Paso Robles, CA Airbnb Market Data, Statistics, and Occupancy Rates

Paso Robles Short-Term Rental Market Overview

Paso Robles sits at the heart of California's Central Coast wine country, making it a compelling draw for leisure travelers year-round. With 442 active Airbnb listings and an average annual revenue of $52,029, the market delivers moderate returns against an average home value of $1,085,428. An ADR of $388 — well below the $551 state average — combined with notable revenue upside for larger properties suggests room for strategic positioning, particularly for investors willing to target higher-bedroom-count homes.

Key Market Statistics

According to Rabbu market data, the Paso Robles short-term rental market shows:

Data sources: Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Mar, 17 2026.

Why Investors Consider Paso Robles

Paso Robles appeals to investors seeking exposure to California's wine-tourism economy with property-level revenue that scales dramatically by size.

Expert Market Assessment

"Paso Robles presents an attractive but nuanced opportunity for STR investors. Revenue seasonality is pronounced — July peaks at $6,730 per month while January dips to $2,608 — so cash-flow planning around quieter winter months is essential. The market's ROI score of 56 out of 100 reflects average performance across revenue-to-price ratio, occupancy stability, growth trend, and supply/demand balance, placing it in the "Attractive Opportunity" tier. Investors who focus on 4- to 6+-bedroom properties, where RevPAN jumps to $142–$382, can meaningfully outpace the market-wide average and build a more resilient income stream."

— Rabbu Market Analysis Team

Key Airbnb Metrics & Trends in Paso Robles

Average revenue by month in Paso Robles

Paso Robles shows strong summer seasonality, with July ($6,730) and August ($6,164) generating roughly 2.5 times the revenue of the slowest month, January ($2,608). The spread between peak and trough is meaningful for cash-flow planning — investors should budget for leaner winter months and capitalize on the June-through-September window that consistently exceeds $4,600.

Active Airbnb listings by property size in Paso Robles

Supply is concentrated in the 1- to 3-bedroom range, with 108, 102, and 107 listings respectively, accounting for the bulk of the market's 442 active properties. The 5-bedroom (23 listings) and 6+-bedroom (17 listings) segments are notably thin, suggesting a potential supply gap that investors targeting larger group rentals could exploit.

Average daily rate (ADR) by property size in Paso Robles

ADR climbs steeply with property size, from roughly $190 for studios and 1-bedrooms up to $1,308 for 6+-bedroom homes. The sharpest jump occurs between 3-bedroom ($370) and 4-bedroom ($559) properties, indicating that guests in Paso Robles are willing to pay a significant premium for additional space — a dynamic that favors larger property investments.

Average RevPAN by property size in Paso Robles

Revenue per available night scales dramatically with size: 6+-bedroom properties lead at $382, followed by 5-bedrooms at $271, while 1-bedrooms lag at just $47. Even after accounting for occupancy, larger properties deliver substantially stronger per-night revenue, making them the most capital-efficient configurations in this market.

Average occupancy rates by property size in Paso Robles

Occupancy rates across property sizes remain relatively tight, ranging from 25% for 1-bedrooms to 38% for studios. The modest variation suggests that occupancy differences alone don't explain the revenue gaps between property types — it's the ADR premium on larger homes that drives outsized earnings rather than higher booking frequency.

Average monthly revenue by property size in Paso Robles

Monthly revenue ranges from $2,277 for studios to $20,050 for 6+-bedroom properties, a nearly 9x difference that underscores the revenue leverage of larger homes. The jump from 4-bedroom ($7,348) to 5-bedroom ($12,266) is particularly striking, representing a 67% increase that may justify the incremental acquisition cost for investors.

Average annual revenue by property size in Paso Robles

Annual revenue potential tells a clear story: 5-bedroom properties averaging $147,202 and 6+-bedroom homes reaching $240,599 far outpace the market-wide average of $52,029. Investors targeting the highest return potential should focus on these larger configurations, though acquisition and operating costs will be proportionally higher and should be carefully modeled.

Most common amenities for Airbnb listings in Paso Robles

Parking (98%), kitchens (94%), and self check-in (84%) are near-universal, setting a high baseline for guest expectations in Paso Robles. Outdoor features dominate the next tier — patios (82%), outdoor furniture (79%), backyards (78%), and BBQ grills (77%) — reflecting a market where alfresco wine-country living is a core part of the guest experience, while hot tubs (25%) and pools (11%) remain differentiators that could help listings stand out.

Understanding Paso Robles's ROI Score: 56/100

Rabbu's ROI Score is a proprietary metric that evaluates short-term rental investment potential based on multiple factors.

How the ROI Score is Calculated

What This Means for Investors

Paso Robles earns a 56 out of 100 on the Rabbu ROI Score, placing it in the "Attractive Opportunity" band. All four calculation factors — Revenue-to-Price Ratio, Occupancy Stability, Market Growth Trend, and Supply/Demand Balance — register as average, indicating a balanced market without major red flags but also without standout tailwinds. Investors should pair this data with on-the-ground regulatory research and property-specific underwriting, particularly given the rapid supply growth and below-state-average occupancy rates.

Short-Term Rental Regulations in Paso Robles

Understanding local STR regulations is essential before investing in Paso Robles. Here's the current regulatory landscape:

Permit Requirements

The City of Paso Robles and San Luis Obispo County may require short-term rental operators to obtain permits or register their properties before hosting guests. Investors should verify current requirements directly with local planning and zoning departments, as regulations in California can vary significantly by jurisdiction.

Key Restrictions

Common restrictions in California STR markets include occupancy limits, minimum-stay requirements, noise ordinances, and parking mandates. Some areas impose caps on the number of permits issued, and HOA covenants may add additional layers of restriction that can supersede local rules — always review governing documents before purchasing.

Tax Obligations

Short-term rental hosts in California are generally subject to transient occupancy taxes, and some jurisdictions layer on tourism or business improvement district assessments. Platforms like Airbnb often collect and remit these taxes on behalf of hosts, but operators should confirm their specific obligations with the City of Paso Robles and the California Department of Tax and Fee Administration.

Regulations subject to change. Always verify with local authorities before purchasing. A Rabbu partner agent specializing in Paso Robles can provide current regulatory guidance.

Future Outlook & Long-Term Forecast

"Over the next 12–18 months, Paso Robles is likely to see continued seasonal strength through the summer months, with July and August driving monthly revenues above $6,000. The 125% year-over-year growth in active listings signals rising investor interest, which could compress occupancy rates further from the current 28% market average unless demand keeps pace. Investors should anticipate ADR holding steady or rising modestly by 1–3%, while occupancy may remain in the 26–30% range as new supply gets absorbed. Targeting premium, larger properties with strong amenity packages should help outperform these market-level averages."

— Rabbu Market Analysis Team

Frequently asked questions about Airbnb in Paso Robles, CA

What is the average Airbnb occupancy rate in Paso Robles?

The current average Airbnb occupancy rate in Paso Robles is 28%, which trails the California state average of 43%. Occupancy varies by property size, with studios performing best at 38% and 1-bedroom units sitting lowest at 25%. Investors can improve their occupancy by offering competitive pricing, maintaining strong reviews, and providing in-demand amenities like hot tubs and outdoor entertaining spaces.

How much do Airbnb hosts make in Paso Robles?

On average, Airbnb hosts in Paso Robles earn approximately $4,335 per month or $52,029 per year based on trailing 12-month booking data. However, revenue varies dramatically by property size: a 1-bedroom listing averages $29,040 annually, while a 5-bedroom property earns roughly $147,202 per year. Larger, well-appointed properties in wine-country settings tend to command the highest returns.

Is Paso Robles a good market for Airbnb investment?

Paso Robles carries an ROI score of 56 out of 100, placing it in the "Attractive Opportunity" category. The market benefits from steady wine-country tourism demand and strong revenue potential for larger properties. That said, occupancy rates run below the state average and seasonality is significant, so investors should model conservative cash-flow projections and consider targeting higher-bedroom-count homes to maximize returns.

What is the average daily rate (ADR) for Airbnb in Paso Robles?

The average daily rate in Paso Robles is $388, which is below the California state average of $551. ADR scales significantly with property size — studios and 1-bedrooms average around $190, while 4-bedroom properties command $559 and 6+-bedroom homes reach $1,308 per night. This pricing gradient reflects the premium guests are willing to pay for larger group accommodations in wine country.

Are short-term rentals legal in Paso Robles?

Short-term rentals operate in Paso Robles, but local regulations may require permits, registration, or adherence to specific zoning rules. California municipalities have broad authority to regulate STRs, and requirements can change. Prospective investors should consult the City of Paso Robles and San Luis Obispo County planning departments for the most up-to-date rules before purchasing a property.

When is peak season for Airbnb in Paso Robles?

Peak season in Paso Robles runs from June through August, with July delivering the highest average monthly revenue at $6,730. August follows closely at $6,164. The shoulder months of September through November still perform reasonably well ($3,975–$4,650), while winter months like January represent the low point at $2,608. This seasonal pattern aligns with wine-country visitation trends and warm-weather tourism.

How many Airbnbs are there in Paso Robles?

As of April 2026, there are 442 active Airbnb listings in Paso Robles. The supply is fairly evenly distributed among 1-bedroom (108), 2-bedroom (102), and 3-bedroom (107) properties, with smaller counts of 4-bedroom (73), 5-bedroom (23), and 6+-bedroom (17) listings. Year-over-year listing growth of 125% indicates the market is attracting significant new supply.

How is Airbnb revenue calculated in Paso Robles?

The annual and monthly revenue figures shown for Paso Robles are derived from the trailing 12 months of historical booking performance for active comparable Airbnb listings in the market — they are not forward-looking projections. We average each comparable listing's actual revenue per available night (RevPAN) by month over the past year, remove regional outliers, and roll up the results to a market-level historical average. This approach anchors the figures to what hosts have actually earned recently while naturally reflecting seasonal peaks and slower months, since each month uses its own historical performance. Individual results can vary based on property quality, pricing strategy, and operational management.

About Rabbu Market Data

Rabbu provides Airbnb and short-term rental market data and statistics across the United States. Our mission is to empower investors with accurate insights and easy-to-use tools, so they can confidently identify and act on the best opportunities in the Airbnb market.

What this data includes

• Regularly updated active Airbnb and STR listing counts by market
• Average daily rate, occupancy, and RevPAN trends across property sizes
• Monthly and annual revenue benchmarks based on trailing 12-month booking data
• Home value estimates from the Zillow Home Value Index (ZHVI)
• Data from multiple providers combined and validated for consistency

Sources and disclaimers

Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Mar, 17 2026. Revenue projections are estimates based on comparable properties and do not guarantee future performance. Data reflects trailing performance as of the dates noted and may not capture recent regulatory or market shifts. Individual property results will vary based on location, condition, pricing strategy, and management quality.