Paia, HI Airbnb Market Data, Statistics, and Occupancy Rates

Paia Short-Term Rental Market Overview

Paia, on Maui's scenic North Shore, presents an attractive short-term rental opportunity with an ROI score of 61 out of 100. The market's 69 active Airbnb listings generate an average annual revenue of $58,642, supported by above-average occupancy stability despite an ADR of $578 that sits below Hawaii's $709 state average. High property values averaging $3,307,028 temper the revenue-to-price ratio, but the market's limited supply and strong seasonal demand from vacationers make it a compelling niche for investors who can clear the entry barrier.

Key Market Statistics

According to Rabbu market data, the Paia short-term rental market shows:

Data sources: Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Mar, 17 2026.

Why Investors Consider Paia

Investors are drawn to Paia for its combination of strong visitor demand on Maui's North Shore, above-average occupancy stability, and premium nightly rates that reward well-positioned properties.

Expert Market Assessment

"Paia earns an "Attractive Opportunity" designation, reflecting a market where reliable occupancy and premium rates offset the challenge of elevated property prices. Seasonality is moderate — revenue peaks in January at around $6,000 per month and softens to approximately $3,634 in September, a spread that's manageable for operators who price dynamically. The small total supply of 69 listings and the market's location on one of Maui's most desirable stretches of coastline help insulate it from the kind of oversaturation risk seen in larger resort markets. Investors who secure permits and target two- or three-bedroom properties stand to capture the strongest returns."

— Rabbu Market Analysis Team

Key Airbnb Metrics & Trends in Paia

Average revenue by month in Paia

Revenue in Paia peaks in January at roughly $6,000 and bottoms out in September near $3,634 — a spread of about 65% — revealing a winter-heavy seasonality pattern typical of Hawaiian resort markets. Investors should plan for leaner months from May through September while capitalizing on the strong December-through-March booking window.

Active Airbnb listings by property size in Paia

One-bedroom units dominate Paia's supply with 32 of 69 total listings, while two-bedroom (15) and three-bedroom (11) properties are far less common. The relative scarcity of larger homes, combined with their substantially higher revenue potential, suggests an undersupplied segment worth targeting.

Average daily rate (ADR) by property size in Paia

ADR in Paia climbs sharply with size, from $274 for one-bedrooms to $1,069 for three-bedroom properties — nearly a 4x premium. Interestingly, studios command $398 per night, outpacing one-bedrooms, likely reflecting unique boutique-style units; however, the strongest ADR-to-cost trade-off appears to favor two- and three-bedroom homes.

Average RevPAN by property size in Paia

Revenue per available night scales dramatically with property size, from $128 for studios to $633 for three-bedroom homes. Two-bedrooms deliver a solid $383 RevPAN, making them a strong middle-ground option for investors seeking meaningful per-night returns without the full acquisition cost of a three-bedroom.

Average occupancy rates by property size in Paia

One-bedroom listings lead occupancy at 66%, while two- and three-bedrooms hold steady around 59–60%, reflecting consistent demand across family-sized properties. Studios are a notable outlier at just 32% occupancy, suggesting that segment may face booking challenges or significant owner-use blocking.

Average monthly revenue by property size in Paia

Three-bedroom properties are the clear revenue leaders at $15,363 per month — more than double the $7,040 earned by two-bedrooms and over four times the roughly $3,600 studios and one-bedrooms bring in. For investors prioritizing monthly cash flow, larger properties in Paia deliver disproportionately higher returns.

Average annual revenue by property size in Paia

Annual revenue ranges from approximately $43,000 for studios and one-bedrooms to $184,357 for three-bedroom homes, illustrating how substantially larger properties outperform in Paia. A three-bedroom generates more than four times the annual income of a one-bedroom, making it the most compelling configuration for maximizing return potential.

Most common amenities for Airbnb listings in Paia

Kitchens (93%), parking (91%), and laundry facilities (90%) are near-universal in Paia listings, reflecting guest expectations for self-sufficient vacation stays. Outdoor amenities like backyards (86%), patios (74%), and BBQ grills (57%) are also prevalent, signaling that guests in this market prioritize the indoor-outdoor lifestyle — investors should ensure their property delivers on these baseline expectations to remain competitive.

Understanding Paia's ROI Score: 61/100

Rabbu's ROI Score is a proprietary metric that evaluates short-term rental investment potential based on multiple factors.

How the ROI Score is Calculated

What This Means for Investors

Paia's ROI score of 61 out of 100 places it in the "Attractive Opportunity" band, reflecting a market where above-average occupancy stability and balanced supply-demand dynamics help offset a below-average revenue-to-price ratio driven by Maui's premium property values. Market growth trends rate as average, suggesting steady rather than explosive expansion — a sign of maturity rather than risk. Investors should pair this score with hands-on regulatory research, particularly around Maui County's STR permit landscape, to confirm that a specific property can be legally and profitably operated.

Short-Term Rental Regulations in Paia

Understanding local STR regulations is essential before investing in Paia. Here's the current regulatory landscape:

Permit Requirements

Short-term rental operators in Paia and across Maui County, Hawaii, are generally required to obtain a short-term rental home permit or operate under a permitted bed-and-breakfast designation. Investors should verify current permit availability and requirements directly with Maui County's planning department, as permit caps and application processes can change.

Key Restrictions

Common restrictions in Maui County include caps on the total number of STR permits issued, minimum stay requirements, occupancy limits tied to property size, and noise and parking regulations designed to protect residential neighborhoods. HOA covenants in some developments may impose additional restrictions or outright prohibitions on short-term rentals, so due diligence on a specific property's governing documents is essential.

Tax Obligations

Hawaii imposes both a transient accommodations tax (TAT) and general excise tax (GET) on short-term rental income, and Maui County may levy an additional surcharge. Platforms like Airbnb often collect and remit some of these taxes on behalf of hosts, but operators should confirm their full tax obligations with a local tax advisor.

Regulations subject to change. Always verify with local authorities before purchasing. A Rabbu partner agent specializing in Paia can provide current regulatory guidance.

Future Outlook & Long-Term Forecast

"Over the next 12–18 months, Paia's STR market is expected to sustain steady demand driven by its perennial appeal as a North Shore Maui destination. Seasonal patterns suggest revenue will continue concentrating in the winter and spring months, with January through March averaging roughly $5,500–$6,000 per month, while shoulder periods like September may dip closer to $3,600. With listing supply growing 32% year-over-year, investors should monitor whether new inventory moderates occupancy rates, though the market's above-average occupancy stability offers some reassurance that demand is keeping pace."

— Rabbu Market Analysis Team

Frequently asked questions about Airbnb in Paia, HI

What is the average Airbnb occupancy rate in Paia?

The average occupancy rate for Airbnb listings in Paia is currently 61%, which falls slightly below Hawaii's statewide average of 67%. Among property sizes, one-bedroom units lead at 66% occupancy, while studios trail at 32%. Two- and three-bedroom properties perform in a tight band around 59–60%, indicating relatively consistent demand across most configurations.

How much do Airbnb hosts make in Paia?

On average, Airbnb hosts in Paia earn approximately $4,886 per month or $58,642 annually based on the trailing 12 months of booking data. Revenue varies significantly by property size: studios and one-bedrooms average around $3,590–$3,633 monthly, two-bedrooms bring in about $7,040, and three-bedroom properties generate roughly $15,363 per month — translating to over $184,000 annually for the largest units.

Is Paia a good market for Airbnb investment?

Paia carries an ROI score of 61 out of 100, placing it in the "Attractive Opportunity" tier. The market benefits from above-average occupancy stability and steady vacation demand on Maui's North Shore. The primary challenge is the high cost of entry, with average home values near $3.3 million, which compresses the revenue-to-price ratio. Investors who can manage the acquisition cost and secure the necessary permits can tap into a supply-constrained market with strong nightly rates.

What is the average daily rate (ADR) for Airbnb in Paia?

The average daily rate in Paia is $578, which is below Hawaii's statewide average of $709. ADR scales significantly with property size: studios average $398, one-bedrooms $274, two-bedrooms $643, and three-bedroom properties command an impressive $1,069 per night. This pricing structure rewards investors who target larger homes capable of accommodating families and groups.

Are short-term rentals legal in Paia?

Short-term rentals can operate legally in Paia, but Maui County requires specific permits and has historically imposed caps on the number of STR permits available. Regulations in Hawaii have evolved in recent years, so prospective investors should consult directly with Maui County's Department of Planning and verify that a property is eligible for a short-term rental permit before purchasing.

When is peak season for Airbnb in Paia?

Peak season in Paia runs from roughly December through March, aligning with the winter travel season when mainland visitors seek warm-weather escapes. January is the highest-earning month at approximately $6,000 in average revenue, closely followed by March at $5,971 and February at $5,493. The softest period falls in September, when average monthly revenue dips to about $3,634.

How many Airbnbs are there in Paia?

As of April 2026, there are 69 active Airbnb listings in Paia. One-bedroom units make up the largest share with 32 listings, followed by 15 two-bedroom properties, 11 three-bedroom homes, and 6 studios. The relatively small total inventory reflects Maui County's regulatory environment and limited housing stock in this tight-knit North Shore community.

How is Airbnb revenue calculated in Paia?

The annual and monthly revenue figures for Paia are derived from the trailing 12 months of historical booking performance for active comparable Airbnb listings in the market — they are not forward-looking projections. We average each comparable listing's actual revenue per available night (RevPAN) by month over the past year, remove regional outliers, and aggregate the results into a market-level historical average. Because each month uses its own historical performance data, the figures naturally reflect seasonal peaks and slower periods. Individual results can vary based on property quality, pricing strategy, location within Paia, and how effectively the listing is managed.

About Rabbu Market Data

Rabbu provides Airbnb and short-term rental market data and statistics across the United States. Our mission is to empower investors with accurate insights and easy-to-use tools, so they can confidently identify and act on the best opportunities in the Airbnb market.

What this data includes

• Regularly updated active Airbnb and STR listing counts for the Paia market
• Average daily rate, occupancy rate, and RevPAN trends across property sizes
• Monthly and annual revenue metrics based on trailing 12-month booking data
• Property value benchmarks sourced from Zillow Home Value Index (ZHVI)
• Amenity prevalence data for competitive positioning analysis

Sources and disclaimers

Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Mar, 17 2026. Revenue projections are estimates based on comparable properties and do not guarantee future performance. Data reflects trailing 12-month averages as of April 2026 and may not capture very recent market shifts. Local regulations, permit availability, and tax obligations in Maui County are subject to change; investors should verify current requirements before purchasing.