Oshkosh, WI Airbnb Market Data, Statistics, and Occupancy Rates

Oshkosh Short-Term Rental Market Overview

Oshkosh, WI presents a compelling short-term rental opportunity driven by an unusually sharp seasonal spike — July revenue averages $22,099, roughly 12× the winter months — pointing to a market heavily influenced by major summer events like EAA AirVenture. With an ROI score of 72 out of 100 and an above-average revenue-to-price ratio, the market offers investors a favorable entry point relative to potential earnings. Average home values sit at $371,922, while annual STR revenue averages $50,053, making the math appealing for investors who can capitalize on the summer surge.

Key Market Statistics

According to Rabbu market data, the Oshkosh short-term rental market shows:

Data sources: Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Mar, 17 2026.

Why Investors Consider Oshkosh

Oshkosh attracts STR investors because of its strong revenue-to-price ratio and event-driven demand that delivers outsized returns during peak summer weeks.

Expert Market Assessment

"With an ROI score of 72, Oshkosh represents an attractive opportunity for investors who understand the market's unique rhythm. Revenue is overwhelmingly concentrated in the summer — July alone generates more than the combined total of September through April — so cash-flow planning needs to account for extended quieter stretches. Three- and four-bedroom properties stand out as the strongest performers, pulling in $65,742 and $70,059 annually respectively, while smaller units may struggle to justify operating costs during the off-season. Investors willing to optimize for peak-season pricing and thoughtfully manage the slower months will find meaningful upside here."

— Rabbu Market Analysis Team

Key Airbnb Metrics & Trends in Oshkosh

Average revenue by month in Oshkosh

Oshkosh's seasonality is extreme — July dominates at $22,099 in average revenue, roughly 12× the lowest month (November at $1,618). The June–August window accounts for the vast majority of annual earnings, making off-season cost management critical for maintaining positive cash flow year-round.

Active Airbnb listings by property size in Oshkosh

Three-bedroom units lead supply with 36 listings, followed by two-bedrooms (28) and four-bedrooms (22), while five-bedroom properties are scarce at just 5 listings. The low supply of larger homes could represent an opportunity for investors eyeing the group-travel segment, particularly during peak summer events.

Average daily rate (ADR) by property size in Oshkosh

ADR climbs steeply with size, from $162 for one-bedroom units to $678 for five-bedrooms — a 4× premium. The sharpest jump occurs between two-bedroom ($238) and three-bedroom ($405) properties, suggesting the three-bedroom tier captures strong pricing power without requiring the larger footprint of four- or five-bedroom homes.

Average RevPAN by property size in Oshkosh

Three-bedroom properties deliver the highest RevPAN at $126, outperforming both four-bedroom ($109) and five-bedroom ($103) units despite their lower nightly rates. This indicates that three-bedrooms achieve the best balance of pricing and occupancy, making them the most efficient revenue generators on a per-available-night basis.

Average occupancy rates by property size in Oshkosh

Three-bedroom listings lead occupancy at 31%, while four-bedroom (19%) and five-bedroom (15%) units lag considerably, likely reflecting narrower demand windows for larger properties. Two-bedrooms hold a reasonable 25%, but investors should note that even the best-performing size is well below the state average of 38%, underscoring the market's event-driven nature.

Average monthly revenue by property size in Oshkosh

Four-bedroom properties edge out the competition at $5,838 per month, closely followed by three-bedrooms ($5,478) and five-bedrooms ($5,334). One-bedroom units trail significantly at $1,114 monthly, suggesting that smaller properties may struggle to cover operating costs during the extended off-season.

Average annual revenue by property size in Oshkosh

Four-bedroom homes lead annual revenue at $70,059, with three-bedrooms close behind at $65,742 — both well above the market average of $50,053. Given that three-bedrooms achieve this with higher occupancy and lower acquisition costs, they may offer the strongest overall return profile, while four-bedrooms appeal to investors prioritizing raw revenue.

Most common amenities for Airbnb listings in Oshkosh

Kitchens (97%) and parking (93%) are near-universal, reflecting guest expectations in a Midwest market where most visitors arrive by car and prefer home-like stays. Backyard access (74%), BBQ grills (55%), and lake access (25%) signal that outdoor amenities resonate strongly with summer event-goers and could be meaningful differentiators for listings seeking premium pricing.

Understanding Oshkosh's ROI Score: 72/100

Rabbu's ROI Score is a proprietary metric that evaluates short-term rental investment potential based on multiple factors.

How the ROI Score is Calculated

What This Means for Investors

Oshkosh's ROI score of 72 out of 100 places it in the 'Attractive Opportunity' band, driven primarily by an above-average revenue-to-price ratio — the most heavily weighted factor at 40%. Occupancy stability and market growth trend both score as average, while supply/demand balance rates below average, reflecting the concentrated seasonal demand pattern. Investors should pair these data-driven insights with local regulatory research and a realistic cash-flow model that accounts for the pronounced summer peak.

Short-Term Rental Regulations in Oshkosh

Understanding local STR regulations is essential before investing in Oshkosh. Here's the current regulatory landscape:

Permit Requirements

Operators in Oshkosh, WI should verify whether a short-term rental permit or registration is required through the City of Oshkosh and the Wisconsin Department of Revenue, as the state regulates tourist rooming houses. Checking with local authorities before listing is strongly recommended to ensure full compliance.

Key Restrictions

Common restrictions in Wisconsin STR markets can include occupancy limits tied to bedroom count, minimum stay requirements, noise and nuisance ordinances, and parking provisions. Investors should also review any applicable HOA or condo association rules, as these can impose additional limitations beyond what the city or state requires.

Tax Obligations

Short-term rental hosts in Wisconsin are generally subject to state and local room taxes, as well as sales tax on lodging. Platforms like Airbnb often collect and remit some of these taxes automatically, but hosts should confirm their full obligations with the Wisconsin Department of Revenue to avoid surprises.

Regulations subject to change. Always verify with local authorities before purchasing. A Rabbu partner agent specializing in Oshkosh can provide current regulatory guidance.

Future Outlook & Long-Term Forecast

"Over the next 12–18 months, Oshkosh's STR performance will likely continue to revolve around its dramatic summer peak, with July alone accounting for nearly half of annual revenue. ADR currently sits at $371, slightly above the Wisconsin state average of $368, and modest increases of 1–3% are plausible as demand for event-driven lodging remains strong. Occupancy, currently at 25% overall versus 38% statewide, may see incremental improvement if hosts refine off-season pricing strategies, though investors should plan conservatively for the quieter months. Supply growth appears flat at 97% year-over-year, which suggests the market isn't being flooded with new listings — a stabilizing signal for existing operators."

— Rabbu Market Analysis Team

Frequently asked questions about Airbnb in Oshkosh, WI

What is the average Airbnb occupancy rate in Oshkosh?

The average occupancy rate for Airbnb listings in Oshkosh is currently 25%, which is below the Wisconsin state average of 38%. This reflects the market's highly seasonal nature — demand surges dramatically in the summer months and tapers significantly during winter. Three-bedroom properties lead occupancy at 31%, while larger five-bedroom units average just 15%. Investors should factor in this seasonal occupancy pattern when projecting cash flow.

How much do Airbnb hosts make in Oshkosh?

On average, Airbnb hosts in Oshkosh earn approximately $4,171 per month and $50,053 per year based on trailing 12-month performance data. However, earnings vary dramatically by property size and season. Four-bedroom properties are the top earners at roughly $70,059 annually, while one-bedroom units average about $13,376. The summer months — particularly July — drive the lion's share of annual revenue, so hosts who price strategically during peak season can significantly outperform market averages.

Is Oshkosh a good market for Airbnb investment?

Oshkosh earns an ROI score of 72 out of 100 from Rabbu, rated as an 'Attractive Opportunity.' The market's strongest asset is its above-average revenue-to-price ratio — with average home values at $371,922 and annual STR revenue around $50,053, the numbers pencil out favorably compared to many markets. The trade-off is heavy seasonality, with July generating roughly $22,099 in average revenue while winter months dip below $2,000. Investors who plan for this seasonal swing and target three- or four-bedroom properties are best positioned to succeed.

What is the average daily rate (ADR) for Airbnb in Oshkosh?

The average daily rate in Oshkosh is $371, just slightly above the Wisconsin state average of $368. ADR scales significantly with property size: one-bedroom units average $162, while five-bedroom properties command $678 per night. The elevated market-wide ADR reflects the strong pricing power that event-driven summer demand creates, particularly for larger homes that can accommodate groups visiting for major events.

Are short-term rentals legal in Oshkosh?

Short-term rentals operate in Oshkosh, with over 100 active listings currently on the market. However, Wisconsin regulates tourist rooming houses at the state level, and local municipalities may impose additional permit or licensing requirements. Prospective hosts should check with the City of Oshkosh and the Wisconsin Department of Revenue to ensure they meet all registration, safety, and tax obligations before listing a property.

When is peak season for Airbnb in Oshkosh?

Peak season in Oshkosh is unmistakably July, when average monthly revenue reaches $22,099 — more than five times the next highest month. June ($4,789) and August ($4,370) also see elevated demand, creating a core summer season from June through August. The off-peak period runs from November through March, with monthly revenue averaging below $1,900. This extreme seasonality is a defining characteristic of the Oshkosh STR market.

How many Airbnbs are there in Oshkosh?

There are currently 106 active Airbnb listings in Oshkosh as of April 2026. Three-bedroom properties make up the largest segment with 36 listings, followed by two-bedroom (28) and four-bedroom (22) units. Year-over-year listing growth is at 97%, indicating the supply base has remained essentially stable rather than rapidly expanding, which helps protect existing operators' market share.

How is Airbnb revenue calculated in Oshkosh?

The annual and monthly revenue figures shown for Oshkosh are derived from the trailing 12 months of historical booking performance for active comparable Airbnb listings in the market — they are not forward-looking projections. We average each comparable listing's actual revenue per available night (RevPAN) by month over the past year, remove regional outliers, and aggregate the results into a market-level historical average. Because each month uses its own historical performance, the figures naturally capture seasonal peaks (like the massive July spike) and slower periods without relying on forecasts. Individual results can vary based on property quality, pricing strategy, and operational management.

About Rabbu Market Data

Rabbu provides Airbnb and short-term rental market data and statistics across the United States. Our mission is to empower investors with accurate insights and easy-to-use tools, so they can confidently identify and act on the best opportunities in the Airbnb market.

What this data includes

• Regularly updated active Airbnb and STR listing counts for the Oshkosh, WI market
• Trailing 12-month average revenue, occupancy, and daily rate performance metrics
• Property size breakdowns for ADR, occupancy, RevPAN, and revenue across bedroom counts
• Home value data sourced from the Zillow Home Value Index (ZHVI)
• Amenity prevalence data across active listings to identify guest expectations

Sources and disclaimers

Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Mar, 17 2026. Revenue projections are estimates based on comparable properties and do not guarantee future performance. Data reflects trailing 12-month averages and current snapshots as of the dates noted; market conditions may shift. Local regulations, HOA rules, and tax obligations vary and should be independently verified before investing.