Palmetto, FL Airbnb Market Data, Statistics, and Occupancy Rates

Palmetto Short-Term Rental Market Overview

Palmetto, FL presents an attractive short-term rental opportunity with an ROI score of 67 out of 100, driven by above-average revenue-to-price ratios and steady occupancy. With an average annual revenue of $40,988 against average home values of $496,566, investors can find a compelling entry point compared to broader Florida markets. The market's ADR of $272 sits well below the $498 state average, signaling more affordable property acquisition costs rather than underperformance, while occupancy holds at 52% — nearly in line with the 54% state benchmark.

Key Market Statistics

According to Rabbu market data, the Palmetto short-term rental market shows:

Data sources: Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Mar, 17 2026.

Why Investors Consider Palmetto

Palmetto combines favorable revenue-to-price dynamics with above-average occupancy stability, making it a compelling option for investors seeking cash-flow-positive STR properties on Florida's Gulf Coast.

Expert Market Assessment

"Palmetto represents a moderate-to-strong opportunity for STR investors who time their strategy around the market's clear seasonal patterns. March stands out as the undisputed peak month at $6,879 in average revenue, while September dips to just $1,464 — a spread that underscores the importance of pricing strategy and expense management during slower periods. The market's 57 active listings and above-average revenue-to-price ratio suggest room for well-managed properties to outperform, particularly in the underserved 2-bedroom segment where occupancy reaches an impressive 82%."

— Rabbu Market Analysis Team

Key Airbnb Metrics & Trends in Palmetto

Average revenue by month in Palmetto

Palmetto exhibits strong seasonality, with March delivering the highest average revenue at $6,879 and September bottoming out at $1,464 — a nearly 5x spread. A secondary summer bump in July ($4,554) and February strength ($4,565) give investors multiple high-earning windows, but the September–October trough requires careful budgeting and dynamic pricing.

Active Airbnb listings by property size in Palmetto

Three-bedroom properties dominate the market with 29 of 57 total listings, making up over half the supply. Two-bedroom units are the most underrepresented at just 7 listings, which — combined with their standout occupancy — could signal an opportunity for investors willing to target that niche.

Average daily rate (ADR) by property size in Palmetto

ADR climbs steadily from $141 for 1-bedroom units to $265 for 3-bedrooms, but 4-bedroom properties actually dip slightly to $254. This suggests diminishing rate premiums at the larger end, where investors may want to focus more on occupancy volume and total revenue rather than pushing nightly rates higher.

Average RevPAN by property size in Palmetto

Two-bedroom properties deliver the highest RevPAN at $153, substantially outpacing 3-bedrooms ($130) and 4-bedrooms ($112) despite having lower nightly rates than both. One-bedroom units trail at $70 RevPAN, reflecting their lower ADR and moderate occupancy, making them less efficient revenue generators on a per-night basis.

Average occupancy rates by property size in Palmetto

Two-bedroom listings stand out dramatically with an 82% occupancy rate, far exceeding the 50% for 1-bedrooms, 49% for 3-bedrooms, and 44% for 4-bedrooms. This outsized occupancy suggests robust and consistent demand for mid-sized accommodations in Palmetto, offering investors more predictable cash flow in that segment.

Average monthly revenue by property size in Palmetto

Four-bedroom properties lead monthly revenue at $3,903, followed closely by 2-bedrooms at $3,551 and 3-bedrooms at $3,376. One-bedroom units earn significantly less at $1,479 per month, making them harder to justify as standalone investments unless acquisition costs are proportionally lower.

Average annual revenue by property size in Palmetto

At $46,837 annually, 4-bedroom homes produce the highest gross revenue, while 2-bedroom properties aren't far behind at $42,616 — notable given their much higher occupancy and likely lower acquisition and operating costs. The 2-bedroom segment may offer the best risk-adjusted return, while 1-bedrooms at $17,748 represent the most modest earning potential.

Most common amenities for Airbnb listings in Palmetto

Kitchens (98%), washers (93%), and dryers (91%) are near-universal, establishing a high baseline for guest expectations in Palmetto. Outdoor amenities like backyards (81%), BBQ grills (68%), and outdoor furniture (68%) appear frequently, signaling that guests value outdoor living spaces — likely tied to the area's Gulf Coast climate and family-oriented travel patterns.

Understanding Palmetto's ROI Score: 67/100

Rabbu's ROI Score is a proprietary metric that evaluates short-term rental investment potential based on multiple factors.

How the ROI Score is Calculated

What This Means for Investors

Palmetto's ROI score of 67 out of 100 places it in the "Attractive Opportunity" band, reflecting above-average performance in both revenue-to-price ratio and occupancy stability — the two most heavily weighted factors in the calculation. Market growth trend and supply/demand balance score at average levels, suggesting the market is expanding steadily without overheating. Investors should pair this score with on-the-ground regulatory research and property-specific underwriting to confirm that individual deals align with the market's overall favorable profile.

Short-Term Rental Regulations in Palmetto

Understanding local STR regulations is essential before investing in Palmetto. Here's the current regulatory landscape:

Permit Requirements

Short-term rental operators in Palmetto, FL are generally required to register with the Florida Department of Business and Professional Regulation (DBPR) and may need to obtain a local business tax receipt from Manatee County. Investors should verify all current permit and licensing requirements with local authorities before listing a property.

Key Restrictions

Common restrictions that may apply to STR properties in the area include occupancy limits, minimum-stay requirements, noise ordinances, parking regulations, and potential HOA rules that could limit or prohibit short-term rentals. Some jurisdictions in Florida also impose caps on the number of permits issued, so confirming availability early in the process is advisable.

Tax Obligations

STR operators in Florida are typically subject to state sales tax and local tourist development taxes, which in Manatee County can add up to a combined rate that varies by jurisdiction. Major booking platforms like Airbnb often collect and remit these taxes automatically, but hosts should confirm compliance with both state and county tax offices.

Regulations subject to change. Always verify with local authorities before purchasing. A Rabbu partner agent specializing in Palmetto can provide current regulatory guidance.

Future Outlook & Long-Term Forecast

"Over the next 12–18 months, Palmetto's STR market is expected to maintain its seasonal rhythm, with peak revenue concentrated in February through April and a softer stretch from September through November. The 123% year-over-year growth in active listings suggests growing investor interest, which could moderate per-listing revenue if demand doesn't keep pace — though the market's above-average occupancy stability provides a buffer. Investors should anticipate ADR increases in the 2–4% range during peak months, with annual occupancy likely settling between 50–55% as supply stabilizes."

— Rabbu Market Analysis Team

Frequently asked questions about Airbnb in Palmetto, FL

What is the average Airbnb occupancy rate in Palmetto?

The average Airbnb occupancy rate in Palmetto is currently 52%, which is close to the Florida state average of 54%. Occupancy varies significantly by property size — 2-bedroom units lead at 82%, while 4-bedroom properties average 44%. These figures reflect trailing 12-month performance across active listings in the market.

How much do Airbnb hosts make in Palmetto?

Airbnb hosts in Palmetto earn an average of $3,415 per month and approximately $40,988 per year, based on the trailing 12-month historical performance of active comparable listings. Revenue varies by property size, with 4-bedroom homes generating the highest annual average at $46,837 and 1-bedroom units earning around $17,748. Actual results depend on factors like property quality, location, pricing strategy, and guest reviews.

Is Palmetto a good market for Airbnb investment?

Palmetto scores 67 out of 100 on Rabbu's ROI Score, placing it in the 'Attractive Opportunity' category. The market benefits from above-average revenue-to-price ratios and occupancy stability, while its relatively small supply of 57 active listings means less direct competition. Investors should account for pronounced seasonality — March revenue is nearly five times September revenue — and pair this data with local regulatory research.

What is the average daily rate (ADR) for Airbnb in Palmetto?

The average daily rate for Airbnb listings in Palmetto is $272, which is notably lower than the $498 Florida state average. ADR scales with property size: 1-bedroom units average $141, 2-bedrooms come in at $186, and 3-bedroom properties lead at $265. The 4-bedroom ADR of $254 is slightly lower than 3-bedrooms, suggesting that larger properties in this market compete more on occupancy and total revenue than nightly rate alone.

Are short-term rentals legal in Palmetto?

Short-term rentals are permitted in Florida, and Palmetto falls under state and Manatee County regulations. Operators typically need to register with the Florida Department of Business and Professional Regulation and may need a local business tax receipt. Regulations can change, so investors should verify current requirements with both the city and county before purchasing or listing a property.

When is peak season for Airbnb in Palmetto?

Peak season in Palmetto runs from February through April, with March generating the highest average monthly revenue at $6,879. A secondary peak occurs in July at $4,554, likely driven by summer family travel. The slowest months are September and October, when average revenue drops to $1,464 and $1,824 respectively, reflecting typical Gulf Coast seasonality patterns.

How many Airbnbs are there in Palmetto?

As of April 2026, there are 57 active Airbnb listings in Palmetto. The market is dominated by 3-bedroom properties, which account for 29 of the 57 listings. The remaining supply is split among 1-bedroom (9 listings), 2-bedroom (7 listings), and 4-bedroom (9 listings) properties, suggesting potential opportunity in the smaller and mid-sized segments where supply is thinner.

How is Airbnb revenue calculated in Palmetto?

The annual and monthly revenue figures for Palmetto are derived from the trailing 12 months of historical booking performance for active comparable Airbnb listings in the market — they are not forward-looking projections. We average each comparable listing's actual revenue per available night (RevPAN) by month over the past year, remove regional outliers, and roll the results up to a market-level historical average. This approach anchors the figures to what hosts have actually earned recently while naturally reflecting seasonal peaks and slower months, since each month uses its own historical performance. Individual results can vary based on property quality, pricing strategy, and operational management.

About Rabbu Market Data

Rabbu provides Airbnb and short-term rental market data and statistics across the United States. Our mission is to empower investors with accurate insights and easy-to-use tools, so they can confidently identify and act on the best opportunities in the Airbnb market.

What this data includes

• Regularly updated active Airbnb and STR listing counts for the Palmetto, FL market
• Average daily rate, occupancy, and RevPAN metrics across property sizes
• Monthly and annual revenue trends based on trailing 12-month historical booking data
• Property value benchmarks sourced from the Zillow Home Value Index (ZHVI)
• Amenity prevalence data across active listings to identify guest expectations

Sources and disclaimers

Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Mar, 17 2026. Revenue projections are estimates based on comparable properties and do not guarantee future performance. Data reflects trailing 12-month historical averages and may not capture very recent market shifts. Local regulations, HOA rules, and tax obligations vary and should be independently verified before investment.