Pacific Beach, WA Airbnb Market Data, Statistics, and Occupancy Rates

As of Apr, 27 2026

Rabbu ROI Score

53 / 100

Pacific Beach presents a competitive opportunity: investor interest and demand are strong, but higher prices or tighter competition may require more selective deal sourcing.

Pacific Beach Short-Term Rental Market Overview

Pacific Beach, WA is a coastal vacation market with 213 active Airbnb listings and a pronounced summer-driven revenue cycle. The average annual revenue sits at $56,486 based on trailing 12-month data, with an average daily rate of $358 — slightly below Washington's $393 state average. While occupancy runs at just 20% overall (compared to 36% statewide), the market's extreme seasonality means peak-month revenues can exceed $11,000, making it appealing for investors who can tolerate a feast-or-famine cash flow pattern.

Key Market Statistics

According to Rabbu market data, the Pacific Beach short-term rental market shows:

Key Airbnb and short-term rental market statistics.
Metric Context Value
Active Airbnb Listings As of Apr, 27 2026 213
Average Daily Rate (ADR) vs. $393 state avg. $358
Average Occupancy Rate vs. 36% state avg. 20%
RevPAN ADR * Occupancy Rate $71
Average Monthly Revenue Historical 12-month average $4,707
Average Annual Revenue Historical 12-month average $56,486

Data sources: Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Mar, 17 2026.

Why Investors Consider Pacific Beach

Investors are drawn to Pacific Beach for its beachfront vacation appeal and the outsized summer revenue potential that larger properties can deliver, though the market requires careful deal selection given high home values and seasonal occupancy swings.

Key investment factors

  • Peak summer months (July–August) generate 3–5x the revenue of winter months, rewarding well-positioned properties
  • Larger properties (4–5 bedrooms) command significantly higher RevPAN and annual revenue, with 5-bedroom units averaging $123,850 per year
  • Beach access is offered by 89% of listings, signaling a vacation-rental market where proximity to the coast drives bookings
  • Average home values of $1,248,300 create a high barrier to entry that limits casual competition
  • Pet-friendly policies (72% of listings) and hot tubs (58%) represent differentiators that can boost occupancy in the off-season

Expert Market Assessment

"Pacific Beach earns a 'Competitive Opportunity' designation with an ROI score of 53 out of 100, reflecting a market where demand is real but margins face pressure from elevated home prices and growing supply. Seasonality is the defining characteristic here — August revenue of $11,447 dwarfs January's $1,792, meaning cash reserves are essential for covering carrying costs during the quieter half of the year. Investors targeting 4- and 5-bedroom properties stand to capture the strongest absolute returns, though the revenue-to-price ratio remains below average market-wide. Selective deal sourcing and a well-executed amenity strategy will be key to outperforming the average host."

— Rabbu Market Analysis Team

Understanding Pacific Beach's ROI Score: 53/100

Rabbu's ROI Score is a proprietary metric that evaluates short-term rental investment potential based on multiple factors.

How the ROI Score is Calculated

Factor Pacific Beach Performance Weight
Revenue-to-Price Ratio Below average 40%
Occupancy Stability Average 30%
Market Growth Trend Average 15%
Supply/Demand Balance Below average 15%

What This Means for Investors

With an ROI score of 53 out of 100, Pacific Beach falls into the 'Competitive Opportunity' band — demand is genuine but the below-average revenue-to-price ratio and supply/demand balance mean investors need to be selective. Occupancy stability and market growth trend are both average, suggesting the market isn't deteriorating but isn't rapidly expanding either. Pairing this data with thorough local regulatory research and a focus on larger, well-amenitized properties will give investors the best shot at outperforming market averages.

Short-Term Rental Regulations in Pacific Beach

Understanding local STR regulations is essential before investing in Pacific Beach. Here's the current regulatory landscape:

Permit Requirements

Short-term rental operators in Pacific Beach, WA may need to obtain a permit or register their property with Grays Harbor County or applicable local jurisdictions. Investors should verify current requirements directly with the city and county planning offices before listing a property.

Key Restrictions

Common restrictions for coastal Washington STR markets can include occupancy limits tied to bedroom count, minimum night stays during certain seasons, noise ordinances, parking requirements, and potential HOA restrictions in specific developments. Some areas also impose caps on the total number of permitted short-term rentals, so checking local availability is advisable.

Tax Obligations

Washington State levies a combined lodging tax that typically includes state sales tax and local lodging taxes, which can vary by county. Major booking platforms often collect and remit these taxes automatically, but hosts should confirm compliance with both state and Grays Harbor County tax obligations.

Regulations subject to change. Always verify with local authorities before purchasing. A Rabbu partner agent specializing in Pacific Beach can provide current regulatory guidance.

Short-Term Rental Financing for Pacific Beach

Financing an Airbnb investment in Pacific Beach requires lenders who understand STR income. Rabbu partner lenders offer:

  • DSCR Loans: Qualify based on property income, not personal income
  • Low Down Payment: As low as 10–15% for investment properties
  • Fast Closing: 21–30 day average close times
  • STR Experience: Lenders who understand vacation rental underwriting
Connect with a Pacific Beach Lender →

Future Outlook & Long-Term Forecast

"Over the next 12–18 months, Pacific Beach should continue to benefit from strong summer demand along Washington's coast, with July and August likely remaining the revenue anchors. ADR growth may be modest — in the range of 1–3% — given that the market's current rate already trails the state average and competition is intensifying. Occupancy could see slight improvement if listing growth stabilizes, but investors should plan conservatively around 18–22% annualized occupancy and budget for several lean months between October and March."

— Rabbu Market Analysis Team

Frequently asked questions about Airbnb in Pacific Beach, WA

What is the average Airbnb occupancy rate in Pacific Beach?
The average occupancy rate for Airbnb listings in Pacific Beach is currently 20%, which is below the Washington state average of 36%. This lower figure reflects the market's highly seasonal nature — demand concentrates heavily in the summer months, with occupancy for larger properties (5 bedrooms) reaching 28% while 1-bedroom units average just 11%. Investors should factor in this seasonal pattern when projecting cash flow.
How much do Airbnb hosts make in Pacific Beach?
On average, Airbnb hosts in Pacific Beach earn approximately $4,707 per month and $56,486 per year based on trailing 12-month booking data. However, revenue varies dramatically by property size: 1-bedroom listings average about $21,587 annually, while 5-bedroom properties can generate around $123,850 per year. Monthly income also swings significantly with the seasons, ranging from roughly $1,792 in January to $11,447 in August.
Is Pacific Beach a good market for Airbnb investment?
Pacific Beach presents a competitive opportunity for STR investors. Its ROI score of 53 out of 100 reflects strong vacation demand but also elevated home prices (averaging $1,248,300) and a below-average revenue-to-price ratio. Larger properties tend to perform best, and investors who can manage seasonal cash flow swings and differentiate through amenities like hot tubs, pet-friendliness, and beach proximity have the best chance of generating attractive returns.
What is the average daily rate (ADR) for Airbnb in Pacific Beach?
The current average daily rate in Pacific Beach is $358, slightly below the Washington state average of $393. ADR scales significantly with property size — from $171 for 1-bedroom units up to $726 for 5-bedroom properties. This pricing structure rewards investors who can acquire and operate larger vacation homes that appeal to families and groups visiting the coast.
Are short-term rentals legal in Pacific Beach?
Short-term rentals do operate in Pacific Beach, WA, with 213 active Airbnb listings currently on the market. However, local permit requirements and regulations can change, so investors should check directly with Grays Harbor County and any applicable municipal authorities for the latest rules regarding STR permits, zoning, occupancy limits, and tax obligations before purchasing or listing a property.
When is peak season for Airbnb in Pacific Beach?
Peak season in Pacific Beach runs from July through August, when the coastal Washington weather draws vacationers. August is the single strongest month with average revenues of $11,447, followed by July at $9,188. June and September serve as shoulder months at $4,650 and $5,524 respectively, while the winter months from November through February are the slowest period, with January averaging just $1,792 in revenue.
How many Airbnbs are there in Pacific Beach?
There are currently 213 active Airbnb listings in Pacific Beach as of April 2026. The supply is dominated by 3-bedroom properties (83 listings), followed by 2-bedroom units (54) and 4-bedroom homes (46). The year-over-year listing retention rate is 98%, indicating a relatively stable supply base with most hosts continuing to operate.
How is Airbnb revenue calculated in Pacific Beach?
The annual and monthly revenue figures for Pacific Beach are derived from the trailing 12 months of historical booking performance for active comparable Airbnb listings in the market — they are not forward-looking projections. Rabbu averages each comparable listing's actual revenue per available night (RevPAN) by month over the past year, removes regional outliers, and rolls the remainder up to a market-level historical average. This approach anchors the figures to what hosts have actually earned recently rather than to forecasts, while still naturally reflecting seasonal peaks and slower months because each month uses its own historical performance. Individual results can vary based on property quality, pricing strategy, and operational management.

About Rabbu Market Data

Rabbu provides Airbnb and short-term rental market data and statistics across the United States. Our mission is to empower investors with accurate insights and easy-to-use tools, so they can confidently identify and act on the best opportunities in the Airbnb market.

What this data includes

  • Regularly updated active Airbnb and STR listing counts for the Pacific Beach, WA market
  • Average daily rates, occupancy rates, and RevPAN metrics across property sizes
  • Monthly and annual revenue trends based on trailing 12-month booking performance
  • Home value data sourced from the Zillow Home Value Index (ZHVI)
  • Amenity prevalence data across active listings to inform competitive positioning

Sources and disclaimers

Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Mar, 17 2026. Revenue projections are estimates based on comparable properties and do not guarantee future performance. Data reflects trailing 12-month averages and current snapshots; market conditions can shift due to regulatory changes, economic factors, or seasonal variation. Local STR regulations in Pacific Beach and Grays Harbor County may change — always verify current rules before purchasing or listing a property.

Next Steps

Ready to invest in Pacific Beach's short-term rental market? Take action with these resources:

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