Park Hill, OK Airbnb Market Data, Statistics, and Occupancy Rates

Park Hill Short-Term Rental Market Overview

Park Hill, OK is a small, niche short-term rental market with just 18 active Airbnb listings and a strong seasonal swing that peaks in the summer months. The average daily rate of $224 slightly exceeds the Oklahoma state average, but occupancy sits at only 16% — well below the 28% state benchmark — resulting in modest annual revenue of roughly $27,095. With an ROI score of 43 out of 100, this market demands selective deal sourcing and a clear strategy around seasonal demand to make the numbers work.

Key Market Statistics

According to Rabbu market data, the Park Hill short-term rental market shows:

Data sources: Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Apr, 27 2026.

Why Investors Consider Park Hill

Park Hill attracts investors looking for affordable Oklahoma properties with lake-area appeal and summer-driven tourism revenue, though below-average occupancy requires careful underwriting.

Expert Market Assessment

"Park Hill represents a competitive but narrow opportunity — the kind of market where the right property in the right location can perform well, but where average outcomes are constrained by low year-round demand. Seasonality is pronounced: August revenue of $4,285 is more than six times January's $673, so investors should budget for thin winter months. The below-average occupancy stability factor in the ROI score underscores that consistent bookings aren't a given here. Investors who can secure a well-located lakeside property at a reasonable basis and manage costs tightly during the off-season stand the best chance of making this market pencil out."

— Rabbu Market Analysis Team

Key Airbnb Metrics & Trends in Park Hill

Average revenue by month in Park Hill

Park Hill shows extreme seasonality, with August ($4,285) generating more than six times the revenue of January ($673). The peak window from June through September accounts for the bulk of annual earnings, while November through February represents a prolonged soft period that investors should plan around.

Active Airbnb listings by property size in Park Hill

The market's active supply is entirely concentrated in 3-bedroom properties, with all 8 size-reported listings falling in that category. This narrow supply mix could signal opportunity for investors willing to differentiate with smaller or larger configurations, though demand validation for other sizes would be essential.

Average daily rate (ADR) by property size in Park Hill

Three-bedroom properties in Park Hill command an ADR of $210, which is the only size category with enough data to report. The overall market ADR of $224 suggests some premium listings may be pulling the average up, but the 3-bedroom rate still represents solid nightly pricing for a rural Oklahoma market.

Average RevPAN by property size in Park Hill

Three-bedroom properties deliver a RevPAN of $33, reflecting the combination of a decent nightly rate and the market's low 16% occupancy. This metric highlights that while guests pay well per night, the infrequent bookings significantly compress effective revenue per available night.

Average occupancy rates by property size in Park Hill

Three-bedroom listings average just 16% occupancy, mirroring the overall market rate and sitting well below the 28% Oklahoma state average. This low fill rate is the primary drag on cash flow and underscores the importance of aggressive pricing and marketing during the peak summer window.

Average monthly revenue by property size in Park Hill

Three-bedroom properties average $2,242 per month, closely tracking the overall market average of $2,257. With only one property size represented in the data, there's no comparative benchmark within the market, but this figure should be weighed against the sharp seasonal swings.

Average annual revenue by property size in Park Hill

A 3-bedroom listing in Park Hill generates roughly $26,904 in annual revenue based on trailing 12-month data. Against an average home value of $326,773, this yields a gross revenue-to-price ratio of about 8.2%, which aligns with the ROI score's 'Average' revenue-to-price assessment.

Most common amenities for Airbnb listings in Park Hill

Every listed property in Park Hill offers a kitchen, while parking, patios/balconies, washers, BBQ grills, and self check-in each appear in 78–83% of listings — signaling these are baseline guest expectations. Lake access (39%) and pet-friendliness (50%) stand out as differentiators that could help capture the outdoor recreation crowd driving summer demand.

Understanding Park Hill's ROI Score: 43/100

Rabbu's ROI Score is a proprietary metric that evaluates short-term rental investment potential based on multiple factors.

How the ROI Score is Calculated

What This Means for Investors

Park Hill's ROI score of 43 out of 100 places it in the Competitive Opportunity tier, meaning returns are achievable but not automatic. The revenue-to-price ratio and market growth trend both rate as average, while occupancy stability scores below average — the single biggest factor holding back the score. Investors should pair this data with thorough local regulatory research and focus on properties positioned to maximize the lucrative summer booking season.

Short-Term Rental Regulations in Park Hill

Understanding local STR regulations is essential before investing in Park Hill. Here's the current regulatory landscape:

Permit Requirements

Short-term rental operators in Park Hill, Oklahoma may need to obtain permits or register their property with local authorities. Investors should verify current requirements with Cherokee County and the State of Oklahoma before listing a property.

Key Restrictions

Common STR restrictions in rural Oklahoma communities can include occupancy limits, noise ordinances, parking requirements, and HOA covenants that may prohibit or limit rental activity. Given Park Hill's small-town setting, it's especially important to check for any county-level zoning rules that could affect operations.

Tax Obligations

Oklahoma typically requires STR hosts to collect and remit state lodging tax and any applicable local occupancy taxes. Many booking platforms handle tax collection automatically, but hosts should confirm their obligations with the Oklahoma Tax Commission to ensure full compliance.

Regulations subject to change. Always verify with local authorities before purchasing. A Rabbu partner agent specializing in Park Hill can provide current regulatory guidance.

Future Outlook & Long-Term Forecast

"Over the next 12–18 months, Park Hill's performance will likely remain heavily tied to its summer tourism cycle, with August and July continuing as the strongest revenue months. The 55% year-over-year growth in active listings signals rising investor interest, which could compress occupancy further if demand doesn't keep pace. Investors should plan conservatively around occupancy in the 14–18% range and watch whether new supply stabilizes or continues to accelerate before committing capital."

— Rabbu Market Analysis Team

Frequently asked questions about Airbnb in Park Hill, OK

What is the average Airbnb occupancy rate in Park Hill?

The average Airbnb occupancy rate in Park Hill is currently 16%, which falls below the Oklahoma state average of 28%. This lower rate reflects the market's strong seasonality, with most bookings concentrated in the summer months and significantly lighter demand during winter.

How much do Airbnb hosts make in Park Hill?

Based on trailing 12-month data, Airbnb hosts in Park Hill earn an average of $2,257 per month and approximately $27,095 per year. Revenue varies dramatically by season — hosts can expect around $4,285 in peak August but only about $673 in January.

Is Park Hill a good market for Airbnb investment?

Park Hill carries an ROI score of 43 out of 100, placing it in the 'Competitive Opportunity' category. The market offers above-average daily rates and relatively low competition with only 18 active listings, but below-average occupancy and strong seasonality mean investors need to be selective about property acquisition and pricing strategy. Properties with lake access or strong outdoor amenities are best positioned to capture summer demand.

What is the average daily rate (ADR) for Airbnb in Park Hill?

The average daily rate in Park Hill is $224, which slightly exceeds the Oklahoma state average of $219. For 3-bedroom properties — the primary listing type in this market — the ADR is $210.

Are short-term rentals legal in Park Hill?

Short-term rentals can generally operate in Park Hill, OK, though operators should verify any permit, registration, or zoning requirements with Cherokee County and the State of Oklahoma. Local HOA rules or deed restrictions may also apply depending on the specific property, so it's important to do thorough due diligence before purchasing.

When is peak season for Airbnb in Park Hill?

Peak season in Park Hill runs from June through September, with August being the single highest-revenue month at $4,285 in average revenue. July ($3,999) and June ($3,174) also deliver strong returns. The off-season spans December through February, when monthly revenue drops below $1,300.

How many Airbnbs are there in Park Hill?

Park Hill currently has 18 active Airbnb listings. The market has seen 55% year-over-year growth in listing count, indicating rising investor interest in the area despite its relatively small size.

How is Airbnb revenue calculated in Park Hill?

The annual and monthly revenue figures for Park Hill are derived from the trailing 12 months of historical booking performance for active comparable Airbnb listings in the market — they are not forward-looking projections. We average each comparable listing's actual revenue per available night (RevPAN) by month over the past year, drop regional outliers, and aggregate the results into a market-level historical average. This approach anchors the figures to what hosts have actually earned recently, while naturally reflecting seasonal peaks and slower months because each month uses its own historical performance. Individual results can vary based on property quality, pricing strategy, and operational management.

About Rabbu Market Data

Rabbu provides Airbnb and short-term rental market data and statistics across the United States. Our mission is to empower investors with accurate insights and easy-to-use tools, so they can confidently identify and act on the best opportunities in the Airbnb market.

What this data includes

• Regularly updated active Airbnb and STR listing counts for the Park Hill market
• Average daily rate, occupancy, and RevPAN trends across property sizes
• Historical monthly and annual revenue metrics based on trailing 12-month booking data
• Home value estimates sourced from the Zillow Home Value Index (ZHVI)
• Data aggregated from multiple providers and Rabbu proprietary analytics for consistency

Sources and disclaimers

Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Apr, 27 2026. Revenue projections are estimates based on comparable properties and do not guarantee future performance. Data reflects trailing 12-month historical averages and may not capture very recent market shifts. Local regulations, HOA rules, and tax obligations vary and should be independently verified before investing.