also strong months. The slowest period falls in late winter, with February averaging just $1,749. This roughly $1,650 spread between peak and off-peak months means investors should budget for seasonal income variation.

How many Airbnbs are there in Orem?

There are currently 174 active Airbnb listings in Orem as of April 2026. One-bedroom units make up the largest share of supply with 56 listings, followed by 2-bedrooms (36) and 3-bedrooms (26). Year-over-year listing growth is at 97%, meaning the supply has nearly held steady—a sign the market isn't experiencing rapid oversaturation.

How is Airbnb revenue calculated in Orem?

The annual and monthly revenue figures for Orem are derived from the trailing 12 months of historical booking performance for active comparable Airbnb listings in the market—not a forward-looking projection. We average each comparable listing's actual revenue per available night (RevPAN) by month over the past year, remove regional outliers, and roll the results up to a market-level historical average. This approach anchors the figures to what hosts have actually earned recently, while naturally reflecting seasonal peaks and slower months since each month uses its own historical performance data. Individual results can vary based on property quality, pricing strategy, and how effectively the listing is managed.

About Rabbu Market Data

Rabbu provides Airbnb and short-term rental market data and statistics across the United States. Our mission is to empower investors with accurate insights and easy-to-use tools, so they can confidently identify and act on the best opportunities in the Airbnb market.

What this data includes

• Regularly updated active Airbnb and STR listing counts for Orem and surrounding areas
• Average daily rates, occupancy rates, and RevPAN metrics across property sizes
• Monthly and annual revenue trends based on trailing 12-month booking performance
• Home value estimates sourced from Zillow Home Value Index (ZHVI)
• Supply distribution and popular amenity data for active listings

Sources and disclaimers

Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Mar, 17 2026. Revenue projections are estimates based on comparable properties and do not guarantee future performance. Data reflects trailing performance as of April 2026 and may not capture very recent market shifts. Local regulations, HOA rules, and tax obligations vary and should be independently verified before making investment decisions.