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Rabbu ROI Score
Pasadena offers attractive short-term rental potential, with a balance of healthy demand and revenue relative to property values.
Pasadena, MD is a small but growing short-term rental market situated along the Chesapeake Bay waterfront, where lake and beach access drive seasonal leisure demand. With just 15 active Airbnb listings and year-over-year listing growth of 91%, the market is in an early expansion phase that favors first movers. Average annual revenue comes in at $35,073 on properties averaging $660,320 in value, and a strong summer season pushes monthly earnings well above $4,000 during peak months.
According to Rabbu market data, the Pasadena short-term rental market shows:
| Metric | Context | Value |
|---|---|---|
| Active Airbnb Listings | As of Apr, 27 2026 | 15 |
| Average Daily Rate (ADR) | vs. $368 state avg. | $261 |
| Average Occupancy Rate | vs. 35% state avg. | 16% |
| RevPAN | ADR * Occupancy Rate | $42 |
| Average Monthly Revenue | Historical 12-month average | $2,922 |
| Average Annual Revenue | Historical 12-month average | $35,073 |
Data sources: Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Apr, 27 2026.
Pasadena's waterfront setting, limited competition, and above-average market growth trend make it appealing for investors seeking an emerging leisure-driven STR market in Maryland.
Key investment factors
"Pasadena presents an attractive opportunity for investors comfortable with seasonal cash-flow patterns. Revenue swings from a low of roughly $1,178 in January to a high of $4,389 in August — a nearly four-to-one spread that underscores the importance of warm-weather demand tied to the area's waterfront lifestyle. The ROI score of 60 out of 100 reflects average revenue-to-price and occupancy stability metrics balanced by above-average growth and supply/demand dynamics. For investors who can weather quieter winter months, the summer earning potential and limited competition make this a market worth serious consideration."
— Rabbu Market Analysis Team
Revenue in Pasadena follows a sharp seasonal curve, peaking at $4,389 in August and bottoming out at $1,178 in January — a spread of over 3.7x. The May-through-October window accounts for the lion's share of annual income, making summer optimization critical for maximizing returns.
| Month | Trend | Revenue |
|---|---|---|
| January |
|
$1,178 |
| February |
|
$1,282 |
| March |
|
$1,847 |
| April |
|
$2,595 |
| May |
|
$3,955 |
| June |
|
$3,921 |
| July |
|
$4,216 |
| August |
|
$4,389 |
| September |
|
$3,434 |
| October |
|
$3,910 |
| November |
|
$2,294 |
| December |
|
$2,048 |
Property-size breakdown data is not currently available for Pasadena, likely due to the market's small inventory of just 15 listings. As the market grows, more granular supply data by bedroom count should emerge.
| Size | Trend | Value |
|---|
ADR data by property size is not yet available for this market, given its limited listing count. Investors should monitor this metric as inventory expands to identify which configurations command the strongest nightly rates.
| Size | Trend | Value |
|---|
RevPAN by property size data is not currently reported for Pasadena. With only 15 active listings, the sample size is too small for reliable segmentation, but the market-wide RevPAN of $42 provides a useful baseline.
| Size | Trend | Value |
|---|
Occupancy breakdowns by bedroom count are not yet available for Pasadena. The market-wide average of 16% reflects heavy seasonality, and size-specific data will become more meaningful as inventory scales.
| Size | Trend | Value |
|---|
Monthly revenue data segmented by property size is not currently available. Investors evaluating Pasadena should use the overall $2,922 monthly average as a starting benchmark while factoring in waterfront proximity and amenity quality.
| Size | Trend | Value |
|---|
Annual revenue by property size is not reported at this time due to limited inventory. The market-wide average of $35,073 serves as a reference point, though waterfront properties with lake or beach access likely outperform this figure.
| Size | Trend | Value |
|---|
Parking and a full kitchen are universal (100%) among Pasadena listings, while washer and self check-in are nearly so at 93%. The prominence of waterfront-oriented amenities — lake access (67%), waterfront (67%), backyard (87%), and outdoor furniture (73%) — signals that guests expect a complete lakeside retreat experience, and investors should prioritize properties that deliver on these expectations.
| Amenity | Trend | Value |
|---|---|---|
| Parking |
|
100% |
| Kitchen |
|
100% |
| Washer |
|
93% |
| Self Check-in |
|
93% |
| Backyard |
|
87% |
| Dryer |
|
87% |
| Patio or Balcony |
|
73% |
| Outdoor Furniture |
|
73% |
| Lake Access |
|
67% |
| BBQ Grill |
|
67% |
| Waterfront |
|
67% |
| Pets |
|
60% |
| Workspace |
|
60% |
| Beach Access |
|
27% |
Rabbu's ROI Score is a proprietary metric that evaluates short-term rental investment potential based on multiple factors.
| Factor | Pasadena Performance | Weight |
|---|---|---|
| Revenue-to-Price Ratio | Average | 40% |
| Occupancy Stability | Average | 30% |
| Market Growth Trend | Above average | 15% |
| Supply/Demand Balance | Above average | 15% |
Pasadena's ROI score of 60 out of 100 places it in the 'Attractive Opportunity' band, reflecting a market where revenue-to-price and occupancy stability metrics sit at average levels but are buoyed by above-average growth trends and a favorable supply/demand balance. The rapid 91% year-over-year listing growth and just 15 active competitors suggest the market hasn't yet reached saturation. Investors should pair these data signals with thorough local regulatory research and a financial model that accounts for Pasadena's pronounced seasonality.
Understanding local STR regulations is essential before investing in Pasadena. Here's the current regulatory landscape:
Short-term rental operators in Pasadena, MD should verify whether Anne Arundel County or the state of Maryland requires a specific STR permit or business registration before listing a property. Investors are encouraged to contact local planning and zoning offices directly for the most current requirements.
Common restrictions that may apply include occupancy limits based on bedroom count, minimum stay requirements, noise ordinances, parking mandates, and HOA or community association rules that can vary by neighborhood. Some jurisdictions also impose caps on the total number of STR permits issued, so early research is advisable.
Maryland imposes state sales and use tax on short-term accommodations, and Anne Arundel County may levy an additional hotel or transient occupancy tax. Platforms like Airbnb often collect and remit some of these taxes automatically, but hosts should confirm their full obligation with a local tax professional.
Regulations subject to change. Always verify with local authorities before purchasing. A Rabbu partner agent specializing in Pasadena can provide current regulatory guidance.
Financing an Airbnb investment in Pasadena requires lenders who understand STR income. Rabbu partner lenders offer:
"Expect continued supply growth over the next 12–18 months as investors recognize the waterfront appeal and favorable supply/demand balance in Pasadena. Summer months should remain the primary revenue driver, with ADRs potentially edging up 2–4% as demand absorbs the still-limited inventory. Occupancy may stabilize in the 18–22% range on an annualized basis, reflecting the market's heavy seasonality, though peak-month occupancy should run considerably higher. Investors who optimize pricing for the May-through-October corridor are best positioned to capture the bulk of annual returns."
— Rabbu Market Analysis Team
Rabbu provides Airbnb and short-term rental market data and statistics across the United States. Our mission is to empower investors with accurate insights and easy-to-use tools, so they can confidently identify and act on the best opportunities in the Airbnb market.
Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Apr, 27 2026. Revenue projections are estimates based on comparable properties and do not guarantee future performance. Data reflects trailing 12-month averages and may not capture very recent market shifts or regulatory changes. Individual property results will vary based on location within the market, property condition, amenities, pricing strategy, and management quality.
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