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View PropertiesAs of Apr, 27 2026
Rabbu ROI Score
Parshall presents a competitive opportunity: investor interest and demand are strong, but higher prices or tighter competition may require more selective deal sourcing.
Parshall, CO is a mountain-adjacent market with 100 active Airbnb listings and a strong seasonal revenue profile that peaks during winter and summer months. The market's average daily rate of $453 sits below the Colorado state average of $529, but its 48% occupancy rate edges above the 45% statewide benchmark — signaling consistent guest demand relative to pricing. With average annual revenue of $49,162 and average home values around $1.34 million, investors should approach deal sourcing selectively, as the revenue-to-price ratio requires careful underwriting to ensure positive cash flow.
According to Rabbu market data, the Parshall short-term rental market shows:
| Metric | Context | Value |
|---|---|---|
| Active Airbnb Listings | As of Apr, 27 2026 | 100 |
| Average Daily Rate (ADR) | vs. $529 state avg. | $453 |
| Average Occupancy Rate | vs. 45% state avg. | 48% |
| RevPAN | ADR * Occupancy Rate | $219 |
| Average Monthly Revenue | Historical 12-month average | $4,096 |
| Average Annual Revenue | Historical 12-month average | $49,162 |
Data sources: Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Mar, 17 2026.
Parshall draws investor attention for its dual-season recreational demand in the Colorado mountains, though elevated home prices and growing supply call for disciplined property selection.
Key investment factors
"Parshall presents a competitive opportunity for STR investors who can identify properties with strong amenity packages and favorable pricing relative to the $1.34 million average home value. Revenue follows a clear seasonal pattern, with March ($7,036) and July ($6,451) standing out as the highest-earning months while April and May dip below $1,700 — a swing that investors should plan for in their cash-flow modeling. The ROI score of 53 out of 100 reflects average marks across revenue-to-price ratio, occupancy stability, and market growth, with supply/demand balance rating below average due to the 25% jump in active listings. Larger properties — particularly 4- and 5-bedroom homes — deliver substantially higher returns and may offer the clearest path to profitability in this price environment."
— Rabbu Market Analysis Team
Parshall shows pronounced seasonality, with March ($7,036) and July ($6,451) as the clear revenue peaks and April ($1,627) and May ($1,457) marking the deepest troughs — a roughly 4.8x spread between the best and worst months. Winter months from December through February also perform well above the annual average, reinforcing the dual-season revenue pattern that investors should budget around.
| Month | Trend | Revenue |
|---|---|---|
| January |
|
$5,559 |
| February |
|
$5,350 |
| March |
|
$7,036 |
| April |
|
$1,627 |
| May |
|
$1,457 |
| June |
|
$3,294 |
| July |
|
$6,451 |
| August |
|
$5,436 |
| September |
|
$3,392 |
| October |
|
$2,076 |
| November |
|
$2,083 |
| December |
|
$5,396 |
Two- and 3-bedroom properties dominate supply with 26 and 25 listings respectively, making up over half the market. Larger 4- and 5-bedroom homes are less saturated at 15 and 8 listings, which may represent an opportunity given their significantly higher revenue potential.
| Size | Trend | Value |
|---|---|---|
| Studio |
|
7 |
| 1 bedroom |
|
15 |
| 2 bedrooms |
|
26 |
| 3 bedrooms |
|
25 |
| 4 bedrooms |
|
15 |
| 5 bedrooms |
|
8 |
ADR scales steeply with size, jumping from $215 for 1-bedroom units to $663 for 4-bedrooms and $707 for 5-bedrooms. The premium between 3-bedroom ($424) and 4-bedroom ($663) properties is especially notable — a $239 per night jump — suggesting guests are willing to pay substantially more for larger group accommodations in this mountain market.
| Size | Trend | Value |
|---|---|---|
| Studio |
|
$263 |
| 1 bedroom |
|
$215 |
| 2 bedrooms |
|
$371 |
| 3 bedrooms |
|
$424 |
| 4 bedrooms |
|
$663 |
| 5 bedrooms |
|
$707 |
Five-bedroom properties deliver the highest RevPAN at $444, more than three times the $135 generated by 2-bedroom units. Three-bedroom listings at $239 RevPAN represent a meaningful step up from smaller sizes, making them a potential sweet spot for investors who want strong per-night revenue without the acquisition cost of the largest homes.
| Size | Trend | Value |
|---|---|---|
| Studio |
|
$125 |
| 1 bedroom |
|
$97 |
| 2 bedrooms |
|
$135 |
| 3 bedrooms |
|
$239 |
| 4 bedrooms |
|
$299 |
| 5 bedrooms |
|
$444 |
Five-bedroom properties lead occupancy at 63%, followed by 3-bedrooms at 56%, while 2-bedroom units lag at just 37%. This pattern suggests that group travelers — families and friend groups seeking larger mountain homes — drive the most consistent demand in Parshall, making bigger properties more reliable for cash-flow stability.
| Size | Trend | Value |
|---|---|---|
| Studio |
|
48% |
| 1 bedroom |
|
45% |
| 2 bedrooms |
|
37% |
| 3 bedrooms |
|
56% |
| 4 bedrooms |
|
45% |
| 5 bedrooms |
|
63% |
Monthly revenue rises sharply with property size, from $2,054 for 1-bedroom units to $9,761 for 5-bedroom homes — nearly a 5x difference. Even the jump from 3-bedrooms ($4,804) to 4-bedrooms ($6,235) represents a meaningful $1,431 monthly increase, highlighting how each additional bedroom compounds earning potential in this market.
| Size | Trend | Value |
|---|---|---|
| Studio |
|
$2,446 |
| 1 bedroom |
|
$2,054 |
| 2 bedrooms |
|
$2,646 |
| 3 bedrooms |
|
$4,804 |
| 4 bedrooms |
|
$6,235 |
| 5 bedrooms |
|
$9,761 |
Five-bedroom properties generate $117,143 in average annual revenue, roughly four times the $29,360 earned by studios and nearly double the $57,652 from 3-bedroom units. For investors weighing acquisition costs against return potential, 4-bedroom homes at $74,829 annually also stand out as a strong configuration given their relatively lower supply in the market.
| Size | Trend | Value |
|---|---|---|
| Studio |
|
$29,360 |
| 1 bedroom |
|
$24,657 |
| 2 bedrooms |
|
$31,753 |
| 3 bedrooms |
|
$57,652 |
| 4 bedrooms |
|
$74,829 |
| 5 bedrooms |
|
$117,143 |
Kitchens (100%), parking (96%), and self check-in (89%) are essentially table stakes in Parshall, while hot tubs appear in 77% of listings — signaling that guests expect this amenity in a Colorado mountain rental. Ski-in/ski-out access at 35% and workspaces at 62% suggest differentiation opportunities, particularly for properties that can offer both recreational and remote-work appeal.
| Amenity | Trend | Value |
|---|---|---|
| Kitchen |
|
100% |
| Parking |
|
96% |
| Self Check-in |
|
89% |
| Washer |
|
85% |
| Dryer |
|
83% |
| Patio or Balcony |
|
83% |
| Hot Tub |
|
77% |
| Workspace |
|
62% |
| BBQ Grill |
|
58% |
| Outdoor Furniture |
|
54% |
| Ski-in/Ski-out |
|
35% |
| Gym |
|
28% |
| Pets |
|
25% |
| Backyard |
|
19% |
Rabbu's ROI Score is a proprietary metric that evaluates short-term rental investment potential based on multiple factors.
| Factor | Parshall Performance | Weight |
|---|---|---|
| Revenue-to-Price Ratio | Average | 40% |
| Occupancy Stability | Average | 30% |
| Market Growth Trend | Average | 15% |
| Supply/Demand Balance | Below average | 15% |
Parshall's ROI Score of 53 out of 100 places it in the Competitive Opportunity band, reflecting average performance across revenue-to-price ratio, occupancy stability, and market growth trend, with supply/demand balance rated below average due to rapid listing growth. This score suggests the market rewards selective investors who target the right property size and amenity mix rather than offering broad, easy returns. Pairing this data with thorough local regulatory research and a conservative cash-flow model will help investors determine whether a specific Parshall property meets their return thresholds.
Understanding local STR regulations is essential before investing in Parshall. Here's the current regulatory landscape:
Short-term rental operators in Parshall and Grand County, Colorado may be required to obtain a permit or register their property before listing. Investors should verify current permit requirements directly with Grand County and the State of Colorado, as rules can change and enforcement varies.
Common STR restrictions in Colorado mountain communities include occupancy limits based on property size, minimum stay requirements during peak seasons, noise ordinances, parking regulations, and potential HOA restrictions that may limit or prohibit short-term rentals. Some jurisdictions also impose caps on the number of permits issued, so it's important to confirm availability before purchasing.
STR hosts in Colorado are generally subject to state sales tax, local lodging or occupancy taxes, and potentially county-level tourism taxes. Platforms like Airbnb often collect and remit some of these taxes automatically, but operators should confirm their full tax obligations with Grand County and the Colorado Department of Revenue.
Regulations subject to change. Always verify with local authorities before purchasing. A Rabbu partner agent specializing in Parshall can provide current regulatory guidance.
Financing an Airbnb investment in Parshall requires lenders who understand STR income. Rabbu partner lenders offer:
"Over the next 12–18 months, Parshall's dual-season demand pattern — strong winter bookings in January through March and a summer peak in July — should continue supporting revenue stability for well-positioned properties. Listing growth of 25% year-over-year suggests increasing investor interest, which may compress margins if supply outpaces demand growth. ADR could see modest movement in the 1–3% range as competition intensifies, while occupancy is likely to hold in the 45–50% band given the market's recreational appeal. Investors entering now should factor in the possibility of a more competitive landscape and focus on properties that can command premium nightly rates through amenities and location."
— Rabbu Market Analysis Team
Rabbu provides Airbnb and short-term rental market data and statistics across the United States. Our mission is to empower investors with accurate insights and easy-to-use tools, so they can confidently identify and act on the best opportunities in the Airbnb market.
Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Mar, 17 2026. Revenue projections are estimates based on comparable properties and do not guarantee future performance. Data reflects trailing 12-month historical averages and market conditions as of April 2026; actual results may differ based on property-specific factors, pricing strategy, and operational quality. Local regulations, tax obligations, and permit requirements are subject to change — investors should verify all rules with the appropriate authorities before purchasing or operating a short-term rental.
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