Pacifica, CA Airbnb Market Data, Statistics, and Occupancy Rates

Pacifica Short-Term Rental Market Overview

Pacifica's coastal setting just south of San Francisco creates a compelling niche for short-term rental investors willing to work with higher property values. With an average annual revenue of $62,254 across 108 active listings and above-average occupancy stability, the market rewards hosts who cater to weekend getaways and longer coastal stays. An ADR of $354 — well below the $551 California state average — keeps pricing accessible for guests while still supporting meaningful returns for well-positioned properties.

Key Market Statistics

According to Rabbu market data, the Pacifica short-term rental market shows:

Data sources: Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Mar, 17 2026.

Why Investors Consider Pacifica

Pacifica draws investor interest because of its proximity to San Francisco, natural coastal appeal, and above-average occupancy stability that supports reliable cash flow.

Expert Market Assessment

"Pacifica presents an attractive but nuanced opportunity for STR investors. The market's ROI score of 59 out of 100 reflects healthy demand and solid occupancy stability, tempered by a below-average supply/demand balance that signals growing competition. Seasonality is pronounced — July peaks at $6,740 in average monthly revenue while February bottoms out near $3,821 — so investors should budget for meaningful off-season softness. Larger properties, particularly 4-bedroom homes, stand out as the strongest performers and may justify the higher acquisition costs in this premium coastal market."

— Rabbu Market Analysis Team

Key Airbnb Metrics & Trends in Pacifica

Average revenue by month in Pacifica

Revenue in Pacifica follows a clear seasonal arc, peaking at $6,740 in July and bottoming at $3,821 in February — a spread of nearly $3,000. The strong June-through-October corridor, where monthly revenue consistently exceeds $5,700, accounts for the bulk of annual earnings and is the window investors should optimize around.

Active Airbnb listings by property size in Pacifica

Supply is concentrated in smaller units, with 1-bedroom (31) and 2-bedroom (29) listings making up over half the market's 108 active properties. Larger homes — particularly 4-bedroom (13 listings) and 5-bedroom (6 listings) — are notably underrepresented, suggesting potential opportunity for investors willing to acquire bigger properties with less direct competition.

Average daily rate (ADR) by property size in Pacifica

ADR scales steadily from $165 for 1-bedroom units to $539 for 4-bedroom homes, with 5-bedroom properties commanding a modest premium at $560. The jump from 3 bedrooms ($374) to 4 bedrooms ($539) represents the steepest rate increase, making 4-bedroom properties a particularly interesting tier for maximizing nightly income.

Average RevPAN by property size in Pacifica

RevPAN climbs sharply with property size, from $68 for 1-bedroom units to $249 for 5-bedroom homes, with 4-bedroom properties close behind at $245. The relatively narrow gap between 4- and 5-bedroom RevPAN suggests that 4-bedroom homes may offer the better balance of revenue efficiency and acquisition cost.

Average occupancy rates by property size in Pacifica

Occupancy rates range from 30% for 3-bedroom properties to 45% for both 4- and 5-bedroom homes, with 1-bedroom units at 41%. The lower occupancy for 3-bedroom listings is worth noting — it may reflect pricing misalignment or greater competition in that segment — while larger homes maintain the strongest fill rates and cash-flow consistency.

Average monthly revenue by property size in Pacifica

Four-bedroom properties lead monthly revenue at $9,456, more than four times the $2,288 earned by 1-bedroom units. Interestingly, 5-bedroom homes average $6,991 monthly — less than 4-bedroom listings — likely reflecting their smaller sample size and potentially more variable booking patterns.

Average annual revenue by property size in Pacifica

Annual revenue ranges from $27,462 for 1-bedroom listings to $113,474 for 4-bedroom properties, which clearly stand out as the top earning configuration. Three-bedroom and 5-bedroom homes cluster around $82,000–$84,000 annually, offering solid mid-tier return potential for investors seeking a balance between acquisition cost and income.

Most common amenities for Airbnb listings in Pacifica

Parking dominates at 96%, reflecting Pacifica's car-dependent coastal geography, while kitchen access (85%) and self check-in (70%) round out the top three — signaling that guests expect a home-like, independent experience. Beach access appears in 44% of listings and beachfront in 17%, highlighting these as meaningful differentiators that can justify premium pricing in this market.

Understanding Pacifica's ROI Score: 59/100

Rabbu's ROI Score is a proprietary metric that evaluates short-term rental investment potential based on multiple factors.

How the ROI Score is Calculated

What This Means for Investors

Pacifica's ROI score of 59 out of 100 places it in the 'Attractive Opportunity' band, driven primarily by above-average occupancy stability and average revenue-to-price and market growth metrics. The below-average supply/demand balance is the main drag on the score, reflecting recent listing growth (108% year-over-year) that has outpaced demand expansion. Investors should pair this data with thorough local regulatory research and focus on underrepresented property sizes — particularly 4-bedroom homes — to capture the strongest risk-adjusted returns.

Short-Term Rental Regulations in Pacifica

Understanding local STR regulations is essential before investing in Pacifica. Here's the current regulatory landscape:

Permit Requirements

The City of Pacifica and the State of California may require short-term rental operators to obtain permits or register their property before hosting guests. Investors should verify current permit requirements directly with Pacifica's planning department and the California Department of Tax and Fee Administration.

Key Restrictions

Common restrictions in California coastal communities can include occupancy limits, minimum-stay requirements, noise and parking regulations, and caps on the number of permits issued. HOA rules may add another layer of restriction, so investors should review CC&Rs carefully before purchasing a property intended for short-term rental use.

Tax Obligations

Short-term rental hosts in California are typically subject to transient occupancy taxes, and the state may also require collection of applicable sales or tourism taxes. Many booking platforms remit these taxes on behalf of hosts, but operators should confirm their specific obligations with local and state tax authorities.

Regulations subject to change. Always verify with local authorities before purchasing. A Rabbu partner agent specializing in Pacifica can provide current regulatory guidance.

Future Outlook & Long-Term Forecast

"Over the next 12–18 months, we estimate Pacifica's ADR could see modest increases in the 2–4% range as Bay Area travel demand remains resilient and listing supply growth stabilizes. Seasonal patterns suggest occupancy will continue clustering in the 39–45% range market-wide, with summer months driving the bulk of annual revenue. Investors entering now should plan conservatively around the winter trough — monthly revenue can dip below $4,000 — while capitalizing on a strong June-through-October window that consistently pushes above $5,700."

— Rabbu Market Analysis Team

Frequently asked questions about Airbnb in Pacifica, CA

What is the average Airbnb occupancy rate in Pacifica?

The average occupancy rate for Airbnb listings in Pacifica is currently 39%, which sits slightly below the California state average of 43%. Occupancy varies by property size, with 4- and 5-bedroom homes leading at 45%, while 3-bedroom properties average around 30%. Seasonal demand patterns and pricing strategy play a significant role in individual occupancy outcomes.

How much do Airbnb hosts make in Pacifica?

On average, Airbnb hosts in Pacifica earn approximately $5,187 per month or $62,254 per year based on trailing 12-month data. Earnings vary widely by property size — 4-bedroom listings average $9,456 monthly ($113,474 annually), while 1-bedroom units average $2,288 monthly ($27,462 annually). Revenue peaks during the summer months and tapers through winter.

Is Pacifica a good market for Airbnb investment?

Pacifica carries a Rabbu ROI Score of 59 out of 100, placing it in the 'Attractive Opportunity' category. The market benefits from above-average occupancy stability and its proximity to San Francisco, though high property values (averaging $1,467,682) mean investors should carefully model revenue against acquisition and carrying costs. Larger properties tend to offer the strongest return potential in this market.

What is the average daily rate (ADR) for Airbnb in Pacifica?

The current average daily rate in Pacifica is $354, which is notably lower than the $551 California state average. ADR scales significantly with property size — from $165 for 1-bedroom units up to $560 for 5-bedroom homes. This pricing structure makes Pacifica competitive for guests seeking coastal getaways without the premium of nearby San Francisco.

Are short-term rentals legal in Pacifica?

Short-term rentals may be subject to local regulations in Pacifica, CA, including permit or registration requirements. Regulations can change, so prospective investors should contact Pacifica's city planning department and review any applicable California state requirements before listing a property. Consulting a local real estate attorney familiar with STR law is also advisable.

When is peak season for Airbnb in Pacifica?

Peak season in Pacifica runs from June through October, with July topping out at $6,740 in average monthly revenue. The shoulder months of May and September also perform well, each exceeding $5,500. The slowest months are January and February, when average revenue drops to around $3,800–$3,900, reflecting the typical coastal California winter slowdown.

How many Airbnbs are there in Pacifica?

As of April 2026, there are 108 active Airbnb listings in Pacifica. The supply is relatively evenly distributed across property sizes, with 1-bedroom (31 listings) and 2-bedroom (29 listings) units slightly outnumbering larger homes. Year-over-year listing growth stands at 108%, indicating significant new supply entering the market.

How is Airbnb revenue calculated in Pacifica?

The annual and monthly revenue figures for Pacifica are derived from the trailing 12 months of historical booking performance for active comparable Airbnb listings in the market — they are not forward-looking projections. We average each comparable listing's actual revenue per available night (RevPAN) by month over the past year, remove regional outliers, and aggregate the results into a market-level historical average. Because each month uses its own historical performance data, the figures naturally reflect seasonal peaks and slower periods. Individual results can vary based on property quality, pricing strategy, and operational management.

About Rabbu Market Data

Rabbu provides Airbnb and short-term rental market data and statistics across the United States. Our mission is to empower investors with accurate insights and easy-to-use tools, so they can confidently identify and act on the best opportunities in the Airbnb market.

What this data includes

• Regularly updated active Airbnb and STR listing counts for the Pacifica market
• Average daily rate, occupancy, and RevPAN trends by property size
• Monthly and annual revenue metrics based on trailing 12-month booking data
• Home value estimates sourced from the Zillow Home Value Index (ZHVI)
• Popular amenity prevalence across active listings

Sources and disclaimers

Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Mar, 17 2026. Revenue projections are estimates based on comparable properties and do not guarantee future performance. Data reflects trailing 12-month averages and may not capture recent market shifts or regulatory changes. Individual property results will vary based on location, condition, pricing strategy, and management quality.