Oxford, MS Airbnb Market Data, Statistics, and Occupancy Rates

Oxford Short-Term Rental Market Overview

Oxford, MS stands out as a college-town STR market driven by University of Mississippi events, with extreme revenue seasonality tied to football season and campus-related weekends. The market's 355 active listings command an unusually high average daily rate of $510 — well above the $318 Mississippi state average — though occupancy sits at just 18%, reflecting the event-driven, burst-booking nature of demand. Average annual revenue reaches $37,351, but investors should note that the bulk of earnings concentrate in a handful of peak months, making deal selection and pricing strategy critical.

Key Market Statistics

According to Rabbu market data, the Oxford short-term rental market shows:

Data sources: Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Mar, 17 2026.

Why Investors Consider Oxford

Oxford attracts STR investors because of its concentrated, high-ADR demand spikes around Ole Miss football and university events, offering outsized returns during peak weekends for well-positioned properties.

Expert Market Assessment

"Oxford presents a competitive but polarized opportunity. Revenue is concentrated heavily in the fall — October alone averages $6,876, more than five times the typical summer month — which means investors need to plan for extended low-revenue stretches from December through March. The ROI score of 38 out of 100 reflects this tension: strong pricing power during peak periods sits alongside below-average occupancy stability and rising supply. Investors who target larger properties and execute a sharp pricing strategy around university events can still find attractive returns, but this is not a market that rewards passive management."

— Rabbu Market Analysis Team

Key Airbnb Metrics & Trends in Oxford

Average revenue by month in Oxford

Oxford's revenue is strikingly seasonal: October peaks at $6,876 while July bottoms out at $1,429, a nearly 5x spread that underscores the market's dependence on fall football and university event weekends. A secondary spring bump in April–May ($3,289–$4,476) provides modest relief, but investors should budget for five or six lean months per year.

Active Airbnb listings by property size in Oxford

The market is dominated by 2-bedroom (114) and 3-bedroom (134) listings, which together represent about 70% of all supply. Larger 4- and 5-bedroom homes are far less common at 47 and 8 listings respectively, suggesting a potential supply gap that investors targeting premium game-day rentals could exploit.

Average daily rate (ADR) by property size in Oxford

ADR scales aggressively with size in Oxford — from $156 for studios up to $1,555 for 5-bedroom properties, reflecting the group-travel premium that game-day visitors are willing to pay. The jump from 3-bedroom ($511) to 4-bedroom ($1,048) is particularly steep, indicating strong pricing power for properties that can accommodate larger groups.

Average RevPAN by property size in Oxford

RevPAN climbs steadily with bedroom count, from $35 for 1-bedroom units to $180 for 5-bedroom properties, confirming that larger homes capture the most revenue per available night despite lower occupancy. Even studios outperform 1-bedrooms at $46 RevPAN, likely due to their scarcity and appeal for solo travelers.

Average occupancy rates by property size in Oxford

Studios lead with 30% occupancy, while most other sizes cluster between 12% and 20%, reflecting the event-driven booking pattern across the board. The 4-bedroom (13%) and 5-bedroom (12%) categories show the lowest occupancy but compensate with dramatically higher nightly rates, so raw occupancy alone doesn't tell the revenue story.

Average monthly revenue by property size in Oxford

Monthly revenue ranges from $1,974 for 1-bedroom listings to $15,781 for 5-bedroom properties, with a clear inflection point at the 4-bedroom size ($6,566) where premium group pricing kicks in. Smaller units in the 1- to 2-bedroom range hover around $2,000–$2,400 per month, which may struggle to cover carrying costs on Oxford's average home values.

Average annual revenue by property size in Oxford

Five-bedroom properties are the standout performers at $189,377 in average annual revenue, dwarfing the $23,693–$29,027 range of 1- to 2-bedroom units. Four-bedroom homes at $78,792 also present strong return potential, and both larger configurations offer the most compelling revenue-to-investment ratios for investors willing to take on higher acquisition costs.

Most common amenities for Airbnb listings in Oxford

Parking (98%), kitchen (96%), and laundry (93% washer, 85% dryer) are near-universal, reflecting baseline guest expectations in this market. Differentiators like pools (30%), pet-friendliness (17%), and lake access (3%) are far less common and could provide competitive advantages for listings targeting premium or niche guest segments.

Understanding Oxford's ROI Score: 38/100

Rabbu's ROI Score is a proprietary metric that evaluates short-term rental investment potential based on multiple factors.

How the ROI Score is Calculated

What This Means for Investors

Oxford's ROI score of 38 out of 100 places it in the 'Competitive Opportunity' band, meaning the market has real demand drivers but requires disciplined deal sourcing to achieve strong returns. The revenue-to-price ratio rates as average given Oxford's elevated home values ($650,669), while occupancy stability scores below average due to the heavily seasonal booking pattern. Investors should pair this data with thorough local regulatory research and focus on larger properties where the revenue math is most compelling relative to acquisition costs.

Short-Term Rental Regulations in Oxford

Understanding local STR regulations is essential before investing in Oxford. Here's the current regulatory landscape:

Permit Requirements

The city of Oxford, Mississippi may require short-term rental operators to obtain permits or register their properties with local authorities. Investors should verify current licensing and registration requirements directly with the City of Oxford and Lafayette County before listing a property.

Key Restrictions

Common STR restrictions in markets like Oxford can include occupancy limits, noise ordinances, parking requirements, and minimum stay provisions. HOA covenants may impose additional limitations, and investors should confirm whether any permit caps or zoning restrictions apply to their specific property location.

Tax Obligations

Short-term rental hosts in Mississippi are generally subject to state sales tax and local tourism or occupancy taxes. Platforms like Airbnb often collect and remit some of these taxes automatically, but hosts should confirm their full obligations with the Mississippi Department of Revenue and local tax offices.

Regulations subject to change. Always verify with local authorities before purchasing. A Rabbu partner agent specializing in Oxford can provide current regulatory guidance.

Future Outlook & Long-Term Forecast

"Over the next 12–18 months, Oxford's STR market is likely to remain heavily seasonal, with September through November continuing to drive the lion's share of annual revenue. The 140% year-over-year growth in active listings signals strong investor interest, but rising supply could compress occupancy further if demand doesn't keep pace. Investors should anticipate ADR holding firm during peak game-day weekends while off-season months remain soft, with overall annual revenue likely staying in the $35,000–$40,000 range for a typical listing unless operators differentiate through larger properties or premium amenities."

— Rabbu Market Analysis Team

Frequently asked questions about Airbnb in Oxford, MS

What is the average Airbnb occupancy rate in Oxford?

The average Airbnb occupancy rate in Oxford, MS is currently 18%, which falls below the Mississippi state average of 29%. This lower figure reflects the highly event-driven nature of the market — demand spikes sharply around Ole Miss football weekends and university events but softens considerably during off-season months. Studios lead among property sizes at 30% occupancy, while larger 4- and 5-bedroom homes sit at 13% and 12% respectively, as they tend to book only during high-demand weekends at premium rates.

How much do Airbnb hosts make in Oxford?

Airbnb hosts in Oxford, MS earn an average of $3,112 per month and approximately $37,351 per year based on trailing 12-month booking data. However, earnings vary dramatically by property size: 1-bedroom listings average about $23,693 annually, while 5-bedroom properties can generate up to $189,377 per year. Revenue is also highly seasonal, with October being the strongest month at $6,876 on average and July the weakest at around $1,429.

Is Oxford a good market for Airbnb investment?

Oxford carries a Rabbu ROI Score of 38 out of 100, categorized as a 'Competitive Opportunity.' The market offers exceptional ADR of $510 — far above the state average — but occupancy is below average at 18%, and supply has grown 140% year-over-year. This means investors face stiffer competition and need to be selective about deal sourcing. Larger properties with 4–5 bedrooms tend to perform best, and hosts who price strategically around university events can capture outsized returns during peak months.

What is the average daily rate (ADR) for Airbnb in Oxford?

The average daily rate for Airbnb listings in Oxford, MS is $510, which is significantly higher than the Mississippi state average of $318. ADR scales sharply with property size: studios average $156 per night, 2-bedroom units average $316, and 5-bedroom properties command an impressive $1,555 per night. These elevated rates reflect the premium guests are willing to pay during high-demand weekends tied to Ole Miss events.

Are short-term rentals legal in Oxford?

Short-term rentals do operate in Oxford, MS, with 355 active Airbnb listings currently on the market. However, investors should verify current permit and licensing requirements with the City of Oxford and Lafayette County, as local regulations can change. Common considerations include zoning restrictions, occupancy limits, parking rules, and any applicable HOA covenants. Consulting with a local real estate attorney or the city's planning department is recommended before purchasing an investment property.

When is peak season for Airbnb in Oxford?

Peak season in Oxford runs from September through November, aligning with the University of Mississippi football season and fall campus events. October is the strongest month by a wide margin, with average revenue reaching $6,876 — roughly five times what hosts earn in slower months like July ($1,429) or January ($1,206). A secondary bump occurs in April and May around spring events, with average revenues of $3,289 and $4,476 respectively.

How many Airbnbs are there in Oxford?

As of April 2026, there are 355 active Airbnb listings in Oxford, MS. The supply is dominated by 2-bedroom (114 listings) and 3-bedroom (134 listings) properties, which together account for nearly 70% of the market. Larger properties with 4 or 5 bedrooms represent a smaller share of supply — 47 and 8 listings respectively — but tend to generate significantly higher revenue per listing.

How is Airbnb revenue calculated in Oxford?

The annual and monthly revenue figures for Oxford are derived from the trailing 12 months of historical booking performance for active comparable Airbnb listings in the market — they are not forward-looking projections. We average each comparable listing's actual revenue per available night (RevPAN) by month over the past year, remove regional outliers, and roll the results up to a market-level historical average. This approach anchors the figures to what hosts have actually earned recently and naturally reflects seasonal peaks (like October at $6,876) and slower months (like July at $1,429) because each month uses its own historical performance. Individual results can vary based on property quality, pricing strategy, and operational management.

About Rabbu Market Data

Rabbu provides Airbnb and short-term rental market data and statistics across the United States. Our mission is to empower investors with accurate insights and easy-to-use tools, so they can confidently identify and act on the best opportunities in the Airbnb market.

What this data includes

• Regularly updated active Airbnb and STR listing counts across the Oxford, MS market
• Average daily rates, occupancy, and RevPAN metrics by property size and month
• Trailing 12-month revenue figures based on actual booking performance of comparable listings
• Home value data sourced from the Zillow Home Value Index (ZHVI)
• Amenity prevalence data across active listings to inform property setup decisions

Sources and disclaimers

Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Mar, 17 2026. Revenue projections are estimates based on comparable properties and do not guarantee future performance. Data reflects trailing 12-month averages and may not capture very recent regulatory or market shifts. Individual property results will vary based on location, condition, pricing strategy, and management quality.