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View PropertiesAs of Apr, 27 2026
Rabbu ROI Score
Ozark offers attractive short-term rental potential, with a balance of healthy demand and revenue relative to property values.
With just 38 active Airbnb listings and an average annual revenue of $23,601, Ozark, MO presents a compact but intriguing short-term rental market. The average daily rate of $147 sits well below the Missouri state average of $240, yet occupancy edges ahead at 30% versus the state's 28%. A 159% year-over-year jump in active listings signals fast-growing investor interest, and the market's ROI score of 55 out of 100 suggests attractive—though not exceptional—opportunity for those willing to do their homework.
According to Rabbu market data, the Ozark short-term rental market shows:
| Metric | Context | Value |
|---|---|---|
| Active Airbnb Listings | As of Apr, 27 2026 | 38 |
| Average Daily Rate (ADR) | vs. $240 state avg. | $147 |
| Average Occupancy Rate | vs. 28% state avg. | 30% |
| RevPAN | ADR * Occupancy Rate | $44 |
| Average Monthly Revenue | Historical 12-month average | $1,966 |
| Average Annual Revenue | Historical 12-month average | $23,601 |
Data sources: Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Mar, 17 2026.
Investors are drawn to Ozark for its affordable entry point relative to other Missouri markets, above-average occupancy stability, and the early-stage nature of its STR supply.
Key investment factors
"Ozark earns an "Attractive Opportunity" designation, reflecting a healthy balance between demand fundamentals and property affordability rather than blockbuster revenue numbers. Seasonality is pronounced—revenue dips to roughly $890 in January before climbing to a $2,962 peak in July—so investors should budget for slower winter months. The above-average occupancy stability is a reassuring signal, though below-average market growth trends and average supply/demand balance suggest the window for early-mover advantage is narrowing as new listings pour in. Overall, this is a market that rewards careful property selection and strong operational execution more than passive ownership."
— Rabbu Market Analysis Team
Revenue in Ozark follows a pronounced seasonal curve, peaking at $2,962 in July and bottoming out at $890 in January—a spread of more than 3x. Investors should plan for meaningful cash-flow variability between the lucrative summer months (June–August averaging over $2,500) and the slower winter period.
| Month | Trend | Revenue |
|---|---|---|
| January |
|
$890 |
| February |
|
$1,105 |
| March |
|
$2,087 |
| April |
|
$1,415 |
| May |
|
$2,102 |
| June |
|
$2,529 |
| July |
|
$2,962 |
| August |
|
$2,547 |
| September |
|
$2,275 |
| October |
|
$1,846 |
| November |
|
$1,777 |
| December |
|
$2,060 |
Supply is distributed relatively evenly across 1-bedroom (9 listings), 2-bedroom (12), and 3-bedroom (13) properties, with no single size dominating the market. The absence of 4+ bedroom listings could represent an underserved niche for investors targeting larger groups or family travelers.
| Size | Trend | Value |
|---|---|---|
| 1 bedroom |
|
9 |
| 2 bedrooms |
|
12 |
| 3 bedrooms |
|
13 |
ADR scales steadily from $115 for 1-bedroom units up to $166 for 3-bedrooms, a 44% premium that reflects the added value of space. The jump from 2-bedroom ($130) to 3-bedroom is the steepest, suggesting investors in larger properties can capture more nightly revenue per booking.
| Size | Trend | Value |
|---|---|---|
| 1 bedroom |
|
$115 |
| 2 bedrooms |
|
$130 |
| 3 bedrooms |
|
$166 |
Interestingly, 1-bedroom properties deliver the highest RevPAN at $56, outperforming both 2-bedroom ($40) and 3-bedroom ($37) units despite their lower ADR. This is driven by significantly higher occupancy rates for smaller units, making 1-bedrooms the most efficient earners on a per-available-night basis.
| Size | Trend | Value |
|---|---|---|
| 1 bedroom |
|
$56 |
| 2 bedrooms |
|
$40 |
| 3 bedrooms |
|
$37 |
Occupancy drops sharply as property size increases: 1-bedrooms fill 49% of available nights, 2-bedrooms hit 31%, and 3-bedrooms average just 23%. For investors prioritizing consistent bookings and cash-flow predictability, smaller units clearly outperform in this market.
| Size | Trend | Value |
|---|---|---|
| 1 bedroom |
|
49% |
| 2 bedrooms |
|
31% |
| 3 bedrooms |
|
23% |
Despite lower occupancy, 3-bedroom listings lead monthly revenue at $2,554 thanks to their higher nightly rates, while 2-bedrooms earn $1,631 and 1-bedrooms bring in $1,327. The roughly $1,200 monthly gap between 1- and 3-bedroom properties reflects the trade-off between booking frequency and per-night pricing power.
| Size | Trend | Value |
|---|---|---|
| 1 bedroom |
|
$1,327 |
| 2 bedrooms |
|
$1,631 |
| 3 bedrooms |
|
$2,554 |
On an annual basis, 3-bedroom properties generate $30,657—nearly double the $15,925 earned by 1-bedroom units, with 2-bedrooms landing at $19,576. Investors targeting the highest gross revenue should lean toward 3-bedroom configurations, though acquisition and operating costs must be weighed against these figures.
| Size | Trend | Value |
|---|---|---|
| 1 bedroom |
|
$15,925 |
| 2 bedrooms |
|
$19,576 |
| 3 bedrooms |
|
$30,657 |
Parking (97%), kitchen (95%), and self check-in (95%) are near-universal, signaling that guests in Ozark expect a home-like, self-service experience. Premium differentiators like hot tubs (8%) and pools (3%) are rare, which means adding one could create a meaningful competitive edge in this small market.
| Amenity | Trend | Value |
|---|---|---|
| Parking |
|
97% |
| Kitchen |
|
95% |
| Self Check-in |
|
95% |
| Backyard |
|
90% |
| Dryer |
|
84% |
| Washer |
|
84% |
| Outdoor Furniture |
|
74% |
| Workspace |
|
71% |
| Patio or Balcony |
|
66% |
| BBQ Grill |
|
58% |
| Pets |
|
32% |
| Hot Tub |
|
8% |
| Pool |
|
3% |
| Sauna |
|
3% |
Rabbu's ROI Score is a proprietary metric that evaluates short-term rental investment potential based on multiple factors.
| Factor | Ozark Performance | Weight |
|---|---|---|
| Revenue-to-Price Ratio | Average | 40% |
| Occupancy Stability | Above average | 30% |
| Market Growth Trend | Below average | 15% |
| Supply/Demand Balance | Average | 15% |
Ozark's ROI score of 55 out of 100 places it in the "Attractive Opportunity" band, driven primarily by above-average occupancy stability and an average revenue-to-price ratio. Market growth trend scores below average, reflecting the rapid influx of new supply, while supply/demand balance holds at an average level. Investors should pair these metrics with thorough local regulatory research and property-level underwriting to confirm whether the numbers work for their specific acquisition.
Understanding local STR regulations is essential before investing in Ozark. Here's the current regulatory landscape:
Short-term rental operators in Ozark, Missouri may need to obtain a business license or STR-specific permit from the city. Investors should verify current requirements directly with the City of Ozark and Christian County authorities before listing a property.
Common restrictions in Missouri municipalities can include occupancy limits based on property size, noise ordinances, parking requirements for guests, and potential HOA covenants that limit or prohibit short-term rentals. Some areas may also impose minimum stay requirements or cap the number of STR permits issued, so confirming the local regulatory landscape is essential.
Missouri generally requires STR operators to collect and remit state sales tax as well as any locally imposed lodging or tourism taxes. Many booking platforms handle tax collection automatically, but hosts should confirm compliance with both state and local obligations to avoid penalties.
Regulations subject to change. Always verify with local authorities before purchasing. A Rabbu partner agent specializing in Ozark can provide current regulatory guidance.
Financing an Airbnb investment in Ozark requires lenders who understand STR income. Rabbu partner lenders offer:
"Ozark's rapid listing growth (159% YoY) indicates the market is still in an early expansion phase, though this pace is unlikely to sustain indefinitely as supply catches up with demand. Over the next 12–18 months, we estimate ADR could see modest pressure in the $140–$155 range as new inventory enters, while occupancy may settle around 28–32% depending on seasonal swings. Summer months should continue driving the bulk of annual revenue, and investors who can capture the June–September peak effectively could see monthly revenue above $2,500. It's worth monitoring whether the supply influx dilutes per-listing performance or if growing visitor interest to the Ozarks region keeps pace."
— Rabbu Market Analysis Team
Rabbu provides Airbnb and short-term rental market data and statistics across the United States. Our mission is to empower investors with accurate insights and easy-to-use tools, so they can confidently identify and act on the best opportunities in the Airbnb market.
Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Mar, 17 2026. Revenue projections are estimates based on comparable properties and do not guarantee future performance. Data reflects trailing metrics as of April 2026 and may not capture recent market shifts or regulatory changes. Individual property results will vary based on location, condition, management quality, and pricing strategy.
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