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View PropertiesAs of Apr, 27 2026
Rabbu ROI Score
Osage Beach presents a competitive opportunity: investor interest and demand are strong, but higher prices or tighter competition may require more selective deal sourcing.
Osage Beach sits at the heart of Missouri's Lake of the Ozarks region, one of the Midwest's most popular lakeside vacation destinations. With 272 active Airbnb listings and an average annual revenue of $25,576, the market is heavily seasonal — July alone averages $6,408 per listing — making it attractive for investors who can capitalize on a concentrated summer demand window. An average daily rate of $185 undercuts the Missouri state average of $240, though occupancy at 18% reflects the deep off-season that lake markets typically experience. Larger properties (4–5 bedrooms) significantly outperform smaller units, suggesting that group and family vacation rentals are where the real revenue opportunity lies.
According to Rabbu market data, the Osage Beach short-term rental market shows:
| Metric | Context | Value |
|---|---|---|
| Active Airbnb Listings | As of Apr, 27 2026 | 272 |
| Average Daily Rate (ADR) | vs. $240 state avg. | $185 |
| Average Occupancy Rate | vs. 28% state avg. | 18% |
| RevPAN | ADR * Occupancy Rate | $33 |
| Average Monthly Revenue | Historical 12-month average | $2,131 |
| Average Annual Revenue | Historical 12-month average | $25,576 |
Data sources: Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Mar, 17 2026.
Osage Beach appeals to investors seeking high seasonal cash flow from a well-established Midwest lake vacation market where larger properties command outsized returns.
Key investment factors
"Osage Beach presents a competitive but selective opportunity for STR investors. The market's extreme seasonality — revenue swings from $379 in February to $6,408 in July — means cash-flow planning is critical, and only investors comfortable with a compressed earning season should proceed. Larger properties clearly dominate the revenue picture, with 5-bedroom units generating roughly seven times the annual income of 1-bedroom listings. A score of 51 out of 100 reflects the tension between genuine summer demand and the challenges of below-average occupancy stability and rapidly growing supply."
— Rabbu Market Analysis Team
Osage Beach displays extreme seasonality, with July ($6,408) generating nearly 17 times the revenue of February ($379). The core earning window runs June through August, while November through February collectively average under $520 per month — investors should plan for roughly half the year producing minimal income.
| Month | Trend | Revenue |
|---|---|---|
| January |
|
$382 |
| February |
|
$379 |
| March |
|
$1,103 |
| April |
|
$971 |
| May |
|
$2,221 |
| June |
|
$4,070 |
| July |
|
$6,408 |
| August |
|
$4,951 |
| September |
|
$2,282 |
| October |
|
$1,490 |
| November |
|
$797 |
| December |
|
$517 |
Three-bedroom listings lead the supply count at 95, followed closely by 2-bedrooms (72) and 1-bedrooms (63), making the 1–3 bedroom segment highly competitive. The 4-bedroom (18), 5-bedroom (16), and 6+ bedroom (7) segments are notably underserved relative to their revenue potential, which could represent an opportunity for investors willing to acquire larger properties.
| Size | Trend | Value |
|---|---|---|
| 1 bedroom |
|
63 |
| 2 bedrooms |
|
72 |
| 3 bedrooms |
|
95 |
| 4 bedrooms |
|
18 |
| 5 bedrooms |
|
16 |
| 6+ bedrooms |
|
7 |
ADR climbs steeply with size, from $106 for 1-bedroom units to $478 for 5-bedroom properties — a 4.5× increase that reflects the premium guests place on spacious lake homes for group getaways. Interestingly, 6+ bedroom listings average $442, slightly below the 5-bedroom tier, suggesting a pricing ceiling where marginal space may not translate to proportionally higher nightly rates.
| Size | Trend | Value |
|---|---|---|
| 1 bedroom |
|
$106 |
| 2 bedrooms |
|
$138 |
| 3 bedrooms |
|
$186 |
| 4 bedrooms |
|
$292 |
| 5 bedrooms |
|
$478 |
| 6+ bedrooms |
|
$442 |
Revenue per available night tells a compelling story for larger properties: 5-bedroom listings lead at $96 RevPAN, more than four times the $22 RevPAN for 1-bedroom units. The jump from 3-bedrooms ($31) to 4-bedrooms ($38) is modest, but the leap to 5-bedrooms ($96) is dramatic, indicating that the biggest efficiency gains come at the upper end of the size spectrum.
| Size | Trend | Value |
|---|---|---|
| 1 bedroom |
|
$22 |
| 2 bedrooms |
|
$25 |
| 3 bedrooms |
|
$31 |
| 4 bedrooms |
|
$38 |
| 5 bedrooms |
|
$96 |
| 6+ bedrooms |
|
$84 |
Occupancy rates are relatively flat across property sizes, ranging from 13% for 4-bedroom units to 21% for 1-bedrooms, reflecting the market-wide seasonality that affects all listing types. The 5-bedroom segment maintains a respectable 20% occupancy despite commanding the highest ADR, which helps explain its outsized RevPAN performance.
| Size | Trend | Value |
|---|---|---|
| 1 bedroom |
|
21% |
| 2 bedrooms |
|
18% |
| 3 bedrooms |
|
17% |
| 4 bedrooms |
|
13% |
| 5 bedrooms |
|
20% |
| 6+ bedrooms |
|
19% |
Monthly revenue differences are dramatic: 5-bedroom properties average $8,550 per month compared to just $1,219 for 1-bedroom units, a 7× gap. Even 4-bedroom listings ($5,785) nearly triple the revenue of 3-bedrooms ($2,173), marking the jump from mid-size to large as the most significant revenue inflection point.
| Size | Trend | Value |
|---|---|---|
| 1 bedroom |
|
$1,219 |
| 2 bedrooms |
|
$1,996 |
| 3 bedrooms |
|
$2,173 |
| 4 bedrooms |
|
$5,785 |
| 5 bedrooms |
|
$8,550 |
| 6+ bedrooms |
|
$7,280 |
At $102,608 in average annual revenue, 5-bedroom properties stand out as the top earners in Osage Beach — roughly four times the $26,079 that 3-bedroom listings generate. For investors evaluating return potential, the 4-bedroom ($69,431) and 5-bedroom tiers offer the strongest annual revenue relative to the moderate supply competition they face.
| Size | Trend | Value |
|---|---|---|
| 1 bedroom |
|
$14,633 |
| 2 bedrooms |
|
$23,955 |
| 3 bedrooms |
|
$26,079 |
| 4 bedrooms |
|
$69,431 |
| 5 bedrooms |
|
$102,608 |
| 6+ bedrooms |
|
$87,360 |
Parking (97%), kitchen (95%), and self check-in (92%) are near-universal, while pool access (78%), lake access (63%), and waterfront location (56%) reflect the vacation-oriented expectations of Lake of the Ozarks guests. Investors should treat pool, lake access, and outdoor living amenities like patio/balcony (77%) and BBQ grill (54%) as essential differentiators rather than optional upgrades in this market.
| Amenity | Trend | Value |
|---|---|---|
| Parking |
|
97% |
| Kitchen |
|
95% |
| Self Check-in |
|
92% |
| Washer |
|
86% |
| Dryer |
|
82% |
| Pool |
|
78% |
| Patio or Balcony |
|
77% |
| Lake Access |
|
63% |
| Outdoor Furniture |
|
58% |
| Waterfront |
|
56% |
| BBQ Grill |
|
54% |
| Workspace |
|
42% |
| Pets |
|
24% |
| Backyard |
|
19% |
Rabbu's ROI Score is a proprietary metric that evaluates short-term rental investment potential based on multiple factors.
| Factor | Osage Beach Performance | Weight |
|---|---|---|
| Revenue-to-Price Ratio | Average | 40% |
| Occupancy Stability | Below average | 30% |
| Market Growth Trend | Average | 15% |
| Supply/Demand Balance | Average | 15% |
Osage Beach's ROI Score of 51 out of 100 places it in the 'Competitive Opportunity' band, reflecting a market where demand is genuine but returns require careful deal selection. The revenue-to-price ratio rates as average against a $531,393 mean home value, while occupancy stability scores below average due to the market's pronounced winter slowdown. Investors should pair these data points with on-the-ground regulatory research and focus on larger, amenity-rich lakefront properties where the data shows the clearest path to stronger returns.
Understanding local STR regulations is essential before investing in Osage Beach. Here's the current regulatory landscape:
Osage Beach, Missouri may require short-term rental operators to obtain a business license or STR-specific permit before listing a property. Investors should verify current permit and registration requirements directly with the City of Osage Beach and Camden County authorities, as local rules can evolve.
Common restrictions in lake-region STR markets like Osage Beach can include occupancy limits tied to property size, minimum-stay requirements during peak periods, noise ordinances, and parking mandates to manage neighborhood impact. HOA and condominium association rules are especially important to investigate, as many lakefront developments impose their own short-term rental restrictions.
Missouri requires the collection of state sales tax and may impose local transient guest or tourism taxes on short-term rentals in the Osage Beach area. Major booking platforms often collect and remit some of these taxes on behalf of hosts, but operators should confirm their full obligations with the Missouri Department of Revenue.
Regulations subject to change. Always verify with local authorities before purchasing. A Rabbu partner agent specializing in Osage Beach can provide current regulatory guidance.
Financing an Airbnb investment in Osage Beach requires lenders who understand STR income. Rabbu partner lenders offer:
"Over the next 12–18 months, Osage Beach's summer-driven demand pattern is likely to hold steady, with peak-season ADRs potentially inching up 2–4% as the lake continues to attract regional vacationers. The 139% year-over-year growth in active listings signals strong investor interest, which could compress occupancy further unless demand keeps pace. Investors entering the market should plan conservatively around an annual occupancy range of 16–20% and build their pro formas around 5–6 months of meaningful income. Shoulder-season strategies — targeting spring boaters and fall foliage visitors — may help widen the revenue window modestly."
— Rabbu Market Analysis Team
Rabbu provides Airbnb and short-term rental market data and statistics across the United States. Our mission is to empower investors with accurate insights and easy-to-use tools, so they can confidently identify and act on the best opportunities in the Airbnb market.
Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Mar, 17 2026. Revenue projections are estimates based on comparable properties and do not guarantee future performance. Occupancy and revenue figures reflect trailing 12-month averages and may not capture very recent market shifts. Local regulations, HOA rules, and tax obligations can change; investors should verify current requirements before purchasing.
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