Paris, KY Airbnb Market Data, Statistics, and Occupancy Rates

Paris Short-Term Rental Market Overview

Paris, KY is a small but emerging short-term rental market with just 14 active Airbnb listings and an average annual revenue of $22,525 per property. While occupancy sits at 15% — well below the Kentucky state average of 28% — the market's above-average supply/demand balance and 111% year-over-year listing growth suggest rising investor interest. The relatively low entry cost compared to state averages, combined with strong seasonal revenue swings, makes Paris an intriguing niche play for investors comfortable with pronounced seasonality.

Key Market Statistics

According to Rabbu market data, the Paris short-term rental market shows:

Data sources: Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Apr, 27 2026.

Why Investors Consider Paris

Investors look at Paris for its favorable supply/demand dynamics in a market where competition remains thin and property values leave room for workable revenue-to-price ratios.

Expert Market Assessment

"Paris earns an "Attractive Opportunity" designation with a 60 out of 100 ROI score, reflecting a market that balances modest revenue against thin competition. Seasonality is the defining characteristic here — revenue climbs sharply from March through October, peaking in October at $3,182, then drops precipitously to below $450 in the winter months. This pattern suggests the market is driven by warm-weather activities and autumn tourism, likely tied to Bourbon County's equestrian heritage and bourbon trail proximity. Investors who can manage operating costs through the quiet winter months and maximize pricing during the robust April-to-October window stand to benefit most."

— Rabbu Market Analysis Team

Key Airbnb Metrics & Trends in Paris

Average revenue by month in Paris

Revenue in Paris follows a dramatic seasonal curve, bottoming out in January and February at $449 and $436 respectively, then surging to a peak of $3,182 in October — a spread of roughly 7x between the slowest and busiest months. This pattern underscores that investors must plan for very lean winters while capitalizing on the robust April-through-October earning window.

Active Airbnb listings by property size in Paris

Property-size breakdowns are not available for this market at this time, likely due to the small total inventory of just 14 listings. As the market matures and listing counts grow, size-level supply data will become more meaningful for identifying underserved niches.

Average daily rate (ADR) by property size in Paris

ADR data by property size is not currently available for Paris, KY given the limited number of active listings. Investors should monitor this metric as the market expands to identify which bedroom configurations command the strongest nightly rates.

Average RevPAN by property size in Paris

RevPAN breakdowns by property size are not yet available for this market. With an overall market RevPAN of $28, investors should track how this figure distributes across property sizes as more listings come online.

Average occupancy rates by property size in Paris

Occupancy data segmented by bedroom count is not currently available in Paris. The market-wide average of 15% serves as the baseline, and investors should watch for size-specific patterns to emerge as the listing pool grows.

Average monthly revenue by property size in Paris

Monthly revenue by property size is not broken out for this market at present. With average monthly revenue across all listings at $1,877, future data segmentation will help investors determine which property configurations deliver the most consistent monthly income.

Average annual revenue by property size in Paris

Annual revenue data by property size is not yet available given the small sample of 14 total listings. The market-wide average of $22,525 annually provides a starting benchmark, and investors should revisit this metric as more granular data becomes available.

Most common amenities for Airbnb listings in Paris

Kitchen and parking are universal in Paris — offered by 100% of listings — while washer/dryer (79%), backyard (71%), and patio or balcony (64%) round out the top tier, signaling that guests expect a home-like, outdoor-friendly experience. Half of all listings offer pet-friendliness, a BBQ grill, outdoor furniture, and a dedicated workspace, suggesting these amenities are becoming competitive table stakes rather than differentiators.

Understanding Paris's ROI Score: 60/100

Rabbu's ROI Score is a proprietary metric that evaluates short-term rental investment potential based on multiple factors.

How the ROI Score is Calculated

What This Means for Investors

Paris, KY earns a 60 out of 100 ROI score, placing it in the "Attractive Opportunity" band — a market with genuine upside but clear areas to watch. The revenue-to-price ratio and occupancy stability both rate as average, while the supply/demand balance scores above average thanks to the thin competitive landscape of only 14 listings. Investors should pair this data with thorough local regulatory research and realistic seasonal cash-flow modeling to determine whether the opportunity aligns with their return targets.

Short-Term Rental Regulations in Paris

Understanding local STR regulations is essential before investing in Paris. Here's the current regulatory landscape:

Permit Requirements

Short-term rental operators in Paris, Kentucky may need to obtain a local business license or STR permit before listing a property. Investors should verify current requirements directly with the City of Paris and Bourbon County officials, as regulations in smaller Kentucky markets can evolve quickly.

Key Restrictions

Common restrictions that may apply include occupancy limits tied to property size, noise and parking ordinances, and potential HOA covenants that restrict or prohibit short-term rentals. Some jurisdictions also impose minimum stay requirements or cap the number of permits issued, so it's important to confirm the rules specific to Paris before purchasing.

Tax Obligations

Kentucky levies a state transient room tax on short-term accommodations, and Bourbon County may impose additional local occupancy or tourism taxes. Major platforms like Airbnb often collect and remit some of these taxes automatically, but hosts should confirm their full tax obligations with a local accountant or the Kentucky Department of Revenue.

Regulations subject to change. Always verify with local authorities before purchasing. A Rabbu partner agent specializing in Paris can provide current regulatory guidance.

Future Outlook & Long-Term Forecast

"Over the next 12–18 months, Paris is likely to see continued listing growth as investors discover this small Kentucky market, though occupancy rates may remain in the 14–18% range unless local tourism drivers strengthen. Monthly revenue data shows a pronounced warm-season peak from April through October, with October standing out at $3,182 — nearly seven times the January low of $449. ADR could drift modestly higher as the supply base matures, but investors should plan for significant off-season softness and budget accordingly when modeling cash flow."

— Rabbu Market Analysis Team

Frequently asked questions about Airbnb in Paris, KY

What is the average Airbnb occupancy rate in Paris?

The average occupancy rate for Airbnb listings in Paris, KY is currently 15%, which sits below the Kentucky state average of 28%. This lower figure reflects the market's pronounced seasonality — occupancy climbs meaningfully during warmer months and drops during winter. Investors should factor this seasonal pattern into their financial models and consider dynamic pricing strategies to maximize bookings during peak periods.

How much do Airbnb hosts make in Paris?

On average, Airbnb hosts in Paris, KY earn approximately $1,877 per month or $22,525 per year based on trailing 12-month booking data. Revenue varies significantly by season, with October being the strongest month at roughly $3,182 and January the weakest at around $449. Individual host results will depend on property quality, pricing strategy, amenities offered, and how effectively they market during the peak April-through-October window.

Is Paris a good market for Airbnb investment?

Paris, KY scores 60 out of 100 on Rabbu's ROI Score, earning an "Attractive Opportunity" rating. The market benefits from an above-average supply/demand balance with only 14 active listings, meaning there's limited competition for guest bookings. However, occupancy runs below the state average and revenue is heavily seasonal, so profitability depends on managing costs through quieter months and capitalizing on the strong spring-through-fall season.

What is the average daily rate (ADR) for Airbnb in Paris?

The average daily rate for Airbnb listings in Paris, KY is $189, which is notably lower than the Kentucky state average of $333. This more accessible price point reflects the market's rural character and smaller listing inventory. Despite the lower ADR, strategic pricing during peak months — particularly October — can help hosts maximize per-night revenue when demand is at its highest.

Are short-term rentals legal in Paris?

Short-term rentals generally operate in Paris, KY, but hosts should verify that they comply with all local, county, and state requirements before listing. This may include obtaining a business license, meeting zoning requirements, and registering for applicable tax collection. Regulations can change, so it's wise to check with the City of Paris and Bourbon County directly and consult with a local real estate attorney if needed.

When is peak season for Airbnb in Paris?

Peak season in Paris, KY runs from approximately April through October, with October being the standout month at an average revenue of $3,182 per listing. The summer months (June through August) also perform well, each averaging between $2,394 and $2,535. The off-season from November through February sees a significant drop, with January and February averaging under $450 — making it critical for hosts to build reserves during the busy months.

How many Airbnbs are there in Paris?

As of April 2026, there are 14 active Airbnb listings in Paris, KY. This represents a 111% year-over-year increase in listings, indicating that the market is gaining traction among short-term rental investors. The small overall inventory means less direct competition for each host, though it also means the market is still developing and may be more sensitive to new supply entering.

How is Airbnb revenue calculated in Paris?

The annual and monthly revenue figures for Paris, KY are derived from the trailing 12 months of historical booking performance for active comparable Airbnb listings in the market — they are not forward-looking projections. Rabbu averages each comparable listing's actual revenue per available night (RevPAN) by month over the past year, removes regional outliers, and rolls the results up to a market-level historical average. This approach anchors the figures to what hosts have actually earned recently while naturally reflecting seasonal peaks and slower months, since each month uses its own historical performance. Individual results can vary based on property quality, pricing strategy, and operational management.

About Rabbu Market Data

Rabbu provides Airbnb and short-term rental market data and statistics across the United States. Our mission is to empower investors with accurate insights and easy-to-use tools, so they can confidently identify and act on the best opportunities in the Airbnb market.

What this data includes

• Regularly updated active Airbnb and STR listing counts for Paris, KY
• Occupancy rates, average daily rates, and RevPAN trends based on trailing 12-month booking data
• Revenue and yield metrics aggregated from active comparable listings
• Amenity prevalence data across the local Airbnb inventory
• Home value benchmarks sourced from the Zillow Home Value Index (ZHVI)

Sources and disclaimers

Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Apr, 27 2026. Revenue projections are estimates based on comparable properties and do not guarantee future performance. Data reflects trailing 12-month averages and may not capture very recent market shifts or regulatory changes. Individual property results will vary based on location, condition, pricing strategy, and management quality.