Paris, TX Airbnb Market Data, Statistics, and Occupancy Rates

Paris Short-Term Rental Market Overview

Paris, TX is a small but growing short-term rental market with 41 active Airbnb listings and average annual revenue of $18,004 per property. With an ADR of $189 — well below the $276 Texas state average — and occupancy sitting at 25%, this market rewards investors who can differentiate their properties and capitalize on seasonal demand spikes. The 63% year-over-year listing growth signals rising investor interest, though the below-average occupancy rate means careful deal selection is essential.

Key Market Statistics

According to Rabbu market data, the Paris short-term rental market shows:

Data sources: Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Apr, 27 2026.

Why Investors Consider Paris

Investors are drawn to Paris, TX for its low property acquisition costs and the potential to capture above-average returns from a still-maturing STR market.

Expert Market Assessment

"Paris, TX presents a competitive but nuanced opportunity for STR investors. The market's ROI score of 41 out of 100 reflects average revenue-to-price ratios and market growth but is tempered by below-average occupancy stability. Seasonality plays a notable role — revenue swings from under $1,000 in February to over $2,100 in August, so investors should plan for uneven cash flow throughout the year. Targeting 3-bedroom properties, which lead in both occupancy (30%) and annual revenue ($25,052), appears to be the clearest path to stronger performance in this market."

— Rabbu Market Analysis Team

Key Airbnb Metrics & Trends in Paris

Average revenue by month in Paris

Revenue in Paris shows meaningful seasonality, peaking in August at $2,150 and November at $2,096, while February ($973) and May ($786) represent the softest months. The roughly 2.7x spread between the best and worst months signals that investors should budget for lean periods and optimize pricing aggressively during peak windows.

Active Airbnb listings by property size in Paris

Two-bedroom listings dominate supply with 16 units, followed by 13 one-bedroom and just 8 three-bedroom properties. The relatively low count of 3-bedroom listings — despite their superior revenue performance — could signal an underserved niche worth targeting.

Average daily rate (ADR) by property size in Paris

ADR climbs steadily with property size, from $131 for 1-bedrooms to $168 for 2-bedrooms and $202 for 3-bedrooms. The jump from 2 to 3 bedrooms adds $34 per night, which pairs well with the higher occupancy 3-bedroom units achieve, making the premium particularly worthwhile.

Average RevPAN by property size in Paris

Three-bedroom properties deliver the strongest RevPAN at $60, nearly double the $34 earned by 1-bedroom units and well ahead of the $38 for 2-bedrooms. This gap underscores how the combination of higher nightly rates and better occupancy makes larger properties significantly more efficient revenue generators in Paris.

Average occupancy rates by property size in Paris

Three-bedroom listings maintain the highest occupancy at 30%, while 1-bedrooms sit at 26% and 2-bedrooms lag at 23%. Although none of these rates are particularly high, the relative outperformance of 3-bedroom units suggests steadier demand for larger spaces — a positive signal for cash-flow consistency.

Average monthly revenue by property size in Paris

Monthly revenue diverges sharply by size: 3-bedroom properties average $2,087 per month, nearly double the $1,090 that 2-bedroom units earn. One-bedroom listings fall in between at $1,242, actually outpacing 2-bedrooms — an unusual pattern that may reflect stronger demand for compact, affordable stays versus mid-size options.

Average annual revenue by property size in Paris

At $25,052 in average annual revenue, 3-bedroom properties in Paris generate roughly 70% more than 1-bedrooms ($14,910) and nearly double the $13,081 earned by 2-bedroom listings. For investors weighing acquisition costs against return potential, 3-bedrooms clearly offer the strongest revenue profile in this market.

Most common amenities for Airbnb listings in Paris

Kitchen and parking are universal at 100% of listings, reflecting a guest base that expects self-catering options and drives to the destination. Self check-in (85%) and workspace (76%) also rank high, suggesting a mix of leisure and remote-work travelers, while pet-friendliness (46%) and backyard access (66%) indicate opportunities to differentiate with outdoor and pet-friendly features.

Understanding Paris's ROI Score: 41/100

Rabbu's ROI Score is a proprietary metric that evaluates short-term rental investment potential based on multiple factors.

How the ROI Score is Calculated

What This Means for Investors

Paris, TX earns a Rabbu ROI Score of 41 out of 100, placing it in the Competitive Opportunity band — meaning investor interest is real, but success depends on disciplined deal sourcing. The score reflects an average revenue-to-price ratio and market growth trend, but is pulled down by below-average occupancy stability, which at 25% sits well below the state benchmark. Pairing this data with thorough local regulatory research and targeting higher-performing property types like 3-bedrooms can help investors navigate the competitive dynamics.

Short-Term Rental Regulations in Paris

Understanding local STR regulations is essential before investing in Paris. Here's the current regulatory landscape:

Permit Requirements

Operators in Paris, TX should check with the City of Paris and Lamar County for any short-term rental permit or registration requirements, as Texas municipalities vary in how they regulate STR activity. Verifying local zoning and licensing rules before purchasing is strongly recommended.

Key Restrictions

Common restrictions that may apply include occupancy limits tied to bedroom count, noise ordinances, parking requirements, and minimum-stay mandates. HOA covenants can also limit or prohibit short-term rentals in certain subdivisions, so investors should review any applicable deed restrictions before committing to a property.

Tax Obligations

Texas requires short-term rental operators to collect and remit state hotel occupancy tax, and the City of Paris may impose its own local hotel occupancy tax as well. Many booking platforms handle tax collection automatically, but hosts should confirm their obligations with the Texas Comptroller's office and local tax authorities.

Regulations subject to change. Always verify with local authorities before purchasing. A Rabbu partner agent specializing in Paris can provide current regulatory guidance.

Future Outlook & Long-Term Forecast

"Over the next 12–18 months, Paris is likely to see continued supply growth as new investors enter the market, which could put further pressure on occupancy unless demand keeps pace. Revenue seasonality — with August and November historically topping $2,000 in monthly revenue — suggests that hosts who optimize pricing during peak windows can offset softer months like February ($973) and May ($786). ADR may hold steady or see modest increases of 1–3% given the market's affordability relative to the state average, but occupancy will likely remain in the 23–28% range unless local demand drivers strengthen."

— Rabbu Market Analysis Team

Frequently asked questions about Airbnb in Paris, TX

What is the average Airbnb occupancy rate in Paris?

The average occupancy rate for Airbnb listings in Paris, TX is currently 25%, which falls below the Texas state average of 33%. Occupancy varies by property size — 3-bedroom listings lead at 30%, while 2-bedroom units trail at 23%. Investors should factor this lower-than-average occupancy into revenue projections and consider strategies like competitive pricing and strong amenity packages to boost bookings.

How much do Airbnb hosts make in Paris?

Airbnb hosts in Paris, TX earn an average of $1,500 per month and approximately $18,004 per year based on trailing 12-month booking data. Earnings vary significantly by property size: 3-bedroom properties average $2,087 per month ($25,052 annually), while 1-bedroom units bring in about $1,242 per month ($14,910 annually). Peak months like August and November can push monthly revenue above $2,000.

Is Paris a good market for Airbnb investment?

Paris, TX carries a Rabbu ROI Score of 41 out of 100, categorized as a Competitive Opportunity. The market offers affordable entry points with average home values around $317,705 and decent revenue potential, particularly for 3-bedroom properties. However, below-average occupancy stability and a 63% surge in new listings mean investors need to be selective about property type and pricing strategy to stand out in an increasingly competitive field.

What is the average daily rate (ADR) for Airbnb in Paris?

The average daily rate in Paris, TX is $189, which is meaningfully below the Texas state average of $276. ADR scales with property size: 1-bedroom listings average $131, 2-bedrooms average $168, and 3-bedrooms command $202 per night. This pricing reflects the market's affordability and positions Paris as a value destination for travelers.

Are short-term rentals legal in Paris?

Short-term rentals are generally permitted in Texas, but specific regulations can vary by municipality. Investors considering Paris, TX should verify current permit requirements, zoning restrictions, and tax obligations directly with the City of Paris and Lamar County. It's also wise to check for any HOA or deed restrictions on the specific property you're evaluating.

When is peak season for Airbnb in Paris?

Peak season in Paris, TX falls in the late summer and fall months. August leads with average monthly revenue of $2,150, followed closely by November at $2,096 and October at $1,908. The slowest months are February ($973) and May ($786), creating a noticeable seasonal revenue gap that investors should account for in their financial planning.

How many Airbnbs are there in Paris?

As of April 2026, there are 41 active Airbnb listings in Paris, TX. The supply is concentrated in smaller properties, with 16 two-bedroom listings, 13 one-bedroom listings, and 8 three-bedroom listings. The market has seen significant growth, with active listings increasing 63% year-over-year.

How is Airbnb revenue calculated in Paris?

The annual and monthly revenue figures for Paris, TX are derived from the trailing 12 months of historical booking performance for active comparable Airbnb listings in the market — they are not forward-looking projections. We average each comparable listing's actual revenue per available night (RevPAN) by month over the past year, drop regional outliers, and roll the remainder up to a market-level historical average. This approach anchors the figures to what hosts have actually earned recently while naturally reflecting seasonal peaks and slower months, since each month uses its own historical performance data. Individual results can vary based on property quality, pricing strategy, and operational management.

About Rabbu Market Data

Rabbu provides Airbnb and short-term rental market data and statistics across the United States. Our mission is to empower investors with accurate insights and easy-to-use tools, so they can confidently identify and act on the best opportunities in the Airbnb market.

What this data includes

• Regularly updated active Airbnb and STR listing counts by market and property size
• Average daily rates, occupancy rates, and RevPAN metrics across bedroom configurations
• Monthly and annual revenue trends based on trailing 12 months of historical booking data
• Popular amenity prevalence across active listings to inform property setup decisions
• Home value data from the Zillow Home Value Index (ZHVI) for investment cost benchmarking

Sources and disclaimers

Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Apr, 27 2026. Revenue projections are estimates based on comparable properties and do not guarantee future performance. Data reflects trailing 12-month averages as of April 2026 and may not capture recent market shifts. Local regulations, HOA rules, and tax requirements can change; investors should verify current rules before purchasing.