Palmetto, GA Airbnb Market Data, Statistics, and Occupancy Rates

Palmetto Short-Term Rental Market Overview

Palmetto, GA earns an ROI score of 78 out of 100, placing it firmly in the "Standout Opportunity" tier for short-term rental investors. With an average daily rate of $307 — slightly above the Georgia state average — and average annual revenue of $33,440, this small market south of Atlanta punches above its weight relative to its modest home values of roughly $319K. The compact supply of just 37 active listings suggests limited competition, giving well-positioned hosts room to capture demand without battling oversaturation.

Key Market Statistics

According to Rabbu market data, the Palmetto short-term rental market shows:

Data sources: Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Apr, 27 2026.

Why Investors Consider Palmetto

Palmetto's above-average revenue-to-price ratio, low competition, and proximity to the greater Atlanta metro make it an appealing entry point for STR investors seeking yield without six-figure property price tags.

Expert Market Assessment

"Palmetto presents a compelling opportunity for investors who want meaningful yield without the entry barriers of pricier Georgia markets. The revenue-to-price ratio is above average, and the $307 ADR is competitive, though occupancy at 31% sits just below the state average of 32% — a factor worth monitoring. Seasonality is gentle: July leads at $3,228 in average monthly revenue while February dips to $2,414, meaning hosts won't face dramatic dry spells. The main watch item is occupancy stability, rated below average, which suggests that optimizing pricing and guest experience will be key to maintaining consistent bookings."

— Rabbu Market Analysis Team

Key Airbnb Metrics & Trends in Palmetto

Average revenue by month in Palmetto

Revenue in Palmetto peaks in July at $3,228 and dips to its lowest point in February at $2,414, resulting in a moderate seasonal spread of about $814. This relatively flat curve means investors can count on reasonably consistent monthly income without heavy reliance on a single high season.

Active Airbnb listings by property size in Palmetto

Three-bedroom listings dominate supply with 14 active units, followed by 1-bedrooms (10) and 2-bedrooms (9). The slight under-representation of 2-bedroom properties relative to other sizes could signal a niche opportunity for investors looking to differentiate.

Average daily rate (ADR) by property size in Palmetto

ADR scales sharply with size in Palmetto — from $185 for 1-bedrooms to $278 for 2-bedrooms and $374 for 3-bedrooms. The jump from 2 to 3 bedrooms delivers nearly $100 in additional nightly rate, making larger properties particularly attractive for maximizing per-night revenue.

Average RevPAN by property size in Palmetto

Three-bedroom properties lead RevPAN at $119 per available night, more than double the $53 earned by 1-bedroom units, with 2-bedrooms at $88. This confirms that larger properties not only command higher rates but also convert available nights into revenue more efficiently.

Average occupancy rates by property size in Palmetto

Occupancy is relatively consistent across sizes, with 1-bedrooms at 29% and both 2- and 3-bedroom listings at 32%. The narrow range suggests that property size alone doesn't dramatically affect fill rates, so the revenue advantage of larger units comes primarily from higher nightly pricing.

Average monthly revenue by property size in Palmetto

Three-bedroom properties lead by a wide margin at $4,008 per month, nearly double the $2,081 earned by 2-bedrooms and well ahead of 1-bedrooms at $1,531. For investors targeting cash-flow maximization, larger configurations clearly deliver the strongest monthly returns in this market.

Average annual revenue by property size in Palmetto

Annual revenue for 3-bedroom properties reaches $48,097 — roughly 2.6 times the $18,382 generated by 1-bedroom units and nearly double the $24,974 from 2-bedrooms. Given average home values near $319K, a well-run 3-bedroom could deliver a notably favorable revenue-to-price ratio.

Most common amenities for Airbnb listings in Palmetto

Parking and a full kitchen are near-universal at 97% of listings, while washer/dryer access (87–89%) and self check-in (84%) are also expected by guests. The high prevalence of workspace (73%) suggests some remote-work demand, and investors adding differentiators like pet-friendliness (38%) or a BBQ grill (22%) may stand out in a market where basics are already table stakes.

Understanding Palmetto's ROI Score: 78/100

Rabbu's ROI Score is a proprietary metric that evaluates short-term rental investment potential based on multiple factors.

How the ROI Score is Calculated

What This Means for Investors

Palmetto's ROI score of 78 out of 100 places it in the "Standout Opportunity" band, driven primarily by an above-average revenue-to-price ratio that makes the acquisition math work well relative to many Georgia markets. Occupancy stability is the weakest factor at below average, which means hosts will need disciplined pricing and strong listing quality to maintain consistent bookings. Investors should pair this data with local regulatory research and a realistic assessment of management costs to confirm the numbers pencil out for their specific property.

Short-Term Rental Regulations in Palmetto

Understanding local STR regulations is essential before investing in Palmetto. Here's the current regulatory landscape:

Permit Requirements

Short-term rental operators in Palmetto, GA may need to obtain a business license or STR permit from the city of Palmetto and comply with any applicable Fulton County or state of Georgia requirements. Investors should verify current permit and registration rules directly with Palmetto's city clerk or planning department before listing a property.

Key Restrictions

Common restrictions that may apply include occupancy limits tied to property size, minimum stay requirements, noise and nuisance ordinances, and parking regulations. Some properties may also be subject to HOA covenants that restrict or prohibit short-term rentals, so reviewing deed restrictions before purchasing is essential.

Tax Obligations

Georgia requires collection of state sales tax and local hotel/motel taxes on short-term rentals, and platforms like Airbnb may collect and remit some of these taxes automatically on behalf of hosts. Investors should confirm which taxes are platform-collected and which require manual filing with the Georgia Department of Revenue.

Regulations subject to change. Always verify with local authorities before purchasing. A Rabbu partner agent specializing in Palmetto can provide current regulatory guidance.

Future Outlook & Long-Term Forecast

"Over the next 12–18 months, Palmetto's STR market is expected to maintain steady performance, with ADR likely holding in the $300–$315 range given its current premium over the state average. Seasonality is relatively mild — the gap between peak and off-peak months is under $800 — so revenue should remain consistent year-round rather than swinging dramatically. Listing growth of 103% year-over-year signals rising investor interest, and occupancy could face modest downward pressure if new supply outpaces demand, making pricing strategy increasingly important. Investors who enter early and optimize for guest experience may capture the strongest returns before the market matures further."

— Rabbu Market Analysis Team

Frequently asked questions about Airbnb in Palmetto, GA

What is the average Airbnb occupancy rate in Palmetto?

The average Airbnb occupancy rate in Palmetto is currently 31%, which is just slightly below the Georgia state average of 32%. Occupancy ranges from 29% for 1-bedroom listings to 32% for 2- and 3-bedroom properties. While these numbers are modest, the relatively high ADR means hosts can still generate meaningful revenue even without filling every available night.

How much do Airbnb hosts make in Palmetto?

Airbnb hosts in Palmetto earn an average of $2,786 per month and approximately $33,440 per year based on the trailing 12 months of booking data. Earnings vary significantly by property size — 1-bedroom listings average $18,382 annually, while 3-bedroom properties generate roughly $48,097 per year. Actual results depend on factors like property quality, pricing strategy, and how well the listing is managed.

Is Palmetto a good market for Airbnb investment?

Palmetto carries an ROI score of 78 out of 100, rated a "Standout Opportunity" by Rabbu's analysis. The market benefits from an above-average revenue-to-price ratio, with average home values around $318,919 and annual STR revenue averaging $33,440. With only 37 active listings, competition is limited, though investors should note that occupancy stability is currently rated below average. Pairing strong property presentation with smart pricing can help maximize returns here.

What is the average daily rate (ADR) for Airbnb in Palmetto?

The average daily rate for Airbnb listings in Palmetto is $307, which edges above the Georgia state average of $299. ADR scales meaningfully with property size: 1-bedroom units average $185, 2-bedrooms come in at $278, and 3-bedroom properties command $374 per night. This pricing power, especially for larger homes, contributes to the market's strong revenue-to-price dynamics.

Are short-term rentals legal in Palmetto?

Short-term rentals operate in Palmetto, GA with 37 active Airbnb listings currently in the market. However, local regulations can change, and operators may need to secure permits, business licenses, or comply with zoning requirements. We recommend checking directly with the City of Palmetto and reviewing any HOA restrictions before purchasing an investment property.

When is peak season for Airbnb in Palmetto?

Peak season in Palmetto falls in July, when average monthly revenue reaches $3,228. January is also strong at $3,009. The softer months tend to be February ($2,414) and December ($2,535). Overall, Palmetto's seasonality is fairly mild — the spread between the best and slowest months is under $815 — so hosts can expect relatively steady demand throughout the year.

How many Airbnbs are there in Palmetto?

There are currently 37 active Airbnb listings in Palmetto. The supply breaks down to 10 one-bedroom listings, 9 two-bedroom listings, and 14 three-bedroom listings. This is a small, manageable market, and the year-over-year listing growth rate of 103% suggests the market is gaining traction among investors.

How is Airbnb revenue calculated in Palmetto?

The annual and monthly revenue figures for Palmetto are derived from the trailing 12 months of historical booking performance for active comparable Airbnb listings in the market — they are not forward-looking projections. We average each comparable listing's actual revenue per available night (RevPAN) by month over the past year, remove regional outliers, and roll the remaining data up to a market-level historical average. Because each month uses its own historical performance, the figures naturally reflect seasonal peaks and slower periods. Individual results can vary based on property quality, pricing strategy, and how actively the listing is managed.

About Rabbu Market Data

Rabbu provides Airbnb and short-term rental market data and statistics across the United States. Our mission is to empower investors with accurate insights and easy-to-use tools, so they can confidently identify and act on the best opportunities in the Airbnb market.

What this data includes

• Regularly updated active Airbnb and STR listing counts for Palmetto and surrounding areas
• Average daily rate, occupancy, and RevPAN trends across property sizes
• Monthly and annual revenue benchmarks based on trailing 12-month booking data
• Home value estimates sourced from Zillow Home Value Index (ZHVI)
• Data from Rabbu proprietary analytics combined with third-party sources for consistency

Sources and disclaimers

Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Apr, 27 2026. Revenue projections are estimates based on comparable properties and do not guarantee future performance. Data reflects trailing 12-month historical averages as of April 2026 and may not capture very recent market shifts. Local regulations, HOA rules, and tax obligations vary and should be independently verified before making investment decisions.