Pagosa Springs, CO Airbnb Market Data, Statistics, and Occupancy Rates

Pagosa Springs Short-Term Rental Market Overview

Pagosa Springs sits at the intersection of mountain recreation and hot-springs tourism, drawing visitors year-round to this southwest Colorado destination. With 473 active Airbnb listings generating an average annual revenue of $35,338 and an ADR of $244 — well below the $529 state average — the market offers a more accessible entry point for Colorado STR investors. Occupancy runs at 36% against a 45% state average, signaling a seasonal demand pattern that rewards strategic pricing and property selection. The ROI score of 55 out of 100 reflects attractive potential tempered by a below-average revenue-to-price ratio given median home values near $914K.

Key Market Statistics

According to Rabbu market data, the Pagosa Springs short-term rental market shows:

Data sources: Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Mar, 17 2026.

Why Investors Consider Pagosa Springs

Pagosa Springs appeals to investors seeking a mountain-market STR with year-round demand drivers and property-size flexibility at a lower ADR entry point than many Colorado resort towns.

Expert Market Assessment

"Pagosa Springs represents a moderate-opportunity market where the right property type can perform well despite headline occupancy sitting below the state average. Seasonality is pronounced — July leads at $5,163 in average monthly revenue while April bottoms out at $1,120 — so investors need to plan cash reserves for shoulder months. Four- and five-bedroom homes clearly outperform on both occupancy and revenue, suggesting that group and family travel drive the most reliable bookings. The below-average revenue-to-price ratio means underwriting should be conservative, but investors who target larger homes with strong amenity packages can find genuinely compelling returns here."

— Rabbu Market Analysis Team

Key Airbnb Metrics & Trends in Pagosa Springs

Average revenue by month in Pagosa Springs

Revenue swings dramatically across the year — July peaks at $5,163 while April bottoms at just $1,120, a nearly 4.6x spread that underscores the market's strong seasonality. A secondary winter bump in December ($3,414) and March ($3,863) provides welcome relief, but investors should plan for thin shoulder months in April, May, and October.

Active Airbnb listings by property size in Pagosa Springs

Three-bedroom properties dominate supply with 156 listings, closely followed by two-bedrooms at 135, making these the most competitive segments. Studios (11) and five-bedrooms (21) are notably scarce, potentially representing differentiation opportunities for investors willing to target less crowded niches.

Average daily rate (ADR) by property size in Pagosa Springs

ADR scales aggressively with size, climbing from $124 for one-bedrooms to $526 for five-bedroom homes — a 4.2x premium. The jump from three bedrooms ($257) to four bedrooms ($415) is particularly steep, suggesting strong group-travel demand that rewards additional sleeping capacity.

Average RevPAN by property size in Pagosa Springs

RevPAN tells a clear story: four- and five-bedroom properties generate $198 and $211 per available night respectively, dwarfing studios and one-bedrooms at just $40 each. This gap means larger homes convert their higher nightly rates into meaningfully better per-night revenue even after factoring in occupancy differences.

Average occupancy rates by property size in Pagosa Springs

Four-bedroom homes lead occupancy at 48%, substantially ahead of studios at 27% and one-bedrooms at 33%. The fact that the largest properties maintain the highest fill rates suggests that group and family travelers are the most reliable demand segment in Pagosa Springs.

Average monthly revenue by property size in Pagosa Springs

Monthly revenue ranges from roughly $1,607–$1,617 for studios and one-bedrooms up to $6,300 for five-bedroom properties, nearly a 4x difference. The sharpest revenue jump occurs between three-bedroom ($3,297) and four-bedroom ($4,672) units, reinforcing that stepping up in size delivers disproportionate returns.

Average annual revenue by property size in Pagosa Springs

Five-bedroom homes lead annual revenue at $75,601, followed by four-bedrooms at $56,069 — both significantly outperforming the market average of $35,338. Studios and one-bedrooms cluster near $19,300, making them challenging to justify at current home prices unless acquisition costs are well below the market median.

Most common amenities for Airbnb listings in Pagosa Springs

Kitchens (98%), washers (94%), dryers (93%), and parking (93%) are essentially table stakes in Pagosa Springs, reflecting guest expectations for self-sufficient mountain stays. Differentiators like hot tubs (49%) and pet-friendliness (35%) are present in less than half of listings, offering a clear competitive edge for hosts who include them.

Understanding Pagosa Springs's ROI Score: 55/100

Rabbu's ROI Score is a proprietary metric that evaluates short-term rental investment potential based on multiple factors.

How the ROI Score is Calculated

What This Means for Investors

Pagosa Springs earns an ROI Score of 55 out of 100, placing it in the "Attractive Opportunity" band — a market with real potential but some headwinds worth acknowledging. The below-average revenue-to-price ratio reflects the challenge of covering $914K median home costs with $35K in average annual revenue, though larger properties significantly improve this math. Occupancy stability and market growth trend both register as average, suggesting steady but not exceptional demand — making it essential to pair this data with thorough local regulatory research and a focus on high-performing property types.

Short-Term Rental Regulations in Pagosa Springs

Understanding local STR regulations is essential before investing in Pagosa Springs. Here's the current regulatory landscape:

Permit Requirements

Short-term rental operators in Pagosa Springs, Colorado, should expect to register or obtain a permit before listing a property, as Archuleta County and the Town of Pagosa Springs may have specific STR licensing requirements. Investors are strongly encouraged to verify current permit obligations directly with local planning and zoning offices before purchasing.

Key Restrictions

Common restrictions in mountain resort communities like Pagosa Springs can include occupancy limits tied to bedroom count, minimum stay requirements during certain seasons, noise ordinances, and parking mandates. HOA covenants are especially relevant here, as many properties fall within planned communities that may impose their own STR rules or outright prohibitions.

Tax Obligations

Colorado requires short-term rental hosts to collect and remit state sales tax and any applicable local lodging or tourism taxes. Platforms like Airbnb often handle a portion of tax collection automatically, but hosts should confirm their full obligations with the Colorado Department of Revenue and Archuleta County.

Regulations subject to change. Always verify with local authorities before purchasing. A Rabbu partner agent specializing in Pagosa Springs can provide current regulatory guidance.

Future Outlook & Long-Term Forecast

"Over the next 12–18 months, Pagosa Springs is likely to see continued summer peaks driven by outdoor recreation and modest winter demand supported by hot springs and nearby skiing. Listing growth of 107% year-over-year suggests increasing investor interest, which could put some downward pressure on occupancy unless demand keeps pace. Expect ADR to hold steady or nudge up 1–3% as larger properties continue to command premium rates, while market-wide occupancy may settle in the 34–38% range. Investors entering now should budget conservatively around current revenue levels and treat any growth as upside rather than assumption."

— Rabbu Market Analysis Team

Frequently asked questions about Airbnb in Pagosa Springs, CO

What is the average Airbnb occupancy rate in Pagosa Springs?

The average Airbnb occupancy rate in Pagosa Springs is currently 36%, which trails the Colorado state average of 45%. Occupancy varies meaningfully by property size — four-bedroom homes lead at 48%, while studios sit at just 27%. This spread highlights how choosing the right property type can significantly improve your booking performance in this market.

How much do Airbnb hosts make in Pagosa Springs?

On average, Airbnb hosts in Pagosa Springs earn approximately $2,944 per month or $35,338 per year based on trailing 12-month booking data. Revenue scales sharply with property size: studios and one-bedrooms average around $19,300 annually, while five-bedroom properties bring in roughly $75,601. Peak months like July can push monthly revenue above $5,100, while April may dip below $1,200.

Is Pagosa Springs a good market for Airbnb investment?

Pagosa Springs earns a Rabbu ROI Score of 55 out of 100, placing it in the "Attractive Opportunity" category. The market benefits from year-round tourism and strong performance in larger property sizes, though a below-average revenue-to-price ratio (with home values averaging $914K) means investors need to be strategic. Targeting four- or five-bedroom properties and optimizing for peak-season pricing offers the clearest path to solid returns.

What is the average daily rate (ADR) for Airbnb in Pagosa Springs?

The average daily rate in Pagosa Springs is $244, which is notably lower than the $529 Colorado state average. ADR increases substantially with property size — from $124 for one-bedroom units up to $526 for five-bedroom homes. This pricing structure makes larger properties particularly compelling for investors looking to maximize nightly revenue.

Are short-term rentals legal in Pagosa Springs?

Short-term rentals do operate in Pagosa Springs, with 473 active listings currently on the market. However, local regulations — including permit requirements, zoning restrictions, and HOA rules — may apply and can vary between the Town of Pagosa Springs and surrounding Archuleta County. Prospective investors should verify all licensing and compliance requirements with local authorities before purchasing a property.

When is peak season for Airbnb in Pagosa Springs?

Peak season in Pagosa Springs centers on summer, with July topping the charts at $5,163 in average monthly revenue. March ($3,863), August ($3,887), and June ($3,545) also perform strongly, reflecting both spring break skiing and warm-weather outdoor recreation. The slowest month is April at $1,120, marking the transition between winter and summer seasons.

How many Airbnbs are there in Pagosa Springs?

There are currently 473 active Airbnb listings in Pagosa Springs as of April 2026. The market has seen significant growth, with year-over-year listing increases of 107%. Two- and three-bedroom properties make up the largest share of supply (135 and 156 listings respectively), while studios and five-bedroom homes are much less common.

How is Airbnb revenue calculated in Pagosa Springs?

The annual and monthly revenue figures for Pagosa Springs are derived from the trailing 12 months of historical booking performance for active comparable Airbnb listings in the market — they are not forward-looking projections. We average each comparable listing's actual revenue per available night (RevPAN) by month over the past year, remove regional outliers, and aggregate the results into a market-level historical average. Because each month uses its own historical performance data, the figures naturally reflect seasonal peaks (like July's $5,163) and slower periods (like April's $1,120). Individual results can vary based on property quality, pricing strategy, and how actively the listing is managed.

About Rabbu Market Data

Rabbu provides Airbnb and short-term rental market data and statistics across the United States. Our mission is to empower investors with accurate insights and easy-to-use tools, so they can confidently identify and act on the best opportunities in the Airbnb market.

What this data includes

• Regularly updated active Airbnb and STR listing counts for the Pagosa Springs market
• Average daily rate, occupancy, and RevPAN metrics based on current and trailing 12-month data
• Revenue breakdowns by month and property size to identify seasonal and sizing trends
• Amenity prevalence data across active listings to benchmark competitive positioning
• Home value estimates sourced from the Zillow Home Value Index (ZHVI)

Sources and disclaimers

Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Mar, 17 2026. Revenue projections are estimates based on comparable properties and do not guarantee future performance. Data reflects trailing 12-month historical averages and market conditions may have shifted since the most recent update. Local regulations, HOA restrictions, and tax requirements vary and should be independently verified before making any investment decision.