Oscoda, MI Airbnb Market Data, Statistics, and Occupancy Rates

Oscoda Short-Term Rental Market Overview

Oscoda, MI earns an ROI score of 81 out of 100, placing it in the Standout Opportunity tier for short-term rental investors. With an average home value of $239,592 and trailing-twelve-month annual revenue of $27,755, the revenue-to-price ratio is notably above average for Michigan. The market's strong summer seasonality — driven by Lake Huron waterfront access and outdoor recreation — creates a concentrated but lucrative earning window, while the modest supply of just 29 active listings keeps direct competition limited.

Key Market Statistics

According to Rabbu market data, the Oscoda short-term rental market shows:

Data sources: Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Mar, 17 2026.

Why Investors Consider Oscoda

A favorable revenue-to-price ratio and limited existing supply make Oscoda attractive for investors seeking seasonal vacation rental income tied to Michigan's northern lakefront tourism.

Expert Market Assessment

"Oscoda presents a compelling seasonal investment opportunity anchored by its lakefront setting and affordable entry point. Revenue swings dramatically from a low of $926 in December to a peak of $5,782 in August, so investors need to plan cash flow around a roughly five-month earning season from May through September. The above-average revenue-to-price ratio and market growth trend partially offset the below-average supply/demand balance, which reflects the rapid 84% year-over-year jump in listings. Investors who price competitively and offer standout amenities like waterfront access and outdoor living spaces are best positioned to capture the bulk of summer demand."

— Rabbu Market Analysis Team

Key Airbnb Metrics & Trends in Oscoda

Average revenue by month in Oscoda

Oscoda's revenue is heavily concentrated in summer, with August ($5,782) and July ($5,345) generating roughly 5–6 times the income of winter months like December ($926) and April ($935). Investors should expect to earn the bulk of their annual return in a five-month window from May through September, making cash reserves essential for off-season carrying costs.

Active Airbnb listings by property size in Oscoda

Supply is relatively balanced across bedroom counts, with 2-bedroom listings slightly leading at 8 units, followed by 1-bedroom and 4-bedroom units at 7 each, and 3-bedroom properties at just 5. The lower count of 3-bedroom listings could represent a gap worth targeting, especially given their solid revenue performance.

Average daily rate (ADR) by property size in Oscoda

ADR climbs steadily from $105 for 1-bedroom properties to $239 for 4-bedroom units, with the jump from 2-bedroom ($167) to 3-bedroom ($225) being the steepest at roughly $58. This suggests that the premium guests are willing to pay for an extra bedroom is strongest in the mid-size range.

Average RevPAN by property size in Oscoda

Revenue per available night rises with property size, from $38 for 1-bedroom units to $68 for 4-bedroom homes, with 3-bedroom properties close behind at $67. The relatively small gap between 3- and 4-bedroom RevPAN ($1 difference) suggests that 3-bedroom units may deliver comparable per-night returns with potentially lower acquisition and operating costs.

Average occupancy rates by property size in Oscoda

One-bedroom units lead occupancy at 36%, while 2-bedroom listings trail at 25% — the widest gap across property sizes. Three- and 4-bedroom properties land in between at 30% and 28% respectively, indicating that smaller units stay booked more consistently but none of the categories achieve particularly high year-round utilization.

Average monthly revenue by property size in Oscoda

Four-bedroom properties are the clear monthly revenue leaders at $3,771, earning more than three times the $1,224 generated by 1-bedroom units. The step up from 3-bedroom ($2,317) to 4-bedroom is substantial at over $1,400 per month, making larger homes the most compelling option for maximizing gross income.

Average annual revenue by property size in Oscoda

Annual revenue scales significantly with size, from $14,697 for 1-bedroom listings to $45,256 for 4-bedroom homes — a more than threefold difference. When weighed against Oscoda's average home value of $239,592, 4-bedroom properties offer the strongest gross revenue yield, though investors should factor in higher acquisition costs and maintenance for larger homes.

Most common amenities for Airbnb listings in Oscoda

Parking (100%), kitchen (97%), and self check-in (93%) are near-universal, reflecting baseline guest expectations in this market. The high prevalence of outdoor-oriented amenities like BBQ grills (86%), outdoor furniture (76%), and waterfront/lake access (66%) signals that guests are drawn to Oscoda for its natural setting — properties without these features may struggle to compete.

Understanding Oscoda's ROI Score: 81/100

Rabbu's ROI Score is a proprietary metric that evaluates short-term rental investment potential based on multiple factors.

How the ROI Score is Calculated

What This Means for Investors

Oscoda's ROI score of 81 out of 100 places it in the Standout Opportunity band, driven primarily by an above-average revenue-to-price ratio that reflects strong earning potential relative to modest home values. Occupancy stability is rated average — consistent with the market's seasonal nature — while market growth trends score above average, though the below-average supply/demand balance warrants caution given the 84% year-over-year jump in listings. Pairing this score with local regulatory research and a conservative off-season cash flow plan will give investors the most realistic picture of long-term returns.

Short-Term Rental Regulations in Oscoda

Understanding local STR regulations is essential before investing in Oscoda. Here's the current regulatory landscape:

Permit Requirements

Short-term rental operators in Oscoda, Michigan may need to register or obtain a permit through Iosco County or the local township. Investors should verify current requirements directly with Oscoda Township and the State of Michigan before listing a property.

Key Restrictions

Common STR restrictions in Michigan communities can include occupancy limits based on bedroom count, minimum stay requirements, noise ordinances, parking mandates, and rules set by homeowner associations. Some jurisdictions also cap the total number of permits issued, so confirming availability early in the acquisition process is advisable.

Tax Obligations

Michigan requires short-term rental operators to collect and remit the state's 6% use tax, and some localities impose additional lodging or assessment fees. Major booking platforms often handle tax collection automatically, but hosts should confirm their obligations with a tax professional.

Regulations subject to change. Always verify with local authorities before purchasing. A Rabbu partner agent specializing in Oscoda can provide current regulatory guidance.

Future Outlook & Long-Term Forecast

"Over the next 12–18 months, Oscoda's STR market is expected to remain heavily seasonal, with July and August continuing to anchor the majority of annual revenue. Listing growth has been aggressive at 84% year-over-year, which could moderate occupancy rates if supply outpaces demand — something investors should monitor closely. ADR may see modest increases of 2–4% during peak summer months as waterfront and lake-access properties remain in high demand, though off-season occupancy is likely to stay in the 15–25% range without significant new demand drivers."

— Rabbu Market Analysis Team

Frequently asked questions about Airbnb in Oscoda, MI

What is the average Airbnb occupancy rate in Oscoda?

The average occupancy rate for Airbnb listings in Oscoda is currently 30%, which falls below the Michigan state average of 42%. This reflects the market's strong seasonal character — summer months drive the majority of bookings, while winter and early spring see significantly lower demand. Property size also affects occupancy, with 1-bedroom units leading at 36% and 2-bedroom units at 25%.

How much do Airbnb hosts make in Oscoda?

Based on trailing 12-month data, the average Airbnb host in Oscoda earns approximately $27,755 per year, or about $2,312 per month. Larger properties tend to earn more — 4-bedroom listings average $45,256 annually, while 1-bedroom units bring in around $14,697. Peak summer months like July and August can individually generate over $5,000 in revenue.

Is Oscoda a good market for Airbnb investment?

Oscoda scores 81 out of 100 on Rabbu's ROI Score, placing it in the Standout Opportunity category. The market's key strengths include an above-average revenue-to-price ratio and favorable growth trends, supported by affordable home values averaging $239,592. The main considerations are its strong seasonality and rapid supply growth (84% year-over-year), which investors should factor into their underwriting.

What is the average daily rate (ADR) for Airbnb in Oscoda?

The average daily rate in Oscoda is $194, which is well below the Michigan state average of $350. ADR scales with property size, ranging from $105 for 1-bedroom units up to $239 for 4-bedroom properties. The lower ADR compared to the state average reflects Oscoda's positioning as an affordable lakefront getaway rather than a premium resort destination.

Are short-term rentals legal in Oscoda?

Short-term rentals generally operate in Oscoda, MI, but operators may be subject to local permitting, registration, or zoning requirements. Michigan state law allows municipalities to regulate STRs, so it's important to check with Oscoda Township and Iosco County for the most current rules before purchasing or listing a property.

When is peak season for Airbnb in Oscoda?

Peak season in Oscoda runs from June through August, with August being the single strongest month at $5,782 in average revenue. July follows closely at $5,345. Revenue drops sharply outside of summer — April and December are the softest months, each averaging under $1,000. The shoulder months of May, September, and October still generate meaningful income in the $1,699–$2,515 range.

How many Airbnbs are there in Oscoda?

As of April 2026, there are 29 active Airbnb listings in Oscoda. Supply is fairly evenly distributed across property sizes: 7 one-bedroom units, 8 two-bedroom units, 5 three-bedroom units, and 7 four-bedroom units. Notably, active listings have grown 84% year-over-year, so the competitive landscape is changing quickly.

How is Airbnb revenue calculated in Oscoda?

The annual and monthly revenue figures for Oscoda are derived from the trailing 12 months of historical booking performance for active comparable Airbnb listings in the market — they are not forward-looking projections. We average each comparable listing's actual revenue per available night (RevPAN) by month over the past year, remove regional outliers, and roll the remainder up to a market-level historical average. This approach anchors the figures to what hosts have actually earned recently while naturally reflecting seasonal peaks and slower months, since each month uses its own historical performance. Individual results can vary based on property quality, pricing strategy, and how well the listing is managed.

About Rabbu Market Data

Rabbu provides Airbnb and short-term rental market data and statistics across the United States. Our mission is to empower investors with accurate insights and easy-to-use tools, so they can confidently identify and act on the best opportunities in the Airbnb market.

What this data includes

• Regularly updated active Airbnb and STR listing counts for the Oscoda, MI market
• Average daily rate, occupancy, and RevPAN trends across property sizes
• Monthly and annual revenue estimates based on trailing 12-month booking performance
• Home value benchmarks sourced from the Zillow Home Value Index (ZHVI)
• Amenity prevalence data drawn from active listing profiles

Sources and disclaimers

Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Mar, 17 2026. Revenue projections are estimates based on comparable properties and do not guarantee future performance. Data reflects trailing 12-month historical averages and market conditions may have shifted since the most recent update. Local regulations, tax obligations, and permit requirements vary and should be independently verified before making an investment decision.