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View PropertiesAs of Apr, 27 2026
Rabbu ROI Score
Paterson appears higher risk based on current data and may require deeper, property-specific diligence to find compelling opportunities.
Paterson, NJ is a small, emerging short-term rental market with just 32 active Airbnb listings and an average annual revenue of $14,882 per property. With an ADR of $158—well below the $430 state average—and occupancy running at 27% versus 34% statewide, the market currently presents limited yield for most investors. However, active listings have grown 119% year over year, signaling rising host interest and possibly untapped traveler demand tied to Paterson's proximity to the broader New York metro area.
According to Rabbu market data, the Paterson short-term rental market shows:
| Metric | Context | Value |
|---|---|---|
| Active Airbnb Listings | As of Apr, 27 2026 | 32 |
| Average Daily Rate (ADR) | vs. $430 state avg. | $158 |
| Average Occupancy Rate | vs. 34% state avg. | 27% |
| RevPAN | ADR * Occupancy Rate | $42 |
| Average Monthly Revenue | Historical 12-month average | $1,240 |
| Average Annual Revenue | Historical 12-month average | $14,882 |
Data sources: Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Apr, 27 2026.
Investors may consider Paterson for its low entry-level supply count and favorable supply/demand dynamics relative to other New Jersey markets, though current revenue-to-price ratios warrant careful property-level analysis.
Key investment factors
"Based on current data, Paterson presents limited investment potential with a Rabbu ROI Score of 31 out of 100. Revenue relative to property prices is below average—average home values sit at $617,720 while annual STR revenue averages just $14,882—making cash-flow-positive operation challenging without significant pricing or occupancy outperformance. Seasonality is pronounced: July peaks near $1,844 in average monthly revenue while February dips to just $666, creating meaningful income volatility through the year. Investors who do pursue this market should focus on property-specific advantages, such as superior location or amenity mix, to differentiate from the growing competitive set."
— Rabbu Market Analysis Team
Revenue in Paterson follows a clear seasonal arc, peaking in July at $1,844 and bottoming out in February at $666—a nearly 2.8x spread that investors should account for in cash-flow planning. The May-through-September stretch consistently delivers above-average monthly returns, while the four winter months (December through March) all fall below $1,200.
| Month | Trend | Revenue |
|---|---|---|
| January |
|
$736 |
| February |
|
$666 |
| March |
|
$812 |
| April |
|
$927 |
| May |
|
$1,436 |
| June |
|
$1,662 |
| July |
|
$1,844 |
| August |
|
$1,759 |
| September |
|
$1,496 |
| October |
|
$1,311 |
| November |
|
$1,117 |
| December |
|
$1,111 |
The market is overwhelmingly composed of one-bedroom listings, which account for 20 of the 32 active properties, with two-bedroom units making up the remaining 8. The absence of larger properties (3+ bedrooms) could represent either a lack of suitable housing stock or an underserved niche for investors willing to offer more space.
| Size | Trend | Value |
|---|---|---|
| 1 bedroom |
|
20 |
| 2 bedrooms |
|
8 |
Two-bedroom listings in Paterson command a significant ADR premium at $244 per night compared to $107 for one-bedrooms—more than double the nightly rate. This steep jump suggests that guests needing additional space have fewer options and are willing to pay substantially more, making two-bedroom configurations potentially attractive from a pricing standpoint.
| Size | Trend | Value |
|---|---|---|
| 1 bedroom |
|
$107 |
| 2 bedrooms |
|
$244 |
Despite their higher ADR, two-bedroom listings actually deliver lower RevPAN at $30 compared to $38 for one-bedrooms, largely due to their much weaker occupancy. This indicates that while two-bedroom nightly rates are appealing, filling those nights consistently remains a challenge in this market.
| Size | Trend | Value |
|---|---|---|
| 1 bedroom |
|
$38 |
| 2 bedrooms |
|
$30 |
One-bedroom units maintain a 36% occupancy rate—significantly higher than the 13% average for two-bedroom listings—suggesting that budget-conscious or solo travelers drive most of the demand in Paterson. The steep occupancy gap for two-bedrooms signals potential cash-flow risk for investors targeting that segment unless they can meaningfully outperform market averages.
| Size | Trend | Value |
|---|---|---|
| 1 bedroom |
|
36% |
| 2 bedrooms |
|
13% |
Two-bedroom properties edge out one-bedrooms in average monthly revenue at $1,420 versus $934, thanks to their higher nightly rates offsetting lower occupancy. However, the $486 monthly gap may not fully compensate for the additional acquisition and furnishing costs associated with larger units.
| Size | Trend | Value |
|---|---|---|
| 1 bedroom |
|
$934 |
| 2 bedrooms |
|
$1,420 |
On an annual basis, two-bedroom listings generate roughly $17,042 compared to $11,218 for one-bedrooms, a $5,824 difference that investors should weigh against the higher purchase price and operating costs of larger properties. Given the market's overall limited revenue potential, careful underwriting at the property level is essential regardless of size.
| Size | Trend | Value |
|---|---|---|
| 1 bedroom |
|
$11,218 |
| 2 bedrooms |
|
$17,042 |
Kitchen (94%), parking (91%), and self check-in (81%) dominate the amenity landscape in Paterson, reflecting guest expectations for functional, apartment-style accommodations. The high prevalence of workspace (75%) is notable and suggests a meaningful share of guests may be remote workers or business travelers, which could inform how investors position and market their listings.
| Amenity | Trend | Value |
|---|---|---|
| Kitchen |
|
94% |
| Parking |
|
91% |
| Self Check-in |
|
81% |
| Workspace |
|
75% |
| Dryer |
|
63% |
| Washer |
|
63% |
| Backyard |
|
22% |
| Gym |
|
22% |
| Outdoor Furniture |
|
19% |
| Pets |
|
19% |
| Patio or Balcony |
|
16% |
| BBQ Grill |
|
6% |
| EV Charger |
|
6% |
| Hot Tub |
|
3% |
Rabbu's ROI Score is a proprietary metric that evaluates short-term rental investment potential based on multiple factors.
| Factor | Paterson Performance | Weight |
|---|---|---|
| Revenue-to-Price Ratio | Below average | 40% |
| Occupancy Stability | Below average | 30% |
| Market Growth Trend | Average | 15% |
| Supply/Demand Balance | Above average | 15% |
Paterson's ROI Score of 31 out of 100 places it in the "Limited" investment band, driven primarily by a below-average revenue-to-price ratio and below-average occupancy stability—average home values of $617,720 generate only about $14,882 in annual STR revenue. The market does show an above-average supply/demand balance given its small listing count, and its growth trend rates as average. Investors interested in this market should pair these data points with thorough local regulatory research and property-specific financial modeling to determine whether individual deals can outperform market averages.
Understanding local STR regulations is essential before investing in Paterson. Here's the current regulatory landscape:
Short-term rental operators in Paterson, NJ may be required to obtain a permit or register their property with the city before listing on platforms like Airbnb. Investors should verify current requirements directly with Paterson's municipal offices and check for any New Jersey state-level registration obligations.
Common restrictions in New Jersey markets can include occupancy limits, minimum-stay requirements, noise ordinances, and parking regulations. Additionally, HOA or condo association rules may prohibit or limit short-term rentals in certain buildings, so investors should review all governing documents before purchasing.
STR hosts in New Jersey are generally subject to state sales tax and local occupancy or tourism taxes. Platforms like Airbnb often collect and remit some of these taxes automatically, but operators should confirm their full tax obligations with the New Jersey Division of Taxation and local authorities.
Regulations subject to change. Always verify with local authorities before purchasing. A Rabbu partner agent specializing in Paterson can provide current regulatory guidance.
Financing an Airbnb investment in Paterson requires lenders who understand STR income. Rabbu partner lenders offer:
"Over the next 12–18 months, Paterson's STR market is likely to remain in an early-stage growth phase. The rapid supply increase (119% YoY listing growth) could put further pressure on already-soft occupancy rates unless traveler demand catches up, so investors should expect occupancy to hover around 25–30% in the near term. Seasonal revenue swings suggest summer months will continue to drive the bulk of annual income, with monthly averages potentially reaching $1,800–$1,900 at peak. ADR may tick up modestly by 1–3% as the market matures, but meaningful improvement hinges on whether demand growth keeps pace with new supply."
— Rabbu Market Analysis Team
Rabbu provides Airbnb and short-term rental market data and statistics across the United States. Our mission is to empower investors with accurate insights and easy-to-use tools, so they can confidently identify and act on the best opportunities in the Airbnb market.
Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Apr, 27 2026. Revenue projections are estimates based on comparable properties and do not guarantee future performance. Data reflects trailing 12-month averages as of April 2026 and may not capture very recent market shifts. Local regulations, HOA restrictions, and tax obligations vary and should be independently verified before making any investment decisions.
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