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View PropertiesAs of Apr, 27 2026
Rabbu ROI Score
Paw Paw shows standout short-term rental potential based on its current revenue, occupancy, and pricing trends.
Paw Paw, MI is a compact lakeside market with just 16 active Airbnb listings and an ROI score of 83 out of 100, placing it in "Standout Opportunity" territory. With an average daily rate of $318, average annual revenue of $45,981, and home values around $381,395, the revenue-to-price ratio sits above average — a key draw for investors seeking strong yields in a smaller Michigan market. The market's heavy seasonality and lake-driven demand create a concentrated earning window, but the limited supply and favorable supply/demand balance suggest room for well-positioned new entrants.
According to Rabbu market data, the Paw Paw short-term rental market shows:
| Metric | Context | Value |
|---|---|---|
| Active Airbnb Listings | As of Apr, 27 2026 | 16 |
| Average Daily Rate (ADR) | vs. $350 state avg. | $318 |
| Average Occupancy Rate | vs. 42% state avg. | 24% |
| RevPAN | ADR * Occupancy Rate | $77 |
| Average Monthly Revenue | Historical 12-month average | $3,831 |
| Average Annual Revenue | Historical 12-month average | $45,981 |
Data sources: Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Apr, 27 2026.
Paw Paw's above-average revenue-to-price ratio and limited competition make it an appealing option for investors targeting high seasonal yields in Michigan's lake country.
Key investment factors
"Paw Paw earns a "Standout Opportunity" designation with an ROI score of 83, driven primarily by its above-average revenue-to-price ratio and a healthy supply/demand balance. The market's seasonality is striking: July revenue ($11,175) is more than twelve times January ($881), so investors need to budget around a concentrated summer earning window. That said, the tight supply of 16 listings and strong lake-driven demand during warm months create a favorable environment for hosts who optimize pricing and guest experience. For investors comfortable with seasonal cash-flow patterns, Paw Paw offers compelling yield potential relative to its entry cost."
— Rabbu Market Analysis Team
Paw Paw's revenue is heavily seasonal, with July ($11,175) and August ($10,531) accounting for the lion's share of annual income, while January ($881) marks the lowest point — a roughly 12:1 spread between peak and trough. Investors should expect to earn the majority of their annual return in a four-month summer window from June through September.
| Month | Trend | Revenue |
|---|---|---|
| January |
|
$881 |
| February |
|
$1,116 |
| March |
|
$1,288 |
| April |
|
$1,639 |
| May |
|
$3,239 |
| June |
|
$6,366 |
| July |
|
$11,175 |
| August |
|
$10,531 |
| September |
|
$4,519 |
| October |
|
$2,708 |
| November |
|
$1,347 |
| December |
|
$1,169 |
The market's 16 listings are concentrated in just two size categories: 5 one-bedroom units and 6 four-bedroom properties. The absence of 2- and 3-bedroom listings could represent an underserved niche for investors looking to differentiate their offering.
| Size | Trend | Value |
|---|---|---|
| 1 bedroom |
|
5 |
| 4 bedrooms |
|
6 |
ADR scales significantly with size in Paw Paw — 1-bedroom listings average $149/night while 4-bedroom properties command $407/night, a 2.7x premium. For investors weighing acquisition costs, the 4-bedroom tier offers the strongest nightly pricing power in this lake-driven market.
| Size | Trend | Value |
|---|---|---|
| 1 bedroom |
|
$149 |
| 4 bedrooms |
|
$407 |
Four-bedroom properties generate the highest RevPAN at $72, compared to $48 for 1-bedroom units. Despite lower occupancy, the 4-bedroom segment's significantly higher ADR more than compensates, making it the stronger revenue generator per available night.
| Size | Trend | Value |
|---|---|---|
| 1 bedroom |
|
$48 |
| 4 bedrooms |
|
$72 |
One-bedroom listings achieve 32% occupancy — nearly double the 18% rate for 4-bedroom properties — suggesting smaller units attract bookings across a broader range of dates. However, the lower occupancy for 4-bedrooms is offset by their much higher nightly rates, so investors should weigh cash-flow consistency against total revenue.
| Size | Trend | Value |
|---|---|---|
| 1 bedroom |
|
32% |
| 4 bedrooms |
|
18% |
Four-bedroom properties lead with $3,979 in average monthly revenue, roughly 57% more than the $2,533 earned by 1-bedroom listings. The gap reflects the pricing premium that larger lakefront-style properties can capture, particularly during peak summer demand.
| Size | Trend | Value |
|---|---|---|
| 1 bedroom |
|
$2,533 |
| 4 bedrooms |
|
$3,979 |
Annually, 4-bedroom properties earn approximately $47,755 compared to $30,406 for 1-bedroom units, making the larger configuration the top earner. However, investors should weigh the higher acquisition and operating costs of a 4-bedroom against the roughly $17,000 revenue advantage to determine which size offers the best net return.
| Size | Trend | Value |
|---|---|---|
| 1 bedroom |
|
$30,406 |
| 4 bedrooms |
|
$47,755 |
Kitchen (100%), parking (94%), and washer (94%) are table-stakes amenities in Paw Paw, while lake access (75%) and waterfront (63%) underscore the market's vacation-oriented character. Investors should prioritize lakefront or lake-access properties and outfit them with outdoor amenities like backyards (75%), BBQ grills (69%), and patio spaces to meet guest expectations.
| Amenity | Trend | Value |
|---|---|---|
| Kitchen |
|
100% |
| Parking |
|
94% |
| Washer |
|
94% |
| Dryer |
|
81% |
| Backyard |
|
75% |
| Lake Access |
|
75% |
| Outdoor Furniture |
|
75% |
| BBQ Grill |
|
69% |
| Self Check-in |
|
69% |
| Patio or Balcony |
|
63% |
| Waterfront |
|
63% |
| Pets |
|
31% |
| Workspace |
|
19% |
| Beach Access |
|
6% |
Rabbu's ROI Score is a proprietary metric that evaluates short-term rental investment potential based on multiple factors.
| Factor | Paw Paw Performance | Weight |
|---|---|---|
| Revenue-to-Price Ratio | Above average | 40% |
| Occupancy Stability | Average | 30% |
| Market Growth Trend | Average | 15% |
| Supply/Demand Balance | Above average | 15% |
Paw Paw's ROI score of 83 out of 100 places it in "Standout Opportunity" territory, driven largely by an above-average revenue-to-price ratio and a favorable supply/demand balance — just 16 listings serve this lake-driven market. Occupancy stability and market growth trend score as average, reflecting the pronounced seasonality and a 30% year-over-year increase in listings that bears watching. Investors should pair this score with on-the-ground regulatory research and a clear seasonal budgeting plan to make the most of the opportunity.
Understanding local STR regulations is essential before investing in Paw Paw. Here's the current regulatory landscape:
Short-term rental operators in Paw Paw, Michigan may need to obtain a permit or register with local authorities before listing a property. Investors should verify current requirements directly with the Village of Paw Paw and Van Buren County, as regulations in smaller Michigan municipalities can evolve quickly.
Common STR restrictions in Michigan communities include occupancy limits based on property size, minimum stay requirements, noise ordinances, and parking regulations. HOA or neighborhood covenant restrictions may also apply, so it's important to review any deed restrictions before purchasing an investment property in Paw Paw.
Michigan typically requires STR hosts to collect and remit state sales tax and any applicable local accommodations or use taxes. Platforms like Airbnb often handle a portion of tax collection automatically, but hosts should confirm their full obligations with the Michigan Department of Treasury.
Regulations subject to change. Always verify with local authorities before purchasing. A Rabbu partner agent specializing in Paw Paw can provide current regulatory guidance.
Financing an Airbnb investment in Paw Paw requires lenders who understand STR income. Rabbu partner lenders offer:
"Over the next 12–18 months, Paw Paw's STR performance is likely to remain closely tied to its summer season, with July and August continuing to drive the bulk of annual revenue. ADR could see modest increases in the range of 2–5% as the limited supply of just 16 listings keeps pricing power in hosts' favor, though occupancy — currently at 24% on a market-wide basis — may stay in the low-to-mid 20s given the pronounced off-season. Investors should plan for strong summer cash flow offset by much leaner winter months, and monitor whether listing growth (up 30% year-over-year) begins to erode the favorable supply/demand dynamic."
— Rabbu Market Analysis Team
Rabbu provides Airbnb and short-term rental market data and statistics across the United States. Our mission is to empower investors with accurate insights and easy-to-use tools, so they can confidently identify and act on the best opportunities in the Airbnb market.
Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Apr, 27 2026. Revenue projections are estimates based on comparable properties and do not guarantee future performance. Data reflects trailing 12-month averages and may not capture very recent market shifts. Local regulations, zoning rules, and tax obligations may change; investors should verify current requirements before purchasing.
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