Owasso, OK Airbnb Market Data, Statistics, and Occupancy Rates

Owasso Short-Term Rental Market Overview

Owasso, OK is a small but growing short-term rental market with just 21 active Airbnb listings and an average annual revenue of $26,084 per property. The market's ROI score of 55 out of 100 reflects a healthy balance between occupancy stability and supply/demand dynamics, though growth trends and revenue-to-price ratios remain moderate. With average home values around $455,549 and an ADR of $183 — slightly below the Oklahoma state average of $219 — Owasso presents an accessible entry point for investors looking at the Tulsa metro suburb space.

Key Market Statistics

According to Rabbu market data, the Owasso short-term rental market shows:

Data sources: Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Apr, 27 2026.

Why Investors Consider Owasso

Owasso appeals to investors seeking a suburban Tulsa-area market with above-average occupancy stability, favorable supply/demand dynamics, and relatively affordable entry compared to many Oklahoma metros.

Expert Market Assessment

"Owasso represents a moderate opportunity for STR investors — the market earns a 55/100 ROI score, placing it in the "Attractive Opportunity" band where demand fundamentals are sound but returns require careful property selection. Seasonality is noticeable: revenue peaks in July at $2,550 per month and dips to $1,526 in February, creating a roughly 67% spread between the strongest and weakest months. The above-average supply/demand balance and occupancy stability are encouraging signs, though the below-average market growth trend warrants attention as the rapid influx of new listings could dilute per-property performance. Investors who can secure properties at or below average home values and optimize for peak-season pricing stand to benefit most."

— Rabbu Market Analysis Team

Key Airbnb Metrics & Trends in Owasso

Average revenue by month in Owasso

Revenue in Owasso follows a clear seasonal pattern, peaking in July at $2,550 and hitting its low in February at $1,526 — a spread of roughly $1,000 between the best and worst months. The May-through-October stretch consistently delivers above-average monthly revenue, making summer and early fall the primary earning window for hosts.

Active Airbnb listings by property size in Owasso

The entire active supply in Owasso is concentrated in 3-bedroom properties, with all 13 reportable listings falling into that category. This lack of diversity in property sizes could signal an opportunity for investors willing to differentiate with smaller or larger configurations that aren't yet represented in the market.

Average daily rate (ADR) by property size in Owasso

Three-bedroom properties — the only size with sufficient data — command an ADR of $206, which is notably higher than the market-wide average of $183. This suggests that the 3-bedroom segment captures a premium, likely driven by family and group travelers seeking full-home experiences.

Average RevPAN by property size in Owasso

Three-bedroom listings generate a RevPAN of $46, closely aligned with the overall market average of $47. This tight alignment is expected given that 3-bedrooms dominate the supply, and indicates that per-night revenue efficiency is consistent across the active inventory.

Average occupancy rates by property size in Owasso

Three-bedroom properties average a 23% occupancy rate, slightly below the market-wide figure of 26%. While this isn't exceptional, the above-average occupancy stability rating suggests that bookings, though not frequent, arrive with reasonable consistency rather than in unpredictable bursts.

Average monthly revenue by property size in Owasso

Three-bedroom listings bring in an average of $2,341 per month, outperforming the overall market average of $2,173. This premium reflects the higher ADR that 3-bedroom homes command, even with slightly lower occupancy compared to the market composite.

Average annual revenue by property size in Owasso

At $28,101 in average annual revenue, 3-bedroom properties deliver roughly $2,000 more per year than the overall market average of $26,084. For investors evaluating acquisition targets in Owasso, the 3-bedroom segment represents the most well-documented return profile available.

Most common amenities for Airbnb listings in Owasso

Kitchen, washer, and dryer are universal across Owasso listings at 100%, while backyard access, parking, and self check-in are nearly as standard at 95%. The high prevalence of workspace (76%) and pet-friendly policies (62%) suggests hosts are catering to remote workers and traveling families, and any new listing lacking these essentials would be at a competitive disadvantage.

Understanding Owasso's ROI Score: 55/100

Rabbu's ROI Score is a proprietary metric that evaluates short-term rental investment potential based on multiple factors.

How the ROI Score is Calculated

What This Means for Investors

Owasso's ROI score of 55 out of 100 places it in the "Attractive Opportunity" band, driven primarily by above-average occupancy stability and a favorable supply/demand balance that reflects the market's still-small inventory of just 21 listings. The average revenue-to-price ratio and below-average market growth trend temper the overall score, suggesting that while fundamentals are sound, returns depend on smart property selection and competitive pricing. Investors should pair this data with thorough local regulatory research and a realistic assessment of whether Owasso's suburban demand drivers align with their investment timeline.

Short-Term Rental Regulations in Owasso

Understanding local STR regulations is essential before investing in Owasso. Here's the current regulatory landscape:

Permit Requirements

Short-term rental operators in Owasso, Oklahoma may be required to obtain a permit or business registration from the city. Investors should verify current STR licensing requirements directly with the City of Owasso and consult Oklahoma state regulations before listing a property.

Key Restrictions

Common restrictions in Oklahoma suburban markets can include occupancy limits, minimum stay requirements, noise ordinances, and parking regulations. HOA rules are particularly relevant in a suburban community like Owasso, where many residential neighborhoods have covenants that may limit or prohibit short-term rentals.

Tax Obligations

STR hosts in Oklahoma are generally subject to state and local occupancy taxes, as well as applicable sales taxes. Many booking platforms collect and remit these taxes on behalf of hosts, but operators should confirm their specific obligations with the Oklahoma Tax Commission and local authorities.

Regulations subject to change. Always verify with local authorities before purchasing. A Rabbu partner agent specializing in Owasso can provide current regulatory guidance.

Future Outlook & Long-Term Forecast

"Over the next 12–18 months, Owasso's STR market is likely to see continued supply growth given the 229% year-over-year increase in active listings, which may put moderate downward pressure on occupancy if demand doesn't keep pace. Seasonal patterns suggest revenue will remain strongest from May through October, with ADR potentially holding steady or rising 1–3% as the market matures. Occupancy rates, currently at 26%, could stabilize in the 24–28% range as new supply is absorbed, though above-average occupancy stability suggests demand fundamentals are relatively resilient. Investors should monitor how quickly this emerging market reaches equilibrium between new supply and guest demand."

— Rabbu Market Analysis Team

Frequently asked questions about Airbnb in Owasso, OK

What is the average Airbnb occupancy rate in Owasso?

The average Airbnb occupancy rate in Owasso is currently 26%, which is slightly below the Oklahoma state average of 28%. For 3-bedroom properties specifically, occupancy averages around 23%. While these numbers may seem modest, occupancy stability in the market is rated above average, suggesting consistent — if not high-volume — demand throughout the year.

How much do Airbnb hosts make in Owasso?

Airbnb hosts in Owasso earn an average of $2,173 per month, which works out to approximately $26,084 annually based on trailing 12-month booking data. Three-bedroom properties perform slightly above the market average, generating around $2,341 per month or $28,101 per year. Revenue varies seasonally, with peak months like July reaching $2,550 and slower months like February dropping to around $1,526.

Is Owasso a good market for Airbnb investment?

Owasso earns an ROI score of 55 out of 100 from Rabbu, classified as an "Attractive Opportunity." The market benefits from above-average occupancy stability and a favorable supply/demand balance with only 21 active listings. However, the revenue-to-price ratio is average and market growth trends are below average, so investors should carefully evaluate whether projected revenue aligns with their acquisition costs and return expectations.

What is the average daily rate (ADR) for Airbnb in Owasso?

The average daily rate for Airbnb listings in Owasso is $183, which is below the Oklahoma state average of $219. Three-bedroom properties command a higher ADR of $206. While the rates are modest compared to statewide benchmarks, they reflect the suburban, family-oriented nature of the market and can still support reasonable returns when paired with competitive property pricing.

Are short-term rentals legal in Owasso?

Short-term rentals can be operated in Owasso, but hosts should verify current local regulations, including any permit or registration requirements from the City of Owasso. Oklahoma does not have a statewide ban on STRs, though individual municipalities and HOAs may impose their own restrictions. It's strongly recommended to consult with local authorities and review any applicable homeowners association rules before purchasing an investment property.

When is peak season for Airbnb in Owasso?

Peak season for Airbnb in Owasso runs from approximately May through October, with the highest revenue months being July ($2,550) and October ($2,537). The summer months benefit from travel and outdoor activities, while fall likely sees demand from local events and favorable weather. The slowest period is January through February, when monthly revenue dips to around $1,526–$1,641.

How many Airbnbs are there in Owasso?

As of April 2026, there are 21 active Airbnb listings in Owasso. This is a relatively small market, and the supply has grown significantly with a 229% year-over-year increase in listings. The limited inventory means less direct competition for hosts, but investors should monitor whether demand keeps pace with the rapid supply growth.

How is Airbnb revenue calculated in Owasso?

The annual and monthly revenue figures for Owasso are derived from the trailing 12 months of historical booking performance for active comparable Airbnb listings in the market — they are not forward-looking projections. Rabbu averages each comparable listing's actual revenue per available night (RevPAN) by month over the past year, removes regional outliers, and rolls the remainder up to a market-level historical average. This approach anchors the figures to what hosts have actually earned recently while naturally reflecting seasonal peaks and slower months, since each month uses its own historical performance. Individual results can vary based on property quality, pricing strategy, and how effectively the listing is managed.

About Rabbu Market Data

Rabbu provides Airbnb and short-term rental market data and statistics across the United States. Our mission is to empower investors with accurate insights and easy-to-use tools, so they can confidently identify and act on the best opportunities in the Airbnb market.

What this data includes

• Regularly updated active Airbnb and STR listing counts for Owasso and surrounding markets
• Occupancy rates, average daily rates, and RevPAN trends across property sizes
• Monthly and annual revenue metrics based on trailing 12-month booking performance
• Average home values sourced from the Zillow Home Value Index (ZHVI)
• Data aggregated from Rabbu proprietary analytics and third-party providers for consistency

Sources and disclaimers

Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Apr, 27 2026. Revenue projections are estimates based on comparable properties and do not guarantee future performance. Local regulations and HOA rules may impact your ability to operate a short-term rental in Owasso; always verify with local authorities before investing. Individual property results will vary based on location, condition, amenities, pricing strategy, and management quality.