Oxford, WI Airbnb Market Data, Statistics, and Occupancy Rates

Oxford Short-Term Rental Market Overview

Oxford, WI is a small lakeside market where favorable property prices relative to rental income create a compelling entry point for short-term rental investors. With an average annual revenue of $40,308 against average home values of $397,274, the revenue-to-price ratio sits above average for the state. The market's 18 active listings signal low competition, and a 260% year-over-year growth in listing count suggests growing investor interest in this Wisconsin getaway destination.

Key Market Statistics

According to Rabbu market data, the Oxford short-term rental market shows:

Data sources: Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Apr, 27 2026.

Why Investors Consider Oxford

Investors are drawn to Oxford for its strong revenue-to-price ratio, low competition, and lakefront appeal that drives seasonal demand.

Expert Market Assessment

"Oxford presents an attractive opportunity for investors willing to embrace a strongly seasonal revenue profile. The summer months of June through August account for the lion's share of annual income, with July peaking at $6,840 in average revenue — more than five times the April low of $1,288. The above-average supply/demand balance and growing listing count point to a market that's gaining traction without being oversaturated. Investors who price competitively during shoulder months and capitalize on the lakefront summer rush should find solid returns relative to acquisition costs."

— Rabbu Market Analysis Team

Key Airbnb Metrics & Trends in Oxford

Average revenue by month in Oxford

Oxford exhibits pronounced seasonality, with July ($6,840) and August ($6,506) generating roughly four to five times the revenue of the slowest month, April ($1,288). A secondary bump in October ($4,000) suggests fall getaway demand, making it a market where investors should plan for concentrated summer income.

Active Airbnb listings by property size in Oxford

The market's 18 listings are concentrated in two- and three-bedroom configurations, with 3-bedroom properties comprising 8 listings and 2-bedrooms accounting for 5. The absence of larger properties (4+ bedrooms) could represent an underserved niche for investors willing to offer group-sized accommodations.

Average daily rate (ADR) by property size in Oxford

ADR scales modestly from $246 for 2-bedroom units to $260 for 3-bedroom properties, a relatively narrow $14 premium. Given that 3-bedroom homes generate substantially more total revenue, the slight ADR bump combined with likely higher occupancy during peak periods makes the larger configuration more compelling.

Average RevPAN by property size in Oxford

RevPAN is closely matched between 2-bedroom ($47) and 3-bedroom ($50) properties, reflecting similar occupancy rates across both sizes. The slight edge for 3-bedroom units, combined with their higher ADR, compounds into meaningfully greater monthly and annual revenue.

Average occupancy rates by property size in Oxford

Both 2-bedroom and 3-bedroom properties share an identical 19% average occupancy rate, indicating that demand patterns are driven more by seasonal factors than property size. This consistency suggests investors can focus their differentiation strategy on amenities and pricing rather than bedroom count alone.

Average monthly revenue by property size in Oxford

Three-bedroom properties earn $3,801 per month on average — more than double the $1,808 generated by 2-bedroom listings. This significant gap makes a strong case for targeting the 3-bedroom segment, where the additional space translates directly into materially higher monthly cash flow.

Average annual revenue by property size in Oxford

Annually, 3-bedroom properties generate approximately $45,618 compared to $21,704 for 2-bedroom units, a difference of nearly $24,000. For investors evaluating return potential, the 3-bedroom configuration clearly offers the strongest revenue upside in this market.

Most common amenities for Airbnb listings in Oxford

Parking and a kitchen are universal (100%), while BBQ grills (94%), self check-in (89%), and patio or balcony access (89%) are near-standard. Notably, 72% of listings offer lake access and 61% are waterfront, confirming that water proximity is a core draw for guests — investors without lakefront properties should compensate with standout amenities like hot tubs (currently only 22% adoption).

Understanding Oxford's ROI Score: 73/100

Rabbu's ROI Score is a proprietary metric that evaluates short-term rental investment potential based on multiple factors.

How the ROI Score is Calculated

What This Means for Investors

Oxford's ROI Score of 73 out of 100 places it in the 'Attractive Opportunity' band, driven primarily by an above-average revenue-to-price ratio — the most heavily weighted factor in the calculation. The market also benefits from above-average growth trends and a favorable supply/demand balance, while occupancy stability sits at an average level reflecting the seasonal nature of demand. Investors should pair these data points with thorough local regulatory research and an honest assessment of their comfort with seasonal cash-flow patterns.

Short-Term Rental Regulations in Oxford

Understanding local STR regulations is essential before investing in Oxford. Here's the current regulatory landscape:

Permit Requirements

Short-term rental operators in Oxford, Wisconsin may need to register or obtain a tourist rooming house license as required by the state. Investors should verify current permit requirements with both the Village of Oxford and Marquette County authorities before listing a property.

Key Restrictions

Common restrictions that may apply include occupancy limits based on bedroom count, minimum stay requirements, noise ordinances, and parking regulations. HOA rules could also impose additional limitations in certain subdivisions, so reviewing any applicable covenants is an important step before purchasing.

Tax Obligations

Wisconsin imposes a state sales tax and a local room tax on short-term rentals, and operators are generally required to collect and remit these. Many booking platforms handle tax collection automatically, but hosts should confirm their obligations with the Wisconsin Department of Revenue.

Regulations subject to change. Always verify with local authorities before purchasing. A Rabbu partner agent specializing in Oxford can provide current regulatory guidance.

Future Outlook & Long-Term Forecast

"Over the next 12–18 months, Oxford's STR market is expected to benefit from continued interest in lakefront and outdoor recreation properties across central Wisconsin. Summer months should remain the primary revenue driver, with July and August generating roughly $6,500–$6,800 per listing. ADR may see modest increases of 2–4% as supply remains limited and demand for rural retreats holds steady, though occupancy rates will likely remain concentrated in the warmer months given the market's seasonal nature."

— Rabbu Market Analysis Team

Frequently asked questions about Airbnb in Oxford, WI

What is the average Airbnb occupancy rate in Oxford?

The average occupancy rate for Airbnb listings in Oxford, WI is currently 20%, which falls below the Wisconsin state average of 38%. This lower rate reflects the market's strong seasonality — summer months drive the bulk of bookings while winter demand is more modest. Investors should factor this seasonal pattern into their revenue planning.

How much do Airbnb hosts make in Oxford?

Airbnb hosts in Oxford earn an average of $3,359 per month, which translates to approximately $40,308 in annual revenue based on trailing 12-month data. Three-bedroom properties significantly outperform two-bedroom units, generating about $45,618 annually compared to $21,704 for smaller listings.

Is Oxford a good market for Airbnb investment?

Oxford scores 73 out of 100 on Rabbu's ROI Score, placing it in the 'Attractive Opportunity' category. The market benefits from an above-average revenue-to-price ratio, favorable supply/demand balance, and above-average growth trends. While occupancy is concentrated in warmer months, the relatively low competition (just 18 active listings) and affordable home values at $397,274 make it worth serious consideration for investors comfortable with seasonal demand.

What is the average daily rate (ADR) for Airbnb in Oxford?

The average daily rate in Oxford is $264, which is below the Wisconsin state average of $368. Three-bedroom properties command a slightly higher ADR of $260 compared to $246 for two-bedroom units. Despite the lower ADR relative to the state, Oxford's affordable property prices help maintain a favorable revenue-to-price ratio.

Are short-term rentals legal in Oxford?

Short-term rentals are permitted in many parts of Wisconsin, including areas like Oxford. However, operators may need to obtain a tourist rooming house license or local permits. Regulations can vary by municipality and county, so prospective investors should consult with the Village of Oxford and Marquette County officials to confirm current requirements before purchasing.

When is peak season for Airbnb in Oxford?

Peak season in Oxford runs from June through August, with July being the highest-earning month at $6,840 in average revenue per listing. August follows closely at $6,506. The shoulder months of September and October still show respectable activity ($3,381 and $4,000 respectively), while April tends to be the softest month at $1,288.

How many Airbnbs are there in Oxford?

Oxford currently has 18 active Airbnb listings, split primarily between 2-bedroom (5 listings) and 3-bedroom (8 listings) properties. The market has seen significant year-over-year growth of 260% in listing count, signaling rising investor interest in this lakeside Wisconsin destination.

How is Airbnb revenue calculated in Oxford?

The annual and monthly revenue figures for Oxford are derived from the trailing 12 months of historical booking performance for active comparable Airbnb listings in the market — they are not forward-looking projections. We average each comparable listing's actual revenue per available night (RevPAN) by month over the past year, remove regional outliers, and roll the remainder up to a market-level historical average. This approach anchors the figures to what hosts have actually earned recently while naturally reflecting seasonal peaks and slower months, since each month uses its own historical performance data. Individual results can vary based on property quality, pricing strategy, and operational management.

About Rabbu Market Data

Rabbu provides Airbnb and short-term rental market data and statistics across the United States. Our mission is to empower investors with accurate insights and easy-to-use tools, so they can confidently identify and act on the best opportunities in the Airbnb market.

What this data includes

• Regularly updated active Airbnb and STR listing counts for the Oxford, WI market
• Average daily rates, occupancy rates, and RevPAN metrics across property sizes
• Monthly and annual revenue trends based on trailing 12-month booking data
• Home value estimates sourced from the Zillow Home Value Index (ZHVI)
• Amenity prevalence data across active listings to inform property setup decisions

Sources and disclaimers

Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Apr, 27 2026. Revenue projections are estimates based on comparable properties and do not guarantee future performance. Data reflects trailing 12-month averages and may not capture recent regulatory changes or market shifts. Local short-term rental regulations should be independently verified before making any investment decisions.