Pacific, MO Airbnb Market Data, Statistics, and Occupancy Rates

Pacific Short-Term Rental Market Overview

Pacific, MO is a small but growing short-term rental market with just 19 active Airbnb listings and a notable 73% year-over-year growth in supply. Average annual revenue sits at $22,781 on an average home value of $362,103, while the market's ADR of $183 comes in below Missouri's $240 state average. With strong seasonal peaks in the summer and early fall, Pacific offers a competitive entry point for investors willing to navigate lower occupancy and carefully source deals.

Key Market Statistics

According to Rabbu market data, the Pacific short-term rental market shows:

Data sources: Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Apr, 27 2026.

Why Investors Consider Pacific

Pacific's low listing count and above-average market growth trend make it appealing for early-mover investors seeking less saturated markets near the greater St. Louis area.

Expert Market Assessment

"Pacific presents a competitive but selective opportunity for STR investors. The market's above-average growth trend and favorable supply/demand balance are encouraging signs, though a 20% occupancy rate—well below the state's 28% average—means cash flow depends heavily on pricing strategy and property selection. Seasonality plays a significant role: revenue swings from under $850 in January and February to nearly $2,741 in September, so investors should plan for meaningful off-peak softness. The strongest returns concentrate in 3-bedroom properties, which deliver a RevPAN of $74 compared to just $23–$24 for smaller units—making property size one of the most critical investment decisions in this market."

— Rabbu Market Analysis Team

Key Airbnb Metrics & Trends in Pacific

Average revenue by month in Pacific

Revenue in Pacific follows a clear seasonal curve, bottoming out in January ($845) and February ($823) before climbing steadily to a September peak of $2,741—more than triple the winter low. This pronounced seasonality means investors should budget for lean winter months while capitalizing on robust summer and early-fall demand.

Active Airbnb listings by property size in Pacific

Supply across Pacific's 19 active listings is relatively balanced, with 7 two-bedroom units leading, followed by 6 one-bedrooms and 5 three-bedrooms. The limited number of 3-bedroom properties, combined with their outsized revenue performance, may signal an undersupplied segment worth targeting.

Average daily rate (ADR) by property size in Pacific

ADR scales meaningfully with bedroom count in Pacific: 1-bedrooms average $120 per night, 2-bedrooms jump to $198, and 3-bedroom properties command $250. The $52 premium from 2 to 3 bedrooms is especially notable given the disproportionately higher revenue that 3-bedroom units generate overall.

Average RevPAN by property size in Pacific

Three-bedroom properties deliver by far the strongest RevPAN at $74, more than triple the $23–$24 range seen in 1- and 2-bedroom listings. This gap underscores that larger units are not only commanding higher nightly rates but also achieving meaningfully better occupancy-adjusted returns.

Average occupancy rates by property size in Pacific

Occupancy rates vary dramatically by size: 3-bedroom properties lead at 30%, 1-bedrooms hold at 20%, and 2-bedrooms lag significantly at just 12%. The weak 2-bedroom occupancy suggests that segment faces either oversupply relative to demand or pricing misalignment, making it the riskiest configuration for cash-flow consistency.

Average monthly revenue by property size in Pacific

Monthly revenue differences are stark—3-bedroom listings average $3,952 per month, more than double the $1,671 from 2-bedrooms and nearly 3.5 times the $1,135 from 1-bedroom units. For investors focused on monthly cash flow, 3-bedroom properties in Pacific are clearly the top performers.

Average annual revenue by property size in Pacific

On an annual basis, 3-bedroom properties stand out at $47,424—roughly 2.4 times the $20,057 earned by 2-bedrooms and 3.5 times the $13,627 from 1-bedroom listings. Given average home values of $362,103, investors should carefully compare acquisition costs by size to determine which configuration offers the best yield.

Most common amenities for Airbnb listings in Pacific

Kitchens are universal (100%) and self check-in is nearly so at 95%, signaling that guests in Pacific expect a self-service, home-like experience. Pet-friendliness stands out at 90%—well above typical markets—suggesting that catering to pet owners is practically a requirement to remain competitive here.

Understanding Pacific's ROI Score: 44/100

Rabbu's ROI Score is a proprietary metric that evaluates short-term rental investment potential based on multiple factors.

How the ROI Score is Calculated

What This Means for Investors

Pacific's ROI Score of 44 out of 100 places it in the 'Competitive Opportunity' band, meaning the market shows real potential but demands more selective deal sourcing. The revenue-to-price ratio is average and occupancy stability falls below average, which together limit passive returns—however, above-average marks in both market growth trend and supply/demand balance suggest the fundamentals are moving in a favorable direction. Investors should pair this data with thorough local regulatory research and target 3-bedroom properties to maximize their odds of a strong return.

Short-Term Rental Regulations in Pacific

Understanding local STR regulations is essential before investing in Pacific. Here's the current regulatory landscape:

Permit Requirements

Short-term rental operators in Pacific, Missouri may need to obtain a local business license or STR permit before listing their property. Investors should verify current registration and permit requirements directly with the City of Pacific and Franklin County authorities.

Key Restrictions

Common restrictions that may apply include occupancy limits, minimum stay requirements, noise ordinances, and parking regulations. HOA covenants can also impose additional limitations on short-term rentals, so it's important to review any applicable community rules before purchasing.

Tax Obligations

Missouri requires short-term rental operators to collect and remit state sales tax and potentially local lodging or tourism taxes. Many booking platforms handle tax collection automatically, but hosts should confirm their obligations with the Missouri Department of Revenue to ensure full compliance.

Regulations subject to change. Always verify with local authorities before purchasing. A Rabbu partner agent specializing in Pacific can provide current regulatory guidance.

Future Outlook & Long-Term Forecast

"Over the next 12–18 months, Pacific's rapid supply growth (73% year-over-year) signals rising investor interest, though occupancy—currently at 20% versus the 28% state average—will need to keep pace to sustain revenue levels. Seasonal patterns suggest ADR and bookings should remain strongest from May through October, with September historically delivering the highest monthly revenue around $2,741. Investors should anticipate modest ADR pressure as new listings enter the market and plan for softer winter months when revenue can dip below $850. Targeting 3-bedroom properties, which show the strongest RevPAN at $74, could help offset broader occupancy challenges."

— Rabbu Market Analysis Team

Frequently asked questions about Airbnb in Pacific, MO

What is the average Airbnb occupancy rate in Pacific?

The average Airbnb occupancy rate in Pacific, MO is currently 20%, which falls below Missouri's state average of 28%. Occupancy varies significantly by property size—3-bedroom listings lead at 30%, while 2-bedroom properties sit at just 12%. Investors should factor this below-average occupancy into their revenue projections and consider strategies like competitive pricing and pet-friendly amenities to boost bookings.

How much do Airbnb hosts make in Pacific?

Airbnb hosts in Pacific earn an average of $1,898 per month and $22,781 per year based on trailing 12-month data. However, earnings vary widely by property size: 1-bedroom listings average $13,627 annually, 2-bedrooms bring in about $20,057, and 3-bedroom properties lead with approximately $47,424 per year. Seasonal swings also matter, with peak months like September generating around $2,741 and winter months dipping below $850.

Is Pacific a good market for Airbnb investment?

Pacific earns a Rabbu ROI Score of 44 out of 100, categorized as a 'Competitive Opportunity.' The market benefits from above-average growth trends and a healthy supply/demand balance, but occupancy stability is below average and the revenue-to-price ratio is only average. Investors who target 3-bedroom properties and manage seasonality effectively could find solid returns, though more selective deal sourcing is needed compared to higher-scoring markets.

What is the average daily rate (ADR) for Airbnb in Pacific?

The average daily rate for Airbnb listings in Pacific is $183, which is below Missouri's state average of $240. ADR scales with property size: 1-bedroom listings average $120, 2-bedrooms come in at $198, and 3-bedroom properties command $250 per night. While the overall ADR is modest, the lower home values compared to many metro markets can still make the economics work for well-positioned properties.

Are short-term rentals legal in Pacific?

Short-term rentals are generally permitted in Pacific, MO, though operators may need to obtain local permits or business licenses. Regulations can vary, and investors should check directly with the City of Pacific and Franklin County for the most current rules regarding STR permits, zoning restrictions, and any applicable tax obligations before purchasing a property.

When is peak season for Airbnb in Pacific?

Peak season for Airbnb in Pacific runs from May through October, with September delivering the highest average monthly revenue at $2,741. July and August also perform well at $2,422 and $2,372 respectively. The off-peak winter months of January and February are the softest, with revenue averaging around $845 and $823—roughly one-third of peak-season earnings.

How many Airbnbs are there in Pacific?

There are currently 19 active Airbnb listings in Pacific, MO as of April 2026. The market has experienced significant growth, with a 73% year-over-year increase in active listings. Supply is fairly evenly distributed: 6 one-bedroom listings, 7 two-bedroom listings, and 5 three-bedroom properties. The small total supply means individual hosts can still differentiate and capture market share.

How is Airbnb revenue calculated in Pacific?

The annual and monthly revenue figures for Pacific are derived from the trailing 12 months of historical booking performance for active comparable Airbnb listings in the market—not a forward-looking projection. We average each comparable listing's actual revenue per available night (RevPAN) by month over the past year, remove regional outliers, and roll the results up to a market-level historical average. This approach anchors figures to what hosts have actually earned recently, while naturally reflecting seasonal peaks and slower months because each month uses its own historical performance window. Individual results can vary based on property quality, pricing strategy, and operational management.

About Rabbu Market Data

Rabbu provides Airbnb and short-term rental market data and statistics across the United States. Our mission is to empower investors with accurate insights and easy-to-use tools, so they can confidently identify and act on the best opportunities in the Airbnb market.

What this data includes

• Regularly updated active Airbnb and STR listing counts for Pacific, MO
• Average daily rates, occupancy rates, and RevPAN broken down by property size
• Monthly and annual revenue trends based on trailing 12-month booking data
• Home value estimates sourced from the Zillow Home Value Index (ZHVI)
• Amenity prevalence data across active listings in the market

Sources and disclaimers

Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Apr, 27 2026. Revenue projections are estimates based on comparable properties and do not guarantee future performance. Data reflects trailing 12-month historical averages and may not capture very recent market shifts. Local regulations, HOA rules, and tax obligations vary and should be independently verified before investing.