Ozark, AR Airbnb Market Data, Statistics, and Occupancy Rates

Ozark Short-Term Rental Market Overview

Ozark, AR is a small but emerging short-term rental market with just 17 active Airbnb listings and an above-average revenue-to-price ratio that catches the eye of value-oriented investors. With average home values around $288,242 and annual revenue averaging $27,839, the market offers a compelling entry point compared to pricier Arkansas destinations. The 28% occupancy rate edges above the state average, and a pronounced summer-and-fall peak season gives hosts strong earning windows when demand surges.

Key Market Statistics

According to Rabbu market data, the Ozark short-term rental market shows:

Data sources: Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Apr, 27 2026.

Why Investors Consider Ozark

Ozark's favorable revenue-to-price ratio and low competition make it an appealing option for investors seeking affordable entry into the Arkansas STR landscape.

Expert Market Assessment

"Ozark presents an attractive but still-developing opportunity for STR investors willing to operate in a smaller market. Revenue swings significantly by season — from a low of roughly $684 in January to a peak near $3,846 in July — so cash-flow planning around the quieter winter months is essential. The above-average revenue-to-price ratio is the market's standout strength, suggesting that returns relative to acquisition cost outperform many Arkansas peers. With average stability in occupancy and growth trends, this is a market that rewards operators who can maximize peak-season income and keep costs lean during the off-season."

— Rabbu Market Analysis Team

Key Airbnb Metrics & Trends in Ozark

Average revenue by month in Ozark

Ozark's revenue shows strong seasonality, peaking at $3,846 in July and bottoming out at just $684 in January — a spread of more than 5x. A secondary peak in October ($3,170) and solid November ($2,739) suggest fall foliage and outdoor activities extend the earning season beyond summer.

Active Airbnb listings by property size in Ozark

The entire reported supply consists of 3-bedroom properties, with 7 active listings in that category. This concentration may signal an opportunity for investors to differentiate with smaller studio or 1-bedroom units, or larger 4+ bedroom homes that currently appear absent from the market.

Average daily rate (ADR) by property size in Ozark

Three-bedroom listings average an ADR of $152, which sits below the market-wide average of $175 — suggesting that other unlisted property sizes (or premium-positioned listings) may be pulling the overall average higher. For investors targeting 3-bedroom homes, this rate provides a realistic baseline for revenue modeling.

Average RevPAN by property size in Ozark

Three-bedroom properties deliver a RevPAN of $41, reflecting the combined effect of a $152 ADR and 27% occupancy. This is a modest per-night yield that underscores the importance of maximizing bookings during peak months to hit meaningful annual revenue targets.

Average occupancy rates by property size in Ozark

Three-bedroom listings average 27% occupancy, closely tracking the overall market rate of 28%. While this level is moderate, it is typical for rural and outdoor-recreation-oriented markets where demand concentrates heavily in warmer months.

Average monthly revenue by property size in Ozark

A 3-bedroom property in Ozark generates approximately $2,592 per month on average, slightly above the market-wide figure of $2,319. This indicates that 3-bedroom units perform solidly relative to the broader market, though earnings will skew heavily toward summer and fall months.

Average annual revenue by property size in Ozark

Three-bedroom listings average $31,114 in annual revenue, outpacing the market-wide average of $27,839. Against an average home value of $288,242, this translates to a gross yield of roughly 10.8%, reinforcing the market's above-average revenue-to-price positioning.

Most common amenities for Airbnb listings in Ozark

Kitchens (94%), BBQ grills (88%), and self check-in (88%) dominate Ozark's listing amenity mix, reflecting a guest base that values self-sufficient, outdoor-oriented stays. Pet-friendliness is also prevalent at 77%, signaling that accommodating pets is nearly a baseline expectation rather than a differentiator in this market.

Understanding Ozark's ROI Score: 69/100

Rabbu's ROI Score is a proprietary metric that evaluates short-term rental investment potential based on multiple factors.

How the ROI Score is Calculated

What This Means for Investors

Ozark's ROI Score of 69 out of 100 places it in the "Attractive Opportunity" band, driven primarily by an above-average revenue-to-price ratio that signals strong return potential relative to acquisition costs. Occupancy stability, market growth, and supply/demand balance all rate at average levels, meaning the market is neither overheated nor stagnant. Investors should pair this score with on-the-ground regulatory research and a clear seasonal cash-flow plan to make the most of the opportunity.

Short-Term Rental Regulations in Ozark

Understanding local STR regulations is essential before investing in Ozark. Here's the current regulatory landscape:

Permit Requirements

Short-term rental operators in Ozark, Arkansas may need to obtain a business license or STR permit from the city before listing a property. Investors should verify current registration requirements directly with the City of Ozark and Franklin County offices, as local rules can evolve.

Key Restrictions

Common restrictions that may apply include occupancy limits based on bedroom count, noise ordinances, parking requirements for guests, and potential HOA covenants that restrict or prohibit short-term rentals. Some Arkansas municipalities also enforce minimum-stay requirements or cap the number of STR permits issued in certain zones, so confirming zoning compatibility is an important early step.

Tax Obligations

Arkansas imposes a state sales tax and a tourism tax on short-term accommodations, and local jurisdictions may layer on additional lodging or occupancy taxes. Platforms like Airbnb often collect and remit some of these taxes automatically, but hosts should confirm their full obligation with the Arkansas Department of Finance and Administration.

Regulations subject to change. Always verify with local authorities before purchasing. A Rabbu partner agent specializing in Ozark can provide current regulatory guidance.

Future Outlook & Long-Term Forecast

"Over the next 12–18 months, Ozark's STR market is likely to see continued supply growth — listings grew 63% year-over-year — though the small absolute base of 17 listings means the market is still far from saturated. Seasonal patterns suggest ADR and occupancy could firm up during the May-through-October stretch, with monthly revenues potentially reaching the $3,000–$3,800 range in peak months. Investors should watch whether new supply absorbs into existing demand or begins to pressure occupancy rates, which currently sit at average stability levels. We estimate modest ADR increases of 2–4% are possible if demand from outdoor recreation and regional tourism continues trending upward."

— Rabbu Market Analysis Team

Frequently asked questions about Airbnb in Ozark, AR

What is the average Airbnb occupancy rate in Ozark?

The average occupancy rate for Airbnb listings in Ozark is currently 28%, which is slightly above the Arkansas state average of 26%. Occupancy varies by season, with the strongest demand occurring during summer and fall months.

How much do Airbnb hosts make in Ozark?

Airbnb hosts in Ozark earn an average of $2,319 per month, or approximately $27,839 annually, based on the trailing 12 months of booking data. Peak months like July can push monthly revenue above $3,800, while winter months like January may dip below $700.

Is Ozark a good market for Airbnb investment?

Ozark scores a 69 out of 100 on Rabbu's ROI Score, placing it in the "Attractive Opportunity" category. The market's above-average revenue-to-price ratio is its strongest selling point, with average home values around $288,242 supporting a favorable return profile. However, occupancy is moderate and the market is still small, so investors should factor in seasonal revenue swings.

What is the average daily rate (ADR) for Airbnb in Ozark?

The average daily rate in Ozark is $175, which is slightly below the Arkansas state average of $192. For 3-bedroom properties specifically, the ADR is $152. These rates reflect the market's positioning as an affordable destination compared to more established Arkansas STR markets.

Are short-term rentals legal in Ozark?

Short-term rentals are generally permitted in Ozark, Arkansas, though operators may need to obtain local permits or business licenses. Regulations can vary by zone and may be updated over time, so prospective hosts should confirm current rules with the City of Ozark and review any applicable HOA restrictions before purchasing a property.

When is peak season for Airbnb in Ozark?

Peak season in Ozark runs from May through October, with July delivering the highest average monthly revenue at approximately $3,846. October also stands out at around $3,170, likely driven by fall foliage and outdoor activities. The slowest period is January, when average revenue drops to roughly $684.

How many Airbnbs are there in Ozark?

There are currently 17 active Airbnb listings in Ozark as of April 2026. The market has seen significant growth, with a 63% year-over-year increase in active listings, though the total supply remains quite small compared to larger Arkansas markets.

How is Airbnb revenue calculated in Ozark?

The annual and monthly revenue figures for Ozark are derived from the trailing 12 months of historical booking performance for active comparable Airbnb listings in the market — they are not forward-looking projections. We average each comparable listing's actual revenue per available night (RevPAN) by month over the past year, remove regional outliers, and roll the results up to a market-level historical average. This approach anchors the figures to what hosts have actually earned recently while naturally reflecting seasonal peaks and slower months, since each month uses its own historical performance. Individual results can vary based on property quality, pricing strategy, and how actively a host manages their listing.

About Rabbu Market Data

Rabbu provides Airbnb and short-term rental market data and statistics across the United States. Our mission is to empower investors with accurate insights and easy-to-use tools, so they can confidently identify and act on the best opportunities in the Airbnb market.

What this data includes

• Regularly updated active Airbnb and STR listing counts for the Ozark, AR market
• Average daily rates, occupancy rates, and RevPAN metrics across property sizes
• Monthly and annual revenue averages based on trailing 12-month booking performance
• Home value benchmarks sourced from the Zillow Home Value Index (ZHVI)
• Data aggregated from multiple providers and proprietary analytics for consistency

Sources and disclaimers

Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Apr, 27 2026. Revenue projections are estimates based on comparable properties and do not guarantee future performance. Data reflects trailing 12-month averages and market conditions as of April 2026; actual results may shift as supply and demand evolve. Local regulations and tax obligations should be independently verified before making an investment decision.