Page, AZ Airbnb Market Data, Statistics, and Occupancy Rates

Page Short-Term Rental Market Overview

Page, AZ sits at the gateway to some of the Southwest's most iconic landscapes — Lake Powell, Horseshoe Bend, and Antelope Canyon — giving it a tourism-driven demand base that few small markets can match. With 240 active Airbnb listings and an average annual revenue of $31,380, the market scores a 70 out of 100 on Rabbu's ROI scale, placing it in the "Attractive Opportunity" tier. While occupancy currently sits at 25% (well below Arizona's 53% state average), above-average occupancy stability and market growth trends suggest the destination is still gaining momentum rather than plateauing.

Key Market Statistics

According to Rabbu market data, the Page short-term rental market shows:

Data sources: Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Mar, 17 2026.

Why Investors Consider Page

Page attracts STR investors because its world-renowned natural attractions generate dependable leisure demand against a relatively affordable property base compared to other Arizona resort towns.

Expert Market Assessment

"Page represents a compelling but seasonally dependent opportunity in northern Arizona's outdoor-recreation corridor. Revenue swings from a February low of $1,723 to a July high of $3,252, creating a clear peak season from March through October when monthly earnings consistently exceed $2,500. The market's above-average occupancy stability and growth trend — combined with a revenue-to-price ratio rated "Average" — position it as a destination where thoughtful property selection and pricing strategy can meaningfully outperform the market median. Investors targeting larger homes stand to benefit most: 4- and 5-bedroom properties generate annual revenues of $48,402 and $75,215 respectively, well above the market average."

— Rabbu Market Analysis Team

Key Airbnb Metrics & Trends in Page

Average revenue by month in Page

Revenue in Page follows a pronounced seasonal curve, peaking at $3,252 in July and bottoming out at $1,723 in February — a spread of nearly $1,500 that underscores the importance of summer and shoulder-season pricing. The March–October corridor consistently delivers months above $2,500, giving investors roughly eight months of strong earning potential before winter softness sets in.

Active Airbnb listings by property size in Page

Three-bedroom homes dominate Page's supply with 74 listings, followed by 1-bedrooms (62) and 2-bedrooms (48). The 5-bedroom segment is notably thin at just 5 listings, which — combined with its outsized revenue performance — may signal an underserved niche worth targeting.

Average daily rate (ADR) by property size in Page

ADR in Page scales steeply with size: studios and 1-bedroom units command $85–$87 per night, while 4-bedroom homes jump to $256 and 5-bedroom properties reach $278. The sharpest rate premium kicks in at the 4-bedroom tier, suggesting that larger group-oriented properties capture meaningful pricing power in this market.

Average RevPAN by property size in Page

Five-bedroom properties deliver the highest RevPAN at $118, more than three times the market average of $36 and nearly double the $64 RevPAN of 4-bedroom homes. Studios and 1-bedrooms lag significantly at $19–$21, indicating that smaller units struggle to convert their nightly rates into consistent revenue after accounting for occupancy gaps.

Average occupancy rates by property size in Page

Occupancy rates are relatively compressed across most property sizes (22–29%), but 5-bedroom homes stand out at 43% — nearly double the rate of 1-bedroom units. This higher fill rate, combined with premium ADR, explains why larger properties significantly outperform on a revenue basis in Page.

Average monthly revenue by property size in Page

Monthly revenue climbs steadily with property size, from $1,582 for 1-bedroom units to $6,267 for 5-bedroom homes — roughly a 4x increase. Even the jump from 3 bedrooms ($3,155) to 4 bedrooms ($4,033) adds nearly $900 per month, reinforcing the case for larger configurations in this group-travel-oriented market.

Average annual revenue by property size in Page

Annual revenue tells a clear story: 5-bedroom properties generate $75,215 per year, more than 2.4 times the market-wide average of $31,380 and well ahead of 4-bedroom homes at $48,402. Investors looking to maximize return potential in Page should focus on 4- and 5-bedroom properties, where the revenue-to-supply ratio appears most favorable.

Most common amenities for Airbnb listings in Page

Parking is virtually universal at 99% of listings — unsurprising for a car-dependent desert destination — while self check-in and kitchens each appear in 78% of properties, signaling strong guest expectations for convenience and self-sufficiency. Outdoor-oriented amenities like BBQ grills (68%), backyards (60%), and patio/balcony spaces (60%) reflect the market's recreation-focused traveler base and should be considered essential for competitive listings.

Understanding Page's ROI Score: 70/100

Rabbu's ROI Score is a proprietary metric that evaluates short-term rental investment potential based on multiple factors.

How the ROI Score is Calculated

What This Means for Investors

Page's ROI Score of 70 out of 100 places it in the "Attractive Opportunity" band, reflecting a market where healthy tourism-driven demand and above-average occupancy stability offset a more moderate revenue-to-price ratio and balanced supply/demand dynamics. The above-average market growth trend is an encouraging signal that visitor interest is still expanding, though rapid listing growth (268% year-over-year) warrants monitoring to ensure demand keeps pace. Investors should pair this score with local regulatory research and a property-specific underwriting approach to validate returns.

Short-Term Rental Regulations in Page

Understanding local STR regulations is essential before investing in Page. Here's the current regulatory landscape:

Permit Requirements

The City of Page and the State of Arizona may require short-term rental operators to register their property or obtain a business license before listing on platforms like Airbnb. Investors should verify current permit and registration requirements directly with Page city offices and the Arizona Department of Revenue before purchasing.

Key Restrictions

Common restrictions that may apply in Page include occupancy limits tied to property size, noise ordinances designed to protect residential neighborhoods, parking requirements for guests, and potential HOA covenants that restrict or prohibit short-term rentals in certain subdivisions. Minimum-stay requirements and caps on the number of permitted STRs in specific zones are also possible, so due diligence with local planning and zoning is essential.

Tax Obligations

Arizona requires STR operators to collect and remit Transaction Privilege Tax (TPT) along with any applicable county and city lodging taxes. Many platforms like Airbnb handle tax collection automatically in Arizona, but hosts should confirm their obligations with the Arizona Department of Revenue to ensure full compliance.

Regulations subject to change. Always verify with local authorities before purchasing. A Rabbu partner agent specializing in Page can provide current regulatory guidance.

Future Outlook & Long-Term Forecast

"Over the next 12–18 months, Page is likely to see continued demand growth driven by its proximity to national park and recreation sites that draw visitors year-round. Seasonal data shows revenue nearly doubling from winter lows (~$1,723 in February) to a July peak of $3,252, and above-average market growth trends suggest ADR could firm up by 2–4% as the destination matures. Occupancy may trend modestly higher — potentially into the 27–30% range market-wide — as the region's tourism infrastructure continues to develop, though the 268% year-over-year listing growth means new supply will need to be absorbed. Investors should plan for pronounced seasonality and build cash reserves to weather the quieter winter months."

— Rabbu Market Analysis Team

Frequently asked questions about Airbnb in Page, AZ

What is the average Airbnb occupancy rate in Page?

The average Airbnb occupancy rate in Page is currently 25%, which is below the Arizona state average of 53%. However, occupancy varies significantly by property size — 5-bedroom listings lead the market at 43%, while 1-bedroom units average 22%. The lower market-wide figure partly reflects strong seasonal swings and rapid supply growth, so well-managed properties with competitive pricing often outperform the average.

How much do Airbnb hosts make in Page?

On average, Airbnb hosts in Page earn about $2,615 per month or $31,380 per year based on trailing 12-month booking data. Earnings vary widely by property size: studios and 1-bedroom units bring in roughly $1,582–$1,788 per month, while 4-bedroom homes average $4,033 and 5-bedroom properties top the market at $6,267 per month. Peak summer months like July can push monthly revenue above $3,200 market-wide.

Is Page a good market for Airbnb investment?

Page scores 70 out of 100 on Rabbu's ROI Score, placing it in the "Attractive Opportunity" category. The market benefits from above-average occupancy stability and market growth trends, anchored by year-round tourism to Lake Powell, Horseshoe Bend, and Antelope Canyon. Investors should be prepared for seasonal revenue fluctuations and a competitive supply landscape, but the combination of affordable property values relative to many Arizona markets and strong demand for larger homes makes it a market worth serious consideration.

What is the average daily rate (ADR) for Airbnb in Page?

The average daily rate in Page is $148, which is well below Arizona's $434 state average — reflecting the market's positioning as an accessible outdoor-recreation destination rather than a luxury resort market. ADR scales significantly with property size, ranging from $85–$87 for studios and 1-bedroom units up to $256 for 4-bedroom homes and $278 for 5-bedroom properties.

Are short-term rentals legal in Page?

Short-term rentals are generally permitted in Arizona, which has statewide legislation protecting homeowners' rights to operate vacation rentals. However, the City of Page may have local registration requirements, zoning restrictions, or HOA rules that affect where and how you can operate. Investors should verify all applicable local regulations, licensing requirements, and tax obligations with Page city offices and the Arizona Department of Revenue before purchasing a property.

When is peak season for Airbnb in Page?

Peak season in Page runs from roughly March through October, with July delivering the highest average monthly revenue at $3,252. March ($3,124) and May ($2,947) are also strong months. The off-peak period spans November through February, with February being the slowest month at $1,723 in average revenue. This seasonality aligns with weather patterns and the outdoor recreation calendar in northern Arizona.

How many Airbnbs are there in Page?

Page currently has 240 active Airbnb listings. The market has experienced significant growth, with a 268% year-over-year increase in active listings. Supply is distributed across property sizes, with 3-bedroom homes leading at 74 listings, followed by 1-bedroom units (62), 2-bedroom properties (48), 4-bedroom homes (36), studios (12), and 5-bedroom properties (5).

How is Airbnb revenue calculated in Page?

The annual and monthly revenue figures for Page are derived from the trailing 12 months of historical booking performance for active comparable Airbnb listings in the market — they are not forward-looking projections. Rabbu averages each comparable listing's actual revenue per available night (RevPAN) by month over the past year, removes regional outliers, and rolls the remainder up to a market-level historical average. This approach anchors the figures to what hosts have actually earned recently while naturally reflecting seasonal peaks and slower months, since each month uses its own historical performance. Individual results can vary based on property quality, pricing strategy, and operational management.

About Rabbu Market Data

Rabbu provides Airbnb and short-term rental market data and statistics across the United States. Our mission is to empower investors with accurate insights and easy-to-use tools, so they can confidently identify and act on the best opportunities in the Airbnb market.

What this data includes

• Regularly updated active Airbnb and STR listing counts, occupancy rates, and pricing for Page, AZ
• Average daily rate, RevPAN, and revenue metrics broken down by property size and month
• Seasonal revenue trends based on trailing 12-month historical booking performance
• Home value benchmarks sourced from Zillow Home Value Index (ZHVI)
• Amenity prevalence data across active listings to inform competitive positioning

Sources and disclaimers

Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Mar, 17 2026. Revenue projections are estimates based on comparable properties and do not guarantee future performance. Data reflects trailing 12-month historical averages and current market snapshots; conditions may change as new supply enters the market. Local regulations, HOA rules, and tax obligations vary and should be independently verified before making an investment decision.