Park Falls, WI Airbnb Market Data, Statistics, and Occupancy Rates

Park Falls Short-Term Rental Market Overview

Park Falls, WI is a small, nature-driven short-term rental market with just 21 active Airbnb listings and a pronounced summer peak that pushes average monthly revenue from around $1,014 in April to over $7,000 in August. The market's $244 average daily rate sits well below the Wisconsin state average of $368, but lower acquisition costs in northern Wisconsin can offset that gap. With 28% average occupancy and $37,846 in trailing annual revenue, this is a seasonal destination best suited for investors who can capitalize on summer tourism and outdoor recreation demand.

Key Market Statistics

According to Rabbu market data, the Park Falls short-term rental market shows:

Data sources: Rabbu proprietary analytics as of Apr, 27 2026.

Why Investors Consider Park Falls

Investors look at Park Falls for its low entry costs, limited competition, and strong summer tourism tied to northern Wisconsin's lakes and forests.

Expert Market Assessment

"Park Falls presents a niche opportunity rather than a high-volume investment play. The market's small listing count and deeply seasonal revenue curve—peaking in July and August at roughly $7,000 per month before dropping below $1,100 in spring—mean cash flow is concentrated and winter months will require careful budgeting. However, the combination of limited supply, affordable real estate, and strong outdoor-recreation appeal makes it a compelling option for investors seeking a vacation rental cabin with manageable competition. Properties with lake access, waterfront features, and generous outdoor spaces are clearly what guests expect here, and meeting those expectations is critical to maximizing returns during the short but lucrative peak season."

— Rabbu Market Analysis Team

Key Airbnb Metrics & Trends in Park Falls

Average revenue by month in Park Falls

Park Falls shows extreme seasonality, with August ($7,068) delivering nearly seven times the revenue of April ($1,014). The profitable window runs from June through October, while November through May produces comparatively modest returns—investors should budget around a five-month earning season.

Active Airbnb listings by property size in Park Falls

Supply is tightly concentrated in two-bedroom (7 listings) and three-bedroom (6 listings) properties, with no data reported for other sizes. This narrow distribution may signal opportunity for investors willing to offer studio, one-bedroom, or larger four-plus-bedroom configurations that aren't currently represented.

Average daily rate (ADR) by property size in Park Falls

Three-bedroom properties command $260 per night compared to $196 for two-bedroom units, a 33% premium that reflects the added space guests expect in a cabin or lake-house setting. Investors upgrading to a three-bedroom configuration can capture meaningfully higher nightly rates.

Average RevPAN by property size in Park Falls

Two-bedroom listings deliver a stronger RevPAN of $67 versus $48 for three-bedroom properties, largely because their higher occupancy rate (34% vs. 19%) more than compensates for the lower nightly rate. This suggests two-bedroom units offer more consistent per-night revenue after accounting for vacant days.

Average occupancy rates by property size in Park Falls

Two-bedroom properties fill at 34% occupancy, nearly double the 19% rate for three-bedroom listings. For investors prioritizing steadier booking flow, smaller units appear to attract a broader base of guests in this market.

Average monthly revenue by property size in Park Falls

Despite lower occupancy, three-bedroom properties generate $3,153 per month on average compared to $1,906 for two-bedroom units—their higher ADR and larger booking totals outweigh fewer booked nights. Investors choosing between the two sizes face a classic trade-off: more consistent bookings with two bedrooms or higher gross revenue with three.

Average annual revenue by property size in Park Falls

Three-bedroom listings earn approximately $37,846 annually, a 65% premium over the $22,873 generated by two-bedroom properties. For investors focused on maximizing top-line revenue, a three-bedroom configuration offers the strongest return potential in this market.

Most common amenities for Airbnb listings in Park Falls

Kitchens (95%), parking (91%), and BBQ grills (86%) are near-universal, reflecting a guest base that expects a self-sufficient cabin experience. Waterfront access (67%) and lake access (62%) appear in the majority of listings, underscoring that proximity to water is a core demand driver—properties lacking these features may struggle to compete.

Short-Term Rental Regulations in Park Falls

Understanding local STR regulations is essential before investing in Park Falls. Here's the current regulatory landscape:

Permit Requirements

Short-term rental operators in Park Falls, Wisconsin may need to obtain a tourist rooming house license or register with the local municipality. Investors should verify current permit and registration requirements directly with Park Falls city officials and the Wisconsin Department of Safety and Professional Services.

Key Restrictions

Common STR restrictions in Wisconsin communities can include occupancy limits, minimum-stay requirements, noise ordinances, and parking regulations. HOA rules may also apply in certain areas, and some municipalities impose caps on the number of active permits, so it's important to confirm local zoning and any neighborhood-level covenants before purchasing.

Tax Obligations

Wisconsin imposes a state sales tax and a room tax on short-term rental income, and the City of Park Falls or Price County may levy an additional local room tax. Major booking platforms typically collect and remit state taxes on behalf of hosts, but investors should confirm local tax obligations and filing requirements with the appropriate authorities.

Regulations subject to change. Always verify with local authorities before purchasing. A Rabbu partner agent specializing in Park Falls can provide current regulatory guidance.

Future Outlook & Long-Term Forecast

"Over the next 12–18 months, Park Falls is likely to maintain its heavily seasonal pattern, with the bulk of revenue concentrated between June and October. Summer occupancy could see modest improvement if outdoor recreation tourism continues trending upward across northern Wisconsin, though investors should plan conservatively around occupancy in the 25–32% range annually. ADR may nudge higher by 2–4% as limited supply and rising travel costs support pricing during peak months, but shoulder and winter seasons will remain soft. Investors should view this market through the lens of a vacation-cabin play rather than a year-round income generator."

— Rabbu Market Analysis Team

Frequently asked questions about Airbnb in Park Falls, WI

What is the average Airbnb occupancy rate in Park Falls?

The average Airbnb occupancy rate in Park Falls is currently 28%, which is below the Wisconsin state average of 38%. This reflects the market's strongly seasonal nature—summer months drive the bulk of bookings, while spring and late fall see significantly lighter demand. Two-bedroom properties tend to perform better on occupancy at 34%, compared to 19% for three-bedroom units.

How much do Airbnb hosts make in Park Falls?

Based on trailing 12-month performance, Airbnb hosts in Park Falls earn an average of $3,153 per month, or approximately $37,846 per year. Earnings are highly seasonal, with August being the top-earning month at around $7,068 and April the slowest at roughly $1,014. Three-bedroom properties generate significantly more annual revenue ($37,846) than two-bedroom listings ($22,873), though both benefit from the strong summer tourism season.

Is Park Falls a good market for Airbnb investment?

Park Falls can be a good fit for investors seeking a seasonal vacation rental with low competition and affordable entry costs. With only 21 active listings, the market isn't saturated, and summer months deliver strong revenue—over $7,000 in August alone. The trade-off is a pronounced off-season, so this market works best for investors who can weather several slower months and maximize the June-through-October window.

What is the average daily rate (ADR) for Airbnb in Park Falls?

The average daily rate in Park Falls is $244, which is below the Wisconsin state average of $368. Two-bedroom properties average $196 per night, while three-bedroom listings command $260 per night. The lower ADR reflects the rural, cabin-style nature of the market, but it can be offset by low property acquisition and operating costs.

Are short-term rentals legal in Park Falls?

Short-term rentals are generally permitted in Park Falls, WI, though operators may need to obtain appropriate licenses or permits from local authorities and the state of Wisconsin. Regulations can vary, so investors should contact the City of Park Falls and review Wisconsin's tourist rooming house requirements to ensure full compliance before listing a property.

When is peak season for Airbnb in Park Falls?

Peak season in Park Falls runs from June through October, with July and August standing out as the highest-earning months at approximately $6,964 and $7,068, respectively. September and October also perform well at $3,669 and $3,902. The quietest months are March and April, when average revenue drops to around $1,079 and $1,014.

How many Airbnbs are there in Park Falls?

As of April 2026, there are 21 active Airbnb listings in Park Falls. The supply is concentrated in two- and three-bedroom properties, with 7 two-bedroom listings and 6 three-bedroom listings making up the majority of tracked inventory. This small overall supply means competition is limited, which can be advantageous for well-positioned new entrants.

How is Airbnb revenue calculated in Park Falls?

The annual and monthly revenue figures for Park Falls are derived from the trailing 12 months of historical booking performance for active comparable Airbnb listings in the market—not a forward-looking projection. We average each comparable listing's actual revenue per available night (RevPAN) by month over the past year, remove regional outliers, and roll the remaining data up to a market-level historical average. This approach anchors the figures to what hosts have actually earned recently and naturally reflects seasonal peaks and slower months, since each month uses its own historical performance. Individual results can vary based on property quality, pricing strategy, and how actively the listing is managed.

About Rabbu Market Data

Rabbu provides Airbnb and short-term rental market data and statistics across the United States. Our mission is to empower investors with accurate insights and easy-to-use tools, so they can confidently identify and act on the best opportunities in the Airbnb market.

What this data includes

• Regularly updated active Airbnb and STR listing counts for the Park Falls market
• Occupancy rates, average daily rates, and RevPAN trends by property size
• Monthly and annual revenue metrics based on trailing 12-month booking performance
• Amenity prevalence data across active listings to inform property setup decisions
• Data sourced from Rabbu proprietary analytics and combined for consistency

Sources and disclaimers

Rabbu proprietary analytics as of Apr, 27 2026. Revenue projections are estimates based on comparable properties and do not guarantee future performance. Data reflects trailing 12-month historical averages and may not capture very recent market shifts. Local regulations, permit requirements, and tax obligations can change; investors should verify current rules with municipal authorities before purchasing.