Paradise Valley, AZ Airbnb Market Data, Statistics, and Occupancy Rates

Paradise Valley Short-Term Rental Market Overview

Paradise Valley, AZ stands out as a luxury short-term rental market where average daily rates reach $925—more than double the Arizona state average of $434. With just 86 active Airbnb listings and average annual revenue of $101,885, the market caters to high-end travelers willing to pay premium nightly rates. However, average home values of roughly $5.6 million mean the revenue-to-price ratio is tight, making selective deal sourcing essential for investors looking to generate attractive returns.

Key Market Statistics

According to Rabbu market data, the Paradise Valley short-term rental market shows:

Data sources: Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Mar, 17 2026.

Why Investors Consider Paradise Valley

Investors are drawn to Paradise Valley's ultra-premium nightly rates and affluent guest profile, though the market demands careful underwriting given high acquisition costs and competitive dynamics.

Expert Market Assessment

"Paradise Valley presents a competitive opportunity best suited for investors who can source properties at a favorable price relative to rental income. The market's pronounced seasonality—with March revenue of $19,174 towering over summer lows near $4,700–$5,400—means cash-flow planning needs to account for a roughly four-month soft period from June through September. Larger properties with 4+ bedrooms capture the lion's share of revenue and are where the market's real earning power resides, while smaller units face occupancy and revenue headwinds that make them harder to justify at local price points."

— Rabbu Market Analysis Team

Key Airbnb Metrics & Trends in Paradise Valley

Average revenue by month in Paradise Valley

Paradise Valley exhibits sharp seasonality, with March ($19,174) delivering nearly four times the revenue of the weakest month, June ($4,711). The peak earning window from January through April accounts for a disproportionate share of annual income, making winter-spring the critical revenue-generating period for investors.

Active Airbnb listings by property size in Paradise Valley

Supply is concentrated in larger properties, with 6+ bedroom homes leading at 23 listings, followed by 2-bedroom (17) and 4-bedroom (16) units. Three-bedroom properties are notably underrepresented with only 6 listings, which could signal either lower investor interest or a potential niche opportunity.

Average daily rate (ADR) by property size in Paradise Valley

ADR scales steeply with property size in Paradise Valley, climbing from $175 for 1-bedroom units to $1,703 for 6+ bedroom homes. The jump from 3 bedrooms ($595) to 4 bedrooms ($947) is particularly pronounced, suggesting that the luxury guest segment begins in earnest at the 4-bedroom threshold.

Average RevPAN by property size in Paradise Valley

Revenue per available night increases consistently with property size, from $72 for 1-bedroom units up to $679 for 6+ bedroom homes. Five-bedroom ($583) and 6+ bedroom properties deliver the strongest RevPAN, reflecting both high nightly rates and sufficient demand to maintain reasonable occupancy despite premium pricing.

Average occupancy rates by property size in Paradise Valley

Two-bedroom units lead occupancy at 67%, well above the market average, while 1-bedroom (41%) and 6+ bedroom (40%) properties sit at the low end. The mid-range sizes—3 to 5 bedrooms—cluster between 50% and 60%, indicating that moderate occupancy is the norm across most of this luxury market.

Average monthly revenue by property size in Paradise Valley

Larger properties dominate monthly revenue, with 6+ bedroom homes averaging $16,508 per month compared to just $1,902 for 1-bedroom units. Interestingly, 3-bedroom listings underperform at $1,511 monthly—even less than 2-bedroom properties at $2,599—suggesting that smaller configurations struggle to justify their presence in this high-end market.

Average annual revenue by property size in Paradise Valley

Annual revenue potential climbs dramatically at the 4-bedroom mark and above: 4-bedroom properties generate $135,528, 5-bedrooms reach $144,014, and 6+ bedroom homes top the market at $198,099. By contrast, 1- through 3-bedroom units all earn under $32,000 annually, highlighting that the investment case in Paradise Valley is strongest for larger luxury homes.

Most common amenities for Airbnb listings in Paradise Valley

Kitchens (98%), washers (94%), and dryers (93%) are near-universal, while outdoor amenities like pools (86%), patios (90%), and BBQ grills (86%) are also expected by the vast majority of guests. A pool and hot tub (56%) appear to be baseline expectations in this luxury desert market, and investors without these features may find it difficult to compete.

Understanding Paradise Valley's ROI Score: 36/100

Rabbu's ROI Score is a proprietary metric that evaluates short-term rental investment potential based on multiple factors.

How the ROI Score is Calculated

What This Means for Investors

Paradise Valley's ROI score of 36 out of 100 places it in the "Competitive Opportunity" band, reflecting strong investor demand and premium revenue potential that are offset by a below-average revenue-to-price ratio—driven largely by average home values near $5.6 million. Occupancy stability and market growth trend both rate as average, while the supply/demand balance scores below average amid 137% year-over-year listing growth. Investors should pair this data with thorough local regulatory research and focus on properties where acquisition price allows the luxury rental income to translate into a workable yield.

Short-Term Rental Regulations in Paradise Valley

Understanding local STR regulations is essential before investing in Paradise Valley. Here's the current regulatory landscape:

Permit Requirements

Short-term rental operators in Paradise Valley, Arizona may need to register their property and obtain any required permits or licenses at both the municipal and state level. Investors should verify current requirements directly with the Town of Paradise Valley and the Arizona Department of Revenue before listing a property.

Key Restrictions

Common restrictions in luxury Arizona communities like Paradise Valley can include occupancy limits, noise ordinances, minimum-stay requirements, and parking regulations. HOA rules are particularly important to review in this market, as many residential communities impose their own covenants that may restrict or prohibit short-term rentals.

Tax Obligations

Short-term rental hosts in Arizona are generally required to collect and remit transaction privilege tax (TPT) along with any applicable local lodging or tourism taxes. Major platforms like Airbnb often handle tax collection on behalf of hosts, but operators should confirm their specific obligations with the Arizona Department of Revenue.

Regulations subject to change. Always verify with local authorities before purchasing. A Rabbu partner agent specializing in Paradise Valley can provide current regulatory guidance.

Future Outlook & Long-Term Forecast

"Over the next 12–18 months, Paradise Valley is likely to see continued strong demand during its winter-spring peak season, with February and March driving the bulk of annual revenue. ADR may hold steady or edge up 1–3% given the luxury positioning of the market, though occupancy could remain in the 49–53% range as high nightly rates naturally limit booking frequency. The 137% year-over-year growth in active listings signals rising investor interest, which could tighten competition and put downward pressure on occupancy if supply continues expanding at that pace."

— Rabbu Market Analysis Team

Frequently asked questions about Airbnb in Paradise Valley, AZ

What is the average Airbnb occupancy rate in Paradise Valley?

The average occupancy rate for Airbnb listings in Paradise Valley is currently 51%, which is just slightly below the Arizona state average of 53%. Occupancy varies significantly by property size—2-bedroom units lead at 67%, while 1-bedroom and 6+ bedroom properties see lower occupancy around 40–41%. The market's luxury positioning and high nightly rates naturally keep occupancy more moderate compared to budget-friendly destinations.

How much do Airbnb hosts make in Paradise Valley?

On average, Airbnb hosts in Paradise Valley earn approximately $8,490 per month and $101,885 annually, based on trailing 12-month performance data. Revenue varies widely by property size: 6+ bedroom homes average $198,099 per year, while 1-bedroom units average $22,835. Peak earning months like February and March can push monthly revenue well above $13,000–$19,000.

Is Paradise Valley a good market for Airbnb investment?

Paradise Valley offers a competitive opportunity with strong nightly rates and meaningful revenue potential, particularly for larger luxury properties. However, its ROI score of 36 out of 100 reflects the challenge of a below-average revenue-to-price ratio driven by home values averaging $5.6 million. Investors who can acquire properties at favorable prices or operate differentiated luxury experiences may find solid returns, but the market requires more selective deal sourcing than many other Arizona communities.

What is the average daily rate (ADR) for Airbnb in Paradise Valley?

The average daily rate in Paradise Valley is $925, which is more than double the Arizona state average of $434. Rates scale dramatically with property size—from $175 for 1-bedroom listings to $1,703 for 6+ bedroom properties. This premium pricing reflects the luxury nature of the market and the caliber of guest it attracts.

Are short-term rentals legal in Paradise Valley?

Short-term rentals are generally permitted in Arizona, and the state has legislation that limits municipalities from outright banning them. That said, the Town of Paradise Valley may impose registration requirements, operational standards, and other local regulations. Investors should verify current rules with local authorities and carefully review any HOA covenants that could affect their ability to operate an STR.

When is peak season for Airbnb in Paradise Valley?

Peak season in Paradise Valley runs from January through April, with March being the strongest month at an average revenue of $19,174. February is also exceptionally strong at $13,965. Revenue drops sharply in the summer months—June through September average between roughly $4,700 and $5,400—as Arizona's extreme heat significantly reduces tourism demand.

How many Airbnbs are there in Paradise Valley?

There are currently 86 active Airbnb listings in Paradise Valley. The supply skews toward larger properties, with 6+ bedroom homes making up the biggest segment at 23 listings, followed by 2-bedroom (17) and 4-bedroom (16) properties. Notably, the number of active listings has grown 137% year-over-year, indicating rising investor interest in this market.

How is Airbnb revenue calculated in Paradise Valley?

The annual and monthly revenue figures shown for Paradise Valley are derived from the trailing 12 months of historical booking performance for active comparable Airbnb listings in the market—they are not forward-looking projections. We average each comparable listing's actual revenue per available night (RevPAN) by month over the past year, remove regional outliers, and roll the remainder up to a market-level historical average. This approach anchors the figures to what hosts have actually earned recently while naturally reflecting seasonal peaks and slower months, since each month uses its own historical performance. Individual results can vary based on property quality, pricing strategy, and how actively the listing is managed.

About Rabbu Market Data

Rabbu provides Airbnb and short-term rental market data and statistics across the United States. Our mission is to empower investors with accurate insights and easy-to-use tools, so they can confidently identify and act on the best opportunities in the Airbnb market.

What this data includes

• Regularly updated active Airbnb and STR listing counts for Paradise Valley and surrounding areas
• Average daily rate, occupancy, and RevPAN trends across property sizes
• Monthly and annual revenue performance based on trailing 12-month booking data
• Home value benchmarks sourced from the Zillow Home Value Index (ZHVI)
• Data from multiple providers combined and cross-referenced for consistency

Sources and disclaimers

Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Mar, 17 2026. Revenue projections are estimates based on comparable properties and do not guarantee future performance. Data reflects trailing 12-month performance and may not capture very recent market shifts or regulatory changes. Individual property results will vary based on location, condition, pricing strategy, and management quality.