Parkersburg, WV Airbnb Market Data, Statistics, and Occupancy Rates

Parkersburg Short-Term Rental Market Overview

With just 17 active Airbnb listings and average home values around $241,016, Parkersburg presents a compact, low-barrier entry point for short-term rental investors in West Virginia. The market's average annual revenue of $17,832 pairs with an ADR of $126—roughly half the state average—but favorable supply/demand dynamics and affordable acquisition costs help offset the lower rate. An ROI score of 62 out of 100 signals attractive opportunity for investors willing to work a smaller, less competitive market.

Key Market Statistics

According to Rabbu market data, the Parkersburg short-term rental market shows:

Data sources: Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Apr, 27 2026.

Why Investors Consider Parkersburg

Parkersburg's combination of low property costs, limited competition, and above-average supply/demand balance makes it a compelling niche market for budget-conscious STR investors.

Expert Market Assessment

"Parkersburg earns an "Attractive Opportunity" designation, driven primarily by its favorable supply/demand balance and affordable property prices relative to revenue potential. Seasonality is moderate—monthly revenue ranges from about $907 in February to $1,806 in the peak months of July, September, and October—meaning cash flow stays relatively steady outside of early winter. The market's small size does introduce concentration risk: with only 17 listings, a handful of new competitors could shift dynamics quickly. Investors who move early and differentiate with quality amenities stand the best chance of capturing outsized returns in this emerging market."

— Rabbu Market Analysis Team

Key Airbnb Metrics & Trends in Parkersburg

Average revenue by month in Parkersburg

Parkersburg's revenue peaks in July, September, and October at roughly $1,806, then drops to a low of $907 in February—a spread of nearly $900 that signals moderate seasonality. The summer-through-fall strength offers a four-month window of elevated earnings, while March through June and the holiday season hold relatively steady between $1,300 and $1,650.

Active Airbnb listings by property size in Parkersburg

The entire trackable supply in Parkersburg consists of 2-bedroom properties, with 8 active listings in that category. This extreme concentration means investors offering 1-bedroom, 3-bedroom, or larger homes could differentiate immediately and potentially capture unserved demand segments.

Average daily rate (ADR) by property size in Parkersburg

Two-bedroom listings—the only size with sufficient data—command an ADR of $87, well below the market-wide average of $126 that includes all property types. This gap suggests that any larger or higher-end properties in the market are likely pulling the overall ADR upward significantly.

Average RevPAN by property size in Parkersburg

Two-bedroom units deliver a RevPAN of $33, reflecting the combination of their $87 ADR and 39% occupancy. While modest on a per-night basis, this figure should be weighed against Parkersburg's low acquisition costs when evaluating yield potential.

Average occupancy rates by property size in Parkersburg

Two-bedroom properties maintain a 39% occupancy rate, closely aligned with the market-wide 38% average. This consistency suggests steady—if not spectacular—demand for mid-sized accommodations, providing a baseline of cash-flow predictability for investors.

Average monthly revenue by property size in Parkersburg

Two-bedroom listings generate an average of $1,313 per month, falling slightly below the market-wide average of $1,486. Investors targeting higher monthly returns may find opportunity in underrepresented property sizes that could command premium pricing.

Average annual revenue by property size in Parkersburg

At $15,761 in average annual revenue, 2-bedroom properties represent a straightforward but modest income stream. Against an average home value of $241,016, this translates to a gross yield of roughly 6.5%, which is competitive for a small-market STR play.

Most common amenities for Airbnb listings in Parkersburg

Kitchen and parking are universal at 100% of listings, while self check-in (94%) and workspace (82%) signal that Parkersburg hosts cater to independent, possibly work-traveling guests. Outdoor features like patios (65%) and backyards (53%) are common differentiators, and the low prevalence of lake access and waterfront amenities (6% each) suggests these could be premium positioning opportunities for the right property.

Understanding Parkersburg's ROI Score: 62/100

Rabbu's ROI Score is a proprietary metric that evaluates short-term rental investment potential based on multiple factors.

How the ROI Score is Calculated

What This Means for Investors

Parkersburg's ROI score of 62 out of 100 places it in the "Attractive Opportunity" band, indicating a market where revenue relative to property prices and supply/demand dynamics work in an investor's favor. The revenue-to-price ratio and occupancy stability both grade as average, while the above-average supply/demand balance is a standout positive—offset somewhat by a below-average market growth trend. Pairing this score with thorough local regulatory research and a realistic operating budget will give investors the clearest picture of whether Parkersburg fits their portfolio.

Short-Term Rental Regulations in Parkersburg

Understanding local STR regulations is essential before investing in Parkersburg. Here's the current regulatory landscape:

Permit Requirements

Short-term rental operators in Parkersburg, West Virginia may need to obtain a business license or STR registration before listing a property. Investors should verify current permit requirements directly with the City of Parkersburg and the West Virginia Secretary of State's office before committing to a purchase.

Key Restrictions

Common restrictions that may apply include occupancy limits, minimum stay requirements, noise and parking rules, and HOA covenants that could prohibit or limit short-term rentals. Because Parkersburg is a smaller market, local zoning ordinances may also dictate which residential zones permit transient guest stays, so reviewing the property's zoning designation is essential.

Tax Obligations

Short-term rental hosts in West Virginia are generally subject to state sales tax and a local hotel/motel occupancy tax. Platforms like Airbnb often collect and remit a portion of these taxes on the host's behalf, but operators should confirm their full tax obligations with the West Virginia State Tax Department.

Regulations subject to change. Always verify with local authorities before purchasing. A Rabbu partner agent specializing in Parkersburg can provide current regulatory guidance.

Future Outlook & Long-Term Forecast

"Over the next 12–18 months, Parkersburg's tiny supply base—just 17 listings—leaves room for new entrants to capture demand without significant pricing pressure, though the below-average market growth trend suggests listing growth may remain slow. Seasonal patterns point to revenue peaks in July, September, and October (around $1,800/month), with a softer February trough near $907. Investors can reasonably expect occupancy to hold in the 36–40% range and ADR to see modest gains of 1–3%, though individual performance will depend heavily on property quality and pricing strategy."

— Rabbu Market Analysis Team

Frequently asked questions about Airbnb in Parkersburg, WV

What is the average Airbnb occupancy rate in Parkersburg?

The average occupancy rate for Airbnb listings in Parkersburg is currently 38%, which matches the West Virginia state average. This rate reflects a blend of seasonal peaks during summer and fall and softer periods in winter. Individual hosts can often exceed the market average through competitive pricing, strong reviews, and appealing amenities.

How much do Airbnb hosts make in Parkersburg?

Based on trailing 12-month performance, Airbnb hosts in Parkersburg earn an average of $1,486 per month, which translates to roughly $17,832 per year. Revenue peaks in months like July, September, and October (around $1,806) and dips in February (about $907). Actual earnings will vary based on property size, condition, pricing strategy, and guest experience.

Is Parkersburg a good market for Airbnb investment?

Parkersburg scores 62 out of 100 on Rabbu's ROI Score, placing it in the "Attractive Opportunity" category. The market benefits from above-average supply/demand balance and low property acquisition costs averaging $241,016, which keeps the barrier to entry manageable. Growth trends are below average, so investors should view this as a niche play where limited competition and affordable pricing create opportunity rather than a high-growth metro market.

What is the average daily rate (ADR) for Airbnb in Parkersburg?

The current average daily rate for Airbnb listings in Parkersburg is $126, which is notably lower than the West Virginia state average of $242. This more affordable rate reflects the market's smaller size and local cost of living, but it also contributes to the market's accessibility for guests, supporting steady booking volume.

Are short-term rentals legal in Parkersburg?

Short-term rentals generally operate in Parkersburg, but local regulations can change. Hosts may need a business license, and there could be zoning restrictions depending on the property's location. We strongly recommend checking with the City of Parkersburg and reviewing any applicable HOA rules before purchasing a property for short-term rental use.

When is peak season for Airbnb in Parkersburg?

Peak season in Parkersburg spans from July through October, with the highest average monthly revenues occurring in July, September, and October at around $1,806 each. The slowest month is February at approximately $907. This seasonal pattern gives hosts a solid four-month stretch of stronger earnings during warmer months and early fall.

How many Airbnbs are there in Parkersburg?

As of April 2026, there are 17 active Airbnb listings in Parkersburg. This is a very small market, which means less competition for bookings but also a limited data sample. The listing count has grown 150% year-over-year, suggesting increasing investor interest in the area.

How is Airbnb revenue calculated in Parkersburg?

The annual and monthly revenue figures for Parkersburg are derived from the trailing 12 months of historical booking performance for active comparable Airbnb listings in the market—not a forward-looking projection. We average each comparable listing's actual revenue per available night (RevPAN) by month over the past year, remove regional outliers, and roll the remainder into a market-level historical average. This approach anchors the figures to what hosts have actually earned recently while naturally reflecting seasonal peaks and slower months, since each month uses its own historical performance. Individual results can vary based on property quality, pricing strategy, and operational management.

About Rabbu Market Data

Rabbu provides Airbnb and short-term rental market data and statistics across the United States. Our mission is to empower investors with accurate insights and easy-to-use tools, so they can confidently identify and act on the best opportunities in the Airbnb market.

What this data includes

• Regularly updated active Airbnb and STR listing counts for the Parkersburg market
• Average daily rates, occupancy rates, and RevPAN metrics across property sizes
• Monthly and annual revenue estimates based on trailing 12-month booking data
• Home value benchmarks sourced from the Zillow Home Value Index (ZHVI)
• Amenity prevalence data across active listings to identify guest expectations

Sources and disclaimers

Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Apr, 27 2026. Revenue projections are estimates based on comparable properties and do not guarantee future performance. With only 17 active listings, market-level averages may shift meaningfully as new properties enter or exit the market. Local regulations, taxes, and permit requirements can change; always verify current rules with local authorities before investing.