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View PropertiesAs of Apr, 27 2026
Rabbu ROI Score
Palm City offers attractive short-term rental potential, with a balance of healthy demand and revenue relative to property values.
Palm City, FL presents an attractive opportunity for short-term rental investors, with an ROI score of 56 out of 100 and market dynamics that lean favorable. The market's 57% average occupancy rate edges above the Florida state average of 54%, while its $284 average daily rate keeps operating economics manageable relative to higher-priced coastal neighbors. With only 36 active Airbnb listings and 72% year-over-year growth in supply, this compact market is still in an early growth phase where well-positioned properties can capture outsized demand.
According to Rabbu market data, the Palm City short-term rental market shows:
| Metric | Context | Value |
|---|---|---|
| Active Airbnb Listings | As of Apr, 27 2026 | 36 |
| Average Daily Rate (ADR) | vs. $498 state avg. | $284 |
| Average Occupancy Rate | vs. 54% state avg. | 57% |
| RevPAN | ADR * Occupancy Rate | $161 |
| Average Monthly Revenue | Historical 12-month average | $3,139 |
| Average Annual Revenue | Historical 12-month average | $37,679 |
Data sources: Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Apr, 27 2026.
Investors are drawn to Palm City for its favorable supply/demand dynamics, above-average occupancy, and the upside potential of a small but rapidly growing STR market in Martin County, Florida.
Key investment factors
"Palm City represents a moderate-to-attractive investment opportunity, particularly for investors targeting the three-bedroom segment where annual revenue reaches $45,041 and RevPAN leads at $188 per night. Seasonality is meaningful but not extreme — the spread between the peak month of March ($4,637) and the softest month of June ($2,279) is roughly 2x, which allows for reasonable year-round cash flow planning. The market's above-average growth trend and favorable supply/demand balance reinforce its upside, though the below-average revenue-to-price ratio (average home values sit at $1,010,275) means investors need to be selective about acquisition price to ensure healthy returns."
— Rabbu Market Analysis Team
March stands out as the clear peak at $4,637 in average revenue, while June marks the low point at $2,279 — a roughly 2x spread that reflects Palm City's winter-tourism-driven seasonality. A secondary strength emerges in the fall, with November reaching $3,628, giving investors two periods of elevated income throughout the year.
| Month | Trend | Revenue |
|---|---|---|
| January |
|
$3,353 |
| February |
|
$3,753 |
| March |
|
$4,637 |
| April |
|
$2,981 |
| May |
|
$2,298 |
| June |
|
$2,279 |
| July |
|
$2,879 |
| August |
|
$2,847 |
| September |
|
$2,525 |
| October |
|
$3,202 |
| November |
|
$3,628 |
| December |
|
$3,291 |
Three-bedroom properties dominate the supply landscape with 15 of 36 active listings (42%), followed by two-bedrooms at 9 and one-bedrooms at 6. The relatively thin supply across all sizes suggests room for new entrants, particularly in the one-bedroom segment where competition is lightest.
| Size | Trend | Value |
|---|---|---|
| 1 bedroom |
|
6 |
| 2 bedrooms |
|
9 |
| 3 bedrooms |
|
15 |
ADR scales sharply with size — three-bedroom listings command $372 per night, more than 3x the $114 rate for one-bedrooms and nearly double the $211 for two-bedrooms. The premium jump from two to three bedrooms ($161 increase) represents the steepest gain, making larger properties the clear ADR winners in this market.
| Size | Trend | Value |
|---|---|---|
| 1 bedroom |
|
$114 |
| 2 bedrooms |
|
$211 |
| 3 bedrooms |
|
$372 |
Three-bedroom listings deliver the strongest RevPAN at $188 per available night, well ahead of two-bedrooms at $125 and one-bedrooms at just $49. This gap highlights how larger properties not only command higher rates but also convert enough bookings to generate meaningfully better revenue per night of availability.
| Size | Trend | Value |
|---|---|---|
| 1 bedroom |
|
$49 |
| 2 bedrooms |
|
$125 |
| 3 bedrooms |
|
$188 |
Two-bedroom listings lead occupancy at 60%, outpacing both three-bedrooms (51%) and one-bedrooms (44%) by a notable margin. Investors targeting cash-flow stability may find two-bedrooms appealing for their consistent fill rate, though three-bedrooms compensate with significantly higher nightly rates.
| Size | Trend | Value |
|---|---|---|
| 1 bedroom |
|
44% |
| 2 bedrooms |
|
60% |
| 3 bedrooms |
|
51% |
Three-bedroom properties generate $3,753 per month on average, roughly 50% more than two-bedrooms ($2,534) and more than triple the $1,189 earned by one-bedroom listings. The revenue gap between the one- and two-bedroom tiers is especially pronounced, suggesting that one-bedrooms may struggle to cover operating costs in a market with $1M+ home values.
| Size | Trend | Value |
|---|---|---|
| 1 bedroom |
|
$1,189 |
| 2 bedrooms |
|
$2,534 |
| 3 bedrooms |
|
$3,753 |
At $45,041 annually, three-bedroom listings offer the highest revenue potential and represent the best configuration for investors seeking to maximize gross income in Palm City. Two-bedrooms follow at $30,413, while one-bedrooms at $14,279 may only pencil out as part of a larger property or in lower-cost acquisition scenarios.
| Size | Trend | Value |
|---|---|---|
| 1 bedroom |
|
$14,279 |
| 2 bedrooms |
|
$30,413 |
| 3 bedrooms |
|
$45,041 |
Parking (100%), kitchens (92%), and backyards (83%) top the amenity list, signaling that Palm City guests expect home-like, outdoor-oriented stays rather than hotel-style accommodations. Half of listings offer a pool and 47% feature waterfront access, which investors should treat as differentiators that can justify premium pricing in this market.
| Amenity | Trend | Value |
|---|---|---|
| Parking |
|
100% |
| Kitchen |
|
92% |
| Backyard |
|
83% |
| Washer |
|
83% |
| Dryer |
|
81% |
| BBQ Grill |
|
75% |
| Patio or Balcony |
|
75% |
| Outdoor Furniture |
|
67% |
| Self Check-in |
|
56% |
| Pool |
|
50% |
| Waterfront |
|
47% |
| Workspace |
|
44% |
| Pets |
|
33% |
| Lake Access |
|
25% |
Rabbu's ROI Score is a proprietary metric that evaluates short-term rental investment potential based on multiple factors.
| Factor | Palm City Performance | Weight |
|---|---|---|
| Revenue-to-Price Ratio | Below average | 40% |
| Occupancy Stability | Average | 30% |
| Market Growth Trend | Above average | 15% |
| Supply/Demand Balance | Above average | 15% |
Palm City's ROI score of 56 out of 100 places it in the 'Attractive Opportunity' band, reflecting a market with genuine upside tempered by a below-average revenue-to-price ratio driven by home values exceeding $1 million. On the positive side, occupancy stability rates as average and both market growth trend and supply/demand balance score above average, pointing to a market that's gaining momentum without being oversaturated. Pairing this data with thorough local regulatory research and careful acquisition pricing will help investors determine whether Palm City fits their portfolio goals.
Understanding local STR regulations is essential before investing in Palm City. Here's the current regulatory landscape:
Short-term rental operators in Palm City and Martin County, Florida may be required to obtain a local business tax receipt and register with the Florida Department of Business and Professional Regulation (DBPR) for a vacation rental license. Investors should verify current permit requirements directly with Martin County and the state before listing a property.
Common restrictions that may apply include occupancy limits based on property size, minimum stay requirements, noise ordinances, and parking regulations. Some properties may also be subject to HOA covenants that limit or prohibit short-term rentals, so reviewing deed restrictions and community rules is essential before purchasing.
Florida imposes a state sales tax and a county-level tourist development tax on short-term rental stays, both of which hosts are responsible for collecting and remitting. Platforms like Airbnb often handle some or all of these tax collections automatically, but operators should confirm their obligations with the Florida Department of Revenue and Martin County.
Regulations subject to change. Always verify with local authorities before purchasing. A Rabbu partner agent specializing in Palm City can provide current regulatory guidance.
Financing an Airbnb investment in Palm City requires lenders who understand STR income. Rabbu partner lenders offer:
"Over the next 12–18 months, Palm City's STR market is positioned for continued expansion given its above-average supply/demand balance and market growth trend. Seasonal revenue data suggests peak earnings will remain concentrated in the February–March window, with monthly revenues likely ranging between $3,700 and $4,700 during high season. Investors should anticipate softer months from May through September where revenue dips toward $2,300–$2,900, but the overall annual trajectory points to modest ADR gains in the 2–4% range as the market matures and listing quality improves. These are estimates based on trailing performance, and actual results will depend on property positioning and local conditions."
— Rabbu Market Analysis Team
Rabbu provides Airbnb and short-term rental market data and statistics across the United States. Our mission is to empower investors with accurate insights and easy-to-use tools, so they can confidently identify and act on the best opportunities in the Airbnb market.
Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Apr, 27 2026. Revenue projections are estimates based on comparable properties and do not guarantee future performance. Data reflects trailing 12-month averages as of April 2026 and may not capture recent regulatory or market shifts. Individual property results will vary based on location, condition, pricing strategy, and management quality.
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